Why Churchill sent a strange memo in the midst of war.

in August 1940 Churchill wrote a memo to his entire War cabinet he demanded that every member of the cabinet read and remember this memo it was titled brevity it said to do our jobs we must read a mass of documents nearly all a far too long I ask my colleagues and their staff to see to it these documents are shorter this will save us time and give us space for disciplined thinking in the midst of the biggest crisis to face Britain in living memory Churchill wrote a memo to ask people to write with brevity why well because Churchill had a hunch that writing concisely is more important than most of us think and today on nudge the world leading Harvard Professor Todd Rogers explains that this hunch is backed by science he tells me that writing with brevity can make a business leader seem smarter and can turn an email newsletter into a profit making machine to listen to that just search for nudge wherever you get your podcasts

Channel: Nudge Podcast

Views: 71

Keywords:

Id: vjsZ7ZbbA0A

Length: 0min 57sec (57 seconds)

Published: Mon Apr 08 2024