What Will Happen To NewJeans? (HYBE vs. ADOR FEUD!)

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what in the world of the K-pop legal circus is happening right now less than 2 years after new jeans's record-breaking debut under adore new jeans's CEO and producer referred to the sister group IIT as a fake new jeans bringing other names like BTS along the way while the parent company hve is threatening to fire the CEO alleging that she has gone Rogue and planned a coupet this could get really messy as we watch a major power struggle unfold let's dive in and discuss how all hell breaks loose it All Began on Monday after news broke that hyve launched an audit of ador's management raising suspicions that Ador was attempting to become independent as part of its control over the company hyve demanded that CEO minhen resign reportedly they called for a shareholders meeting to appoint another CEO from hyve itself Min is accused of leaking company information and seeking outside advice to gain control of Ador without hi's knowledge she owned 18% of Ador while the rest of the management holds the remaining 2% Min bought her stake from hive for 1.1 billion1 or around $882,000 last year according to Industry insiders the relationship between hi and adore has been strained since bft lab's new girl group IIT entered the scene on Monday evening mini Jinn fired back by releasing a statement accusing eyet of copying new jeans claiming that the new group imitated new Jean's hairstyles makeup costumes choreography photos videos and even events appearances men blamed hb's founder bangy hog who led the production of iet's Debut EP for this Clash IET debuted last month with the EP super real me which broke new's debut album record with their hit song magnetic gaining significant success when iit's teaser images were released many nison immediately linked them to new genes due to the Striking similarities Min also noted Ador has already filed an official Complaint about hb's attitude toward new genes as well as the issue of eyet being a copycat however Hy and beft lab have refused to admit any wrongdoing offering only excuses and delaying any concrete response who's caught up in this mess before we dive deeper into the drama let's discuss just how big hyve is and why adore new genes and minhin are significant this context will help us understand the back and forth in today's news as of April 2024 hyve has 65 subsidiaries worldwide including operations in the United States China Japan and Singapore it's the 50th largest company in South Korea the conglomerate behind BTS started acquiring smaller K-pop agencies in 2019 in preparation for going public since then it has championed its self-proclaimed multi-label system these labels include big hit home of BTS pus entertainment home to 17 Source music home to L seraphim adore home to new jeans claes entertainment home to Boy Next Door big hit Japan home to in team and lift lab home to the rookie group IET among others with so many labels under its umbrella and such prominent names it's no surprise that nearly half the songs on the music charts today come from hve for example take a look at the top 10 songs on the melon 100 chart at the beginning of April 2024 magnetic by the new girl group I let was sitting at an impressive number two following them is another rookie group twws with their song plot twist at number three L seraphim had two songs in the top 10 with easy at number five and their popular bside smart at number nine finally txt's newly released title track Deja Vu finishes off the top 10 at the number 10 spot mind you they reached that position even though the song had only been out for less than 24 hours and melon chart is very well known among Koreans as one of the toughest chart to conquer even among these well-known labels Ador stands out because of new genes one of hive's biggest stars after CEO M debuted new jeans in 2022 ad Revenue surged from $ 13.5 million to $80 million Us in just one year showing nearly 63 million US dollar growth in revenue from just one group as billboard reported in 2023 hbes Revenue skyrocketed thanks to 17 and new jeans so who is minhan you might ask she's the creative genius behind new genes before joining hyve in 2019 she was a creative director at SM Entertainment where she created memorable concepts for groups like FX shiny red velvet and EXO some of her work still looks fresh today for example take a look at the concept poster for fx's four walls released in 2015 if you ask me it still holds up well against today's K-pop Aesthetics it doesn't look outdated at all the looping gift style posters were used even before Instagram stories were even a thing now check out this art film made for fx's pink tape in 2013 doesn't it resemble the aesthetic of new jeans today and the photo concept for red velvet's perfect velvet in 2018 was equally Innovative she joined hyve in 2019 to lead the production of its first girl group and became the head of adore in November 2021 during a press conference on Thursday Min hijin released a chat showing that bangi hog had high expectations for her in the chat bangi hog says you can Crush espa right indicating his goal to surpass SM Entertainment men's previous home bangag added forget espa and let's create minhin World showing that he wanted to give Min full control over the direction of new jeans in the summer of 2022 Ador launched new jeans in a unique way no teasers and no prior information about the group they simply appeared with their debut song attention and it truly grabbed everyone's attention since then new jeans has become a sensation with mega hits like hype boy ditto OMG and super shy solidifying their place at the top of the K-pop World Minh Jen's talents have earned her Awards like best producer at the 2024 Golden Disc Awards and a presid presidential Commendation at the 2023 Korea contents Awards the case now back to the drama on April 25th Hy filed a formal complaint with the police against ador's top Executives including CEO Minh Jin for a breach of trust this came after hb's internal investigation found work diaries by Mr a a close colleague of Min he Jin dated March 23rd and March 29th 2024 these Diaries contained concerning statements about pressuring hve for more Independence and plans to eventually leave the company a week before hive's complaint CEO Min sent an email accusing hve of treating new jeans poorly she also claimed ey lit was plagiarizing New jeene Concept causing harm to the group Men shared this email with new jeene members and their parents however neisens