♪ ♪ ♪ Hello, friends, and welcome to another video. Today we're gonna be trying out a full face of Japanese drugstore makeup. So a couple of weeks ago, we traveled to Japan to film a few videos, and while we were there, we wanted to explore Japanese makeup trends just a little bit. I feel like I hear a lot about J Beauty, and we did try Daiso makeup a while back, but I wanted to try out some products that are actually used in everyday makeup routines. So our friend RinRin, who is a Tokyo local as well as a YouTuber and a Lolita model helped us shop for some makeup products for our Tokyo street fashion makeover. And she also gave us some tips on what kind of makeup looks are popular in Japan overall. So we combined what we learned from her with a bit of our own research and went to a drugstore to purchase a full face of products to make our own Japan-inspired makeup look. So the drugstore we went to is called Ainz & Tulpe and it's located in the main area of the Harjuku neighborhood, pretty much right when you get off the train. From what I can tell, a lot of makeup shopping in Tokyo happens in drugstores like these, which are pretty plentiful all around the city. There are also some free-standing brand makeup stores like MAC, Shu Uemura, and Anna Tsui, but these drugstores stock a lot of brands and products at varying price points, so it's almost like having an Ulta-type selection contained inside of a drugstore. So Ainz & Tulpe has a lot of their best-selling makeup products on the main floor, but the true treasure trove is downstairs on the lower floor. Where they have their full brand displays, as well as tools and other miscellaneous items, like foot care. So we bought a bunch of makeup products, as well as some duplicates just for backup. If you see me buying multiples, I'm just experimenting . We can't come back! TYLER: No. This is the only chance I got. And a few extra, fun things that RinRin had recommended. And, oh, yeah, we did all of this, like, the hour before we were supposed to leave for our flight back to L.A., so good planning on our part. All right, we should actually really go to the airport, probably. TYLER: Yeah, we're running late. All right. So we are now back in America, so we didn't miss our flight. And we've got our haul, still in the bag from Japan. So we've got a full-face-of-makeup's worth of products in here, so let's start off like we usually do--with the eyebrows. So to start off, I've got these sort of, like, eyebrow-trimming comb-scissors RinRin specifically recommended these: RinRin: There is, like, eyebrow-trimming scissors and people just, like, trim it and then just draw it in. Some people even, like, wax the tails off. Safiya: Another fun thing is I've downloaded a few translation apps on my phone so we can see exactly--or approximately-- what is said on these packages. All right, so on these little scissors Google Translate says the text is "This point scooped and cut easily. I cut it as a cush, "so I can do it with one hand that is easy to arrange." You know, it's ... very approximate. The general idea is just saying that you can cut your eyebrows easily with one hand. I mean, it seems straightforward enough. Let's just dive right in. Oh, my god. I'm, like, about to do this. All right, so I think you comb up your eyebrows and then trim. Oh, I am so nervous. I got to start at the end. Oh, that totally did something. Was that good or was that bad? The tail is gone. This is, like, a pretty risky experiment. Oohhh. Okay, maybe I just have enough eyebrow hair that actually it's not that big of a deal. It's actually just, like, cutting off, like, almost like the first coat. Just mowing the lawn here. I wonder how these guys would deal with the sideburns Not bad, sideburn trimmer. What do they say to Babe? That'll do, Pig. That'll do, scissors. That was not an accent that anyone speaks in. I do think these eyebrow trimmers are pretty good, but it's hard to know, like, exactly what you're cutting, because the comb, like, obscures your eyebrow So I feel like you could really do some damage. I just feel like my eyebrows are thick enough that, like, I was able to sort of just cut willy-nilly, but, like, you can definitely tell that, like, some of the thickness is gone. All right, so next up is the brow powder. So this is the natural powder brow liner. Oh, that's fun. Yeah, it could. I also like this little mask. Oh, I guess maybe you could use it as an eyebrow stencil, but my eyebrows don't really fit. All right, so I guess I'm just gonna apply this. I think it's just sort of supposed to look natural--smoked out. Imprecise in a way. Ooh, it's very dry. It does definitely feel like I'm just putting, sort of, powder in there. It makes, like, a nice ASMR sound. Yeah, ready? I did get a more brown color than I usually do for my eyebrows, because RinRin mentioned that, like, a lot of sort of natural brown colors are pretty popular in Japan. Overall. I actually kind of like this. I feel like usually I have sort of a Disney villain eyebrow going on and this is a little more of, like, an Emma-Watson-as-Belle eyebrow: strong yet soft. Tyler: What? You know, Emma Watson she's got, like, strong brows. Right? Anyone? And with that, let's move on to the eyeshadow. So I've got this excel eyeshadow quad in sort of like a rosy-brown-neutral color story. Tyler: Color story? I'm trying something. RinRin: So a lot of eyeshadows in Japan, they have pearly finishes. Also a lot of neutrals--browns, like this sort of color, is very big. Safiya: