Hello, friends! On 11th December, motivational speaker
Sandeep Maheshwari uploaded a video on his YouTube channel, with the title, 'Big Scam Exposed'. In this video, some young people talked about how they were scammed. They claimed that they bought an online course for ₹50,000, which wasn't remarkable, but it was allegedly being sold like an MLM scheme. "The problem is, the way they marketed the course, "in this course, you will get
this business learning." You will learn how to do business. It is nothing like that. They are turning you into a salesman." People were told that if they wanted
to earn hundreds of thousands of rupees, they need to sell it to other people. "My relatives tricked my parents. They got to me through my parents. My parents were told that if
I take this course, my life would be set." Another unfortunate claim was that most of the people who bought it were poor, unemployed, and they were lured to buy this course
with the opportunity to earn money. Although the video didn't name any scammer, but the viewers said that the video pointed to Vivek Bindra. Vivek Bindra is another motivational
speaker and business coach. On 18th December, this incident becomes clear because Vivek Bindra released
a response video on his YouTube channel. It was a long video in which he made several allegations against Sandeep Maheshwari. How Sandeep provides business consulting, charges huge amounts for it. Vivek Bindra even said that this controversy arose because Sandeep Maheshwari's channel was not getting views. "You have thousands of videos on business coaching. Since they weren't working out for you,
you started making allegations about a scam. Because none of your videos on Business Mastery
were getting more than 200,000 views." We won't talk about such arguments in this video, because they all fall under the category
of Ad Hominem logical fallacy where instead of talking on point people start personally targeting the other person. Vivek Bindra's second line of arguments was that he has made a world record, distributed free meals, trained people, did this, and did that. "If it was a scam, could it have made 12 world records? I built a hospital overnight. We distributed free meals to 20 million people. We built a hospital with 200 beds." All this is fine, but it is irrelevant
regarding the allegations of a scam. Actually, the allegations against Vivek Bindra, in response to that, he did two things. First, while defending himself, he said that his company's records are clean, and there is no scam in their balance sheet because a reputed firm like Ernst & Young has audited the company's finances. He says that there is full transparency in his operations. "Financial control and statutory compliance, all of it, Ernst & Young oversees it." Then he said that their sales department has quality, they have a money-back guarantee, and if someone is caught misselling, the customer's money is refunded immediately. "Even if there's slight misselling, the money is refunded on the spot." He said that people come to learn from him, and some of them join as affiliates, and his activities, are not an MLM scheme. There is no multi-level marketing, instead, it is "affiliate marketing". "Do you know what multilevel means? When there are many levels, here, there's only one level. It's called affiliate, not multilevel." I will talk about the difference between
multilevel marketing and affiliate marketing later in the video. But the second argument by Vivek Bindra was apologetic. He admitted on his video that some people have opted for misselling, and he said that he is ready to apologize for any mistakes. And because there was misselling by some, he had shut down the whole program in May. "Because some people were misselling, very few people did that, but I shut down the program back in May, on which you made a video today, while
promoting your Business Mastery content." In response to this, on 20th December, Sandeep Maheshwari uploaded another video and this time he directly and openly
targeted Vivek Bindra. In this video, the same allegations were repeated, how people were taken to a seminar and were told to dream about BMW cars they were said that they could earn
hundreds of thousands of rupees and when asked about how, the answer was, by selling
the course to more people. He starts a new hashtag after this #StopVivekBindra "A product that you did not like,
you are asking for your money back, but you are being told that
if you want your money back then bring four more fools like you and take 30% or 35% commission on it and whatever money you have invested,
you get back the whole amount. This is a scam!" On the other hand,
problems for Vivek Bindra increased because some old video clips started
circulating while this was going on. In which he stereotyped SC/ST doctors and criticized reservation Reservation. "Reservation means anti-progressive. They won't let a worthy man succeed, This system is completely opposite of Meritocracy. It isn't run on merit, How many times has it happened that
the surgical equipment was left in the body? A doctor leaves cotton in the body
while doing a cesarean." Obviously, in my opinion, this statement is entirely wrong. It shows privilege blindness. People who are not in the position of lower caste people, They don't know that even today, there is a lot of rampant casteism
and casteist discrimination in the country. But the situation worsens for Vivek Bindra when this news comes out. 'Days after wedding, motivational speaker Vivek Bindra
booked for assaulting wife' Allegedly, he beat and physically abused his wife. Because of this, a police complaint was filed against him. The complainant is a resident of Ghaziabad,
Vaibhav Kwatra. His accusation was that his sister
