ZILLOW IS COMING FOR YOUR LICENSE-Kevin Ward

make no mistake about it zillow is coming for your real estate license hi there my name is kevin ward the founder of yes master's real estate success training helping you get more yeses and more successes in your business and your life and this is not clickbait this is not a trick zillow is coming for your real estate license make no mistake about it they are they have been preparing for years and years and years to make this big move and this is zillow's big move now i want you to understand just to reassure you they don't care about your license personally about your individual real estate license they could care less about you they could care less about what you're going to do their goal is to take over the game so just to understand that zillow's big move that they've been preparing for for over a decade to to actually for this moment is simply this their goal their vision is to become the amazon of the real estate industry to become the amazon of real estate that is their play that's what they've been planning on that is what they are doing now they want to become the one-stop shop for all things real estate buyers sellers buying real estate selling real estate investing in real estate financing real estate refinancing real estate the whole transaction they want to control the entire game the way that amazon controls uh retail sales the retail sale space amazon has taken that overnight and and with that amazon has started reaching into all different other kind of things like from alexa and and and many other things so here's here's the deal this is zillow's play and they started out by just marketing houses they started out they came to us realtors and said hey we get this great real estate website where we market your listings to buyers because we got just great marketing and man we just this is what we're gonna do and we're not gonna charge you anything just let us give us a right to take your listings and market them and we'll do that and so what amazon did not what amazon what zello did is zillow became the marketing platform for homes it became the first stop for home buyers and as they did that it became a trusted information source for home buyers and for home owners so it became the first stop for buyers and now it became the then it became the first stop for sellers because then they introduced things that now will give you information about not only the buying process we give you information about your home your house is actually here on zillow you can come to our place and we'll even tell you how much it's worth with this with this fantastic product called a free zestimate and so not only then did they become the first stop for buyers they became the first stop for sellers now what they wanted to do is they wanted to capture the client's information so they started capturing buyers information the buyer leads they'd come to them they captured them and then they started selling them back to us as realtors we give them our listings for free and then they sell us back the buyer leads that they captured off of our listings we should have seen trouble coming and we saw it too late because nar with all of our complicity said yes here are listings and we just gave away what somebody some people have called the the goose that lays the golden eggs we gave away access to our proprietary information to our listings and when zillow had that it was off to the races so they became they first they marketed homes and they started becoming an information source for buyers and they became an information for source for sellers so now zillow has become the first stop for sellers and then they said how do we capture the homeowner's information we got the buyers we can get their information how do we get the seller's information and so they introduced this idea of an eye buyer with these with this product where they would make instant offers which initially they were using a third-party uh company an independent investment group to come in and make they would make offers on these properties people could sell their properties directly through zillow to uh a third-party investor and then zillow goes like wait a second why don't we just become the buyer and so now they have this thing called zillow offers and with zillow offers everything was unleashed so now they started capturing the seller for homeowner information so now they got the buyers now they're becoming the first stop for sellers now this just recently they acquired showing time and new for 2021 they have now began to become a brokerage nationwide if they are not a broker in your market yet it's just because they haven't got there so just like they did with the answer with the ibuyer platform with their zillow offers uh that started out as instant offers they just open in one market and then they'll expand to another market to another market to another market to another market and now they've acquired showing time which makes them where literally they can become the one stop shop for everything real estate related buyers and sellers in other words your game your business they have completely interloped and said this is now our field you want to play here's the rules and zillow has now become the rule setter the trendsetter and the standard for the real estate space now if you're thinking well i'm just gonna go out there and i'm gonna i'm gonna take zillow head on here's the deal my friends zillow has already won the game they've already won it just like amazon had already won the game long before many retailers were aware of it they now completely set the agenda for how retail sales is done zillow is doing the same thing with the real estate industry now here's so here's the newest thing and this is that this is i saw this about a month ago from one of the agents that i coach that said hey by the way you know that zillow not only will they make a zillow offer they are now marketing that we will