- What's up everyone? Welcome to Josh Burns Tech. Are you struggling to get jobs on Upwork? Have you put the time in to
making your profile attractive, and stand out when clients
visit your profile? You can't just create a
profile with low effort and assume that you're gonna win jobs over other freelancers. So burn away your self-doubt
and discouragement by implementing these five
tips that will give you the best possible chance to capture clients
attention with your profile. If you get value from this video, and you enjoy my Upwork
and freelancing content, then please give this video a Like and consider subscribing
to the channel as well, so you won't miss out on my future Upwork and freelancing content. So, my five tips to capture
your client's attention with your Upwork profile and win more jobs are coming right up. (upbeat music) Tip number one, use a high quality professional looking photo. It's immensely important
to have a friendly, welcoming, and professional,
high quality photo of yourself. When Upwork clients are looking through numerous job proposals, they're
searching for freelancers in the search results. They're trying to find someone who's gonna be able to deliver
and execute on their project, your photo is one of the first things that they're gonna come in contact with when they go to your profile. I know this because I have
an Upwork employer account myself, and I hire freelancers for my business to help me scale. So when I created the job
and I started going through the list of freelancers
who placed bids on my job, their photo was one of the
first things that I looked at. So when you're choosing
your profile photo, make sure your face is clearly visible and also make sure that it's
high resolution as well. Both of these things are
actually gonna be recommended to you in the tool tip
that Upwork provides when you're uploading, and if you can make it
a professional photo, definitely do that. You want to portray
yourself as a professional. You're gonna be engaging with a client, getting them to pay you for your services to deliver for them, to
complete their project, and provide value to their company, you definitely want to make sure that you're portraying yourself as a professional right from the start with your profile photo. Upwork also has another tool
tip when you're uploading that says, freelancers with
a professional portrait of themselves are hired
five times more often than those without one. So with Upwork putting that much emphasis on your profile photo,
I think it's obvious that having a high
quality, high resolution, professional and friendly
photo of yourself, for your profile photo plays a huge role, in whether you're gonna be shortlisted, and win jobs over other
freelancers or not. Tip number two, capture
attention with your title. Another critical first impression, whether that be in search
results, your proposal, or when a client visits
your profile is your title. Your goal with your title should be to grab the perspective
client's attention, causing them to take action. What action? The action that makes them realize that you're someone who
can complete their project and fulfill their job. Be simple but also specific. Make your title describe the type of jobs that you're looking for. The more specific and precise
you can be in your title, the more likely you are to
grab the client's attention, that's looking for that specific skill to have a feel for their project, they're gonna be looking
for the right freelancer. So, if you can be specific in your title, you're gonna be able to
grab their attention, because it's gonna directly align with what they're looking
for from your skill set. For instance, on my
Upwork employer account when I created a video editor job, I was looking for a video
editor for my YouTube videos before I hired Alex, who's
currently editing this video. He's amazing. Before I hired him, I created my project, I started going through the
long list of job proposals, I specifically was looking for
the title of the freelancer to be something related to video editor. If I found other job proposals that didn't have video editor in the title of the freelancer, I found
myself skipping those proposals. The more ways that you
can find to put yourself in the perspective of the client, the more ways that you can find to make yourself more attractive to them. You can come up with really creative ways to organize your title
and make it stand out. For instance, take a look at mine. My title is simple, but also specific. It's easy for clients to read. They know what my skills are, and they know what I'm
going to offer to them by reading my title, so
I do need to go ahead and make a specialized profile for the data engineer part of my job title to split that off. Now that Upwork is offering
these specialized profiles, I just need to take the time, put it in to make a specialized profile. So if you have more than one skill, you don't have to split it out
like I did in my job title, just go ahead and make a
specialized profile for it. I would definitely
recommend doing that now since they're offering that to you. So, when it comes down to
creating an attractive profile, one that's gonna jump out at a client, to make them want to take
a closer look at you, your job title is very important. So be creative and unique with
your Upwork profile title, but also stay specific to your skill set, because when a client is
going through job proposals, they're gonna be looking
for specific skills directly related to their job, so they can find the right
freelancer, who can deliver. Tip number three, write a
customer-focused overview. Your profile overview is just
as important as your title and your photo as well. Your profile overview should
be customer or client-centric, meaning that you should focus on how you can help
clients achieve their goals and make their lives better as well. The more problems or issues that you can resolve for clients, the more jobs that you're gonna get, and the more money that's
gonna come rolling your way. The client is the most critical
element to your success, and you need to constantly
try to put yourself in the perspective of the client and think about what
they would want to see in your profile overview,
when they visit your profile. Be original, be creative, and focus on standing out to clients. Here's an Upwork pro tip for you. Just like in job proposals, the first one to three