married Vivek Bindra on 6th December. And after an argument on 7th December, his sister was beaten up so badly that she now has difficulty in hearing. On 14th December, a case is registered
at Noida police station regarding this. And if this is true, then it is very shocking. Because Vivek Bindra is a person who used to give life lessons to other people. He used to narrate quotes from Bhagavad Gita to teach them how to improve their lives. But as I have told you multiple times in previous videos, we should not be conducting a media trial here. Oftentimes, things aren't what they seem like. So before the case is over,
before the court pronounces its judgement, we should not consider anyone guilty. So coming back to our main topic, this alleged scam of Bada Business, Sandeep Maheshwari versus Vivek Bindra. Who is right and who is wrong here, this will also be decided in the court of law. But the least we can try to understand is what is legal and what is illegal. And more importantly, in my opinion, I would like to explain to you what is moral and what is immoral in this world of courses, affiliates, and MLM. First of all, let's start from the very basics. What is the meaning of doing business? It means you sell a product or service to someone and you get paid in return. It is a simple transaction. 'Product' can mean any physical product like a table, chair, car, or bungalow. Anything that is being sold to you. On the other hand, service means
any act being done for you. You go to a cinema hall to watch a movie. That is a business providing you a service. You take consultation from someone or take the services of a tax advisor or lawyer, and it becomes a service business. So, if a product or service is being sold it is a business. Because we live in the age of the internet, the product need not be a physical product. It can be a digital product as well. For example, an online software, if you download Photoshop on a computer,
it is a digital product. Or an online course. Online courses can be very valuable you can use them to learn new things, gain knowledge, or learn new skills. I have two online courses on Dhruv Rathee Academy, you might already know about them. One on Time Management
and the other on ChatGPT. The third course is going to be launched next month which will be on becoming a YouTuber. How can you make a career on YouTube. Here, Vivek Bindra has online courses too. Like this 10-day MBA course. And here, friends, comes the first immoral aspect in my opinion. The problem of branding. In my opinion, this name of the course is very misleading. I am not saying that the content of the
course is not valuable or knowledgeable. But naming it '10-day MBA', What does MBA stand for? Masters in Business Administration. The people who join this course may feel that they will get an MBA degree in 10 days. But is this possible? It takes 1-2 years to complete an MBA degree on average. This is like a bottle of tomato ketchup, is named Fresh tomato ketchup. Looking at the name might make
you think that it contains fresh tomatoes But no, this is just the brand name. If you look at the back of the packet, it is written "This is only a brand name/trademark and does not represent its true nature." "Amul Fresh Paneer doesn't mean that the paneer is fresh. This is just the name. If you turn the packet, you'll see the same line written on it." Here, the same excuse can be used that
it was just the brand name, '10-Day MBA'. It doesn't mean that you're getting an MBA degree. But think about it. If I do this with my ChatGPT course, instead of naming my course Master ChatGPT, if I name the course
Bachelor's Degree in Artificial Intelligence. And I sell it to you claiming that it like a Bachelor's Degree in Artificial Intelligence, some buyers will think that they'll get a Bachelor's Degree after that. No, no then I'll say, that it was just the brand name. In this 5-hour course, you'll learn to use ChatGPT, and this Bachelor's in Artificial Intelligence
is just the brand name I used. It's not illegal to do this, but in my opinion, it's very immoral. The second point is about the price of the course. Some people have raised the argument that Vivek Bindra sold his course for ₹50,000. How can an online course be priced so high? This has to be a scam. Some people said this. By the way, two courses are being discussed here. The 10-day MBA course is different and the IBC course,
which has caused this controversy, is a different course. But when it comes to the price point, I don't find any sense in this argument. A course doesn't become a scam just because of its high price. If you think its price is high, then you might not be its target customer. Because I want to tell you from my personal experience, I have bought online courses for ₹500, ₹5000, ₹50,000, and even of ₹500,000. I am not kidding here. I bought a course for ₹500,000 literally. And honestly, every single rupee that
I spent on that course was worth it to me. Because that course met my needs. The thing that I was looking for, I learned from that course. And the return, the knowledge that I got from that course, was worth more than ₹500,000. So no online course is a scam just because it is priced high. This is the reason why I would say that the
