(car engine roars) (upbeat music) - I have a brother and his name is Oscar he's about four years older than me, used to give me the
hardest time in the world. Okay most notably for
calling me a suck up. All right and fat. He called me fat for a long time, but every once in a while we'd
play like something together. We were actually brothers
for brief periods of time in our childhood, but no matter what, it was almost always competitive. And when I say I'm competitive, just know I am very
competitive, very competitive. All right. Ask Dakota during the
live stream last month on how that went. Our rivalry as brothers has always existed and it was just never go away. And in the car world, there's that little bro, big bro syndrome that's existed to this day, kind of. I'm Alex, Alex@FI Instagram and today we're going to be talking about drumming up the past like a drunk conversation
at a bar with sticky floors. We're talking about one of
the best things to happen in the car industry,
which incited innovation. It created aggressions and slogans that will be used by car
manufacturers for decades to come only be to replace by literally zero direct
call-outs or competition because for some reason, that's just not something
people seem to do these days. We're talking about what happened to the biggest car rivalries in the world? (upbeat music) Before we even get into it, what in your eyes is the
greatest rivalry of all time? Okay plus two points if it's correlated, but drop a comment below, or you can just banter about
Taco John's and Taco Bell. But I would argue TJ's
is objectively better because of their potato Ole. and if you're looking
for aftermarket wheels tires suspension be sure to hit us up over at fitmentindustries.com. We've evolved our own wheel brand into Anovia wheels from Artista. And if you're interested in learning more, you can actually watch
that video that's here. It's kind of a big deal. Now let's jump into the
good old car rivalry. Car rivalries, Lamborghini versus Ferrari, Ford versus Ferrari. Deadmau5, Deadmau5 versus Ferrari. Honestly, Ferrari has
got some daddy issues when you really look at
the rivalries going on, but when you look at car
rivalries in general, they almost always spawned
from two conflicting egos about who or what is better. That's pretty much
where it all comes from. I mean, when you think about it, the story that we probably
all know most recently because of modern film is the story about Ferrari versus Ford, right? And you start talking
about the Lamont series, the upheaval, that Ford
had from 1966 to 1969, because of just how angry
they were at Ferrari and not to become a racing company. That's not really what was Ford's thing. Sure they wanted to get into sportsmen style automotive racing, but not that big and not to
make Ford sell more overseas because that wasn't a
focus for Ford either. And it wasn't because
Carol Shelby winked nicely at the Ford company. No, I mean, the reason that
that whole thing went down is because Enzo Ferrari
used them like a pawn in the early sixties
during sale negotiations to essentially lift a better evaluation from Fiat to buy them, which is ultimately what snarkilingly became a huge competition
with Ford and Ferrari because Ferrari didn't think that Ford was going to do absolutely
anything about it. And that's when you
have really the question of what happened. Ford would go back to the, you know, domestic area of the
world with a little fire under their foot and built a GT40, which spanked the ever living daylights out of Ferrari for three years straight. In 1966, that race was idolized is probably one of the
favorite racing films out there right now,
right next to cars too. And we've become the
iconic 1, 2, 3 victory, that forward hold over
Ferrari's head forever. And still is a story
told by this day by Ford. If that doesn't tell you like
how determined people can be, I don't know what will, and
this was across the board. Automobile manufacturers are
coming up and building things all over the world. And with that growth came
conflicting ideologies, conflicting personalities, and probably the most important thing for the mid 20th century that spewed some of our favorite race cars, that thing we call ego. You have to remember in the 20th century, there's tons of new cars
and car manufacturers coming through the gates. And with all that conflicting stuff, you naturally created a
lot of agitation, arguments and ultimately some straight up rivalry. And if the rivalry wasn't started because of some personal squabble, it was definitely caused by the racetrack, both on asphalt and in the dirt. A rivalry that is more likely known and more likely to
activate people like you and people like me would be things like the
Subaru versus Mitsubishi. Now the world rally
championship stage was big specifically back in the
eighties and nineties and both car manufacturers were trying to pretty much take the crown. And when you looked at that style, the world rally challenge