sentences of your overview, is what shows up to clients when they search for
freelancers in search. So let me give you an
example of this real quick. We're currently signed into
Upwork on my Freelancer account, so what we're gonna do, is
we're gonna change the search from jobs to freelancers, and we're gonna search for SQL Server DBA. So I'm gonna type in SQL Server
DBA, and we're gonna search. So now you can see what I just told you. You can see the first two
sentences of my profile overview, showing up in search. So please don't use something like, Hi, my name is Josh Burns. I have over seven years
experience as a SQL Server DBA. That type of job overview, is something that I'm
going to skip as a client, every single time. Now I don't recommend that you go find a successful freelancer in
your specific job category and title, and copy their overview. When you do something like
that, it's very, very apparent. But what I do recommend
is that you take a look at successful freelancers job overviews, take a look at how it's formatted, take a look at how it's constructed. Think about different ways
that you can be creative, and make your own profile
stand out as well. So when scrolling through
all of these profiles, what happens when we get to mine? Take a look at the formatting in mine. It jumps out at the client, compared to all these other profiles that we just scrolled through. The way that I orchestrated my overview especially the first two sentences, I quickly describe what I do. I'm a top rated elite
freelancer, and then beyond that, you can see where I
start getting into saying that I've worked with
high profile clients. That is going to grab the
attention of a client, and make them want to
take a look at my profile. Be creative and write your job overviews first one to three sentences in a way to make yourself more
attractive to clients and cause them to take action. Also, be sure to proofread
and have someone else take a look at your job overview as well to check it for grammatical errors. It's so critical to make sure that your job overview is error free. Over-deliver on your job overview, with the goal to make it
the absolute best on Upwork. Tip number four, in how to
capture client attention with your Upwork profile is to create an impressive portfolio. The portfolio section is becoming one, if not the very top area
on my entire profile that I'm focusing in the most heavily on. So, why am I focusing this
heavily on the portfolio section? When I created an Upwork employer account, and I started looking for freelancers to help me scale
everything that I'm doing, the portfolio section was
one of the very first things, and most important things that I looked at when I was evaluating their profiles. So why is it so powerful,
and why did I look at it so heavily when evaluating freelancers? It's so powerful, and I
focused so heavily on it, because it shows true
examples of your work. You should add any
previous examples of work that you've done in the past for projects, put those in your portfolio section, specifically ones that
tie into your skills, and also the types of
jobs you're bidding on. You're gonna want to display those in your portfolio section. Trust me, it's gonna help you tremendously when Upwork clients go to your profile, trying to find examples of
work that you've completed that relate to their overall
project and job duties. For example, let's take a
look at my portfolio section. So I'm gonna go ahead and
scroll down to it right now. Taking a look at my portfolio section, in the first entry, we can
see that I have displayed where I was selected about Upwork to be in their marketing campaign, to be featured as a top freelancer in the IT and networking category. So, this was something
that I really wanted to add to my portfolio section, to
make sure that I had featured so that when clients go to
my profile, they see this. Next, we can see I have an
entry for my YouTube channel. So this goes and describes
all the trainings, all the types of videos that I
upload to my YouTube channel, so it's good to have this here. I'll often get compliments by my clients, and by potential clients. They say they went to my YouTube channel, and they really liked my content, so this is something that
I really want to add here, and it's paid dividends by having it in my portfolio section. Next we can see that I
have my website listed. This basically goes into
the content that I'm doing, also has all the consulting
services that I offer. So that's something I wanted to add here. I designed the website myself. It's something that I add here, so my clients can go see it as well. In the next entries I started
diving into my skills, the first one being SQL Server DBA. So this one basically goes through and describes all the different versions of SQL Server that I work with. Now if we click over
and go to the next tab, so I'm gonna tab to my portfolio. These are specific issues
that I've resolved. The first one's database corruption. This was actually a very good
project that I worked on. So one of my clients, basically their entire database was down. They had a lot of corruption. It was preventing any type of work to be done in the database. It was completely down. I was able to get it up and
running in less than 24 hours with no data loss, and it was big. It was a really good project. I was proud of the way it went. So I basically just
reached out to my client, and asked them if they cared
if I would feature them in my portfolio section. They were definitely all for it, so I added them here. They let me add their logo as well. So that's something you can
do, reach out to your client, tell them that you want to feature them in your portfolio section. I guarantee you they won't
have any issues with it. I've never had a problem
with any of my clients I've reached out to, to ask them if I could feature their reviews, to be able to list in my
profile, or on my website. They're always down to do it. Then next, a SQL Server replication. It's a high availability
option for SQL Server. It's a project that I've worked on a lot, specifically on Upwork as well, so I wanted to add it here also. If you don't have a project
that you've completed recently, or in the past, that you want