controversy regarding Sandeep Maheshwari, that he had published an ad in the newspaper, in which he was offering consultation for ₹3.6 million. I don't find anything wrong with that. If you find its priced too high, then you are not its target customer. If you were in my place and you had spent ₹500,000 on the course I purchased, then you might have thought that it was a waste of money. Because you are not in my place. What seems valuable to me, might not seem valuable to you. People have different needs. And I would like to give a simple advice regarding this. Before buying any online course, go to the course page and see the curriculum. All the trustable and good online courses write about the course content in detail on the course page. Like, on the page of my Time Management course, I have clearly written that there are 5 modules. And I've written about the chapters in each module. Similarly, for the ChatGPT course, I have clearly written there are 6 chapters in this course. In the first chapter, there will be 4 lessons which will teach you the things listed there. In the second chapter, you will be taught
the basics of Prompt Engineering. The third chapter will focus on students. In the fourth chapter, the focus will be on personal life. How can you do health and fitness,
travel planning, food and diet planning using ChatGPT. Then, the focus shifts to business and employers. So, nothing is being hidden from you here. It is clearly written that you will learn how to master ChatGPT, how to use it in your daily life, in your home, in your work, in your school work, so that you can increase your
productivity and efficiency. This gives you an idea of how valuable it will be for you. By the way, if you are interested in buying
any of these two courses, then I would like to tell you that there's a
New Year Sale at Dhruv Rathee Academy. If you buy a course till 5th January, you will get 45% off on using coupon code NEWYEAR This offer is applicable only till 5th January. If you are watching this video after that, then the discount from this coupon will automatically get reduced from 45% to 25%. You can get the link in the description below or you can scan this QR code. Just remember one thing the ChatGPT course is in Hindi with English subtitles and the Time Management course is in English only. Now, coming back to our topic, the third point here is about misselling. If I sell you my ChatGPT course claiming that, you can earn hundreds of thousands of rupees from this course. And not in the sense that applying the knowledge you gained
from this course in your business which will increase the productivity of your business earning you large sums of money. Not in that sense. You can earn a lot of money in the sense that whoever buys this course can earn
a lot by selling the course to someone else. Will it be right for me to do this? Instead of selling my course based on its value rather, if I sell it saying that you can earn more money by selling this course to someone else. Some people accused Vivek Bindra of doing this. People said that Vivek Bindra sold his course with the claim that after buying his course,
you can earn ₹100,000 to ₹2 million. "I guarantee that you will reach
earning potential of ₹1 million a month. If you don't, you can come to me and ask for a refund." Whether this is legal, illegal, moral or immoral becomes quite complex. Because in itself, there is nothing
wrong with affiliate marketing. In a normal business you sell your product or service. But what happens in affiliate marketing? You sell someone else's product or service. And when you do this, you get a commission for it. This is the basis of affiliate marketing. And many companies do this. A popular example of this is
Amazon's affiliate marketing program. Let's say you have a YouTube channel where you paint. The paintbrush you use, if it is sold on Amazon, you can put the affiliate link of
that paintbrush in your video. And you can tell your viewers that if they want to buy the same paintbrush, then they can use your affiliate link and when people use that link, you will get some commission on it. You will get some commission from Amazon because you have sold Amazon's product. So, sometimes it is 1-2%,
sometimes it is 5-10%. You will get some money from that sale. Many YouTubers do this whenever they use a camera or equipment. they put the affiliate link to that in the description. It can be a good way to earn side income. I used to do it a year or two ago but now I have stopped. Not only Amazon, but many other companies do it. Meesho has an affiliate program too. But affiliate marketing is similar
to Referral Marketing. In Referral Marketing, instead of paying you a commission, the company gives you other rewards. Like, Dropbox has a referral program. If you send a referral link to a friend, both of you get some free storage space from Dropbox. This can be a great marketing strategy for small businesses without spending extra money. Suppose you go to a barber and the barber tells you that next time you go for a haircut, if you bring 3 friends along
your haircut would be free. Both referral and affiliate marketing, sells a genuine product or service that has some intrinsic value. Now, apart from these, there is a third model,
the model of Direct Selling. This goes one step above Affiliate and Referral. In this case, you literally become
a salesman of the company. You go door to door,
to people's houses, offices, or you stand at the train stations
and sell a product or service to people. There is nothing inherently wrong with this. It is a good option for small businesses and small companies. Because they don't have to spend a lot of money
on advertising, marketing or branding. But big companies also do this. Like Eureka Forbes, the company that owns Aquaguard. They have a direct sales force of more
than 10,000 direct sellers. And Tupperware, almost everyone has plastic Tupperware containers at home. That company also uses the direct selling method. In this case too, there is a genuine product or service which has an intrinsic value. Then comes Network Marketing. Go one step ahead of direct selling. Now, not only are you selling a product or service as a direct seller, but you are also recruiting more direct sellers under you. You are creating your network. But imagine if there is no product or service to sell. Instead of a product or service,
