Web Design Pricing Strategy (Double Your Revenue Overnight!)

there's two components of a really successful web design business whether you're a freelancer or an agency owner you have to pay really close attention to these two things one is pricing and the other is process and what you're gonna find is that pricing and process are very intimately connected so if you don't have a rock solid process you're not going to have rock solid pricing and vice versa what i'm going to do in this video is i'm going to lay out my pricing methodology to hopefully help you fill in any gaps and really understand why these two things are are critical and how they play off of each other and this is like make or break because if you don't have a healthy business none of the other stuff that we talk about on this channel is going to matter so this is a very very important video i do want to give a disclaimer actually two disclaimers number one is this is not click bait when i say that you can double your revenue or more overnight i absolutely mean it and then number two is this is not a money grab everything that i'm going to show you in this video is actually a benefit to your clients because clients when they work with a an agency that's not doing things properly they get inconsistent outcomes they don't get the value that they're supposed to be getting and and let's talk about like the three mistakes before we we're we're going to jump into a figma jamboard in a minute i'm going to really go through this with you the whole methodology but let's talk about the mistakes that a lot of freelancers and agency owners are making there's three big ones number one is they're not providing enough deliverables so the list of deliverables that you are providing to clients is too small and this does a disservice to you because you don't get all of the revenue that you could be getting and it does a disservice to the client because you're not delivering all the things that you really should be delivering the second mistake that people make is the deliverables that they are providing are not priced correctly and then the third problem is uh you're doing a lot of free work and you i call these hidden deliverables you are providing value and doing things that you're actually not pricing for and you need to be pricing for these things because you can't have a healthy business if you're doing a lot of free work and providing a lot of free value that stuff needs to be billed for so that you can have a healthier overall business so that's the two things i wanted to really get out of the way number one is this is not clickbait and number two is this is not a money grab we're not doing a disservice to people by charging more and charging for more things we're actually just running a better agency and delivering better more consistent outcomes for clients so let's go ahead and take a look at the entire pricing methodology and then you know if you have any questions you can drop them in the comments make sure you hit like subscribe all that good stuff but let's get into it all right guys let's go ahead and dive in we're gonna talk about web design pricing methodology before we get started a couple things number one is i will share this jamboard with you so look down below in the description you'll find a link you can go here save it in your resources uh review it i put some additional notes in here uh some of the stuff i've already covered like the three big mistakes and how pricing is tied to process and on and on and on so all of those notes are in here second thing is i'm not going to give you actual raw pricing numbers in this video but i am going to give you a way where you you might be able to get access to my actual pricing i don't know if i'm going to release it yet but if if there's enough interest in it i will provide access to my pricing and i'll do a video on how i actually go through and scope out real projects okay and then the third thing i want to do uh just to kind of lay context here is the work that i do the projects that we do as an agency are typically ten thousand dollars and up uh we've done some projects around 125 000 i'm actually right now in talks for a project that's going to be about 96 000 so depending on where you are with your web design business and whether you're a freelancer or an agency if you're kind of hearing those numbers and thinking wow i don't i don't know if i can even do that do projects like that or if i'll ever get there or how long it'll take or or even how those projects work and how pricing for those kinds of projects works then you're probably going to find a lot of value and what i'm about to share with you if you're already at that level you might find some things here and there uh but you know obviously well let me just let me just back up and say this i'm also not presenting this as like the be-all end-all process and pricing methodology it's very likely that my pricing is going to evolve over time and my process is going to evolve over time it's already evolved to get to where it's at so i'm just sharing a snapshot think of this as a glimpse this is where i am now with all of this stuff take it or leave it right there's going to be value in here hopefully uh and then if if there's something you don't agree with or don't like then leave it like you i'm not saying this is the one way to do things so let's go ahead and dive in you're going to notice that this is laid out in a process format because as i mentioned pricing is intimately tied to process if you have a rock solid process it enables you to have rock solid pricing and then that works in reverse as well so i have this little philosophy blurb over here and yes i am going to we can the great thing about figma jam boards is you can get real uh you can zoom in really close so uh for all of those who had fear about not being able to read what's on the screen it's all good so there is this philosophy paragraph we've already gone over a little bit there is a link in here to an article i wrote on value based pricing which i think is very important for everybody to click on and review so that you really understand like what are the different pricing models why is value based pricing important because as i mentioned here a sound pricing strategy strikes a balance between time deliverables and when i say deliverables i mean all of them even the ones that aren't obvious i call those