Why Ceylon Cinnamon Is So Expensive | So Expensive

[Music] sale and cinnamon is native to just one region of the world and producing it requires hours of delicate work even the most skilled workers can make only a few pounds of quills a day one pound of cinnamon quills can cost 27 but not all spices labeled cinnamon are the ceylon variety many in the western market are actually cheaper types of cinnamon called cassia so what makes ceylon cinnamon so favorable and why is it so expensive salon cinnamon is named after the old british name for sri lanka and it is often considered real cinnamon it is made from the dried inner bark of a tree called cinnamom verum growing these trees is an investment farmers must wait four years after a tree is planted before they can begin harvesting at harvest workers break down the branches early in the morning when the bark is still moist again [Music] foreign must continuously care for the trees throughout the year otherwise the branches won't be suitable for making cinnamon at all foreign the rigorous nature of this job has only just begun now peelers must do the delicate and essential work of stripping the inner bark of each branch by hand this is the most labor intensive part of the process and it's not as easy as simply shaving the outside of the bark as you would the skin from a potato to produce the most valuable cinnamon the bark must be made extremely thin the thinner the quills are the more costly they will be ruanpora has spent 40 years mastering this skill soon after the bark is removed each piece dries under the sun and curls up within a few minutes after drying the small pieces are stuffed inside a straight piece of bark forming one 42 inch quill by the end of a long day workers will have only produced about three pounds of quills those then need to dry for three to four days before they're packed into bales and sent off to a separate facility that's where they'll be graded and officially priced based on their width pd romance and sons buys bales of cinnamon from various peelers at its facility quills are graded over 10 scales the most valuable quills are classified as alba it takes a peeler four times longer to produce one kilogram of alba than to produce the same quantity of lower grades the leftovers smaller cuts are turned into ground cinnamon and make up the cheapest form but even the most valuable quills are often confused with a more widely accessible and cheaper variety of cinnamon [Music] um comes from another kind of cinnamon tree called cinnamom cassia and it doesn't require as much time or effort to make cassia bark is hard and sturdy so quills are made as one curled piece of bark without the fillings ceiling cinnamon on the other hand is tender and soft and needs those inner layers to prevent the quill from breaking me is very fragrant and brown whereas real cinnamon is paler with a milder flavor cassia also contains on average higher levels of coumarin an organic compound that can cause liver damage if consumed in large amounts this is why researchers say ceylon cinnamon is ultimately the healthier option but if you're buying cinnamon in the u.s it can be hard to tell the difference between them part of the confusion between the two comes from the use of the label cinnamon in the u.s it is legal to label both ceylon and cassia cinnamon as cinnamon while in the uk and other countries cassia must be labeled cassia and cannot be classified simply as cinnamon regardless of what it's called in the u.s consumers worldwide prefer the real thing in 2018 ceylon accounted for more global cinnamon revenue than any other variety but even as demand is expected to grow through 2025 climate change poses a serious threat to cinnamon production in recent years sri lanka has experienced droughts over several months and these long periods of dry weather can kill cinnamon trees which need marshy wet soil to survive there's also a shortage of cinnamon peelers another threat to production that's likely to drive up prices this industry relies on experienced peelers who can practice the difficult work of making these quills over many years [Music] foreign foreign

Channel: Business Insider

Views: 5,772,719

Keywords: Business Insider, Business News, Business, So Expensive, Cinnamon, Ceylon Cinnamon, Spice, Cassia, Money, Skill

Id: mn6650M3M-U

Length: 6min 57sec (417 seconds)

Published: Sat Mar 13 2021