Unmasking Marshmello: The Most Successful Industry Plant

have you ever heard anyone say marshmallow is my favorite artist probably not unless you frequently have conversations with 9-year-olds who play fortnite but marshmallow currently sits at over 50 million monthly listeners on Spotify has four songs with over 1 billion streams is Grammy nominated and has dominated popular radio for years in 2017 Forbes reported marshmallow was the eighth highest paid DJ earning $21 million and they were able to do all of this without ever revealing their identity marshmallow is not a person it's a mascot that represents marshmallow creative LLC similar to Tony the Tiger or the green giant only their main profit driver is watered down generic EDM and pop music and while you think I might sound like a hater they don't even consider marshmallow art it's an investment firm with 11 to 50 employees if you found out the man who created this entity didn't perform his DJ sets didn't produce his songs didn't do interviews didn't physically ever go out in this costume what would change absolutely nothing it could be a different person in that suit every single time you have ever seen them and nobody would know what are the chances that The Man Behind the marshmallow mask is an American Ninja Warrior finalist a pro fortnite player teaming up with Ninja a chef a skateboarder all while being a Grammy nominated producer and World touring DJ the funniest part about it he has been hiding in plain sight since day one marshmallows identity was leaked just 3 months after releasing his first song and he wasn't infiltrated by a hacker group or Hometown haters Skrillex the biggest DJ in the world straight up told everyone who he was who's that right now it's Chris oh marshmallow marshmallow speaking of new Talent really this kid is making great music for on that young new great maybe I'll get to interview you one day marshmallow from this interview with Skrillex we learn that marshmallow name is Chris and that he is a promising upcoming Talent now most upcoming artists don't just get a shout out from the biggest DJ in the world so they suspected marshmallow was an industry plant some even suspected Skrillex was marshmallow and tried to play the reverse psychology card after all marshmallows first song was uploaded just 3 months before this interview waves was uploaded to SoundCloud March 2nd 2015 professional quality mixing and mastering from an account with zero followers was not helping industry plant accusations after releasing just nine songs he had reached 46,000 followers in 2 months EDM fans were suspicious from the very beginning it's not uncommon at all for producers to have multiple aliases for musical side projects Skrillex is also in a duo with Diplo called Jack youu Diplo has a side project as a group called major laser aichi had Tim Berg pendulum has Knife Party Mac Miller's producer name was Larry fisherman there is an endless list of popular producers SL DJs with active side projects so people suspected that marshmallow was a side project of another popular artist but before we reveal marshmallows true identity a word from our sponsor Underdog fantasy Underdog fantasy is the easiest place to play fantasy sports get in on the NBA action with their pick them game all you have to do is pick whether your player will have a higher or lower stat total to win big pick between two and five players to build a pick entry Underdog is available in 30 plus States and Canada including California Texas and Florida here are my picks for the NBA games this week taking a risk here I'm going Steph Curry is lower than 4 and a half three-pointers I got Anthony Davis going lower than 382 points rebounds and assists and I got Michael Porter Jr going higher than 14 1/2 points throw 100 bucks at it and if I get all my picks right I'll have a Max possible payout of $600 sign up on Underdog fantasy.com or via the App Store with promo code Patrick CC you can also use the link down in the description or scan the QR 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behind marshmallow Doom was a popular Bass music DJ from Philadelphia in the mid-20s he made a splash in the EDM scene for his late 2013 remix of Chief Keefe's hate being sober then continued to make festival trap Remixes of Popular Songs trap is a genre of Bass music originally derived from hip-hop it often features huge 808 baselines fast high hats and simple catchy synth Melodies festival trap is the same but slaps a ton of Reverb on those Melodies to make it feel like you are in a Stadium concert comic exploded in 2014 with over 15 million streams on his songs and tens of thousands of followers he got signed to byor records which had a roster of many top tier Bas music acts this was a key point for his career because at bore he met and signed with his manager mo shalizi mo is arguably the Mastermind behind marshmallow because despite do getting tons of streams and followers on Soundcloud he wasn't interesting enough from a marketing perspective all of's biggest songs were remixes not original Creations the name didn't have any creative branding or uniqueness around it and he looked like just any other DJ since he was playing a lot of festival trap in small clubs with a bunch of dubstep fans when he hit the stage people would take a bathroom break or get a drink at the bar he plateaued and mo came up with a plan they tried to assess the problem with EDM it was flooded with a bunch of egotistical DJs who partied hard created an image of coolness and made music to satisfy whatever trend is happening in the clubs most of the fans were 18 plus because many of the concerts had age restrictions they wanted to create a brand that was positive kid-friendly and most importantly Anonymous marshmallow was created as a side project for Chris to express himself through a new style of music all songs were original Productions that blurred the lines between festival trap and future base the songs were light uplifting and emotional to go along with his brand of positivity Mo got all of his other artists to repost and support marshmallows music on SoundCloud