hidden deliverables reputation your reputation as a freelancer or an agency and value to the overall business that you are doing the pricing for if you're doing pricing for a startup that's very different than doing pricing for an enterprise level company for a lot of reasons if you read this article you'll understand how that works and then you know this is for freelancers and agencies alike i want to make that very clear so let's get into the first kind of step in this entire process which is bidding all right let me see if i can zoom in a little bit more just make this so we don't you know get the uh the urge to skip ahead and look at those other steps over there so the first step in like landing a new project is this bidding phase where you're going to be doing some initial discovery trying to figure out okay what does this business actually need what can i provide for them what are they like how are they thinking about these things there's calls that you have to get on you do discovery calls you do follow-up calls you do meetings you do proposals you might meet this uh you this client in person you might do virtual stuff there's a lot that goes into it a lot of back and forth there's going to be emails involved in that there might be text messages involved in this entire process there's a lot of time that goes into this bidding phase and what you're going to find is that as you do bigger and bigger projects there's a lot more that goes on in this bidding phase it takes a lot more time typically to land the bigger projects and the question is like who is who's accounting for all this stuff are you doing all of this for free i bill for this process this part of the process i don't necessarily bill for it up front sometimes i do sometimes i don't but i'm getting paid one way or the other at some point this this all of this time and effort and expertise that goes into this just this first bidding step gets built into the pricing somewhere all right there's also the proposals that you have to create and proposals are often very detailed and again the larger the project the more detailed the proposal is going to be there's statements of work that have to be drafted up you have to know first of all there's like practice and expertise that comes with writing proposals and writing statements of work so all of that time you know just like your you know education for a doctor goes into why they're why doctors are expensive same thing like there's education that goes into all of these steps and therefore you should be uh seeing the value in that and billing for the value in that there's contracts who's creating the contracts and by the way if you're doing all this stuff what you're going to find there's a link here right if you're doing all of this stuff yourself it's easier to write it off and say i don't have to bill for this stuff i can get by not billing for this stuff but you you need to start thinking about scalability and at some point somebody is going to have to write a proposal if it's not you who is it going to be and who's going to pay for that who's going to draft up the statement of work and if it's not you who how are you going to pay for somebody else to do it right who's going to create the contract who's going to do all the negotiations who's going to do the invoicing right even down to like e-signature stuff you know there's software involved in just getting signatures from people so all of this stuff has value all of this stuff takes time and whenever there's value and time involved immediately your brain should think i need to be billing for this so there are models where you can bill for some of this stuff up front and then if you can't bill for it up front for whatever reason you build it into the price when you land the project and by the way all of the projects that you don't land that time wasn't wasted right that's all part of running a business that stuff like the loss of that time and value gets built into projects that you do win and all of this stuff again as you're gonna see and i'll try to reiterate is is actually real world value to the client and it's stuff that they should be paying for and should be willing to pay for because it means that you at the end of the day are running a very healthy business and that you're going to be around for them and you're going to be able to consistently deliver for them and you're going to be able to be the best partner that you can possibly be that is value to them all right and that is worth paying for if you're if you're not a healthy business you can't be a great partner and you and ultimately you're going to be a liability to your clients that's what we need to avoid at all costs so that's the bidding phase you got to think about this stuff a lot of this stuff is hidden deliverables that people do not charge for or don't build into their pricing and that's a big mistake all right so the next thing is the actual discovery let's say you've the contract is signed the first payments are made whatever your payment structure is again i'll i'll provide access to how i do all of that with specifics and with numbers but right now we're just talking about pricing methodology so let's assume that the contract was signed first payments made now what so we go into this discovery phase now what you're going to see here is that a lot of the discovery phase actually creates more deliverables that you can then charge for in second phases and third phases and i think it's a good thing to explain here is that when you are wanting to do projects correctly and you're wanting to do larger projects this isn't going to be a one and done thing it's not going to be here's the price i'm going to deliver and then we part ways what we're actively trying to do as an agency is build an ongoing relationship and an ongoing partnership with our clients and they they should be looking to you for strategy and direction and so when phase one is done it's like what should we do next what is the next step here and you're kind of guiding that and then of course you're doing the execution as well so this discovery phase is is important for two big reasons number one is it gives you a full scope of what's actually needed because how can you provide what's needed for a business without doing a lot of research and a lot of discovery there's time involved in this so you're absolutely billing for this process right