Tubi is the Quiet King of Streaming (and Beating Disney)

[Applause] Captain Midnight this video is brought to you by brilliant.org for the past 10 years or so Netflix streaming competitors have spent unfathomable amounts of money on expensive programming to try to Garner eyeballs Disney plus is maybe the most notable here with the Marvel and Star Wars brands receiving pricey and high-profile streaming shows on a regular basis but Warner Brothers Max Paramount plus and NBC universals peacock are no slouch either when it comes to spending money on splashy shows hell Paramount plus did a show a couple years ago starring Harrison Ford and Helen Miran that's not going to be cheap then there's tub the free service where the original programming is kind of few and far between and tend to be more in line with something like a TV movie sequel to The canceled Canadian Sci-Fi show when known her tub has been around for 10 years now in the US it's a fast service which stands for free ad supported TV in other words they're one of these Services that's just quietly been on countless Smart TVs and streaming devices for years boasting a large catalog of mostly old stuff and just generally not being talked about much when it comes to the streaming Wars but in May something changed according to the Los Angeles Times reporting the latest neelon data quote May was tub's most watched month ever with an average audience of 1 million viewers up 46% from a year ago the streamer edged out Disney plus which averaged 969 th000 viewers tub also easily beat NBC Universal's peacock Warner Brothers discoveries Max and Paramount Global's Paramount plus while also topping free competitors such as the Roku Channel and Pluto TV YouTube is the only free ad supported streaming platform with more viewers than tuby end quote now I heard that tuby had been doing better and better but this kind of shocked me the Disney Plus Part especially just the amount of hype and promotion that went into that service especially at launch it just seems unbelievable that it could have a month where it loses to tub but hey free is free and the reasons for tu's explosive growth this year seem a lot clearer when when you look at what's been going on elsewhere in streaming prices are up and ads even those within paid services are just becoming the norm Netflix is a big reason why when it introduced a cheaper tier of the service with lower video quality and plenty of ads it's apparently been a big success if maybe not a massive Game Changer according to Netflix's president of advertising in countries where that ad tier exists 40% of new signup now come from it now how Netflix rolled all of that out with a lot of people getting kicked off their old family or friends accounts was maybe a little distasteful but they were at least offering a new cheaper option Amazon Prime took a far less tactful approach and just inserted ads into the plan that everyone already had which Speaking from experience really takes you by surprise when you're just trying to catch up on the Wheel of Time and suddenly discover that you need to pay more a month to get the exact same experience you were paying for previously but without the endless pharmaceutical commercials and now other streamers are following suit to various degrees now don't get me wrong I get why they're doing this I've made videos time and time again about how these huge streaming services were a massive mistake for Hollywood and how Legacy Media giving their shows and films for a quick Payday on Netflix in the early days only to try following Netflix example 10 years too late was just really devaluing their product in the minds of an entire generation it's clear they're trying to put the rabbit back in the Hat and go back to the tried andrue days of pay cable and maybe it'll even work for some of them but for people who had years to get used to fairly affordable streaming subscriptions coming with no ads it's just inevitably going to feel like a betrayal which brings us back to tuby if you're going to have to put up with something interrupting your show either way why not go for the free service for a long time I thought the main audience for these fast Services was you know getting up there in age in their live channels and attempts to replicate the TV guide and On Demand experience it just felt to me that that's kind of who this was for especially when you take into account that tub tends to foreground pre-2000 movies and shows like none of the big streamers really do all of these things I just thought would appeal to an older crowd an audience that would find comfort in a free service that reminded them of the television experience they were used to but it turns out that the audience for these fast Services may be much larger than that going back to that LA Times piece quote Tubi says 63% of its users describe themselves as cord Nevers people who have never subscribed to a pay TV package or cord cutters end quote and they add that the median age of the 2B viewer is 9 which I know probably doesn't seem all that young to most of you but it is enough to Garner them the youngest audience in streaming TV and that fact kind of shocked me not going to lie I mean this is considered the most highly prized age demographic for advertisers and in may they were more into tuby than Disney plus this is the service that I honestly Associated most with watching old Bogart movies and spaghetti westers alongside the occasional short live genre show like foxes The Exorcist but the more I dug into their catalog the more it reminded me of Netflix streaming in say 2013 there's the occasional original bit of programming including a fairly well-reviewed movie from last year starring '70s action Legend and Jackie Brown star Pam Greer I might actually have to watch that one but the main feature here is definitely the massive back catalog that they've managed to amass and it is really wildly buried now at the top of that Iceberg you're going to be greeted with a lot of fox owned shows because you know tuby is not some Scrappy lovable upstart they are owned by Fox well what remains of it after the Disney