Mo says that skrillix reached out to him asking who marshmallow was early on which is possible skrillix still to this day shows loved a smaller artists and has always scoured the internet looking for new Talent it's also likely that Mo sent marshmallows music to Diplo since Mo managed an artist called Jaws who was signed to diplo's label and then Diplo put Skrillex on skrillix reposted melo's track called find me on April 5th one month after Melo started releasing music then Skrillex gave Melo the biggest opportunity of his one-month career to produce the official remix for Jack youu and Justin Bieber song where are you now this song had everyone in the scene wondering how did marshmallow get so famous so fast but Mo and Chris had a problem they didn't know how to hide marshmallows physical identity how were they going to do shows of course they considered a helmet because two of the most iconic EDM Brands Daft Punk and dead mouse sported a helmet during their performances so Mo reached out to a friend who could make them a prototype the helmet was a yoga mat wrapped in a circle with the eyes cut out and a dollar store LED light on the inside this was revealed during the trailer for The Hard Day of the Dead 2015 Festival but while on set Mo took a picture of Melo and pretended to leak it to billboard anonymously the next day mystery producer marshmallow reveals first ever photo ahead of Halloween live debut Mo negotiated melo's first live performance and appearance in this trailer for a whopping $30,000 five or six times more than what.com was being paid for a show his debut was as an opening act for Skrillex's pure of fear Halloween show but the more memorable set was at Hard Summer with his intro leaning into the Mystique a lot of people are thinking maybe it's he's just you know using another name to put out different tracks and stuff like that but I think most people are kind of right expain why I don't know it's been bothering me it's been killing me I am dying to know who marshmallow really is from there the Takeover began starting with a USA tour then a massive International Tour all over Australia China Spain his debut album Joy time went number one on iTunes top electronic albums the day of its release he dominated social media with captions his fans and enjoyed like Diplo trying to distract me with pictures of naked marshmallows or with marketing stunts from Mo like purchasing a billboard outside of Coachella that read I'm working hard now so my future daughter doesn't have to sell detox tea on her social media detox tea was a popular trend on social media as a quick fix weight loss product mostly promoted by female influencers they claimed this billboard went viral and had many people asking who marshmallow was but I found no evidence of that marshmallo ascended through the EDM ranks headlining a world tour less than a year after releasing his first song that's the power of the helmet and the Skrillex cosign his track alone would be a defining moment for Melo as it was his first Bonafide original hit sitting at over 2.4 billion views on YouTube coincidentally Doom stopped doing shows and releasing music at the same time marshmallow started doing shows but the whole is marshmallow expose was only for EDM die hards most of the Mellow gang didn't care about his anonymity they just like the music a photo of Melo was posted backstage at a show in Vegas you can see through the ri jeans that he has a tattoo on his right leg that seems to match the tattoo Doom has on his right leg and if that wasn't enough proof dead mouse straight up exposed him marshmallow tweeted I wonder if dead mouse would be down to play basketball together one-on-one winner buys dinner dead mouse replied yes okay we get it com wasn't working you put a bucket on your head and mentioned me weekly winning formula awesome then something insane happened 1 month later at EDC Las Vegas marshmallow took off his helmet I want to take off my helmet in three 2 [Applause] [Music] 1 social media exploded thinking that marshmallow is in fact another iconic DJ Testo this was a major news story that made headlines outside of the EDM Community dead mouse chimed in okay so the biggest news item from EDC is some piece of [ __ ] taking off a helmet to reveal another piece of [ __ ] hey it's your money Melo replied winning formula for relevance talk [ __ ] on Marsh mow once a week you should add cotex maxi pads to your Rider this would be an ongoing bucket head beef for many years eventually people realize that the Testo face reveal was just a prank but they did begin to question the plausibility of marshmallow being more than one person more specifically is he the one actually making the music and this video may have exposed him in a YouTube video posted by Creator arcade marshmallow is seen giving a tutorial on how he makes music first of all his voice is heavily manipulated for those of you who might be new to music production I want to make sure that we take care of a few of the essentials our first task will be to change our Tempo we know how he actually sounds because he speaks on the mic at his concerts but he never spoke during interviews at this point in his career his tutorial feels more like he is reading off a script for example I did some more audio effects to this sound to help it stick out a little bit more the first effect I added is call of DT this can be found in the multiband Dynamics category now compare that to another producer giving a tutorial on the same page on it like brings out oh like the overtones and like the harmonics of IT music producers analyzed this video and noted that he speaks and navigates the program Ableton like someone with only a basic knowledge of the music production then marshmallow goes on to add tons of effects changing very specific parameters without even hearing the song to see how those effects are changing it producers in the comments were not convinced this was mellow but does this prove that Chris comto is not the one that makes the music well obviously it's Shawn Mendes no wait it's will frell yes it's me okay the joke is played out now but to make