sell you can sell your home to zillow for your zestimate i've just got this picture that was sent to me by one of my coaching members because i tried it's not available where in where in my where i live but it it is you can now sell they now are marketing sell your home to zillow for years estimate so when you go on zillow right now and this is expanding this is constantly evolving guys so as i'm shooting this video in march of 2021 as you whenever you see this video the game is already changed because zillow is con is consistently and constantly evolving and they are doing it at breakneck speed so wherever and whatever they're doing uh one week they're split testing they're testing what's working in different markets and all of this but this is one of the latest sell to zillow for your zestima is four years estimate qualifying homes get a competitive cash offer so it shows the zestimate on this particular property is three thousand three hundred and fifty six thousand eight hundred and thirty one dollars and they're saying we'll buy it for three hundred and fifty six thousand nine hundred dollars and then it just says get your offer and all you got to do is click on the link right there and they're going to say are you the homeowner yes we'll start giving us your information and we'll have a zillow advisor come contact you we'll do a cma on your house and we'll then submit you an offer no obligation you're not required to do it guys zillow is completely coming into the game of real estate and they don't care if they can get you to click on this and by the way even when the these zillow offers is not available in your area yet this is what it will say okay this what it says it says zillow offers isn't available for this home but we can still help you sell this is what it says free no obligation 15-minute phone consultation with a zillow advisor okay this is happening right now my friends this is in real time understand pricing and learn which repairs pay off learn selling strategies that work for your time frame and then it says sell with confidence and they'll give you three options they don't care whether you take their offer or not they say we have an a plan a b plan and a c plan you pick the one that works best for you you can sell it to zillow and by the way if in a lot of your markets now in a lot of a lot of the major cities around now when you go and search for homes a lot of the homes will show and they'll say zillow-owned home which zillow not only is the seller they are the owner they're not only the marketer they are the owner of the property so they're not only buying properties they're not selling their own properties again amazon real estate they're taking oh they're taking over every element of the real estate game so they go like hey discover how zillow offers work sell directly to zillow if you don't do that work with an agent you can come to us and we'll refer you to one of our agents now right now in a lot of your markets that's still a premier agent the premier agent is changing and i've talked to coaching members and agents from all over the united states and it's different what what once one of them they're like oh all of a sudden me becoming a premier agent the price dropped like ten fold it's like a tenth of what it used to be right but they're not giving you leads anymore but they will give you a referral and you can pay them a referral fee and others are not doing that at all so there's a whole in different markets zillow is doing different things so they're rolling this out one market at a time they're changing things they're testing things they're trying things so you can either sell it to zillow they'll buy it from you or you can use one they'll refer you to an agent or you can sell it yourself for free so they're giving homeowners look i don't care what you do one stop shop and whichever one of those options we got a plan for you now here my friends is what you have to understand nearly eighty percent of all sellers nearly eighty percent of all sellers only talk to one agent they don't interview around they don't check with competing agents they don't interview three agents or four agents they don't talk to zillow and then talk to somebody else zillow knows that 80 chance that that a seller is only going to have one conversation with one party zillow wants to be that party because they know once if i can get if they know if i can get a homeowner to click this get your offer that once a homeowner starts going down this path this is the only path they're going to go down they're going like well yeah you know maybe we should talk to another agent but but they don't want to talk to another agent it's a pain in the neck and people tend to follow the path of least resistance so all zillow is doing is saying we want to remove the resistance we just want to do that to dominate the real estate market now what we are seeing in some markets when zillow is making these zillow offers some cases they're coming in below market value but in many cases they are selling for your system but they are literally paying fair market value for a property now i don't have time to go into the dynamics of why they're doing that and how they're doing that but here's what i will say their goal right now on that is not to make money their goal is to gain market traction their goal is to dominate the real estate buzz to dominate the real estate cycle and because they have tons of venture capital tons of money backing them their goal is to drive traditional real estate agents out of the game they are coming after your real estate license now again they're not if you ask them they're gonna no no no we're not trying to put you out of business not any more than amazon is trying to put out the little mom and pop retail store that's not amazon's goal amazon's goal is not to put anybody out of business they say their goal is just to dominate the space which is zillow's two all right now how do you respond