here and then second is this lets you really understand the scope of the entire project and the roadmap of the entire project so back here if we back up to this bidding phase what i'm really bidding on here is step number one if i haven't build for discovery up front which i again is possible and in some cases i do that and it's important to do that in some cases not every case and it's not possible in every case but if you haven't billed for discovery up front then what i'm billing for what i'm quoting what my proposal and my statement of work is for is for phase one which is the obvious deliverables okay and then in discovery here this discovery process is going to basically unveil or uncover what phase two phase three phase four etc need to be needs to look like but i'm you're going to be doing business discovery in this phase so you have to learn about the client's business how they do business how they nurture leads to sales how they currently get leads what their you know conversion rates are there's a lot of stuff that goes into just understanding how the business works all of the services that they provide all of the uh residuals and stuff tied to that so a lot of discovery in terms of business discovery next is seo discovery so if we're going to build a website for a client we have to know what the site architecture needs to look like at a base level you know what are your services what are people searching for around those services what are your service areas and so we have to do discovery so that we can set up the website architecture properly we don't want to get into a situation where we're just making up uh names of services and you know hoping for the best and we're making up urls because at some point if they do want to invest heavily in seo we don't want to get into a situation where you're having to rewrite all of the urls because the urls were written properly because there was no seo discovery and there was no real site architecture developed the next is competitor research oh and by the way this seo discovery this is how deliverables go from five sites uh five pages on a website or 10 pages for a business website to 50 pages quickly so we can say and we're of course we're not doing all 50 pages at once but this seo discovery when i create a an seo optimized sitemap for a business very often i will end up with 40 50 60 pages that need to be created well in phase one the client's only wanting you know 10 pages cool all right so we explained to them we you know we're doing the 10 pages we already quoted you for 10 pages but in order to get to where you want to get based on the goals you told us you have your website needs to be far more robust and if you look at the sites that are doing really well online and dominating the digital space they are robust websites with you know usually hundreds of pages if you count blog posts and things like that so we show them the sitemap game plan and we say we're going to build the initial 10 pages now and then after phase 1 is live we're going to come back and we're going to talk about phase 2 and we're going to talk about phase 3 to get your site to where it ultimately needs to go that only comes from an seo discovery process so if you're not doing that seo discovery process you're missing out like you're failing to provide the roadmap and all of the deliverables that a website truly requires to dominate the digital space next is competitor research so you are going to want to take a look at what that business's competition is doing correctly what are they doing that's successful next is market research in general how do the customers in this market behave what what are they wanting what are they needing what are they looking for so there's a lot that goes into that site mapping i just talked about which is a big part of seo discovery specifically and then there's general planning like project planning how are we going to tackle this project uh how are we going to break this up into phases so this is a this discovery process is a big first step once the bidding is done contracts are signed and all of that again sometimes this happens before this bidding stage happens so you might do a discovery package with a client i do this often but not again not every time and then we actually get a much clearer glimpse of what needs to happen for this bidding process here okay next is ux design and when you do ux design this is typically what i refer to as wireframing the version one of the website we create wireframes for every single uh key page of the website and i'm going to talk about why that's important this is a a part of the process that i think a lot of people don't do especially freelancers because they feel like well i can i can determine the ux and the layout as i do development or as i do design and again we have to think about scale if i zoom out for a minute we're gonna we're gonna just take a look real quick so there's ux design ui design there's content and then there's site development right so we're gonna go back to ux design for a second the reality here is is that there's very few people on the planet who are experts at all of these things and so when you start to think about scale you're gonna need to put people in the right seats on the bus as we say so there's going to be a ux designer there's going to be a ui designer there's going to be a content person there's going to be a developer and you might have multiple of these things eventually but if you have to uh if if you really want to deliver the best results for the client the each each of these things should have a person who that's their area of expertise versus a jack of all trades master of none who's doing all of these things in very mediocre fashion right which is often the case that's something that we have to try to get away from so when we think about ux design we need a ux designer well if we need a ux designer that means we have to pay for a ux designer which means that we better be billing for this step and then when there's multiple people involved there has to be structure to the process so think let's talk about ui design for a second we're not going to do the bullet but i'll come back and do the bullet points in a second a ui designer it's going to be very tough for them to do their job if they don't have a ux blueprint to work from ui designers aren't necessarily well versed in ux right these are