What is the role of a Product Designer?

[Music] what is up my good people in this video i'm going to talk to you about what is really the role of a product designer a lot of people get confused because there's ux designer there's ui designer there's digital designer there's product designer that's so confusing i understand but this is the world that we live in and that's why i'm here to try and explain that to you and hopefully it's helpful before we get into that i'd appreciate if you like comment subscribe and also hit that notification button if you like these videos so first thing let's have a look at what are really the general things that the product designer is required to do and this will be quite broad but i'll get into the details and the specifics after this so the four points that i've got here is a product designer needs to understand the customers it is so essential to do that the second one is recognize the business needs so it needs to be balanced as well it's not all about the customers but you need to innovate within the intersection of what the business requires and its customers and the third one is to translate requirements into design whether that's user experience or visual the fourth one is this person is skilled at user research and validation for them to be able to gather feedback and describe what the next action should be so if we look at those things product designers are really problem solvers who understand ux ui and design systems so ux meaning user experience ui user interaction user interface and design systems which i'll explain a little bit further first of all let's try and understand very very briefly what is ux ux is user experience which means this person this product designer who who knows ux would be concerned about how the users feel when they're interacting with your product what do what do they feel when they're using this interface when they're using this feature what what's the feedback that they get out of it and what could be improved in terms of general user behavior that it would affect certain things like conversions or any type of other metrics that businesses would want to look at so user experience designers are mostly concerned about this that's why they do a lot of research and trying to understand and trying to study what the users does the next thing is ui what about it so ui is more focused on visuals we're talking about user interaction or user interface so if you're imagining a mobile app a ui designer would be concerned about how it looks the colors how it affects user experience as well is another important thought that a ui designer would look into so even like the colors of the buttons the shape of the buttons is it too big too small are text too hard to read you know all sorts of visual stuff like that so it's not really about aesthetics only people often think that ui designer only focuses on visual design and aesthetics but not really in addition to that it is a lot more meaningful when user interface designers actually thinks about the experience aspect of it hopefully i'm not confusing you but ux and ui can be quite confusing sometimes and that's why people would say ux ui designer because they tend to do the same thing or at least they need to be concerned about one another and what about design systems man like design systems is another whole different world where you're thinking about the libraries the patterns of your products so think about a style guide think about in the traditional sense a brand style guide while you where you have you know like how logos are being placed what are the negative space around it what type of photography would you use you know all of that stuff but design systems is almost that same thing but device in a more advanced manner where it can be used on different products from the cert from the same brand and then and it just communicates different patterns and libraries that other people can use so when you have a brand that has a good design system let's say the ones that i can think on top my head are people like uber for example or are i think spotify has it as well slack but these type of companies would have different products and different projects and different teams working on different projects that a design system becomes even more important so a good product designer would understand design systems and how to use it or how to device a design system and therefore their work and their team's work is going to be a lot more efficient down the track so just very quickly what does a product designer really do on a daily basis well a day in a life a product designer would be working on ideas and trying to understand users trying to understand business needs this involves design thinking methods oftentimes an example would be coming up with a user journey map or coming up with product design storyboards generally in a user interface flow or user flow it can be in many ways but yeah understanding user flows interaction flows things like that would be a typical product designer job a product designer would be working on wireframes as well before getting into any visual work but then a product designer might devise a couple of different versions of wireframes low fidelity ones and be able to study that and understand what brings the most value then move forward with it and another huge job of a product designer is obviously prototyping itself so from those wireframes how do they translate that into um a good finished product and that involves ux ui skills and of course design system skills a good prototype or a good design piece a finished product design file would be one that uses a good design system library and is reusable when they want to create iterations and is efficient for development team or technical teams to use at the same time so those are like typical jobs that product designers would do in addition to that obviously once the prototype is out they'll be doing some user testing sessions compile it and present it back to the business and provide some solutions or recommendations to the problems so as you can see product design can mean so many things it depends on what scale of a company we're talking about the bigger the company like if we think about the googles and the facebooks of the world there are very specified roles in there there are ux researchers there are even ux writers that all they do is writing in a ux mind instead of doing the whole thing but it's a small startup world the product designer the ux designer they're all really merged into just one person so you might have a designer who is a product designer yes you can call him or her a ux designer a ui designer or whatever but they're just a designer but they cover all sorts of things but what that means is this person would focus less than that ux writer that we talk about in google so there's no right or wrong but in general a product designer would cover all of these aspects that they're actually they're actually skilled in all of this that's it guys hopefully that's helpful for you to understand um if you have any questions or any uh burning inquiries that has not been answered in this video feel free to send me a message uh leave us a comment as well don't forget to like because i that i really appreciate that and subscribe as well if you haven't done so if you enjoy this videos please share it with your friends and colleagues who might benefit from it alright guys have a good one

Channel: Relab Studios

Views: 26,399

Rating: 4.9688716 out of 5

Keywords: Relab Studios, Alvin Hermanto, Melbourne, Digital Agency, Richmond Digital Agency, Melbourne Digital Agency, Design Sprint, UI/UX Design, UI/UX, GV Design Sprint, Design Thinking, Remote Design Sprint, Design Sprint Goal, Remote Design, Remote Design Tools, product design

Id: TDvfC6ybhXQ

Length: 7min 58sec (478 seconds)

Published: Tue Feb 23 2021