15 Things You Didn't Know About PRADA

fifteen things you didn't know about Prada welcome to a Lux calm the place where future billionaires come to get inspired Halloway Lux earth and welcome back to another amazing video we love iconic luxury brands and you don't get much more luxurious an Italian fashion house Prada founded by Mario and Martino Prada in 1913 as a leather goods company Prada has expanded into 618 worldwide boutiques and 3.9 billion euros in revenue the company was inherited by Luisa Prada and her daughter Miuccia Prada in 1978 developing the business into men's and women's fashion fragrances cosmetics accessories watches and more because Alex comm is dedicated to being the world's best resource on the most incredible luxury goods we just had to bring you a video about one of the most famous fashion brands in the world so here are 15 things you didn't know about product number one Mario Prada didn't think his female relatives should have a place in the product company being an old-fashioned Italian gent Mario Prada was against women being involved in his business at the top level his son had no interest in taking over though so his daughter Luisa Prada eventually took the helm anyway she ran it for two decades and then her daughter took over transforming it into the fashion brand we know today poor Mario would be turning in his grave number two the classic Saffiano luxe bag is one of Pradas oldest designs one of cross best selling bags today's the Saffiano sometimes known as the Galleria was created and patented by Mario Prada when the brand was purely a leather goods maker the leather is heat treated water resistant and scratch resistant number three in 1919 Prada became the official supplier to the Italian oil has sold product quality luggage was originally a favorite of the Italian royal family and they have been able to display the Royal Crest in their logo ever since the more modern endorsements have included a women's wear campaign starring French actress Lea Seydoux and menswear campaigns starring miles teller Benicio del Toro and Christoph Waltz number four the famous Prada backpack was made from military grade nylon luigia worked with her soon-to-be husband Patricio Bertelli to create new bags in the Prada range moving away from the traditional leather goods their new range of nylon backpacks were released in 1985 made from the same military-spec nylon that Mario Prada would cover steamer trunks within the 1920s the brand officially moved into women's wear in 1988 number five pratas spring/summer 2009 ready-to-wear show made the news because so many of the models fell over in sky-high heels most of the models struggled in the shoes they were given with many falling and being helped back up by the spectators some had to take their shoes off even to finish walking the catwalk commentating on it later Moochie at Prada decided that the shoes were too impractical to be sold commercially number six Prada has shares in Gucci has full control of Jil Sander and owns 51% of Helmut Lang and Fendi Prada has set its sights on rivaling the Louis Vuitton Moet Hennessy group for luxury brand ownership Prada has become one of the largest shareholders in Gucci Helmut Lang and Fendi fighting off competition from LVMH who already owned Dior and Givenchy after successfully taking hold of Gucci Prada went to the top of the European luxury goods market number 7 Mui Chia Prada hates clothes that are overtly sexy in a 2003 interview Pradas had designer called the style of many of her fellow Italians the desperation of the sexy her views on showing too much skin extend across her staff to advising the women who work with her that the more sexy you make yourself appear the less you'll have sex number eight an installation of Pradas storks can be found on a desolate desert road in Valentine Texas installed in 2005 the Prada Marfa sculpture was created by Elm green and drag set who called it a pop architectural land art project the installation cost eighty thousand dollars and was created so that it would gradually fade never to be repaired and blend into the quiet desert landscape number nine Moochie of Prada doesn't use the Prado on her designs many fashion houses will include opulent and noticeable references to their logo and brand names but product doesn't go for that the Prada look is more about reverse snobbery making it recognizable to only those who know what they're looking for number 10 fashion label Miu Miu was also launched by mutia Prada in 1993 named after her nickname new Miu was created to appeal to a younger courtier audience and the celebrities they looked up to focusing on this they would work with female film directors in 2012 to feature their collections in a series of short silent films which premiered at the Venice Film Festival number eleven Giorgio Armani has called Prada fetish and ugly fellow Italian designer Armani doesn't think too much of mutia Prada at Milan Fashion Week in 2011 he accused Prada of having bad taste she wasn't the only designer to come under fire though he also said that Dolce and Gabbana made men look ridiculous regardless of what giorgio armani thinks some of the biggest Prada fans are socialites so check out our list of the 10 richest socialites in the world number 12 Prada is famously relaxed and unpretentious in her tastes in a guardian piece about her written in 2015 journalist Rachel cook noted that it's clear immediately that she couldn't care less what I'm wearing she also observed that mutia is tend as a nut she wears no makeup not even a slick of balm on her lips she dislikes the snobbery around fashion and agrees that it's just about clothes nothing else number 13 Prada have totally ruled out collaborating with a high street brand Balmain Isabel Marant and Versace have created highly successful ranges with H&M what product want be joining them Mucha Prada doesn't like the idea of a bad copy of her designs and believes that with clothes that cost little you need to ask why they cost so little so don't expect Prada at the bargain prices anytime soon number 14 products head designer Mui Chiu Prada has a PhD in political science when we Chie is a woman of many talents beginning her career at the University of Milan in the 1970s at the age of 24 she even trained to be a mime and joined the Communist Party as an activist the family's leather business was where she was destined to belongs Oh taking over for her mother in 1978 number 15 Mucha Pradas net worth is 6.8 billion dollars according to Forbes Mucha came back into the world of billionaires list in 2012 after being out of it for six years she's also declared her earnings to be around 8 million a year there are a few fashion designers who exceed her in terms of wealth but Giorgio Armani who's worth 7 billion dollars and Ralph Lauren who's worth eight point two billion just feed her innovative unusual and very luxurious Prada is unlike many of its Italian cousins in that it focuses on a completely different aesthetic turning away from obvious sexiness with Mucha Prada at the helm the brain just taken from traditional Italian leather goods to high-fashion women's wear fragrance and menswear if you could choose any product collection to stock up on which would it be would you go for the full range of bags that are based on the brand's original classics or would you be dying to get your hands on their range of clean cut menswear and tailoring oh you're still here well here's another amazing thing about product that you might not know there's a rumor that patrizii over Kelly's smash the windows of one of Pradas Milan stores the day before it was due to open in 1997 he wasn't satisfied with how it looked and so took his frustration out on the windows thank you for spending some time with us a lexer make sure to subscribe so you never miss a video if you want more we hand-picked these videos you might enjoy or head over to a locks calm for the best in fine living content on the planet be a part of the largest community of luxury enthusiasts in the world and tell your story

Channel: Alux.com

Views: 182,197

Rating: 4.829565 out of 5

Keywords: alux, alux.com, luxury, fine living, Luxurious lifestyle, most expensive, prada, prada bag, prada campaign, prada movie, prada commercial, prada documentary, prada facts, prada fashion, prada runway, prada story, entrepreneurship, revenue, money, prada luxury, luxury channel, luxury fashion, high fashion, best of prada, prada fall/winter, prada sprind/summer, prada logo, prada wallet, prada founder, prada interview, success, motivation, alux video, alux youtube

Id: 1paxxwOI9VE

Length: 10min 10sec (610 seconds)

Published: Fri Feb 24 2017