two very separate things very different things that that require different abilities and different skill sets there's a lot of people who are amazing at graphic design and web design in particular but they don't really understand user experience they don't really understand conversion rates they don't really understand storytelling and why certain sections should be presented before other sections and the order that section should be presented over presented in overall that's that's all part of ux design that not every ui designer understands so you can't say well we're going to have to find a ui designer who's also an expert at ux design because you can find ux designers who are amazing who can't do ui design right like so you have to see these things as independent parts of a process that require independent people and when they require independent people you need to number one bill for it accordingly and number two have this process set up so that each piece doesn't have a a block right if you if your process has a blocking point it's going to fall apart so we go from from this discovery right into it would immediately go to the ux designer so the ux designer is creating the blueprint for what we're going to build and once you have a blueprint you can then have you can then make that blueprint pretty you can hand that blueprint to a designer and say here's the blueprint make it pretty according to uh the the brand guidelines of this business so you see how these two things play into each other and and are really require each other in order to do all of this stuff properly so in the ux design phase you're doing more discovery because now it's it's the ux designer is trying to figure out okay well what's the user experience of all of these competitor sites like and what are they doing right what are they doing wrong what did they miss that we can actually put into place and create a better uh a better uh website for our client there's strategy that goes into ux design obviously there's the actual wireframes that get created and the time that goes into those when you're doing wireframes there's some ideas that you're going to want to experiment with so think about a home page wireframe for example there's not one home page wireframe when this stuff is done properly there's like three four or five versions a lot of times of what a home page might look like so there's multiple different layouts there's things where it's like here's an idea i had but if we don't want to go with that idea here's a different idea so when you're doing this stuff right you're not creating one wireframe you're creating multiple wireframes and then eventually a set of wireframes that become the game plan for building the actual website there's iteration that goes into this this is an insurance step in this process and you're going to see this word show up over and over and over again where by doing this the right way by doing wireframes and presenting wireframes because wireframes are i would say not necessarily easier to make in in a fidelity sense they're easier to make than than design right but we're doing one step at a time so that we can take this step to the client and say okay here's our thought process here's why we're doing what we're going to do here's the blueprint for what we're going to build before we go any further you need to say yes or no green light or red light or yellow light where are we at and this is insurance for you as an agency or freelancer and it's insurance for the client as well when we hear horror stories and web design it's because people try to do design and ux and content and development often all at the same time and the wrong things get built things get missed you have to go backwards like it's two steps forward one step back or even worse two steps forward two steps back you gotta start over right like there's just it it all falls apart when the process is not rock solid we feel that this is a rock solid process where we start with a blueprint it's just like building a house you would never get your interior designer to make the blueprints that's what i'm trying to communicate here right and you wouldn't do try to do blueprinting with interior design at the same time you do the blueprint first right then you do the construction right and after it's done you start it now houses are a bit different obviously but you understand that there's a reason houses go through a very specific process okay and there's a reason that the people there's a reason you hire an architect to do blueprints and not an interior designer and the same thing is true with with web so ux design we have a ux designer doing all of this stuff this is following this process is insurance for the entire uh process okay am i saying the word process too much i don't know so next after blueprints we can send it to ui uh to a designer right and so they're gonna make this pretty but the ui designer has to do their own discovery right so they have to see like where the ux designer went to the competition and said okay what what are they using for layouts how are they presenting the information what order they presenting the information and and so on a ui designer is saying oh what kind of design elements are these other uh competitors using right how are they approaching design what are they doing right what are they doing wrong how can we do this better can we be creative in some form or fashion where do we not need to be creative where do we need to be more straightforward um we have to do discovery on the brand guidelines for the business we have to go back and forth with what are they wanting in terms of a look and a feel so there's a lot of strategy here there's a lot of discovery here we haven't even got to making anything yet when we pull up figma and start doing a high fidelity design that's where the actual work is starting to get done that has to be billed for but all this other stuff has to be billed for as well or at least it has to be built into the pricing right like the client we're explaining this high level but when you see me do actual pricing and scope all of this stuff gets bundled into one price per page typically or per element or you know like it'll make more sense when you actually see it but this is what goes into this is what gets built into the pricing there's also experimentation here right the designer is not going to create one design be