We let a Stranger Become our CEO for 48hrs...

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what would you do if you could become CEO of yes theory and control everything we do for 48 hours you'll be able to do whatever you want with our time money and social media accounts well we're about to choose a stranger and give them exactly that power but first let me explain in May of 2018 we launched our clothing companies seek discomfort and since then we've had six drops with six totally different ways of releasing them every time from ridiculous skits where I lose my mind that's the best bottom line ever designed and your finger to a sunrise dance party on top of a mountain with 300 of our subscribers to a full-blown commercial now for this job we wanted a totally fresh idea and for that we thought what would happen if we let one of our subscribers not only choose how this drop would be released into the world but actually become our boss and control the entire yes theory operation for 48 hours that person would have access to our community our entire team and our credit cards let's see how trusting a total stranger with that kind of responsibility turn out we are going to plow one subscriber to come and run yes theory for 48 hours this is gonna be you are you gonna fire let me explain I need to do that so if you think you're up for the task send a one-minute video that you've made the email right here and explain why you would be perfect for this task come up with some creative ideas and we will pick our favorite let's see who plays yo what's up Jan 3 - very good morning yes theory my name is Jaime I am 22 years old from Ottawa Canada and I can help you make an impact and share the yes theory message with these three ideas create an art gallery for secrets comfort random things for seat discomfort it would be super rad to do some sort of temporary street art installation involving your followers the community and what it means to seat discomfort we could capture a bunch of super dope content and use it to launch the new seat discomfort line I think that's the guy the idea of doing something with street art I think it'd be integrity so much experience he's older which is great because we need an older figure in the house the video is perfect he left his number in the email what's up dude loves your submission love the idea of doing something around street art and show you the behind the scenes of dude thank you for running our company got got our new CEO before you starts and is right here mas is home guys yeah we're just gonna show up tomorrow and let you do your thing okay you're the CEO of yes theory and the skies will live okay literally when I started watching your videos I was like I'm gonna work with these guys but I did not know that would be in her capacity is like you're gonna be the CEO for 48 hours so well the crazy world a little bit more you just benefit happens there's an often being built there's a seat discomfort drop being launched laying the pressure off come on fix it I'll fix it oh my gosh yeah yeah I'm you see you I'm not gonna be able to sleep tonight all of these thoughts are gonna be haunting my brain for the mug banger see this comfort drop out of that coin situation today going you CEO coming in we have no idea what he's got those got plan well welcome to our new headquarters it's not furnished nobody's seen him before but we found this place a few weeks ago signed the papers and it's ours this is our new home yeah come check it out oh definitely nothing here yet no really nice guys [Music] I think you're five minutes late no I was just getting you coffee actually Oh were you I could use some coffee all other day's work not for you right now I'm not thirsty it's actually not how I like it but okay - no okay thanks Oh on top of it did you all right boss what's the first step for something beware you get a little gear up with the news on now he's fast cool actually first actually if you guys to just give me a rundown and want something coming for yesterday what you guys gonna play just want to know what's going on of course one of the main things that's happening this weekend is our seat discomfort drop and as per usual we have not even thought what is the marketing campaign that goes around that because we're all great would it make sense for us to be comfortable with a plan before the drop or do we live up to the brand ideals for the exact idea I just never understood why we ever knew the plan to see this come it is it is Steve discomfort discomfort has to be the secret cover drop I do a lot of street art so I think I'd be super dope to incorporate some sort of like interactive street art maybe we put like giant BJ's we like that phrase or like a quote like seek discomfort in different locations around the LA area and we can do a call out to your followers and be like these are the locations go there meet up at each other take photos share them all over the Internet do you have designs in mind it's up to you guys whatever you think would it like you're getting this whole experience wrong you all right here's the plan all right day one we're going to create designs for the street art installations we're gonna scout locations on where to put them up we're gonna pick up materials we're gonna oversee editing when is this episode going up dad this Sunday all right well you gotta hustle and put it up podcast ideas Thomas you got anything working on it kind of all right day two we got a sunrise photo shoot for seek discover we're gonna put up the art installations we're gonna do a call-out on Instagram to let everyone know where these art installations are we're gonna select