to that how can you beat zillow at their game well first be clear you can't beat them at their game their game is to become a technology platform a one-stop shop for all things real estate buyers and sellers you cannot beat them at that game they have already won they own that space any more than as you're a retail if you have a retail shop you're kind of trying to be zillow by trying to beat amazon by creating your own amazon you don't beat amazon by competing on their space okay and you're not going to beat zillow by trying to compete in their space so the question is how do you beat zillow and yes you can beat zilla let me give you three extremely powerful steps three advantages that you have that if you learn how to leverage this you can do this i'm also gonna let you know that when you come to our training agent mastery live and you go to agentmasterylive.com to find out about tickets and all of that when you come train with me for three days at agent mastery live we are going to train you specifically in detail these three things i'm gonna talk about exactly the systems the entire system for how you can use these three keys to beat zillow all right number one the first step to beating zillow is you have to master and leverage relationships the fact that you can win with personal relationships with homeowners you've got an edge because zillow is never going to be personal it's always going to be technical there is no relationship what you have that they cannot compete with is trust and loyalty for people to know that when you go to zillow you don't know who you're going to get okay you're going to get de-personalized service you're going to get some zillow advisor that is somewhere in the world that we don't know where they are who they are how good they are the track record every time you call in you're probably going to talk to a different person because you can talk to somebody 24 7. but when when you work with me you know i got your back you know you've got me and you know who's working for you and you know that you have direct access to me not some big corporation where you're just a name and you're not even a name and a face you're just an address okay and you don't know who you're going to get you don't know what kind of quality service you're going to get with me you're going to get personal service okay number two not only are you the personal touch but number two with me you get fiduciary now that's not the word necessarily you use with a seller and that is you got i got your back you have somebody who is on your side representing your best interest not their own best interest because as a result as a as a real estate agent an agent is somebody who acts on behalf of another what is your highest responsibility it is a fiduciary obligation which means i represent you i represent your best interest not even my own best interest see i represent you zillow represents zillow zillow's representing their own best interest and so when they're they're i will buy your house well who's whose best interest are they looking out for they're looking out for their own so if you go to zillow you're you're talking to somebody who has their interests at heart not yours okay when you work with me you're gonna get no bs because here's the here's the game when they say to you hey sell to zelo zillow for your zestimate you know what this is this is bs it is bait and switch not always bait and switch no but here's what's going to happen when you click in here and you go in to get your offer they're gonna say okay tell us about your property okay cool now we're gonna have one of our advisors contact you and we're gonna send one of them out they're gonna actually see your home then we're gonna actually look at the real comps and we're gonna do a full cma and based on that we are gonna give you an offer will it be yours estimate maybe maybe not but what they're what the reality is it's a bait and switch they're not going to give you an offer based on your zestimate you're going to give you an offer based on the actual your actual home and the cops on your home which is basically based on what the market is saying not what the zestimate is saying but again they're counting on the fact that once they get the homeowner to click on this button and get into this game that the homeowner will continue on that course with them so with zillow you don't know what you're gonna get okay with me you got me representing you zillow offers is for zillow's benefit they are not your friends so the second thing is under helping homeowners understand that with me you got fiduciary now all this looks good it's like okay so i know you you're gonna give me personal service that's nice okay so you're gonna represent my interest but hey what if zillow offer is a great deal for me what if a zest what if they'll pay me my zestimate and what if i can win with that and and friend do not think that zillow will not make legitimate offers okay zillow will make legitimate offers and in some cases it is going to be a good market a good offer and i'm talking to some agents who are saying that they're seeing this happening right now with some of the homes they're talking to homeowners and they are actually offering zillow is actually offering fair market value for these homes okay why well we're still an appreciating market they can hold on to it for a little bit they got money they can make some repairs to it and they can probably sell it and break even and they're just trying to dominate the market so you've got to understand that relationships and fiduciary that i got your back i represent you not rather than zillow representing themselves and you'll know who you're working with all that's a benefit but one whether where the rubber meesa road can you get me something better and here is the third and biggest key to beating zillow and that is an audacious promise of a guarantee and here's the guarantee here's the guarantee i will get you