done and hand it off right they're going to go through a lot of iteration they're going to experiment with different ideas they might design five different things and then delete it all because they don't like where the direction that it was going in so all of that time and talent and expertise has to be you know built into the pricing it has to be um it has to be front and center in your mind you can't pretend that that part of the process doesn't actually exist you can't only look at the finished design and say okay that's the finished thing this is how much it's worth right there's a lot that goes into getting to that point there's iteration with the client so you know you're not going to hand over designs you're not going to hand over wireframes to the client especially when it's a big client and they just say it's perfect let's move on right there's going to be some iteration built in there so you have to account for that happening this again is insurance because all of these things are milestones in the process and a milestone is where the client gives green light or red light and here's what's critical and here's why i say it's insurance when they give a green light we are not going backwards there is no point in this process where if we've gotten a green light we're going backwards whereas if you're not doing these steps right let's say you start with development which is like low-level freelancers and and quote-unquote web designers just hop right into development they're like we're going to design as we go we're going to do the ux as we go it's all going to be the same thing you're going to go backwards so much you're going to oh no that's wrong change it up no that's wrong change it oh no where where's this thing right why wasn't this thing accounted for and it's extremely hectic okay so the reason you see this word insurance is because we're doing this in a milestone format where we're getting a physical signature sign off from the client at every milestone do you like this blueprint yes or no is this good can we move forward yes or no ui design do you like how this looks can we move forward yes or no yes okay cool we're moving forwards now we have to think about content right so in the content phase and now some of this stuff happens parallel that's important to understand so if i can zoom out here for a second right content and ux design sometimes happens at the same time content and development often happens at the same time content might span across these uh across these steps that is very often the case but let's talk about content because this is one of the biggest sticking points that a lot of agencies and freelancers have content when it's handed off to the client takes forever so many times this can derail projects absolutely 100 can derail projects it can make a project that could be done in eight weeks takes six months and we have to understand that so in fact one of the things and when you talk about you know how do i get from just a five thousand dollar project to a ten thousand dollar project content alone might get you there might get you from five thousand dollars a ten if you're not building out this step in your process and pricing for it then of course right like this one step could could potentially depending on you know what's actually needed here double your revenue now again do you have a content person because not everybody can write great content there's seo copywriting that's involved there's sales copywriting that's involved there's editing there's photos there's images so let's talk about photos for example you're going are you going for free to stock photo sites and sourcing photos for your client is that built into your pricing that time and talent that that requires is that built into your pricing if it's not then you're making a big mistake just organizing content right like how many times is the client like you have to babysit the client on here's how to how to get us the content that we need here's how we need the content organized if they don't you know give it an organized fashion you have to do some of the organization somebody has to build that into a project management dashboard there's a lot that goes into that so the question is are you billing appropriately for it can you do seo copywriting can you do sales copywriting or do you need to bring in somebody who's really good at that are you who's doing the editing because editing and copywriting are often two very different things so we have to understand all of these components why they're important and and what i was about to say is almost never do i let the client create their own content i tell them up front listen it's like being your own lawyer right what do they have a saying about being your own lawyer you know you have a fool for a lawyer if it's yourself i don't know how the saying goes it's almost the same thing with content on web like you're almost a fool if you're going to create your own content have us create your content we have experts to create your content and we can ensure that it gets done right that it's effective and then it gets this project gets done on time that this is not a block for your entire project and we tell them horror stories about clients trying to do their own content and here's the thing is it's not just about it being a sticking point it's also like the critical ingredient in whether your site is successful or not so whether your site ranks depends on how well the seo copywriting was done whether your site converts all depends on how well the sales copywriting was done so we can design a pretty website and if it doesn't say the right things it's not going to rank and it's not going to sell it's not going to convert and so we have a failed project it all can hinge on just the content alone so it's a really important that you invest in this section that you invest in content and it's really important for you as an agency and a freelancer to sell this piece of the puzzle to your clients and again like i said this one piece could take you from a 5 000 project to a ten thousand dollar project okay so this is not rocket science on how we get to the higher price points we're just selling the right things and then we're pricing them appropriately all right so after we've sold content and by the way that has its own discovery phase involved in it as well right and strategy phase involved in it as well then