All right, so I think I'm just gonna go for sort of, like, a gradient look. Almost just, like, the darkest shade at the bottom and then just getting lighter as we go up. I like that this is sort of a pink-themed palette that doesn't make you look like you have pink eye. You don't have any of that, sort of, infectious swash. Right, so I'm just gonna highlight under my brow bone. And I think that's, like, pretty much the look I don't know that I need to do that much blending, because these colors aren't super pigmented. They're more just like a soft touch of shimmer and color, but I think that overall it's sort of a nice effect. And I think they're pretty easy to use So now we're gonna move on to the complexion products. And the first product we're gonna dive in with is this Visee color controller and I got it in this pink color because usually I use, like, a peach color corrector under my eyes to get at that under-eye baggage. It looks like a little pen. And on this side, oh, it's a little puff. I think I maybe twist it perhaps? Oh. Oooh! Did you get that? Tyler: Yeah, I did. Okay. Are you ready for some spot treatment? Badow! Badow! Badow! Oh, that's cool. I'm just gonna use their end to sort of spread it around. I'm just sort of, like, painting my face. That doesn't seem right. My fingers are definitely the better choice, as they're like blending it out more softly, but this is a pretty opaque color corrector. It's definitely, like, bright but it's not half bad. So next up. We're gonna go with this Kate stick concealer. I couldn't really find a lot of liquid concealers around the drugstore, but thankfully we could at least find this stick concealer. I think that this is more for spot treatment rather than, like, slathering around your under-eyes, so I'm just gonna use this to like cover a couple of zits and then we'll move on to the foundation. So next up is one of RinRin's Holy Grail products that she said we should try: the Maybelline pure BB mineral cushion foundation. Even though it's Maybelline, it is apparently not available in the U.S. So, Japan exclusive. But Not America exclusive. All right, so I'm gonna use the puff they've provided and I'm just gonna press in. Oh, wow, that's a lot and then press on. Oh. I need to hold on stronger. Should I just dab like a Beauty Blender or shall I drag? Oh, this smells very clean. Like a clean-and-clear toner. Tyler: That is what it smells like, yeah. I actually think I'm a fan of this foundation. I think the coverage is pretty decent and I can't really feel it, like it's pretty light, which is nice. Overall the finish is not incredibly matte, but it's not too oily or heavy feeling. I'd call it satin. My only real qualm with it is I'm just not sure how much foundation is in there, right? Because it seems like such a small sponge and it's such a small container. I just, I don't understand. Did I already finish it? I can't tell. All right, so I'm gonna close the chapter on our cushion foundation. That was pretty good. And now we're gonna move on to the blush. So this is a cream blush by the brand Canmake, which RinRin described as a popular student brand. There is a fair amount of Japanese text on here, so why don't we whip out our translate app once again and see what's going on. Ah! What it says is "Blood Sensation 53 exposure!" what I mean? Tyler: What? I mean I can only assume that they're not really talking about, like, a bloodthirsty kind of blood. OH! Things are going well. Like it's not really like a Dracula moment, it's more of, like, a the-blood-is-rushing-to-my-face moment. And basically I'm just gonna use my fingers and dab it on my, like, upper cheekbones and under-eye area. Oh, yeah. Oh, wow, that's pink. Because that's definitely the trend right now that we noticed in Japan. RinRin: Under this area, it just looks kind of like you've just done, like, a lot of exercising activity and was just kind of like a lively. Safiya: The cream blush is also supposed to provide a little bit of a dewy finish, since dewy skin is like pretty popular in Japan. RinRin: Like I saw that there was, like, a huge craze about glass skin in the U.S. for a bit . The thing about this is that I'm just not sure when to stop. You know what I mean? How ham is too ham, here? Like as pink as a ham. All right, I think let's go with this. In general, I do like the cream blush and I especially like the sheen it gives my cheekbones. It's almost like a highlighter without the shimmer. It's .. it's ... so it's like sweat. It's like you did actually just come from the gym. All right. So cream blush: a-check! Okay, so really quick, I'm just gonna dash on some of my own face powder, just to, you know, get some help in here. It seems like loose setting powder is actually not that popular in Japan, but my face oil runs in rivers and streams and I'm just ... I'm trying to put up some barriers. All right. So next up we've got contour and highlight. In general, I think that contouring--as in, like, cheek chiseling--isn't super popular in Japan, but nose contouring is. And RinRin recommended this to us to use as a nose shadow kit. So we've got sort of just, like, a little powder palette in here, and, um, I'm not super great at nose contour, but, you know--if it's part of the look. Was that right? I think I made my nose look more crooked than before. Because isn't the point of nose contouring to sort of make your nose look slender and straighter? I'm asking the universe. So I'm just gonna blend this out and blend it to the point of almost