Why So Many K-Pop Fans Started To HATE Hybe Labels!

from accusations of Peola to bang shiuk being determined to remove the K from K-pop hybe is slowly losing the respect they had as a company and it's not looking good for them while they used to be known for making highquality music and focusing on promoting their artists everywhere it seems like their values have changed over time this is the main problem that fans have with the company and why they're literally demanding the company change their ways but what has made fans so mad that they're protesting and boycotting everything related to hyve one of the biggest reasons is the company's affiliation with the very controversial scooter braa he's mostly known for managing big pop stars like Justin Bieber Ariana Grande Demi Lavado but he's even more known for his many controversies his association with hyve started in 2021 when hybe acquired Ithaca Holdings from Brawn and two years later he became the sole CEO of hybe America this didn't sit right with fans for a multitude of reasons despite how famous he is and the superstars he's managed throughout his career scooter braw isn't the cookie cutter image of someone you would want to work with in addition to collaborating with straightup criminals and even platforming them through his artists scooter braa has allegedly destroyed and sabotaged the careers of his former artists like Todrick Hall Amber Riley and Madison Beer and it is believed that he ruined the careers of other people in the industry like Victoria Justice if you look it up you can probably find a lot of instances where fans of the artists under his management have complained about him even being inhumane on some occasions for example he made Ariana Grande keep touring after the tragic Manchester attack knowing that she was mentally struggling at the time he had also insisted that she put put the song ghost in on her album after she had basically begged him not to since it was too personal and emotional for her it was said that he had also wronged 21's CL as she basically hinted that he was blocking her music from being released back when she used to be under his management he's also infamously the reason why Taylor Swift is currently re-recording most of her albums while the feud between the two predates the issue of the ownership of her Masters let us keep it simple and short Taylor Swift began her music career at Big Machine Label group when she was only 15 and she stayed with them until 2019 however she made a significant move to Universal music groups Republic records in a widely discussed deal before her departure from Big Machine Taylor expressed her desire to buyback her previous songs but her request was declined instead the rights to her music were sold to scooter braa who acquired big machine in 2019 including six of Taylor's albums as a result Taylor lost control over her own music prompting her to embark on the process of re-recording her whole catalog she's been very open about the struggle of not owning her own music and while the tides have turned in her favor it's made a lot of people who didn't even know scooter really dislike him so to have someone who has wronged so many people in such a high position at hibe has made people really worry about what the company values there were even worries about his Management in regards to bts's Career it is said that his strong role in Jun Cook's solo career is him aiming to make junkook a kind of hairy styles or Justin Timberlake who were bigger than their groups however this isn't even close to as bad as the main reason why BT s fans and the big supporters of hyp groups in general are protesting that the company let go of him the reason is Braun's support of Israel amid the horrible things that are being committed in the Gaza Strip in Palestine scooter braa has long shown support for Israel over the years way before the October 7 attacks but his beliefs have really come to attention lately and knowing his history he has a way of using his artist to promote Israel and paint a better picture of the country in 2011 he had a 17-year-old Justin Bieber have a concert in the country which Justin was paid a million for on the reason why he did so he said when we went to Israel Elvis Costello was boycotting it so I talked to Justin and we decided it was important to go we not only went to Israel we changed our schedule and spent a week touring Israel to send a message Demi levado also visited Israel in 2019 which was the same year she started getting managed by Brawn in her own words the trip was free and all she had to do was make a few posts about it while she didn't reveal who paid for the trip yanette a major Israeli News Outlet said that she received $150,000 a third of which was covered by the Israeli government so when Braun attended a rally in Tel Aviv in December of 2023 people expected hyve to respond to the criticism but hyve said that it's a personal statement that is separate from company Management in response and it didn't really make sense as seen by these examples Braun has been using his and his clients Fame and impact for over 10 years to fight against BDS and pro Palestinian efforts not only that but he has also used his position to uplift people with the same ideologies and beliefs as his this is the main reason why BTS fans and fans of Hy groups in general have asked for him to be removed from hybe as his reputation pretty much tarnishes everything that Hy used to stand for fans have tried everything to get the company's attention from spamming the company with emails to trending hashtags on social media and sending direct messages they have even started fundraisers to help people in Gaza to show that they don't agree with Bron's actions when that failed to get a response from the company they sent a protest truck in front of hb's building the trucks contained devastating videos of people struggling in Gaza with a message in both English and Korean it urged hybe to stop backing Zionism and those in the industry who support it warning that if the company didn't do anything about it the fans would keep pushing they went on to say do not look away when the same thing that happened to your Korean ancestors is happening to Palestinians we ask that you stand for Humanity for the right side of History the fans also listed their demands which was removing Braun from H America as well as not collaborating with any zionists but this wasn't the last step that the fans took to show their stance on March 2 third they gathered outside the hve America office for a protest with the motto boot the scoot they marched with banners chanting to demand hve to stop supporting Zionism even though Braun and his team tried to act like the protest didn't