we have the development side of things the development side of things is is you know this is part where you probably understand a lot of the technical uh you know work that actually goes into this but there's laying a solid foundation there's the technical execution if you watch my videos on oxygen not every oxygen developer is and i'm assuming you're doing everything on oxygen not every oxygen developer is of equal talent and ability and and so when you look at an oxygen website that's being built it's how how consistent is it how much how much quality is there how much future proofing is there i put that on here right because if we create a site that's very messy there's no class organization there's code all over the place extra code it's none of it's organized it makes it difficult to do basic maintenance and management in the future it makes it difficult for other people to come in on the team and understand how this site was built there's no are there any standards with the development process so that you can actually scale and have other people work on this project all of those things are important right and so when you're pricing the stage you've got to take into account like we're not just building the site we're not just doing oxygen development we're doing oxygen development really well and here's how much time and study and practice it took to get to this point you have to pay for all of that because it's you know and you can go to um you know these online sites and hire people who claim to do oxygen but what is the end result you're going to get so there's there really should be insurance in here as well there should be an insurance billable right this isn't actually a line item on invoice or anything but this is how you have to think about it like when they choose you to do this they're they're you know what they're getting right they're getting a high quality result hopefully and and i'm you know i in doing these videos want to hold everybody accountable and say we should all be doing the highest quality work possible and then if you know pricing according to the quality that we can actually deliver all right so uh you know if i show you access to my pricing you can't just copy it if you can't deliver the value and the quality that i deliver and the consistency that i deliver right but you can use it as a framework for yourself and work to eventually get there and be upfront with your clients if you're going to go at lower price points because you have less experience tell clients that upfront right a lot of them will still use you it's okay but be honest with them don't pretend like you're gonna knock it out of the park with the highest quality thing at a really low rate all right um but just look at all the stuff like there's punch list there's site performance you have to worry about there's future proofing there's testing there's mobile usability there's like the laundry list goes on um so is all of this stuff properly being billed for is the question next is the launch phase so you have all your standard launch items you have url redirects that you probably have to put in place there's more testing that has to be done there's speed optimization that has to be done a lot goes into launch and the question is are you pricing for all of those items are you just saying hey that's just deliverables i do for free like most of the time what i feel like is people scope out a website here's the work i have to do to actually build this site and i'll design it as i go and then they say 2 500 bucks and then everything else just gets done for free all the discovery research either doesn't get done at all which is not a disservice to your client or it gets done for free all the launch items afterwards all the punch lists all the logistics let's zoom out and look at this because i have this little blue line what does this say project management do you have much project management phone calls emails team logistics software timelines goes into a project and that often just gets done for free it's like oh that's just the cost of doing business no no no no no that's not the cost of doing business if a if a large client and you really see this when you use large client when you when you do work for large clients right so i have a client who you know they're spending a hundred thousand dollars a month on google ads right this is 125 000 project uh that that just to us right for for this if they were to hire an internal team to to build their website and do ux and do ui design and all of that they would be they would have a project manager do you know what they would be doing with that project manager paying that project manager they would that project manager would have a salary this is a completely separate line item that gets paid for this is not work you do for free this is not the cost of doing business right if they would have to hire somebody to be a project manager and by the way as an agency you have to hire someone to be a project manager eventually you are the project manager and you have to pay yourself for project management and if you're going to scale you have to bring in a project manager and you have to pay that project manager so guess what that is billable to the client the client has to pay for you to be the project manager or for your project manager to do the project management plain and simple end of story right so think about how much is that project manager worth what is their salary how much does that inflate the cost of a project and again this is an insurance step if a project doesn't have a project manager or proper project management it goes off the rails and if it goes off the rails a lot of time and a lot of money is lost so this is insurance against those losses it's not just a standard billable it's an it's half of it's an insurance billable in a lot of ways that's how i think about it okay so here is the process that pretty much every project every website project goes through that we touch right so we start with bidding we do discovery sometimes these two things are flip-flopped then there's ux design then there's ui design then there's content then there's development and then there's launch and yeah some of these things are are done in parallel but there's it's because multiple people are doing them they're everybody's in the right seat on the bus there's a lot of really solid project management a lot