to add your portfolio section, don't worry about that. Think about something you can add. Think about a past project
you've done, maybe for yourself, maybe in college, maybe
for a different client outside of Upwork. Think about some type of
project that you can add to your portfolio section, that's going to display your skills, and ultimately to give the Upwork client, the confidence they need in you, that you can deliver on their project, and you can complete it successfully. Tip number five, in how to
create an attractive profile, and honestly, this is the best one, and the most important
one to me, client reviews. How important are client
reviews on Upwork? When an Upwork client is
considering you for their job, and they review your Upwork profile, your client reviews are
gonna matter substantially, and they're gonna be
one of the first things looked at as well. Trust me, it matters what Upwork clients are saying about you. It really matters. Clients want to know that you
can deliver high quality work, and that you will also be
a good investment for them. They're investing company money in you, so it's vital that you can deliver and complete their project. The absolute best way on Upwork
to showcase your abilities, to showcase that you can
complete projects successfully, and your overall skills,
is client reviews. Take a look at some of these
reviews from my profile. So how do you get great
reviews, like these? The answer, you over-deliver. You make it a point to exceed your client's expectations of you. Think about things that you can do to go above and beyond anything they've experienced
with other freelancers. Now some examples of that
can be in your communication. Always keeping them up-to-date,
communicating effectively. They will love that, that
you're keeping them up-to-date, you're not leaving them in the dark. That's one great example. Another one, over-deliver
without the expectation of additional payment. Now if you're hourly you're
gonna get that regardless, but try to think about
something you can do to go above and beyond, without expecting something
in return from them. If you're willing to over-deliver, if you're willing to go above and beyond, if you're willing to give more than what you expect to receive,
trust me in the long term, you're gonna receive way
more than other freelancers, and you're gonna be way ahead
of most freelancers on Upwork. A lot of that has to do with reputation. Clients are gonna say
great things about you. It's gonna be featured in your profile. It's gonna lead to more work. It's gonna lead to more money. You got to think about it that way. I see way too many freelancers,
and just people in general, looking for that quick and easy. They're looking for the
quick way to make money, but guess what, things
that come quick and easy are often gonna leave the exact same way. So when you go to Amazon, you
started looking for a product, do you take a look at the reviews? Of course you do. Everyone does, you start
looking at the reviews, seeing what people are actually
saying about the product, seeing if it's something
that's worth buying. Now think about your Upwork
profile in the exact same way. An Upwork client goes to your profile, they start going through your reviews. They're trying to figure out
if you're a good product, if you're worth the
investment, and their money. That's why I personally believe
that Upwork client reviews are by far the most important
thing on your profile, and you need to make sure
you're getting good reviews. When the client reviews your profile, they're looking for reasons
why they should hire you, why they should hire you over
all the other freelancers that bid on their project, and it's up to you to give them
the reasons why they should. Your profile needs to convey that. It needs to convey why
you are the best option, why they should hire
you over everyone else that bids on their project. It's up to you to give them the reasons to showcase it on your profile
and lead them, ultimately, to making the decision to invest in you and to hire you as their freelancer. So focus on the tips I'm giving you. Don't just skim through
them, implement a couple, leave a bunch off, and
expect to start getting jobs, and having an attractive profile. Go through all of 'em. Make sure you're implementing them. Make sure that you're
putting the effort in that's gonna lead to your
profile being attractive, and ultimately standing out to clients to make them want to hire you. If you're a new freelancer and
you don't have any jobs yet, there's a lot of you that watch my videos. Don't get discouraged
when you try to get a job for about a week, a couple weeks, a month, and you don't get one. Don't get discouraged. Don't give up, it takes time. Anything in life worth
anything, takes time, and takes immense effort to get there. Also, please be sure to
keep leaving comments with your success stories. I love hearing about those. I feature them in my videos, and I like getting that
out into the community, so we're able to see
what my tips are doing, how they're helping freelancers. Take a look at the one from this week. This freelancer implemented my tips. They were able to get
their first job on Upwork, and then after that, they
were able to get a job with a fixed price budget of
$2,000 by watching my tips. Freelancing is hard, and there's
absolutely no denying that. Being a successful freelancer takes a lot of effort from you. But think about the long term,
think about in the future, where you want to see your life, where you want to be at. Whatever that is, go for it. Put the work in that's
gonna get you to that level. Don't look for the quick thing that you think is gonna change your life, and make you a lot of money fast. Focus on the long term, focus on where you want your
profile to look in the future to get you the clients that you want, to get you the income that you want, and lead you wherever you want to go. Focus on that. On this end screen, I recommend
checking out these videos, and be sure to hit that
round Subscribe button for weekly tag videos, and
hit that Notification bell, so you don't miss anything. Thank you for watching,
and until next time. ♪ Yeah, all I've got standing there ♪ ♪ It's also like a lot of fuss ♪ ♪ And I'm stressing out I just can't ♪ ♪ Oh got a lot of ♪ ♪ My girl and my chick ♪
