Why Hip-Hop Is Dead Right Now

what's popping me off has anyone else felt within the past I would say four months if not up to eight nine months it feels like hip-hop has kind of been dead and I think we're at a point where people really aren't caring as much as they used to I sent out a couple of tweets where I said the following it feels like nobody cares about music like they did in 2018 and when I say music I'm pretty much exclusively referring to hip-hop even if an album is amazing sells well everything it has a span of maybe 10 days it feels like the level of excitement surrounding hip-hop has deflated and then I followed It Up by saying trippy red posts a huge announcement of him apologizing to his girlfriend for Cheating in the lead-up to his album dropping he drops the album and I haven't seen a single person talk about it on the timeline and then someone replied and said but what was the last album that was amazing and sold well and I said Utopia was an amazing follow-up to AstroWorld great rollout great music great performance and concept behind it bringing yeah out everything was picture perfect but how many people are still talking about Utopia right now and that wasn't even what two weeks ago and people are just already kind of on to the next thing and the reason why I brought trippy red up this was before I even saw the projections for trippy Red Sales which is like what 20 something kit I don't know if it's 28k it's 20 something K this is a love letter to you five this is his staple series that's supposed to be selling the most as opposed to if it was had a different title or a different Yeah a different album title and it's not doing hot so what's going on within hip-hop I don't think that's the complete answer I'm gonna give a bunch of different takes that I have another tweet that I sent out was in response to estg walking out on no jumper while he was on the bootleg Kev podcast pretty much bootleg Kev just asked him about his history as a football player and estg didn't seem to like that and it kind of pressed forward asking some questions of where did you find that information what video did you watch and then bootleg kept trying to change the topic and estg just walked out now keep in mind I don't have the context of how the interview is going before this but like Kev did say estg was two hours late regardless I quote tweeted this and I said another example of why hip-hop is dying acting quote too cool when I've never heard a single person say I can't wait for the next estg interview this is I have a lot of stuff to cover so let's first knock out the hip-hop is dead thing where hip-hop is dying I feel like people don't care and this is also a good thing which is why I want you guys to kind of watch till the end because I'm not saying this as a Bad Thing entirely although it is kind of a bit heartbreaking to see what community is there what Hub is there what groups are there right now that are pop in buzzing ice spice is the hottest and most popular thing to come out and the freshest thing to come out in the past year and her music is lackluster she's not great and that just goes to show you that's the best we've had in a year so clearly it's not looking to I spice and sexy red that's what we've got we can't even name any male rappers while blpt kosher is one he's hard but he's not even really mainstream like sexy red and Ice Spicer he's not getting the looks that they're getting yet so two female rappers are number one right now or the hottest that have come out in the past year and they're both who they are not great and that doesn't mean that hip-hop is dead just because of that but it's the level of excitement think about it when was the last time you got excited for an album and I'm not judging by numbers at all people are saying oh there hasn't been a number one song yet from a hip-hop artist or a hip-hop song I don't necessarily make this video out of a judgment of analytics which is somewhat out of the norm considering I like to use numbers a lot and I do think they tell the story but for this it's more of a a Vibes thing right or like a feels thing and I want to get a gauge of what everyone else is feeling and then we can extrapolate on the state of hip-hop it's either I'm not paying attention as much or people don't care as much and I'm more inclined to think it's the latter because trippy Red's album what was the last album you thought yo I have to listen to that it's kind of like what I talked about with Travis Scott's Utopia that lasted two weeks and it was a great album some people are saying it sucks but like yo come on that was one of the biggest things to happen this year what other album is huge that will last for a while it doesn't feel like hip hop is a thing it just feels fractured so a bunch of different artists all doing their own thing for example like estg this guy's walking out of an interview this guy's lost the plot who cares about estg the guy makes some good music but if I turn on estg's new album when he wants to talk about music right this is the argument that people say you know these artists they come on there to talk about music people don't care to hear you talk about the music for the most part if they wanted to hear you talk about the music they'd listen to the music they want to hear you who are you as a person who are you as a character what are your experiences like what has your life been like they want to know