bother them there were indications suggesting otherwise according to protesters on site Nassim whom Brown had previously introduced as his Palestinian American friend was allegedly seen attending the same protest however Nasim wasn't there to support the protesters in fact he supposedly attempted to dissuade participants and privately discussed br 's donations to Gaza a claim that many people were rightfully skeptical about when hyve ignored the protest fans resorted to boycotting to grab their attention what better way to make money hungry companies listen to the demands of the fans than to not buy in stream it was even easier for them since with every release hyp started involving more and more zionists in the works of their artists for example J Hope's album who would have normally broken records didn't do as well due to fans boycotting to give you some context J Hope's Hope on the street OST album was released on March 29th in the first week it sold 467,000 copies which was 70,000 less than Jack in the Box hope Edition the decrease in sales was attributed to the ongoing boycott efforts and even though fans had mixed reactions about not streaming or buying albums to show support for their favorite artists they believe that it's what they have to do to show the company that they're serious about their demands Yi's concert movie Suga AUST detour D-Day the movie which will be screened in Israel is also being boycotted heavily by fans scooter braa is just one part of fans are finally waking up and realizing that hybe isn't the same as it used to be they recently struck a 10-year deal with Universal Music Group which gives them access to hb's roster of artists this also means that they will join forces on future projects focusing on North America which will be overseen by Scooter Braun this isn't the first time that the two parties have collaborated together umg helped distribute bts's music in Japan back in 2017 they also teamed up for Weavers and worked together on the audition show the debut dream Academy which led to the day debut of the girl group cat's eye in addition to the fact that bts's music can't be promoted through Tik Tok anymore due to umg Banning their artists music on the platform the company has also gotten themselves involved in quite a serious case the company along with mtown love records and chalice recording studio are currently in the middle of a lawsuit as they're being named as complicit and even helped in the crimes of Shawn Diddy combes his crimes are pretty serious so for the company to be involved in aiding them has only fueled the fans dislike of hb's collaboration with them if that was wasn't bad enough hbes prices have become outrageous which has made the boycott much easier fans have been complaining for a few months about how expensive concert tickets are for acts like en hypen and txt while the prices of concert tickets have generally become pricier these past few years the prices for txt's us leg of the tour have reached up to $1,000 per ticket and hypen VIP tickets also cost up to $700 which just frustrated fans it's also devastating to know that the idols probably don't approve of these prices a good examp example of this is bts's Jin being shocked at the price that hyve had set for the pajamas he designed another proof of just how money hungry the company has become is the price of the BTS inspired krama if you know anything about BTS you know that they have a lore going on in most of their music videos their own web tune and the BTS Universe Story game dubbed as the BTS Universe the story line is so popular that years ago the founder of big hit music as well as hi labels bong shiuk shared their plans to make a krama inspired by it the K drama was was originally titled Youth and was going to air in 2020 but it was moved to November 2023 as you may know the drama hasn't aired yet but the cast has been set and the first four episodes will be airing on April 30th this drama has been highly anticipated by fans since the BTS Universe lore is something that Drew a lot of fans to listen to the group in the first place but not anymore the drama will actually be the first drama to stream on exclusive not on services like Disney plus Netflix or Prime Video in these streaming services you usually pay a monthly fee to watch all the titles that are available on the platform when it comes to exclusive though you have to pay for each release of the episode and in this case it's $30 for four episodes this means that it will cost about $90 to watch the whole drama and if that wasn't bad enough the purchase doesn't last forever after the purchasing period ends you must either buy it again or rent it from someone else this clearly shows that the company doesn't care about the art they're putting out anymore but about how much money they can make the company claims to innovate content distribution with fandom by releasing the drama this way it's tagged as an nft K drama shocking neens who now see it as part of an nft and multi-level marketing or an MLM scheme the fans expressed deep disappointment with hb's decision to release the K drama through a blockchain platform especially since they have opposed the company doing nfts in the past two years ago hiy partnered with blockchain company dunu to launch momenta which allowed fans to buy digital Collectibles featuring hiy artists which had fans mass email the company to stop them from doing so reports even suggested that Jun created a PowerPoint presentation for hybe executives at that point so he could discuss changing the company's nft policies to which the executives responded positively so for the company to collaborate with a blockchain platform while the members who opposed it are in the military seems like a very cowardly move on their part it seems like fans are determined not to purchase the episodes opting to either watch it on Tik Tok or waiting until a fan uploads it elsewhere for a company that had music and artist for healing to put zionists in the Forefront and get involved with nfts and blockchains has made fans extremely disappointed in the direction that hybe is going towards the worst thing for them is that they're not even listening to the fans demands anymore which makes them believe that money is all they care about nowadays they really have to change their ways because they're not even going to be able to profit with so many fans refusing to interact with hybe content until they decide to comply with their requests as well as treat them like their thoughts matter

Channel: KOOKIELIT

Views: 120,405

Keywords: kpop, k-pop, kpop news, kpop opinions, KOOKIELIT, kookielit, kpop idols, react to k-pop

Id: EhXQdl01lLI

Length: 11min 22sec (682 seconds)

Published: Wed Apr 10 2024