away. All right. Yeah, see? It's ... it's gone, mostly. So we're gonna go with that as our nose shadow. I'm not saying that you can't use this kit for a nose contour, but I don't know if *I* can use this kit for a nose contour. All right. So for our highlighter I have this excel shiny powder in silver pink, kind of to go with the whole pink theme that's been happening. So I'm just gonna put a little bit on this brush right here and we'll just slap that right on there, Oh, yeah, that came in hard and fast. The glitter chunks are strong with this one, but it does sort of complement the shininess of the cream blush. My cheeks, they're just like, uh, a lighthouse granting you safe passage to the coast. They're ... that's how bright they are Also, though, while we're on the step of highlighting. I'm gonna go back in to our excel eyeshadow quad and highlight my under-eye area just a little bit. This is apparently a very popular, like, makeup look in Japan, to make this little bit seem more puffy. RinRin: People can go, like, really heavy and also even do like hyaluronic acid injections to physically poof it up. All right. In general, I feel like this effect makes me look kind of happy, kind of like I'm, like, smiling and, like, my cheek is, like, going into my eye kind of? You know what I'm saying? Like almost like dimples. So with that done, now we're gonna go in for our final pass on the eye products and we're gonna start off with the eyeliner. So this is the Mote liner, which is like Rinrin's, like, Holy Grail product. So I'm basically just gonna apply this to my lash line, but then at the end, instead of flicking up like a cat eye, I'm going to drag the line downwards--like a *not* cat eye. All right, here we go. I actually really like this tip. It's kind of like a brush tip instead of a felt tip marker, which is always nice. Once I've got kind of like the whole normal lash line down then, I'll sort of drag the end down slightly--kind of like that, I guess. Right? As we mentioned in our Tokyo makeover video, the droopy-eye look is apparently very popular in Japan. RinRin: It looks like you're kinder. You know, like in anime, you'll see, like, the kinder, softer characters have this, like, droop to their eyes. And then the more stern type of characters have this pointed look. It's actually a little bit easier to do, like, a droopy-eye look. You just kind of like (phht) and I think after a few strokes this eyeliner definitely does show up quite nicely. Is that even? Actually I think that's pretty even, huh? I shouldn't try and fix it because that's what it always goes wrong. All right, so I think this is my finished eyeliner. So next up we're gonna go in with this eyelash curler, which has, like, a little comb attached to the top. I've never seen that before, so I thought we might as well grab it. Also, there's very little English text on here, so why don't we whip out our translator to try and see what's going on. All right. So it says "Spread in fan shape with separate combs. "Eyelashes will be beautiful without becoming a bunch! in the gap." That's pretty coherent. This translator is getting better. Or maybe this text is just bigger, so it recognizes more of it. See the thing about an eyelash curler, is I feel like it always looks mildly like a medieval torture device. With the comb, it looks even more like a deep-sea fish or like a prehistoric shark. Anyway, I guess we'll put this on my face now. Oh. Okay. Curling. Clamping. So they've got some of my eyelid, but, like, it's too late. And ... Release. What do you think? Cute? I do think it looks a little curlier, but not, like, significantly so. All right. I'm going in for the second eye now. Gonna insert my lashes. Thing is, I don't think that comb is, like, getting all the individual ones. It's getting like a few in each slot. And then I'm gonna clamp down and then release. Oh, that definitely did something. All right, I might need to redo the other eye real quick to help it match, but that looks pretty nice. I feel like the eyebrow-trimming scissors did a really good job of separating out the individual hairs, but I think that this guy was mostly just an eyelash curler, with extra teeth for no reason. So with our eyelashes curled, we're gonna go in with a quick sweep of mascara. This is the Mote mascara, which is also one of RinRin's favorites I will say that both this and the eyeliner have very sleek metallic packaging, that's, like, kind of sexy. Ooh! That smells like a marker, but it looks kind of cool. Sort of, um, Angled ? All right, let's go in, shall we? Oooooh. Okay, I like this mascara a lot, actually. It's not super voluminous, but I think it's nice. Oh, I just dropped that. It is making my lashes look pretty long and also pretty separated. The mascara I got was an Impact O1 Dramatic. And yeah, I guess on the top. It does say that it's a ten in length, so. Whatever that means. So I may have done this out of order, but next up I'm gonna do my colored contacts. I don't usually wear colored contacts, But they seemed like a pretty popular item in the drugstore and they were right next to the makeup. All right. I don't think it matters which eye is which. Oh. Oh. Oohhhh. They're so floppy. My contacts are, like, way more stiff. These are, like, way wetter. Oh, my god. It definitely stings a little bit, but I can't tell if that's normal. I think it's getting over time. And I can actually see pretty well, like, right through the middle of them, but around the sides, it's almost like I've got like a