you are selling a membership. A membership that you need to pay to be a part of it. And you are told to sell this membership to more people. And they will have to pay too. For you to earn some commission. This is a scam and it is illegal too. In December 1978, the Indian Parliament passed an act. The Price Chits And Money Circulation Schemes (Banning) Act. This law banned the membership system so you cannot sell such memberships through network marketing. Here, you need to have a product or service. But then some companies started scamming people by selling products or services of no value. For example, a company might sell
a kit of soap, hair oil, and cream. The value of this kit is ₹250 but it is sold for ₹7,000. Or a company that sells multivitamin tablets, which normally costs ₹500 but is sold for ₹10,000. Why would anyone buy these products at such high prices? Because they are not buying the product, they are buying the membership to this pyramid scheme. This is Multi-Level Marketing which is used by many fraud companies. The people on the top of the chain get the highest profits. The people who join the network at the bottom, keep getting lower commissions. But the people at the bottom invest the most money in buying these fake products. The ones getting the most commissions are at the top of the hierarchy. To avoid these situations, the government introduced new rules in 2013. And in 2016, the Ministry of Consumer Affairs
released an advisory on direct selling. Later in 2021, the government brought in further new rules. Consumer Protection (Direct Selling) Rules 2021. And all the direct selling companies were told to mandatorily follow these rules. One of the major points in these rules was that a direct selling company or a direct seller cannot force a customer to purchase anything by claiming that they need to bring in more customers, and get them to make more purchases for them to get their money back. If you are selling something, you should be focusing on the product, its qualities, and usefulness. It should not be about how you can make
money by selling the product to more people. The product should be sold based on its value. So, if we come back to Vivek Bindra's Bada Business, this applies there too. When Vivek Bindra sold his course, what did he say? Was he selling the product that as a business course, a business course from which you will learn new things, how to make sales and how to set up your business, after which you can earn a lot of money? Or was he selling his membership through this product? As a business course, that you can buy to become their IBC,
Independent Business Consultant. Which will give you the opportunity to earn huge sums of rupees by selling this course to people. Where they will provide you with leads and sales support. And as long as you keep bringing new members for them, you will get the opportunity to earn a lot. Did you see the difference, friends? There is a big difference in both these sales pitches. In the first case, only the course is being offered. And in the second case, the offer to sell the course is being offered. In the first case, you can earn money by using
the skills and knowledge learned from the course. In the second case, you can earn money by selling the course. If the second case is the main selling point, it means that most of the people who buy it will not care about the content and knowledge they get to learn. They will simply want to sell it to earn money. If Vivek Bindra used the first sales pitch, then there is nothing wrong with it. It is, in fact, good. But if the second sales pitch was used, then it's very immoral. And in many ways, it's illegal as well. Which sales pitch did Vivek Bindra use actually? I can't tell you this, unfortunately because I tried to find related videos online but I could find very few videos. Nor do I have this course content to check this. So if anyone can answer this question, they are the ones who bought this course after hearing the sales pitch. The other people who can answer this are Vivek Bindra and his team members. If they can clarify this point about the number of people who have set up
their businesses after taking this course, built their own businesses and started earning
based on the knowledge that they got from it, and the number of people who earned by selling this course further, by being an IBC. This will clear up the main purpose
of this course and the controversy. But this also means that if you are one of the victims of this alleged scam then you will have to go the police to register a complain and tell them about your experience. And, genuinely, if any of you have been scammed like this, then you should definitely raise your voice because Sandeep Maheshwari is also standing with you. I would like to give a general advice to avoid all types of pyramid and MLM scams. Never look for shortcuts to earn money. If you want to earn money, there are only two steps to it and these two steps will always be the same. Step 1: Learn, gain knowledge. Learn new things, new skills. And Step 2: Work. This is a simple funda. If you are being lured with anything else, you will not get long-term success. Whether they lure you with a BMW, winning the lottery, or winning from betting apps. These are all dangerous shortcuts. If you liked this video, then go and watch
this video about gambling and betting apps. Because, in this, I have explained how these gambling and betting apps exploit you. To steal your money, by luring you with money. You can click here to watch that. Thank you very much!
