Why Black People Love Hennessy - Story You Should Know

for hype plus news I'm Ramil Thompson in social psychology a stereotype is defined as a generalized belief about a particular category of people and are the reasons of prejudicial attitudes do all black people like to drink Hennessy of course not but the targeted marketing ads and the over representation in Hip Hop would sure make it seem like that the history of Hennessy and its relationship to the black community far precedes the 1990s and 2000s but goes back to the 1940s 50s and 60s where it was one of the few Liquors that marketed to black people without using racist caricatures it seemed like Hennessy knew they were marketing to people with buying power as opposed to the majority of consumers during that time most other Liquors marketed towards white people at the expense of everyone else through research we discovered that Hennessy's tactic of targeting the black audience would form a relationship that has lasted decades here's why black people love Hennessy a story you should know when explaining the relationship of Hennessy and African-Americans you must first explain its history in the 16th century Dutch Merchants would distill their wine by soaking it in OAB barrels calling it burnt wine or brandy Wayne where the name Brandy comes from it was Richard Hennessy who founded the Hennessy cognac distillery in 1765 after learning how to trade there was a lot of money to be made trading alcohol as it wasn't just popular with French consumers but the British Empire as a whole which led to a knac boom in the 1760s Hennessy would end up expanding its customer base after shipping the product to London Dublin and Flanders by the 1840s Hennessy became the world's leading exporter of Brandy during this time whiskey had been one of the most popular alcohols of choice in the United States since the American Revolution those companies often used racist imagery in their advertising depicting characters of black people that we now find defensive Christine sism Arthur of America walks into a bar which discusses the relationship between bars and Progressive movements in American history detailed the marketing tactics of whiskey companies during World War II almost every whiskey company would have been really trying to sell largely to a white clientele there would have been informal policies to not sell to the African-American Community certainly the fact that you were using such absolutely culturally offensive stereotypes on the advertising would have reinforced that you know Jack Daniels was named specifically after one person and he sort of posited as this individual genius who came up with the charcoal filtration in order to make is really pure whiskey and you know there's probably a bit of Truth to that but charcoal filtration seems to also have had a longer history that extended into slave communities as well enter nearest Green an enslaved man in Lynchberg Tennessee who would end up using charcoal filtration in his whiskey recipe that recipe was soon stolen or applied by Jack Daniel who would later become the founder of America's top selling whiskey worldwide Jack Daniels but that's a story for another day when black soldiers returned home from Europe with Newfound knowledge and experiences they opted for KAC over whiskey with soldiers fighting for a country that treated them as if they didn't belong and feeling like they're more appreciated overseas than in America kanyak has slowly become the drink of choice for blacks Bianca Holman a journalist who reported on the connection between Hennessy and Hip Hop detailed how Hennessy became a fixture among African Americans if you think about the soldiers coming back and having been exposed to different things around the world and knac especially in France and Europe you're like oh wow if Aqua Charles is bringing this back and drinking this and he's International he's traveled he's a respected person in our family this must be it so I think those habits just began to trickle on down what happened next was word of mouth when soldiers would come back home from fighting World War II they passed the Brandy alongs and friends and family which spread around according to homman it took a while for those companies to see the African-American community as a valuable Market it wasn't until herb Douglas who had just won the bronze medal in the long jump in the 1948 Summer Olympics was hired to work for Hennessee in the 1960s after his athletic career ended Douglas became vice president of urban marketing for Hennessy that same decade it was Douglas who suggested Hennessy advertising black Publications which included Ebony and Jet Magazine they were one of the first to really have authentic and genuine advertisements in those Publications their advertisements weren't these stereotypical characters an ad that sticks out for me is there's this guy standing at the door of his lady friend's house and it's like oh you kind of came over for a cocktail and he's holding the bottle of Hennessy and they're dressed really nice and clean and cut and it's like oh yeah that could be my poster worker or that could be the guy at my church or something these people that they had in their ads look normal and regular and like something that was real to the everyday person these advertisements in addition to being the first ever corporate sponsor of the NAACP in addition to having Nas Erica Badu Josephine Baker and Rihanna as brand ambassadors also contributes to Hennessy becoming the alcohol for African-Americans Hennessy's investment in black community seems to be paying off in 2019 the brand created the Hennessy fellowship program in partnership with the ther Marshall College Fund which is a $10 million program centered on the development of young black corporate and economic leaders they've also launched several other programs which have a focus on black history and the Arts over the decades Hennessy has formed trust among the black community through these programs an article in medium titled how Hennessy found a home in the black community asked the company about his position in the black community Hennessy's response said Hennessy works with many diverse cultural icons such as Nas and Erica Badu who push the limits of potential and never stop never settle their stories Inspire us and we hope that by celebrating their accomplishments we are encouraging others to strive to break barriers Hennessy continues to serve as an active participant in the African-American Community we consistently support Civic organizations as well as initiatives that help bring resources together for Community Development the article would go on to note that although there is no question about Hennessy's investment in the black community black people have no Financial stake or ownership in the company despite its use of black people in their marketing and advertising in the same article Jasmine Daly co-owner of Halftime sports bar would elaborate I wish Hennessy was ours but it's not we can claim it like all black people drink Hennessy the most but I don't know of anybody having any big stock in it when duay came out a lot of people were supporting it because of Jay-Z it has risen in popularity but it's not nearly supported like Hennessy and I would love to see it do that duay is way more supportive of black bars I like that a black person is involved despite its initial popularity beginning in the 1990s sales for kanyak were slow suddenly kanyak began being referenced in pop culture peing in 2001 with the hit song past the cavasier by Buster Rhymes the popularity of the song CA sales of cavasier to jump 30% many consider this the peak of kac's popularity with black people however Hennessy start within hip hop would actually start well before then in 1992 Tupac will record a song titled Hennessy but the song wouldn't be released for another decade in 2004 which was part of his pothus album loyal to the game the song served as a OE to the alcoholic beverage hip-hop artists are Trends Setters people who listen to hip-hop are attracted to glamorous parts of the artist's lifestyle and liquor is a part of that in 2015 Hennessy would capitalize on their Base by naming Nas as a brand ambassador in order to celebrate the 250th anniversary whether it's Buster Rhymes and for real Tupac Snoop Dog cardi b or Drake Hennessy has become a staple in Hip Hop which has directly affected its sales we all know black people continuously Drive trends when it comes to clothing music Beauty and other forms of media throughout the years Hennessy has picked up branding ambassadors that include Rap and R&B legends like Nas and Erica Badu along with ads that don't demean or degrade its audience and endorsements from today's popular rap artist or why the brand has been so successful in the black community with a buying power that's projected to reach 1 8 trillion in 2024 black people supportive Hennessy has led it to becoming one of the top selling Spirits in 2022 stay up to date with the latest news in comedy music Sports and culture by subscribing here to our YouTube channel follow H High plus across all social media and look out for original content on our new streaming service for high high plus news I'm Ramil Thompson now did you know that because I definitely didn't and here's the thing we got more stories like this when you're a member at hypers club.com being a member of the hypers club means you're the first to get access to these exclusive moments the only way to see is to join the hype

Channel: Comedy Hype

Views: 12,536

Keywords: comedy, jokes, laughter, stand-up, cosby, comedy hype, comedy news, real talk, best comedians, new funny, ch news, funny, comedy hype show, ch news show, documentary, history, comedy hype history, comedy hype news, boondocks, the boondocks, huey freeman, riley freeman, cosby show, legacy, comic view, def comedy jam, here's why, hennessey, breaking news, cnn

Id: WwWpfMZ9VYY

Length: 9min 5sec (545 seconds)

Published: Sat May 25 2024