and surprise a subscriber wait what was that oh that's uh that's nothing yes sir no that's that's it says research what CEO stands for it is a you know that's your handwriting though right it's the same get back to work guys get back to work [Music] [Music] change that the stomach it said delete it that's quickly should go to the right yes sir [Music] all right I think the design it's done if you guys want to come check it out two sections the first panel says this is what scares me your followers will go up and write what scares them and the panel next to it says this is what I'm going to do about it and then there's a seat discomfort gradient wall that they'll go and take a photo of in front of that they get posts all over Instagram i socials do stuff like that sweet that's cool yeah this sounds awesome it does both goals of like wanting to one have something people you interact with while they're there and then something they can post on Instagram and tag us in alright we're gonna start with a first location scout here in Venice Beach the key with this is like we're obviously not trying to add anything on a wall that's permanent so we're aiming for construction walls you got wall number one this is big enough right okay person like this is a very unique way of putting seek discomfort out down excited what made you think that this would be a good idea for the drops it's a cool way for like all the s3 followers to meet each other and get to know each other get up here and by the end of this we'll be selecting somebody and surprise them with five skydives tomorrow's gonna go with them and they get a thousand dollars of seat discomfort gift cards so a lot of things going down we're here at getting some large oversized prints done just here printing very illegal activities ladies and gentlemen nobody's nobody's committing crimes or anything we're literally seeing what its gonna look like the first time right now this thing is tomorrow all right well now we just get a print frickin like 80 of these well I gotta head out and you see oh hey I worked the latest men it's all good nice but I'm just a last look at this juicy over here did you last night slept in the office work these late hours it's all about the hustle you slip right you things you start this day super early 6:00 a.m. [Music] so Alan is directing this entire photo shoot so good luck I take great Instagram photos and stuff sorry are you running the show today yeah all right all right Alan's got a few words to say all right listen I know it's called no it's early but you got to take those frowns and turn in the upside down because these three boys got to eat stop standing here and let's take some fun use an intensity oh man [Music] [Music] all your hard work oh you're okay it's noon we're starting to paste the four murals starting with the one in Venice and then we're gonna hit the other locations how illegal is this very very legal I'm gonna be staying on the other side of the street watching you know when I get deported and I have no idea how many people are gonna show up in these four different locations but hopefully they'll all of you the bus packed by tomorrow I'll have you distracting the restaurant gonna get some problem I'm comfortable in this situation it's all good right number two we're personally gonna have to pull back a little bit towards the car miss prancing a lot of anxiety right now what's that oh no I'm not experienced with cop interactions so let's just hope that we can do this quickly location ever done what I do three location umber three good team man good ten bloody good deed [Music] all right Arts District of Los Angeles fourth wall and get this nice black wall here let's get the last one up [Music] finishing touches all right that's a wrap as you see from the three story we're going to be setting up four of these walls and different locations around LA the challenge will be if you're able to get to the closest wall near you and actually participate by filling in the prompts then you will be entering a chance to win something pretty epic that we will come to you in person and deliver checked on the wall and people are there Daisy oh look at that damn put the sharpies damn that's so nice someone added sharpies on the wall we should have probably done that so believing the narratives of the world feeds us those kind of stereotypes and things I have in my mind even though I haven't thought I'm sort of prepared to break the norms to use the world APIs finish my edits and release my content to the world making videos nothing about me I just doubt myself I guess I just haven't come out to the world what are you gonna do about it told myself it this week your first video video this week yeah one stranger four-day get to know the real me I think that being accomplishing my dreams and from I'm scared of not being able to look back at my life and relive the memories I wish I could have be it the way I'm going to fix this thing that I'm scared of is taking it head on and surrounding myself with like-minded people how do you feel about the zone I feel amazing it's exactly how I pictured it and exactly what I wanted to happen was to have yes here community to come out meet each other talk to each other get to know each other sign the small share what they're signing it's all you man good job tell me what is it that scares you the ocean Bank you're gonna do by men it's the ocean right here is you should go like wounded everyman why not lol so right now I'll go weights moving really fast are you serious I'm serious you got to take him you have to take now though you gotta give him a towel or what exactly about the ocean I like are you