what's behind the music not the music itself how is someone going to talk to you and out for an hour how's bootle have going to talk to estg for an hour about his music he's gonna say oh hey on track three that sounds exactly like track two which sounds exactly like track one two three four five six seven and eight on your last project which sounds the same thing as the project before that yeah that one when you talk about uh selling fent which you did on the past three projects as well in every single song is that something that you actually did and now he's gonna say oh like uh I don't know what he's talking about uh are you police so you can't even ask questions about the lyrics of the music because the lyrical content of the music is him talking about crimes in this particular case so you can't talk about the lyrics what are you gonna say hey man where'd you get your Beats was that honorable C note on that beat yeah yeah that was cool how did you put that together I'm not watching that are you watching that that interview is going to get 10 000 views no no one cares to watch that so he's trying to make things interesting and he's not even putting estg in a spot where he's putting out information that's number one not real or number two embarrassing people think it's cool that he used to play football but he's just acting like this too cool for school mentality when you can do that if you have hits estg does not have a hit what is the last estg hit you heard all his music sounds the same now it is pretty good but it's pretty good all the time it's not hit worthy he sounds just like five to seven five to eight other artists that you can put into a cluster if you listen to any of their music you know exactly what you're getting when you press play you're not surprised in the slightest you're not pleasantly surprised you're also not negatively surprised you know what you're gonna get it's consistent it's like McDonald's but McDonald's is great depending on the location so I guess it's not as consistent regardless you guys get my point estg is consistent he's a boring character his music is more interesting than him which is a better place to be than a coil array for instance who does have a smash hit a bigger hit than estg has ever had so we're not going to not coil array in this video yeah so it's just this guy who's mid in popularity as an artist like if someone says yo who are the top 25 r artists in hip-hop right now nobody's naming estg not a single person yet he acts like this and this could be partially to blame for his management Etc he could just not show up he has the option to do that but I think walking out is disrespectful keep in mind I think you have the whole context of everything but he could just say hey man you know I'm not interested in this the guy's acting too cool like yo you're not Travis Scott okay so why would hip-hop dying be a good thing like I said to quickly recap I think it's a dime because nobody cares about anything anymore there's no Community like for example in the past several years there was that next-gen SoundCloud New Generation SoundCloud that people focused on I didn't care about them too much but they had a liveliness to them now a lot of those guys are their their careers are dead a lot of those 16 to 19 year olds that blew up and everyone thought they were hot in 2021 2022 those guys are 2021 probably those guys are nowhere to be found this year just a couple have blown up since then it's kind of like everyone's in their own faction like opium crew is the only one that's an actual maybe Collective that's new that people care about but that's not hip hop hip hop is like yo we've got a bunch of these mainstream guys and this circles back to the second point which is why it's good and I'll get into why it's good in a moment people are saying hey there's plenty of great artists out there you just need to find them okay that doesn't mean hip-hop isn't dead if there's good music if something is dead that means the popularity the interest and the level of commitment of the fans to the genre is high good music can be a component of those three criteria being met but it can exist without those CR three criteria so there can be a thousand great artists but if people are listening to them and they're all you know in their own little world then that doesn't make hip-hop as a whole big so why is this a good thing this is a good thing because now there's none of that pressure to listen to what's popular because nothing is really popular or you're not missing out on something if it's popular like you're not embarrassed if you didn't listen to the new sexy red song but like a couple of years ago right or even just a year or two ago there's this pressure that we all have as hip-hop listeners which is you know you got to keep up so you got to keep up did you listen to this new album did you listen to this new album This Album by I don't know let's say Drake just dropped Kanye just dropped you want to listen to these guys which takes away from the time you have to explore artists that are relatively undiscovered and that's a good thing because that keeps hip-hop popping when everyone feels like yo these are the mandatory listens we gotta listen to them or we're not really following hip-hop and for that to be a thing there has to be a mainstream because there has to be enough of a collective that everyone says yo these are the guys and girls that