4 Reasons Japanese-English Marketing is Amazing | Engrish

products in Japan do feel an awful lot like an annoying hyperactive friend let's make dessert with milk Wow let's go out for a picnic with Alicia she delicious cheap oh yes vitamin Oh how do you vitamin better enjoy individuality yeah nothing says individuality like a deco cover sale for a discontinued portable music player or as I like to call them stickers for an iPod whilst English isn't really spoken or needed in everyday life in Japan it still plays a surprisingly big role in the form of marketing we're having it on your product is good for the brand as its seen as cool fashionable or prestigious so it's commonly printed on objects and items even though the buyer may neither read it or understand it something English speakers are guilty of as well when buying clothes from popular retailers like super drum and if you're wondering what your cool cleverly branded tesha actually has written on it it says cut item Caucasia which literally translates as hard whether company in other words it means nothing but in Japan it happens on a much bigger scale and every day you're confronted by this Japanese English this Japan glish is this commonly nicknamed but in my opinion Japanese English is the ultimate language for marketing not just because he can walk into a shop and come out a few minutes later wearing a shirt with a powerful philosophical question but here's for reasons I think Japanese image marketing is so brilliant and effective I used to look at oranges and see well just oranges really until I received a box of orange flavored cookies with a wonderfully positive description on and now when I look at oranges I see delicious presents from the sky delicious presents from the sky it's beautiful you can also find lots of cute smiling characters on nearly every object whether it's the Sheep shaking the hand on a pack of tissue or the cute rabbit on the front of the notebook cute but slightly insane I like a donor what's your favorite drink I've already mentioned the use of the word let's on the front of everything which is kind of nice and inclusive although sometimes it can be a little bit disturbing I bought this nice blue towel the other day and it came with some questionable advice on the front it says let's wash your body with a favorite towel obviously not if you're going to wash your body you're not going to use you'll only use your favorite towel right you don't want to ruin it or get evidence all over it did and when I bought the towel I also bought this pink sponge because when I'm in the shower I quite like to you know bubble such as the meringue innovation but what do I mean by that well in Japanese English you can often learn new words and phrases that you'd never heard before in standard English for example in one English textbook we use at school I discovered an interesting phrase in the section for meeting strangers and I'm quite excited at the idea of going up to a stranger and asking them are you aware of your end defect in fact it probably made quite a good chat up line after me have to make note I also think a lot of the English is quite clever in a psychological way for example I went to the shop the other day just to buy some groceries and this range of toilet seat covers caught my eye now I've never thought once in my life yeah I need a toilet seat cover but written on the front it said a colorful waffle design enables the coordination of I liking and I read that and I'm so so confused I actually ended up buying it so there you go this is the toilet seat cover for my relaxed room I believe enabled it yet right what what is this it's got a waffle design that could be little doubt about that it's hardly colourful though is it it looks like a dirty white it hasn't enabled the coordination of I like it at all rubbish I bought it but as well as being positive a lot of the English is quite bold and ambitious for example this towel holder by that proudly boasts first and foremost we produce for human beings before comparing the sensation of buying a towel holder to taking your own holiday which i think is to greatly exaggerate the satisfaction found in purchasing a towel holder I don't know maybe I'm wrong what do you think leave a comment below another good example of convincing bike innovative Japan which was a state restaurant in Tokyo Station a Qunari state or as it's also known the very stake but the most interesting thing about the qunari steak was their innovative style of eating as described in the shop window our style is first of all eat beef steak we want you to try our delicious thick steak when your stomach is empty this is a common idea in USA as well a common idea in the USA as well eating when your stomach is empty what kind of crazy American concept is this I tend to find Japanese English marketing can be quite romantic sometimes particularly on the front covers of notebooks often to the point where it feels like you're being chatted up in an almost uncomfortable weird kind of way for each person there's only one perfect mate the moment we met I knew it was you and you knew it was me so if you can ever love this way again retro style now you have to ask yourself the question what's more ridiculous the seductive and awkwardly read in English on the front of that notebook or the fact that I paid a professional voice artist to read it out probably the second one that's it I did buy one more notebook to remind me if you're going to commit blatant copyright infringement you can still keep the key story components intact just as long as you change the name so there you have it japan glish finest marketing language the world has ever known Japan is covered in it though and it's these little findings that make everyday life just that extra bit more special the war Japan dish have you found do you like a donor and what are your personal defects let us all know in the comments section below and please don't forget to hit the like button if you want to see more of these kinds of videos thanks again for watching I'm off now to bubble such as the meringue I'll see you next time the sheep is shaking the hand the rabbit is shaking the hand the lion is shaking the hand go what's the dog doing oh gosh she's shaking the hand as well what a lovely story in the end I sailed for the only diary that I could find that wasn't trying to chat me up even if that does mean walking around holding a notebook that says beary party in big letters on the front never heard of barriers party literally no context on that I don't know what it is

Channel: Abroad in Japan

Views: 971,586

Rating: 4.9845037 out of 5

Keywords: Japanese Language (Interest), Marketing (Interest), Humour (TV Genre), Japan (Country), Advertising (Interest), Amazing, Cool, Best, Incredible, ภาษาญี่ปุ่น, ภาษาอังกฤษ, คนญี่ปุ่น, ญี่ปุ่น, ภาษาวิบัติ, สินค้าญี่ปุ่น, ร้าน100เยน, ไดโสะ

Id: kZ-dBHCHo3E

Length: 7min 11sec (431 seconds)

Published: Sat Oct 17 2015

Reddit Comments

[u/TheEliteNub]

"Are you aware of your own defect?"

Fucking lost it.

[u/HarambeBerlusconi]

This guy has a lot of great videos on his channel, e.g. japanese people try marmite.

[u/[deleted]]

Korea has the same issue. I think it's just an Asia thing in general.

[u/kuroikawa]

The new thing in Japan is the same thing but French. Its really weird. Just French gibberish on different things.

[u/WillSisco]

all I wanna know is: what is Barry Party???

[u/MadHatter69]

"Alice in a Funny World"

holy shit, that's amazing

[u/frid]

Another sign in the steak shop window proclaims trying 300 gram or more, "then you can enjoy meat juice in thick ones but can not do it in thin ones."

[u/DoctaWorm]

I saw a women wearing a shirt when I was in Kyoto that said

"I'm a mature work"

It caught me off guard that I was thinking the entire time that maybe it was suppose to be translated "I'm a mature women." But when I looked up the spellings of 'work' and 'women' in Japanese, they're no where near the same ball park .

[u/alex_dlc]

I like how the outtake hasn't actually been taken out.