[(One leisurely day)] [Juyeon receives an email] Do you agree to the new price if you want
to keep your subscription? What is it? YouTube prices are going up? [(Grabbing YouTube by the collar)] [Are you betraying me too?] The YouTube subscription fee increases as you persevere and listen! Okay! Hello, everyone! I am Juyeon. Have you all heard the news that YouTube Premium prices are going to increase? From now on, you will have to pay a price of 14,900 won to subscribe to YouTube Premium. These days, various content platforms, including YouTube, are raising subscription fees one after another, [(Streaming + Inflation)]
giving rise to the term stream-flation. It is a combination of streaming and inflation, meaning that streaming services are raising prices all at once, putting a burden on our household economy. Last time, I covered the Netflix price increase
and policy changes in detail. If you are curious about Netflix, [Just go to the link!]
you can watch this video. In particular, this price increase is applied differently depending on when you signed up for YouTube Premium and whether you are a new member
or someone who has joined for a while. How is this new subscription fee reflected and what are the different options? Do I have to pay the same high
premium subscription fee for YouTube? Is there any way to see it more cheaply? For those of you who are curious, I've outlined how to subscribe to YouTube Premium at a low price, so stay with me till the end. Let's go! [YouTube Premium Subscription Fee Change]
YouTube Premium announced that it would increase its price by almost 43% from the current 10,450 won to 14,900 won. I was also surprised when I received the notification while filming outside last Friday. Suddenly. Would you agree to a price increase?
I received an email like this. You have probably received a lot of emails, but among those who have received emails with this content, you must have received an email with the content that: As a valuable existing member who has been with us for a long time, we will extend the existing membership amount of 8,690 won for at least 3 more months. These are people who signed up before September 2020. So, for example, if the monthly billing date is the 15th, then you can continue to use it at the existing price of 8,690 won until March 15, 2024, and from April 15, 2024, you will pay exactly 14,900 won. The email also states that they will notify you again
30 days before the additional increase. So, they are not changing the price right now, but you can use it at the existing price until March of next year. However, if you do not agree to the price increase, you do not need to use YouTube Premium anymore. Feel free to withdraw as much as you want, and they will let you use it as before for about 3 months. It's something like this. After receiving this, there is no one who will think, "Thank you for allowing me to use it for three more months,” right? It means, "If you can’t stand the heat, get out of the kitchen." How can someone who used YouTube Premium leave? Even those who used to pay 8,690 won have seen a price increase [8,690 won to 14,900 won]
of almost 70%. So what happens to those who bought in after September 2020? I was in this category. Hello, Juyeon. Thank you for becoming a YouTube Premium member, and we hope you enjoy using YouTube Premium benefits, including the YouTube Music app, which allows you to watch without interruption from ads, videos that can be saved offline, and over 100 million songs that play in the background. I didn't really enjoy using it that much. In order to continue to provide excellent services and features, we will be raising the price to 14,900 won per month. We've made this change after careful consideration as we continue to improve our premium service and support the creators and artists you enjoy watching on YouTube. They're raising their prices to support me. Thank you. [How can I help you?]
Yes, I thought this too. A 3-month grace period was given to people who had been using it before September 2020, but people who signed up relatively late, like me, [It varies depending on each payment date]
were sent a merciless email telling them that their subscription would be terminated if they did not
take action by January 13th of next year. What do you think? Are you just going to agree and watch it? Or are you going to use some other trick? I will organize it neatly once again into a table. New subscribers, those who sign up after December 8 will sign up immediately for 14,900 won. Those who signed up before September 2020 will be billed at 8,690 won until March 2024, and will be billed at 14,900 won
from the billing date in April 2024. And those who signed up after September 2020 will receive a bill of 14,900 won starting from January. In fact, these days, content platforms are all raising
their subscription fees one after another. So, in such a situation, it is strange that only YouTube does not raise the fee. However, [A 42-70% increase?]
I was wondering why they are suddenly raising the subscription fee so much, and I was wondering if there was a reason, and this is what I found out. YouTube plans to increase the price of the premium plan in order to continue providing excellent services and features. I have no objections to paying a fair amount to watch content for better service. Because I also love content, I'm paying almost close to 200,000 won for various content platform subscriptions. The unfortunate part this time in this announcement is that it could have been more reasonable if they explained how raising prices contributes to providing better services so that people can accept it more reasonably. With the current announcement actually… What improvement will be made? This kind of thought only remains. So I did a little bit of research as well. It explains new functions of YouTube. Reading through the details, it's about gradually updating the existing services. For example, features like continuous playback across all devices or improving the bit rate for iOS users to support 1080p quality are mentioned But, actually… when considering whether these changes justify a 40% price increase, it doesn't seem so. In addition, I'm in the position of a creator, right? It mentions enhancing the premium service They mention it's to support creators and artists. What else are they going to provide to support me? What else are they going to provide to support me? Since it's not specified what benefits they are giving, many users are currently [Crying for subscription cancellation]
fiercely responding by saying they're not going to subscribe
to YouTube Premium anymore. I'll endure ads while watching. Or [Isn’t it unavoidable?]
Many express annoyance but feel they must subscribe, as per various reactions. [Google being biased against Korea?]