you have to check out their stuff and we can talk about it and other people will chime in because there's enough people paying attention to it if it's just small artists and there's 200 let's just say there's 300 small artists that are pretty good and everyone is listening to a different artist or the majority of people it's fractured it's split and there's no greater discussions that everyone can come to as a whole but this is liberating because now you're like hey I can just check some random artist stuff out and if I like them I'll just listen to them because I don't have to pay attention to mainstream hip-hop because it's pretty much dead right now and this allows for a pocket for many many up and coming rappers to build out their own wave and that doesn't mean they're going to become mainstream but the attention has kind of been cracked now or it's been what's the word for it it's been fractured disintegrated like split into many pieces split into many pieces equally and I know I'm missing the word for that some someone with some good vocab drop it down in there because it's at the tip of my tongue but I'm not gonna hold you guys any longer so there's so much attention that's been split now that can allow for a lot of other artists to gain some popularity so I think that's one positive thing is that people will while hip-hop is dead people will listen to a bunch of artists that they just authentically want to listen to with no pressure with no expectation of their numbers because we don't really care about numbers as much anymore if the genre that's also something that is important I don't really care about album sales like that like for example like Ghana and Young Thug that was like a cool thing because it was a little rivalry and Travis Scott because that was a very big drop after AstroWorld but for the majority of artists like for mid-tier artists do we really care about their numbers like coil array we kind of have a history of looking at our numbers and her level of popularity but ddg like do I care what ddg sells if he sells 4K okay if he sells 20K really good for him I don't even know if he dropped this album but like those middle tier artists we don't really care like we used to a year ago or pay attention to it as much and don't you see it's kind of underreported too and for example trippy red cells I know them because I I saw them on my feed but that was the first thing I saw about his album and that's something that's missing too is a lot of these discussions that used to happen around an artist's album and I don't know if it's the lack of marketing dollars spent or whatever the case may be but little Dirk for instance he dropped that almost healed album does it feel like Lil Durk dropped this year it doesn't feel like that to me feels like oh wait a little dark dropped so a lot of things just don't feel right it's ironic because this is also a 50th anniversary of hip-hop but it just doesn't feel the same and I know I'm not the only one experiencing this but this can be great because it's a new beginning and a lot of other artists can get their own chance to not shine but have their own level of popularity with their own set fan base and it kind of democratizes everything as opposed to everything being centralized as it once was and labels we're talking about this I don't know if it was with ice spice but I saw this one headline where they said hey labels don't even know how to predict or make an artist pop anymore it's kind of all just luck and they just are catching up to other artists after they already blow up and isn't that what everyone's always wanted some people are saying oh no they have to change it up and they have to you know get some good a ring and find some good music instead of focusing on analytics well I thought you guys didn't want labels to have as much power on who you're listening to so isn't this a good thing if they can't predict the success wouldn't you rather just have the artist blow up first and then you can find the artist that you like know that they weren't pushed on You by a label and then once they're popular have a they have a sign to a label and have the label assist them in getting to the next level of popularity that's pretty much the ideal but yet everyone is kind of blaming labels for this I don't think there's any fault of hip-hop quote dying that should be attributed to record labels because they've been operating with the same interests since the beginning yet things were hot at one point and now things aren't as hot so there's got to be something there also the lack of tour selling for a lot of these artists overall I think this is a great thing I hope to see a lot more new artists come into the game and yeah probably gonna check out a couple in you guys this week just scroll through see whatever music pops up and invest my time into them because I have zero obligation or feel any obligation that I need to check anything out in the past month other than Travis Scott of course I decided to check that one out and there is another album I'll probably talk about the blpt posture album in another video but yeah let me know what y'all think in the comments like subscribe and hit the notification Bell if you enjoyed follow me on Twitter and Instagram thank you for watching peace

Channel: helloyassine extras

Views: 90,028

Keywords: helloyassine

Id: by2EKxdB3lM

Length: 14min 9sec (849 seconds)

Published: Fri Aug 18 2023