melo's music production conspiracy even worse people also discovered that his song friends which has 1.3 billion streams is just a downloaded loop from a stock music [Music] website come on [Music] now this doesn't necessarily prove that Chris isn't the one producing the music and while some people scold him for being uncreative and unoriginal others just look at this as being resourceful if there's a website which in this case was splice that could help you speed up your workflow why not use it this song peaked at number 11 on the Billboard Hot 100 in fact from 2017 to 2021 Melo had at least one song consistently on the Billboard Hot 100 wolves with Selena Gomez Hit number 20 Silence with khed number 30 and happier with B steel peaked all the way at number two come and go with juice World also hit number two entry-level EDM fans don't fully understand the culture they like the big festivals and cute outfits but probably are not interested in what makes a DJ or producer so great marshmallow became their favorite DJ because he had one very specific difference than anyone else the helmet and his euphoric Melodies are designed to just make you feel happy which he does very well this is also a big reason why he gained a huge International fan base marshmallow has no race religion or human nection his brand represents this vague positivity and the helmet is literally smiling the whole time Melo has just enough human characteristics for fans all around the world to connect with but the debate of who the real Marshmallow is was finally ended by Natalie robem Med from Forbes in mid 2017 she searched for Christopher comck in bmi's public database this showed that comto is registered as a songwriter and performer for various marshmallow songs BMI is a performing rights organization that collects performance royalties whenever their members songs are played publicly on TV Digital streaming platforms the radio live venues restaurants shops wherever music gets played every song is attached to an artist legal name Katherine Hudson is the legal songwriter of Katy Perry's music Dwayne Carter is the legal songwriter of Lil Wayne's music when Natalie made this discovery she emailed melo's legal team asking to confirm Chris is Melo and just 12 hours after she sent the email comto had been wiped from bmi's website searching for comto as a songwriter rendered zero results unless you believe he has a ghost producer Christopher comto is producing marshmallows music however there is one very obvious time Chris comto was not the man in the costume and that was when marshmallow absolutely dominated the American Ninja Warrior course with ease during stage one of the 2018 American Ninja Warrior finals 97 contestants attempted and only 30 made it marshmallow randomly pulls up when he has never entered the contest in history never shown any type of athletic capabilities besides standing on a DJ booth and flies through the course wearing the massive bucket helmet while dancing in between obstacles he's not listed on the official website as a finalist and this was clearly just a marketing stunt for the show this seems like a harmless stunt but the next one is a little shady in 2018 E3 was hosting a fortnite prom competition which featured the best professional Esports players who each partnered with a celebrity guest they had Lili yotti Pete Wentz designer party next door just to name a few marshmallow was there too and who was he paired up with ninja ninja is the most famous fortnite player of all time and in 2018 he was at his competitive Peak Mo claims that Melo just started playing fortnite in his free time asked ninja to play and they hit it off simple as that now the winners of this proom competition would get a $1 million prize to donate to charity and it would be great press if the two most recognizable Brands won this competition of course ninja and marshmallow won despite marshmallow wearing this bulky helmet that restricts his vision is it possible that Melo is just extremely good at fortnite and plays it in his free time sure but he also became a partner with fortnite shortly after launching an official skin and bundle that people could purchase for $ 12 to $18 then he did the world's first fortnite concert which was a 10-minute DJ set that players could attend inside of the game then from here released countless fortnite music videos on his official YouTube channel this is a strategic multi-million dollar Business Partnership and it just seems incredibly convenient that this started by Melo being partnered with the best player in the world with 1.7 million people watching live and winning the competition Melo earned a staggering $44 million in 2017 and 2018 not even two years after abandoning the dot brand by 20120 he was worth $56 million and became an equity partner in the stuffed Puffs marshmallow snack brand marshmallow is not a person it's a corporate identity that happens to make music these days Chris hides in plain sight you can see his personal Instagram account where he is hanging out with Mo 808 Mafia Jaws all the biggest DJs in the world Chris gets to reap all the rewards of of a multi-million dollar Empire but takes off the helmet and nobody would recognize him on the street he never officially admitted that he was marshmallow because he knows that nobody really cares EDM is about the entire culture not parasocial relationships with the DJ and producer probably because EDM is not relying on vocals people connect with Words lyrics and they develop a relationship with the artist they feel like is speaking to them but dance music is just about the Rhythm way less fans develop that deep personal connection to an EDM artist so for marshmallow it does not matter who who is producing the music it does not matter who is under that helmet what they are making is not art it's a product and as long as they keep releasing that product that makes people dance marshmallow could be dejing for the next 100 years

Channel: Patrick Cc:

Views: 1,312,369

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Id: 2smrD-vMxzs

Length: 17min 42sec (1062 seconds)

Published: Mon Oct 23 2023