buyout basically the section of the company that Disney didn't want to buy now that part of their catalog isn't surprising but they also seem to be benefiting a lot from Warner Brothers and HBO material probably thanks to the content fire sale coming from this David's zasloff era of Warner Brothers there are some pretty big and fairly recent titles like Aquaman and birds of prey not to mention a lot of cwdc stuff so that is another huge element of their library but I think more than maybe anything tuby has been the beneficiary of the bloated Peak TV landscape that only recently came to an end it's absolutely packed to the brim with shows like the Nevers the One season Jos Weeden show that HB quietly canned or the Kelsey gramar political drama boss which lasted two seasons on stars back in 2011 there's just so many shows that for one reason or another aren't viewed as being all that valuable to their owners and are shuffled off to tuby for what I assume is pretty cheap pair that with tuby being very happy to pick up pre-2000 movies and films that the big streamers have a lot less interest in plus a ton of reality TV and you have a catalog that while super uneven is in my opinion maybe more compelling than a lot of the big streamers and definitely much larger than crackle which was Sony's attempt at a very similar model to tub like 10 or so years ago they're the ones who did Jo Dirt 2 in case you forgot anyway tub's not a perfect service the ad placements are really arbitrary and annoying sometimes many of the older movies aren't exactly displayed in the highest quality and there's a lot lot of nothing documentaries that almost feel written by AI crowding out the good ones that they do have but with it being free and offering so much I can clearly see why people are flocking to it but what does this mean for the other streamers actually let's just focus on Disney plus the other ones a lot of them have been troubled since launch but Disney plus was a huge success at launch it has the big names and the big Brands not to mention a library of beloved classes I mean how could any service that features The Simpsons season 4 go wrong well this is not a video about the state of Marvel and Star Wars but it's clear that a lot of these shows now even the ones that are well received like Andor are not catching the traction or interest that Disney probably assumed they would this isn't to say that Andor or like X-Men 97 don't get discussed online a lot of course they do but they seem to have a hard time breaking out of their fandom Bubbles and into the super mainstream discourse now to be fair I don't think this is a huge deal for X-Men 97 it's a Revival of a old Saturday morning cartoon but Andor is really expensive as are I assume like the Boba Fett or secret Invasion shows that I really think Disney thought would be big hits and yeah I do think a huge portion of this overall comes down to Quality it's been a while now since the Mandalorian season 1 and W Division and nothing they've released from the Star Wars universe or the MCU has taken hold culturally in quite that same way and again these are incredibly expensive shows in that way Disney plus is kind of the anti- tub tub has originals but they're rarely attempting to be large scale effects driven miniseries they're generally inexpensive and far broader in genre and subject matter and look I don't want to pin the future of streaming on this service that has never really put out an original show that I'm a fan of but I'm hoping that over time tub can kind of Create TV working from an older model a model that younger people still clearly crave as we saw with the suits Resurgence last year lower budgets less effects driven a little more episodic but longer Seasons maybe you know not a full 22 but 13 to 18 at least I think the rising success of tub and the other fast Services show that there is some dissatisfaction with what the big streamers are doing right now Netflix is still Netflix of course but some of the other huge players probably need to change their approach ever Rising subscription prices paired with original streaming movies that release with little promotion and Ultra short TV seasons that come out like 1 and a half to 3 years apart may not actually be what most viewers want and yeah it's easy to say well of course 2B viewership is doing well it's free to use and I get that but these fast Services have been readily available for a long time now like I said tub is 10 years old but this huge uptick it's pretty recent so I don't know what's coming with streaming TV but I do think with the price hikes with the chaos in Hollywood and the disappointments something just has to change with streaming TV as it exists right now I don't know if the fast apps will end up being the answer to that but they're at least not chasing the same Netflix model that all all these other services have copied and that alone is at least a little exciting to me so kind of a random fact about me I'm currently trying this thing where I go from my smartphone to just using a flip phone I mean this is all very fresh and I am pretty smartphone addicted to be honest which is why I'm happier than ever to have brilliant.org as my sponsor my brain has basically been screaming for stimulation and brilliant.org is there to fill that need with something that's truly useful that's because they've made the process of learning way more fun and accessible than ever before brilliant.org helps you tackle math science and computer science Concepts in a highly interactive way and allows you to do it entirely on your schedule whether you're looking for a fun way to occupy your mind or buckling down to really dig into one specific topic they've got your back spending just 30 minutes a day or so with them is both fun and build or skills 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Channel: captainmidnight

Views: 152,318

Keywords: Tubi, Disney, Disney Plus, Disney+, Captain Midnight, captainmidnidnight, streaming, Peacock, Paramount plus, Max, HBO, HBO Max, news, analysis

Id: IscHq4DTZm4

Length: 13min 47sec (827 seconds)

Published: Fri Jun 21 2024