However, another point being discussed is... It appears that YouTube is being accused of discrimination not just against Korea. Compared to other countries, the price seems to be on the higher side. As of July 2023, compared to the US, Canada, the UK, Australia, Japan, Germany, and France, actually, the price increase in Korea is not too high. But currently, there is no YouTube Premium Family Plan in Korea. Google Korea, concerning this matter, [Google Korea]
Because various factors are considered for product releases
based on different market environments, It’s difficult to point out why it’s not launched in Korea. Why aren't there options for more affordable plans in Korea, such as family or student plans? Is it because they unified to a single plan at 14,900 won? Oh, so it's not just in Korea. Because the market conditions vary per country, our launched plans differ by country. Therefore, it’s somewhat challenging to precisely pinpoint reasons for it. That's how they responded. As listeners, it makes us wonder, "What does this mean?" However, there are indeed countries where viewers can watch at much lower prices. Such countries include Argentina, Turkey, and India. If you look at the monthly subscription fees in these countries, [Monthly Subscription by Country]
it's 3,151 won in Argentina, 2,638 won in Turkey, and 2,040 won in India. You could subscribe to YouTube Premium. That’s really cheap. Because of these prices, many people use VPNs pretending they're located in India and bypassing restrictions to sign up for YouTube Premium in India or Turkey. [Not the correct way to use]
Then actually, you can use it at that price. People who are a bit wary of using VPNs themselves and those who feel a bit guilty for those people, actually… Subscribing by deceiving Google can create some reluctance. So today I prepared this. This is not an advertisement at all. It’s not sponsored by YouTube, either. This isn't an advertisement for the service I've just introduced. No advertisement. [Not an advertisement]
No! Then, from now on, I'll tell you how to subscribe to YouTube Premium at a lower price. Some carriers offer YouTube Premium for 9,900 won per month bundled with various coupons. I've addressed this on my channel before. That is the Woo-ju Pass by SKT and also a similar service created by U+. It's a service called 'U-dok'. By using these two services, you can subscribe to YouTube Premium at a much cheaper price and also receive coupons for other services. Both these services are available for users from any telecom company, even if they are not SKT or LG U+ members, you can always sign up So you might think, "I'm not with SKT or U+, can I use it?" You don’t need to worry about that. First, if you take a look at SKT's Woo-ju Pass if you visit the Woo-ju Pass homepage, this is what you'll find now. [You can check various events as well.]
They are even having events like the first month for 1,000 won. So please check these things as well. If you scroll down to the bottom of the screen, you'll see a section for the Woo-ju Pass with YouTube Premium. If you click on it and take a look, it's the section for using YouTube Premium with the Woo-ju Pass. The subscription cycle is set as monthly. If you use the Woo-ju Pass, for 9,900 won per month along with YouTube Premium, you can choose one of various additional benefits, and you can receive it along with what you prefer. So, as you see here, YouTube Premium is included by default so after selecting Mega MGC coffee, press 'Sign Up' to complete the subscription. so after selecting Mega MGC coffee, press 'Sign Up' to complete the subscription. This means you can get YouTube Premium and coffee for just 9,900 won per month. However, if you directly sign up on YouTube, [Without coffee, the cost remains at 14,900 won per month.]
you'll have to pay 14,900 won monthly. It's a much cheaper option. Let's take a look at U-dok as well. If you go to the U-dok page, it offers various services like U-dok OTT and self-improvement, encompassing a variety of services. Among them, if you look at U-dok Best, there are options like Netflix monthly subscription, Amore Mall, and YouTube Premium. Let's go into the YouTube Premium monthly subscription. You can use the YouTube Premium monthly subscription
for 9,928 won per month. Actually, when I first signed up for U-dok, there was a promotion for a cheaper subscription, but it's not available now, which is a bit disappointing. Anyway, you can use all of YouTube Premium in this way, and after adding it, you can go to
see other subscription products and pay for them all at once by adding them in this way. Anyway, you're going to sign up for Netflix, you're going to sign up for YouTube, you're going to sign up for TVing, and if you use all of these things, you can watch it cheaper if you bundle it up in a package like this. So, I think it would be good to refer to this as well. In addition, in the case of U-dok and other universe pass, it doesn't matter if you use a different carrier, so you can even give it as a gift. You could give something like a membership coupon as a year-end gift, and it would be a good idea to try
using it in a variety of ways. [Really, it's not an ad]
Please note that this is not an advertisement. In addition, those who are already using LG U+ receive additional benefits when using U-dok. U+ Vip or VVip members can get an additional discount and use YouTube Premium at a cheaper price than before, so don't just blindly click "I agree to the price." Find out about these things carefully and receive all the benefits you can. I hope you can watch as much content as possible for a long
time as cheaply as possible. Actually, as a YouTube creator who produces content and communicates with you on YouTube, I feel very bad when I hear news that could cause YouTube to be ignored by viewers. YouTube needs to do well for me to do well, and you have to enjoy watching YouTube for a long time so that I can communicate with you for a long time and create interesting content. As a YouTube user myself, I wonder why they are doing this when they say they are suddenly raising prices like this. I feel this way, but as YouTube has raised its prices in the future, I really hope that it will provide a service and viewing environment so good that viewers will think that
YouTube is a pleasure in their lives. Okay? Google, are you watching this? I look forward to your kind cooperation. If you have any personal wishes for YouTube or anything else you'd like to say, please feel free to leave a comment. But wouldn't it be nice if we created a membership and could communicate more privately like this? If you have any ideas, please let me know. See you in the next video. Bye~ Bye!