vignette filter on my whole vision. Hello, Tyler. You look so romantic. Oh, wow. I kind of like this look, to be honest. I think close up it looks kind of terrifying, but from far away, it looks kind of fun I don't know if I could handle wearing these every day, just because of the slight cloudiness, but I think for a special occasion you could do something fun. All right, so that's pretty much our eye look. So let's move on to our final step: the lipstick. Okay. So this is the Canmake Stay-on Balm Rouge. I apologize. I already ripped off the plastic, because I got excited. It almost looks like a cherry chapstick I mean, it's called a Balm Rouge, so it is almost like a tinted lip balm in a way. And I think, in general, the Japanese lip trend is to not overline your lips, and kind of just keep it, like, blotted. All right. I'm almost blending this out with my finger and that's it. Ta-da! In general, this lipstick is almost more of a gloss, but I think that it feels really nice. It smells like pretty much nothing at all. And I think it looks pretty complementary to the rest of the look. Canmake is also pretty affordable, so it's good for the price. All right. So this is my full Japanese drugstore makeup look. In general, I actually really like this look. It's definitely very different from how I usually do my makeup and overall I think that Japanese makeup trends are more cheery and puffy--if that doesn't sound too weird--than American makeup right now.trends Like my under eyes are a little puffy. I'm sort of flushed around here. I'm sort of droopy and kind of bitten. In terms of which products I would use again, I don't think I'm gonna be reaching for the nose shadow or the highlighter. The highlighter is a little too glittery for me and the nose shadow is not quite beginner-friendly enough for me. But I think that the eyeliner, mascara and foundation, I actually will use again. As for the beauty tools they were overall pretty high-stakes feeling, but I think that they were pretty solid. There were also a couple of tools that we bought that didn't make it into the video, like this ear cleaner that I got for Tyler, which I'm very excited to try. Just because he's behind the camera doesn't mean he'll remain unscathed. Thank you guys so much for watching. I hope you guys enjoyed this little excursion to Japan and all of the videos that we made from it. Also, I wanted to say a giant "thank you" to you guys for five million subscribers. We did want to do something to celebrate with you guys, and as we mentioned in our "I let my subscribers pick my hair color" video, we're gonna let you guys pick my first tattoo--within reason. So I've created an email address specifically for this video called Safiyasnewtattoo@gmail.com And I'm gonna be fielding original tattoo submissions from you guys so if you are into illustration or drawing or whatever and you have an idea for what my first tattoo should be, please submit your designs along with your name to Safiyasnewtattoo@gmail.com In terms of the placement of said tattoo, I think I'm going to reserve that decision for me, just so I don't end up with a tattoo across my forehead that says "Boaty McBoatface". If you liked this video, make sure to shmash that Like button and if you want to see more videos like this make sure to shmash that Subscribe button. A big shoutout to Devika for watching. Thanks for watching, Devika, and I will see you guys a-next time.
I really liked the blush placement and the eyeliner looked pretty great. Overall the look complimented her nicely. Safiya has become one of my favorite youtubers since she seems to take a journalist approach to whatever she’s doing.
I need that Maybelline foundation!! It looks great for olive tones.
The end look is really cute! I’ve been recently interested in Japanese and Korean brands for eye and lip products. But the bigger thing here is probably the letting people design her tattoo😂
Short summary: Safiya Nygaard does a full face of makeup using Japanese drug store makeup!
She included a full face and followed the trend of what's popular in Japan and compared it to what is popular here!
There were only a couple of products she didn't like, a nose contour palette (felt it wasn't beginner friendly) and the highlighter (too glittery).
I have a question that I am truly curious about that I am afraid is going to sound bad. Does anyone else think her speaking style is very unique and wonder why? It is the most extremely enunciated speech that I've ever heard. I just started watching her and at first I thought she was speaking in an exaggerated manner on purpose but then I realized she wasn't. Again, I really hope this doesn't come across as mean, but I was just curious and wondered if others noticed it.
Japanese blushers are soooo good.
I’ve been putting off trying the canmake cream cheek but this video pretty much seals the deal for me.
Would love to see drugstore brands sell cushion foundations T.T Buying them online is always hit or miss if I'm not repurchasing and sometimes I want to try new things :T
Also that blush placement is my FAVORITE right now, it really doesn't make you look ill or puffy if done with the right color for you skin and if applied deliberately. RinRin is right though, you can't just wear blah clothes with that kind of statement :3
I love J/K-drugstore products. Bought my fair share of them while I was in China and they put some of the higher end products here to shame for how much I paid.
I want to try this look out! She looked really good.