up Mitsubishi and Subaru were some of the big,
they were the big two. The Mitsubishi would ultimately
bow out in more recent years in production models to
focus on whatever it is that Mitsubishi focused on these days which is kinda sorta just, you know, what I'm
talking about all right, Mitsubishi is like that
one really close friend that kind of went off and went to jail and did a bunch of stuff. So you don't really remember
the new version of him, but the old version of
him that's Mitsubishi. Car rivalries weren't
just a way to brag about which brand was better, but it also drove some of the
biggest and best technological innovations in the automotive industry that we now take for granted. Take the Nissan GTR when
it was coming up to fray, it was actually going to
go up and go toe-to-toe with the European market. Most notably the Porsche Turbo 911, and that rivalry graced us
in the late two thousands. Now Nissan had essentially
taken their supercar killer to the Nürburgring to set the track record and show the world that a
Turner car could take on even the likes of European Supercars. a market that it wasn't even traditionally very much attacking. Now, Porsche the man in the bow tie wasn't going to have it and ended up revising its 911 Turbo through tweaks throughout the years of the car's performance for future years to consistently stay on top
with even more track records. That's why essentially
when you look at a 2010 or 2011 Turbo, everybody absolutely loves
the production model. And that's, what's really exciting because if you pick up a
2010 or 2011 Porsche Turbo, you're probably picking up one of the best Porsche Turbos ever made. And some of the elements
that make the car so great came from the rivalry that the GTR kind of spawned on it when it entered the
Nurburbring track records. Now going back to the Subaru
versus Mitsubishi rivalry, we wouldn't have had our very
favorite EVO or STI platform with all the WRC and its
regulations on rallying, because essentially for
you to even be in it, you had to build production
versions of the race cars to sell the public, to even be eligible. So it became a competition rivalry ultimately became an enthusiasm
and community rivalry that would spawn the technologies
like the yacht control that you can get all wheel
drive, differential splits, you get boxer configuration,
engine layout, something that typically
wasn't going to be coming in any sort of production model car and more tech that most
people on the street just really don't need. But they're cool buttons
and I'm gonna press them if I'm in the car 'cause I want to see what they do when I'm in the wintertime. But as we start to get
closer to the more painful we'll call them 2020s, it seems like car rivalries
started to die off on the motor sports
scene only to be replaced with everyone chasing the
electric vehicle craze and all the unknowns
that come along with it. I'll start a formula one Netflix series. There's still some conflict over there, but it's kind of like a reality TV show. So you'd take that with a grain of salt. So what exactly happened to car rivalries? The things that brought us, some of the greatest
wheels like the Enkei RPF1 from McLaren, Honda's Formula One team, the rivalries that brought us the Michelin Pilot Sport Cup 2, which is arguably one of the
best street tires on the market that you can still run
around on the track on. Fitmentindustries.com. All right, well, let's talk about it okay. Competition and rivalries now
seem to exist in legacy alone. It's kind of sort of depressing
because when you look at it world rally championship just doesn't hold the same stranglehold in international media,
as it did in the past. You don't really see us
talking about it a ton, or if you do, it just doesn't
carry the same amount of fans. Now, NASCAR, isn't a heavily
branded manufacturer rivalry. And as a result, one of
the U.S's greatest pastimes doesn't get a lot of younger enthusiastic to stand behind a certain brand and mostly makes you stand
behind a certain person. Rivalries on the person,
excuse me, not on the car. What you're left with is the
iconic European rivalries. Pretty much Chevrolet versus Ford rivalry that's existed for 35,000 years or the occasional manufacturer coming out with something that sounds cool like the GR Yaris only to
never come to the states because why would you ever introduce something cool to the states because people don't buy hot
hatches in the United States. That's why, okay. I'm not convinced that
that's ever going to happen either way and I'm sorry, but there still are some
rivalries in the car game, but not on things that are
driving our favorite wheel tire and suspension companies
to do new stuff really, or to be really as fast
as they once used to be. Everybody's going to be
going through a little bit of an awkward teenage puberty phase okay. Right now the biggest rivalry
is pretty much all technology and it's got auto