scared of just how deep it is and like the mysterious things that could be in there I try my best stay away from it my like my entire life but today's the day where that changes how you feeling I know I'm so scared I am ready [Music] [Music] Oh to discover on the spot like I'm in shock a little bit it's been 12 years I'm in the ocean to 12 years I'm unhappy just pain yes just say yes [Music] [Music] oh here he comes last name CEO last day CEO yes sir and then I I go home and make one of those why I left BuzzFeed videos ha ha ha we now need to choose somebody that submitted either a photo who was there that's something on the wall and surprised them so amar wanted to surprise to people yeah a guy any girl yeah maybe they stumble fear or how much they went into this is the best feeling in the world when we see people just coming together like this we're gonna do it so we just put it into fruition we read it right there we can give them both like the to sky lives and then they'll have the option to bring one of the people that either that they just met or yeah said I think we both just fainted well they don't know they're gonna skydive and they don't know they're getting friggin guests on there but guess yeah happy happy see this come for launch everyone it's like ever like I just told the girls to stay where they are and now we need to pick a guy so we figured out who the guy is who left markers at all the locations for other people to come and be able to write on the wall he actually went to the different locations and he left markers I think he a lot of strangers on the street we didn't know about it actually participate which is really cool where you at Dawg I actually wrote where you at the girl's house and have our real real life Oprah moment you guys have something out there in the world which is starting a podcast and you guys said that you want to do it this weekend yeah so I can be your guest no see you guys will get a $500 gift card to see discomfort for this drop 3 skies because we put ourselves out there like well we knew each other in college but whenever I decided moved to LA I was like a month ago and I had no idea I was gonna live with I had new roommates so all I did was just post all my birthday on Instagram and she literally message like I said I'm even in LA I don't know what I'm gonna do yet a roommate and she little message she's like the meat too and the same anyway just like really and it's because we put our there's that we found each other and it's really about it's honestly your entire like what you preach like that's why we're here it's gonna be called Gigi and Bella models yeah it feels like the Huggies you've been alright we've got someone else the surprise we pick two two people so we're gonna I'm gonna hit the next person but we have arrived at the giveaway for the guy who left the markers on all the different murals he's somehow at this college right here we really appreciate you pulling those markers good yeah that's nothing a detail that was dismissed from unless we wanted to give you a little gift in your Deanna's we sent you a gift card for $500 we also like to give you three spots for skydiving cube or some final words from our beloved to you do I start boys it's been an emotional roller coaster here huh I feel like I've really helped the company grow feel like you boys are finally gonna be able to get some food in those stomachs true that but no in all honesty thank you for letting me run the company for the last 48 hours it's been the most insane 48 hours and it's been fun getting to know you guys and with yes sirree I can 100% say now to all the other subscribers out there you guys are what you see is what you get when you watch your videos you're exactly that way you guys are a super you're saying Thomas isn't so much and what how am i different okay yeah but kitty is okay if I take it anyway anything away from this experience is that the CEO can't do it alone you got to have an amazing team and you guys have a bunch of amazing people here working hard together that are all you know are the same vision and all that same mindset of wanting to make this thing work and you guys really care about your community of subscribers and that's so like important to me just to be able to experience that so yes there is actually I want to give two more $500 seek discomfort gift cards to to subscribers anywhere in the world starting today all you have to do is order a piece of seat discomfort merch from this drop within the next 48 hours and these boys will choose a winner so I will after that with the $500 gift card each person wherever you are in the world will book you to skydives for you and a friend of yours and you don't need to be in California or even the u.s. you just let us know what drop zone or skydiving places nearest to you and we'll make sure we coordinate so as Alan said goes to just comfort calm and cop some view Steve discomfort gear we'll see you next week [Music]

Info

Channel: Yes Theory

Views: 1,984,553

Rating: 4.9617996 out of 5

Keywords: yes theory, seek discomfort, street art, exit through the gift shop, letting a stranger control our lives, yes theory justin bieber, yes theory wim hof, yes theory will smith, yes theory seek discomfort, yes theory clothing, yes fam, yes theory community, street artist, los angeles street art, shepard fairey, banksy, mr brainwash, mural festival, graffiti, 6 year old controls our lives, CEO, how to raise money for a business, venice california, allen alcantara

Id: ukoSPO0cycE

Channel Id: undefined

Length: 23min 33sec (1413 seconds)

Published: Sun Mar 03 2019

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