Apple has a long history of blockbuster products
like the iMac, iPod, iPhone and iPad. But when it came to their smart watch, they
broke from tradition. Deciding on the name Apple Watch instead of
iWatch. So why was the ‘i’ prefix not used with
Apple’s smart watch? Well that’s what I’ll explain right now. So in an interview with David Rubenstein,
Tim Cook was asked about this very topic and he gave a non-specific answer. [clip] Now, considering how much thought Apple puts
into the details of every product, there must’ve been a better reason that the company broke
from their iconic naming strategy. Other than Cook’s personal preference for
the name Apple Watch. And it turns out that there was. Back when the product was being developed,
Apple ran into some legal issues when trademarking the name iWatch. Since it was already claimed by a company
called OMG Electronics in the US, a software developer called Probendi in Ireland, whose
iWatch trademark applied to every country in the EU, and a company in China. So Apple would have to deal with expensive
trademark disputes in each of those regions just to use the name iWatch. And this was actually a common occurrence
with their products. The name iPhone was already trademarked by
Cisco before the product’s release, so Apple had to pay the company an undisclosed amount
to settle a lawsuit. The name iPad was already trademarked by Proview
in China, so Apple eventually had to pay $60 million to use the name in that region. It became clear that companies were getting
the jump on Apple, anticipating their next product release, and trademarking its name. So they could potentially make millions selling
it to Apple. And this problem has only become more common
and widespread. Apple tried to trademark the ‘I’ prefix
in 2010, so they could easily secure the trademark for future product names, but the court ruled
against it. Arguing that no company can own the letter
‘I.’ That meant there was only one option, to use
a trademark they already owned: Apple. That way, no other company could legally claim
it. This is what they had to do with the Apple
TV, not because they liked the name, but out of necessity. In fact, the product was initially revealed
as iTV by Steve Jobs in 2006. But after an unsuccessful legal battle with
a British broadcasting company who owned the trademark, Apple was forced to change the
product’s name. And that’s the same approach they took with
the Apple Watch. In order to avoid the legal issues in the
US, EU, and China, Apple avoided using the name iWatch altogether. So while Tim Cook may’ve liked how the name
Apple Watch sounded, I think he may’ve liked the idea of zero lawsuits better. This is Greg with Apple Explained, thanks
for watching till the end, and I’ll see you in the next video.