argued that new jeans had better treatment than other K-pop Idols just a year after their debut new jeans moved into luxurious dorms with each member having their own spacious room the dorms even offered a prime view of the Han River as seen in a live stream by member Danielle moreover the girls quickly secured luxury brand ambassador deals and began earning money just 2 months after their debut while some other K-pop groups might go years before seeing any income Ador reportedly paid each member about $3.8 million in 2023 in an official statement on April 22nd Ador calling eyet a new jeans copy and saying adore does not want any association between new jeans and eyet we will never tolerate any form of promotion suggesting sibling groups just because they debuted under a label within the Hy umbrella this statement received backlash because new jeans was initially promoted as the sister group of BTS critics argued that since minhin is part of hyve the company has the right to use its intellectual property to create other groups additionally yonhap news revealed a document suggesting that minij Jin accused hb's chairman bangi hog of copying her ideas to create BTS on the same day that hve filed its complaint minij Jin held a press conference expressing her disbelief at the accusations she stated that the claims against her were taken out of context and that the conversation Snippets shared by hve were selectively chosen to support their narrative Min clarified that she never said BTS stole my thing minhin also shared that the members of new jeans called her late at night crying because they felt bad for her she got emotional stating new jeans is like my child she explained that if her intentions were solely for financial gain she would not have made internal accusations adding that she could earn earn 100 billion1 or around $7 million by just sitting still as a CEO in an interview on April 26th minhen addressed issues which she was not able to address during the press conference when asked if she tried to contact external investors to gain more control of Ador stocks minhen denied it explaining that with only 18% ownership she would need Hy's approval for any significant changes hve owns 80% I own 18% and the employees own 2% she noted highlighting her limited influence while she acknowledged that she had considered various scenarios she insisted I never acted upon them she said I was reacting to Suggestions by questioning is it possible or not I don't know if I'm committing a crime just by imagining certain scenarios following the press conference hve released a statement refuting Minh Jin's claims asking her to stop lying and to resign immediately they stated that her behavior had proven she was unfit for management what will happen to new jeans as the conflict between hybe and its subsidiary Ador continues to present conflicting narratives it shows no signs of ending anytime soon this is Raising concerns about what will happen to new genes who are caught in the middle of this mess doesn't it remind you of the mess with 50/50 last year their lawsuit became quite complicated when the members tried to leave their agency after unexpectedly becoming popular around the world since the conflict started new genes hasn't said much regarding this issue their social media accounts and other platforms keep posting updates but they don't talk about the ongoing drama still some eagle-eyed fans found a strange post by heyen the youngest member the post is shared on March 25th in the new jeans fan Community it had a bunch of photos including one of her lying fa down with the words stop copying in tiny letters and positioned like a hidden message some people think she was talking about eyelet While others believe it was aimed at another new jeans member Heron because they wore similar outfits it's all speculation but you know how fans are they notice everything what's interesting about this post is the timing it was shared around the same time as the debut of eyelet with their song magnetic although the post didn't get much attention at first it became more significant when CEO Minh Jin called IIT the copycats of new jeans if new jeans decides to side with Min and break free from hibe it could turn into a situation like 50/50 with long legal battles over their contracts Hive owns 80% of Ador so if adore lets the members go without a good reason hibe might sue them new jeans is set to release a new single on May 24th and make their Japanese debut on June 21st with two new singles Supernatural and right now they are also planning a fan meet and greet at Tokyo Dome on June 26th and 27th according to an exclusive report from Korea Jun gang daily the ongoing dispute will not impact new jeans's upcoming comeback a source from hve stated new jeans will release a new single in Korea in May regardless of whether Ador CEO Minh Jin cooperates with hyve hyve CEO Park gwan also assured employ that hybe is committed to supporting all its artists including new jeans and eyelet fans and the public are split on all this some fans have sent support trucks to hyve with messages like mini Jin stop using new jeans in the family and Bunny support Hy signed new jeans on the other hand an online poll conducted after men's press conference showed that many people support her saying they could feel the emotion in her words some even think hyve is trying to manipulate the media with comments like it feels like a fight between a a big Corporation and an individual while we wait to see how this drama plays out dig deeper into Nene's mind-blowing journey and how they completely revolutionize K-pop just one year after their acclaimed debut or check out these must-watch videos you might have missed subscribe now and don't let these fascinating stories pass you by
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Channel: KPOPNook
Views: 40,852
Rating: undefined out of 5
Keywords: kpop news, kpop latest news, kpop opinions, latest kpop news, unpopular k-pop opinions, kpop reaction, Kpopnook, kookielit, doyouram, kpop junkee, NewJeans, new jeans, newjeans lawsuit, hanni, illit, kpop news recap, illit copy newjeans, min hee jin, who is min hee jin, ador, hybe, hybe vs ador, bang si hyuk, NewJeans Ador, newjeans min hee jin, newjeans case, newjeans bubble gum, newjeans bubble gum reaction, min hee jin press conference, illit magnetic, Haerin, Minji, Hyein, Iroha
Id: xT6QChRmZ8Y
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Length: 12min 20sec (740 seconds)
Published: Sun Apr 28 2024
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