manufacturers working together to take on a new industry
competitor in the scene. Something that's not a car manufacturer. The tech companies. Companies like Tesla was
the first successful splash to challenge the status quo for car manufacturers
on the production side. Electric vehicle shook up
what it meant to go fast for standard consumers. I mean really who cares about
a track when 98% of the people just want to know that they can
go zero to 60 in 2.9 seconds and brag about it on your
favorite Facebook forum, because you're a Tesla person. Screw noise, we're going
to give you a tablet with the size of a newborn
child and we'll fake the noise so it sounds cool. You'll feel like you're
in blade runner 2049. Forget straight and narrow we're going to upload a file
so you can watch your doors go up and down and move the
doors in weird directions that make me question if the shocks are actually
going to stay good for more than three years, that's a thing that nobody ever did before pretty much until Tesla successfully. Car rivalries aren't what they once were. Outside of the professional racing world it's more so just auto manufacturers now competing against
two pretty big things coming down the wire, number one is Tesla or two, the tech and rideshare companies. Now rideshare companies
are continuing to show the European market their value, which has more and more people
getting rid of their PGO their Fiat, okay. In place for a $5 Uber share
thing and a pack of thin mints in the back of a cup
holder of a stranger's car. This is a thing that's
really happening right now. And it's got a lot of people shooken up. These rivalries are
causing European companies to share electric plugins, to buy and sell systems and warning alarms to do everything they can
to keep their strangle hold on the automotive industry. But how long is it really going to last? I think they call it an oligopony. Either way companies like
Porsche released the take-on and that's their take on a
proper electric sports car. And while it looks beautiful
and I want one very, very much, it's still littered
with quirks and features that would make Douggie D wiggle in his good old cargo
shorts in the summertime. The Plaid is Tesla's next
evolution on making a car that actually has like even
door gaps on both sides and a functional amount of
interior sound ending material so it doesn't sound like an IKEA couch going down the highway,
it's still brand new. You look at Chevy, they just released a 2024
Chevrolet electric vehicle truck with 664 horsepower, 400 mile range, 24 inch OEM wheels and a
fully capable nine foot bed that you can put down the seats so that you can have more space. It has pretty much
everything that sounds like what we would want out of a truck. But the last thing we saw from Chevrolet that was even mildly
successful was the volt and the EV1 it's hideous. Everyone is challenging this progression into electric vehicles. And while everyone's running towards it, there's not many people talking about who's actually going
to be doing it the best and for how long. Needless to say, regardless of the
competition goes electric, that doesn't inherently mean the value of lightweight wheels,
minimized rotational mass, or suspension is going
to go away anytime soon. In fact, it's probably going
to get even more important for people to be talking about
the weight of the wheels, the things that go into tires
and of course, suspension. Suspension will likely
go away from coil overs but air suspension will still be a thing that is if they let you, because Tesla can just like
lock you out of your car. But with all that being said, wheels like the Anovia Artisa elder are still lighter than
a Tesla plaid wheel. Ask the Hamilton collection. So you can modify your car and still get better range
than what they offer. OE tires have hardly scratched the surface of what's possible. Well, what's Michelin and
companies like Continental start putting the old constructors hat on I'm sure you're going to see
some of the lightest tires that they've ever made
specifically for electric vehicles and for air suspension
companies like Air Lift, AccuAirand Universal Air will
likely to continue dominating that segment as installation
of those components actually get easier. You see a ton of Tesla 3's on air and it looks absolutely fantastic. All right. But in all honesty, the rivalry of the future
is all speculation, it really at the end of the day, it's kind of like a buckle and I'm not going to say the rest of it because you know where that's going. But what do you think? Lets us know below and if you're looking
for aftermarket wheels, tires or suspension, regardless of if it's for an EBV or not be sure to hit us up over
at fitmentindustries.com, plus, we got a bunch of stocks
we can get to in 10 days or less in case you're
a procrastinator like me because it is January and next thing you know,
it's going to be March. I'm Alex from Fitment Industries, and we will see you later, peace. (upbeat music)