of really solid communication we're working in a milestone format so we're getting sign offs at every step of the game so we're never going backwards and there's never any delays um all right cool so we talked about all of that next comes down to like website management right like what is the management process and the billable is going to look like going forwards and then who is driving the digital strategy and execution for this project uh so that that needs to be thought about and that can be an entirely separate thing so often if i'm doing a website that's 25 thousand 000 there's a digital strategy and execution package that's attached to that a lot of times that might be 60 000 and so now we have a project over the course of maybe a year that's a 75 000 project now not every web design agency or freelancer has the capacity or the knowledge or the experience to be able to execute a digital strategy to plan and execute a digital strategy but if you do that's how again revenue goes up because you're providing the deliverables that the client actually needs because what happens with a typical website right 2500 website with no digital strategy no digital execution not a lot of discovery not much ux design you know it was basically limited and not content right it was it was limited to design and development the two obvious steps of the process like that was the limit on a 2500 project you build the website you launch the website and nothing happens because we know in the web design and digital marketing game it's not a if you build it they'll come type of thing so the the business quote unquote invests in a website and at the end of the day what they got is a digital brochure that doesn't really bring in any traffic it doesn't really convert people very well they still have to rely on their sales people they still have to rely on a you know bunch of other digital advertising getting direct calls from ppc like the website is is there but it's not a it's not the linchpin in their in their online marketing it's not their online marketing hub as it should be right so what will we say will we say well that is a successful project no that's not a successful project a successful project is one in which the client pays for all the things that they need to pay for to make this thing successful we execute on it we deliver it on time and then we drive the strategy and execution going forwards we nurture the website with all of the right digital strategy and execution to where the website actually brings in traffic and business and eyeballs the website actually increases the brand awareness for the company the website actually acts as as the company's best sales person it works 24 7 to fill their sales pipeline it actually does the job of converting leads into sales without anybody physically touching that lead all of those things are possible all of those things should be happening in in the real world when you're when you're doing actual valuable work for businesses this should be something that grows the business and the business a year from now should be able to say wow we put fifty thousand dollars into that website and our revenue is up five hundred thousand dollars or we put a hundred thousand dollars into that website our revenue is up uh three quarters of a million dollars right like that's the outcome that should be happening and it's not gonna happen if you don't have this process and this process can't happen if you don't have the right pricing and vice versa all right so that's why all this stuff is is super important all right so i've put some additional notes in here but this is the pricing methodology and if you want to see actual numbers i'm considering making my my full web design price list available for a small fee i i can't make it free i'm not just going to give this away for free number one i don't i don't want just anybody to have access to it if you're super interested and it's important to you and you think it would be very valuable for you to have then you can pay a small fee you know i'm not going to make it astronomical or anything like that but you got to pay to play right and i'll also consider doing a video on how i take that pricing list and actually scope out 10 000 plus projects okay so you can see exactly how the item by item by item what gets built into the price and how the final price becomes what it is i can pretty much guarantee you that if you currently do websites for 2 500 overnight minimum 5 000 but probably more along the lines of 7 500 to 10 000. if you're currently doing sites for 10 000 i'll show you how to get to 20 30 40 000 uh and again it's not a money grab it's because there's almost always really important things being missed and then the things you are billing for um the the correct appropriate pricing is not baked into those deliverables all right if you found this helpful hit the like hit subscribe hit the notification bill bell drop a comment and then look down below in the description you'll find a link to this jamboard so you can keep it and you can review it you can read my little notes here uh and then you'll also find a link to like a waiting list that i'll set up to just to see you know who's interested in seeing actual pricing who's interested in you know paying a little something or other to get access to that pricing and get access to a video on how to actually scope these things out and then future videos like we're going to cover all this stuff i'm going to show you how to do discovery calls how to write repo proposals how to write statements of work what your contract should say how to do the negotiations how to do the invoicing what the payment plan should be what pricing options should you recommend how to do seo discovery how to do competitor research this is kind of a road map honestly for a lot of the content that i'll be producing on this channel so if this stuff is uh exciting to you if it's valuable to you hit subscribe hit like hit com hit comment and uh that's it i'll see you guys very very very soon with another video peace

Channel: Digital Ambition

Views: 4,112

Keywords: web design, web development, digital agency, web design pricing, web development pricing, agency pricing, website design, website design pricing, website development pricing, web design process, website design process

Id: L7TybMix8XY

Length: 43min 47sec (2627 seconds)

Published: Sun May 02 2021