Top 5 Typography Techniques in After Effects | Kinetic Type Tutorial

[Music] hi everyone my name's georgie and i'm a freelance senior motion graphics artist specializing in kinetic typography in the past i've worked with clients such as the bbc nike and adidas today i've teamed up with type 1 to bring you my tutorial on my top 5 kinetic typography techniques within after effects all these techniques are really simple to pick up but i'll be showing you how if you build them on top of each other you'll be creating really interesting videos with them so let's jump straight in okay so for this first technique i'm going to be showing you quite a simple technique but once you know how to create it you can implement it in lots of different ways so i'm going to be showing you how to animate text tracking in after effects so we're going to start with creating a new type layer so i'm going to press command t to get my type tool up and then i'm going to click and drag a box out and i'm going to write tracking and for this tutorial i'm going to be using founders grotesque font in bold i'm going to make sure that the text is relatively small on the screen so i think i'm going to make it 150 so we've got room to animate the tracking either side and i'm going to align this in the middle horizontally and vertically and i'm going to move my anchor point so it's in the middle so i'm going to press y hold down command and move it and it clicks up in the middle you can see that box appear around it so if i hit the v button to get my mouse tool back and i'm going to go to my text layer and just drop down my layer information here by pressing that arrow and i'm going to go here to where it says anime and press this arrow here and what this is these are loads of different parameters that we can add to this text layer to animate so we want to animate the tracking so i'm going to click tracking and you can see here immediately you have animator 1 comes up and you've got tracking amount tracking type the only thing we're going to change here is the tracking amount and you can just click and drag this out and immediately you can start to see that the spacing between the letters starts to animate in and out now if we were to change the paragraph to say a line on the left when it animates it will be animating from the left and the same goes for if it was on the right as well but for the purpose of this we want to have it in the middle and to animate this i'm just going to simply hit the zero button to put it back to zero click the stopwatch tool to bring up a keyframe move along in my timeline slightly animate it out so it hits the edges and it automatically creates a new keyframe go along my timeline again and animate it back to zero now i already know this is going to be quite a simple animation we want to add maybe a bit more bounce to those keyframes so i'm going to highlight the keyframe go to my graph editor and add some easing in and out for each keyframe you can see here that this keyframe is highlighted so this handle is highlighted and i'm going to click and drag it down and pull out my handle i'm going to do the same for the middle one and try and make it as equal as you can obviously by eye and do it the same for these ones as well and all we're doing here is we're telling the keyframes to ease in to the animation and this is going to be the height of uh the speed of the animation is going to be in the middle and it's going to ease back out to this keyframe and then do the same for these two so if i play that i'm going to show you what it looks like and you can see here it's got that sort of bounce as it hits the edges and bounce back and i want to also loop this out forever so hold down option and hit the stopwatch button here i'm going to type loop and already you can see that the expression pops up at the bottom so we want loop out with these uh brackets and inside the brackets we want to put a quote mark and we want to put cycle and again it's popped up here for me so i don't have to type it out i can just go down the list here and then press enter and we've got our expression and that's literally looping out those first keyframes that we've created and it just keeps going until the end of the layer now this is a nice animation in itself but what we can do is we can start adding to this so if i was to duplicate this layer and because we haven't animated the position keyframes i can move this about and it's still going to have the same animation as it has before and that doesn't interrupt that but we don't want it to be up there i mean you could move it up there but for the purpose of this tutorial i'm going to actually just move it up and i'm going to copy this and create the word tracking from the top to the bottom repeated so i'm going to do that now there we go so if i was to play that now they would all do exactly the same thing but if we were to offset these layers by say two frames so highlight all of these bottom ones apart from the top one and move them along in the timeline by two keyframes and i'm going to keep going until i have done them all i don't want it to start with just the top one on the screen i want it to start where they're all on the screen so if i just move them along until they're all on the screen and hit play you can see you can get this funky delayed animation to it okay so on to my second technique and for this one i'm going to be showing you how to create scrolling text around an object or a shape so for this tutorial i'm going to show you with a square but you can easily use whatever shape you want so a circle or a triangle or a hexagon whatever shape you want it to be as long as you've got that path set you can have text scrolling around anything so i'm going to hit command t to get my text box up and i'm going to make a big box in the middle we might need to extend this out either side but we'll come back to that a bit later on and i'm going to use 40 pixels for this so that the text is a bit smaller and i'm going to type out scrolling and i'm going to make sure there's some spaces at the end of this so i'm going to put about four spaces but again it doesn't matter you can choose how many spaces you want i'm going to hit command a to highlight all of that command c to copy it and then command v to paste it and i'm going to keep pasting this until it fills the whole box and i'm gonna zoom out a bit and extend that box out so we've got a bit more room to add a few more okay cool so i'm going to center this in the middle of my composition and then i'm going to get my shape tool up so i've got the rectangle tool here so i'm going to create a shape so i'm going to click drag it down and create a square and in order to align this to the middle we can zoom in hit the quote marks to get our safe guides up and see where the center of our composition is double click the mask and you can see the anchor point is in the middle and just drag it into the middle like that you can turn off our safeguards now now if we go to our text layer and drop down the the arrow here it says text and then path options we can go to our path and we can select our mask and immediately you can see that the text is around the where the mask shape is and it's actually we need our text to be a little bit longer so if you if you find this happens to you you can just turn off the path scroll out of it get our text box up and drag the box out and we can add a few more scrolls in there and it might mean that we go back to our mask we turn it on and actually we find that there's too much in here and this is going to take a bit of refinement so going back and forth and i'm going to highlight a few scrolls and delete them and i'm probably going to delete an extra one and now there's slight space here so we can highlight it all by pressing command a going to our type size and bringing it up by point increment so i'm going to put point one that's not enough point two and i think that's probably enough and you just play around with that size it doesn't have to be exact um just as long