more money period i will get you more money in your pocket when you hire me than if you accept the zillow offer and i guarantee it now how does that work well i'm just going to i'm going to train this in detail at agent mastery live i'm going to train the whole system of how this works from beginning to end here on this video i only have time just to give you a kind of a sneak peek of how it works but it but i'm going to give you the magic right here okay here's how it works i will get you more money period how are you going to do that well when we get together i will add exactly how it works that you will when you hire me i will get you more money in your pocket guaranteed than zillow period industry okay can you prove that absolutely when can we get together so that's the first step is now i get a listing appointment i've got to get my i've got to get into a conversation with them where they'll they will hear you now once they say okay i will hear you here's how it works you go down you sit down with them in a listing presentation and here's the deal you hire me i am going to launch my 10 day my exclusive 10 day selling system and with that we are going to get our best buyers in the market we're gonna go to the best buyers in the market who will bring you the best offers as we're doing that simultaneously if you want to you reach out to zillow and you apply for their zillow offer so we're going to get our best offers in the first 10 days in the market and you'll have the best offer from the best buyers in the market right there to pick and then if you want you can reach out to zola have them bring their offer and the best offer i can bring you will beat zillow's offer in terms of how much money you will net in your pocket and if i can't beat it if i can't get you more money in your pocket then you choose zillow's offer and i will not charge you anything it's that simple now when you read the fine print you read the fine print of how zillow offers work and how zillow works and even when they when you sell it with zillow or sell it to zillow 80 of the time no doubt 80 or more of the time you will win and your client will win you will be able to get them and net them more money in their pocket than they will do with zillow but you got to get first you got to be able to be bold enough to get the conversation going so you get a listing employment with them so you can go and explain to them how you do it with your 10 day home selling system which we train at agent mastery live your 10 day selling system and that you can get them a higher offer that will net them more money in their pocket after commissions and everything and here's the beauty of it every single time you win and you will win four out of five times what if you lose one out of four one out of five times you lose but you got five listings you wouldn't got otherwise and four of them you've got to sell some of you may double end you will win okay what if zillow offer comes in and it's better well you got options now i can look at it and go like okay there are so many thousands of dollars uh they're going to net the sellers so many thousands of dollars more than i can do i can negotiate my commission at that point in a way that will help the seller get more money with my offer but at least i'm able to get into that conversation now because i was able to get the listing and give them the best of both worlds and understand my friend the key here is this is better for the seller it's not just good for you it's not just a way for you to get business it's a way for you to protect the seller from losing money to zillow because you can actually get them a better result okay now once you've done that every single time you win every single time you're able to get a homeowner more money than zillow could get i can now leverage that in my marketing and i can put the word out okay that you want record you want to get a record price for your home you want more money than zillow can get for you talk to me anytime you compete with it that my friends is the play and it is the way that you can beat zillow and you can beat them every single time okay zillow is likely going to be your number one competitor in the market going forward the key is for you to learn how to beat zillow not at their game but in the game of helping sellers get a better result and when you get the listings you also now control the inventory when you have a home for sale you now get buyers all the stuff works because you're able to make a better value proposition with personal relationship representing their best interest and being able to guarantee that you will help them get more money in their pocket now if you want all the details the entire system of how to do this including the 10-day selling system and everything come join me at agent mastery live go to agentmasterylive.com for all the details and i will hopefully see you there in the meantime if you like this video give it a thumbs up if you got questions if you want to challenge anything that i said here if you want to rebut me put your comments down below if you don't like it go ahead give me a thumbs down but at least in the comments tell me why and then make sure you've subscribed to my channel if you haven't done that for more training videos coming out every week play to win always expect yes [Music] you

Channel: Kevin Ward - Real Estate Success Training

Views: 18,972

Keywords: Kevin Ward, yesmasters.com, real estate agent training, coaching, real estate scripts, prospecting, real estate mentor, real estate leads, lead generation, real estate presentations, objection handling, overcoming objections, how to get listings, youtube real estate, real estate marketing plan, real estate agent career, make money in real estate, zillow 2021, zillow and real estate, kevin ward on zillow, zillow new real estate agent, kevin ward real estate scripts

Id: jaXdXlHmWiU

Length: 22min 44sec (1364 seconds)

Published: Thu Mar 25 2021