as it fills the box um so in order to animate this we're going to adjust the first margin or the last margin again it doesn't matter which one because by doing both of them it animates in both ways so you just pick one and put a keyframe in the beginning and a keyframe let's say five seconds and let's put it at 300 and press play and you can see it's scrolling it's scrolling quite slowly so we can put that up to put it at a thousand and now that you have that basic knowledge of animating along a mask you can then add that to different elements so we can add uh some scale keyframes at the beginning here and we can say so i'm gonna press option s to get my scale keyframe up here and i can go to the beginning and put zero and then i can adjust these keyframes so highlight one of them go to our graph and we can get it to go really quick at the beginning and then ease out to a hundred percent so when we press play looks something like that and then we can duplicate this layer and move it along in the timeline by a few frames and instead of getting to 100 we could make that 90 oh so my anchor point isn't in the middle so when i've done that it's actually scaling down to here so if i press back i move the anchor point to the middle so press y holding down command and moving it to the middle and it clicks into place there so now if we were to put 90 here it goes into the middle and we can keep doing this so we can duplicate this several times bringing down the scale by 10 and you start to get an interesting pattern so i'm gonna do that now and we start to get this really interesting pattern that we've built from a very simple animation but it's all about layering these techniques up on top of each other so on to the third technique where i'll be showing you how to animate the outline of a text stroke now in order to do this we're going to get our text tool up again so command t and we're going to make a box and let's put mask and i'm going to make this a lot bigger because we'll have it in the middle of the screen and i'm going to center it and if i right click on this text layer and go to create masks from text so i'm going to click that and immediately you can see that the text layer has gone so we've got the text layer underneath and it's been turned off and we've got a layer which is a solid and it's got well it's got five masks on it because you've got the a in two separate masks so that you've got this middle bit taken out now what we can do here is we can add a an effect called stroke and if i type it up here in my effects and presets panel and i double click on stroke to get it put onto my mask layer and i can click here all masks and change the paint style to reveal original image and once i've done that you can immediately see that you've got your outlines here and you can play with the settings so you've got your brush size which determines the size that of the the brush itself so what what's going to be revealed so the larger i go the more it's going to reveal of what um is underneath and in our case it's the solid layer so let's make this say four so that we've got a four pixel um outline of this text now we can start to animate this with these parameters here so your start and end point if i just show you by moving the end point it's immediately revealing the stroke that it's doing one by one it's going through and we do it's doing it one by one because you've got stroke sequentially turned on so if i unclick that it's going to do them all each individually at the same time so i'll show you those two different ways um by animating it so end and i've put that at zero and i'm gonna go to one percent and make that a hundred so if we play that through you can see that it's doing them all at the same time but if i was to turn stroke sequentially on and i press play it's doing it one by one and again what you can see here i'm going to get my keyframes up and just drag this out um they're actually starting at all different points and the points that they're starting at is the first point of the mask which is shown here by this larger circle around the circle so that is the first point it's going to start at if you want to change where the mask starts you can actually move it so you can click any point in your mask i'm going to click up here right click it goes to mask and shape path and set first vertex and you can do that for each one of these again the k is starting down here i don't particularly like that so i'm going to move that to the top up here right click go to mask and path set first vertex so if i press play it looks something like that and it's obviously going really quickly because our keyframes are really close together so the more i drag it out the slower it will become and obviously as well you can look at your graph editor and we can play around with the speed so right now that is a linear keyframe which means that from one point to the other it's going to get there in a very straight line essentially in terms of its animation so we can right click it we can tell it to ease in at the beginning and ease in at the end using our graph editor when we come back out let's see what that looks like and again so once we've got that base animation done we can then add to it different elements to it so if i was to duplicate this solid layer and move it along in the timeline slightly but actually if i hit command shift y that brings up the solid settings and i can change the color to red and we can do it again we can move along in the timeline and we can press command shift y and change the color to blue and again we can keep going and we can do lots of different iterations to this one animation and let's see what that looks like and we've taken a really simple animation and just made it that much more interesting okay so moving on to the fourth technique where i'm going to be showing you how to animate with 3d text now the possibilities for this technique are massive and there's so many things that you can do with it but i'm going to just show you how simple it is to create some text and turn it into 3d elements so i'm going to get my text tool up again and i'm going to type 3d and for this one again i'm going to align it in the middle and i'm going to move my amp point by pressing y holding down command and moving it into the middle to turn it 3d all we need to do is have our go to our layer and click the 3d button which is just shown by that 3d box above it so i'm going to click that and immediately we've got a 3d layer and once i press the arrow down you can see you've already got some options that appear here you've got your change render settings so currently it's on classic 3d but you can change it to cinema 4d um which adds some additional elements but also as you can see here it disables some other elements so if for instance if you want to use a 3d layer with track mattes or blend modes or anything like that then you'd need to be using classic 3d but if you want to create a 3d object and extruding it or adding beveled elements to it then you'd need to have cinema 4d so for this i'm going to be using cinema 4d because i don't need to use any of these additional elements um so i'm going to hit ok and i'm going to go to transform and again you've got your rotation turned into x y and z and this is the bit that's i find really interesting because you can start to change the way the text looks um perspectively with just some really simple and easy techniques so for instance i'm going to go along in my timeline i'm going to put an x rotation keyframe in here and i'm going to just animate it so it looks like it pops in so minus 90 and then go along in my timeline for a bit put a new keyframe in and then put plus 90. so again we can adjust these keyframes a bit in the timeline and go to my graph editor and i'm going to get it to start off quickly and ease into the middle bit so that's adding a strong ease in and ease out so if i hit play you can see what this looks like and it just makes it that much more interesting without it just being a simple sort of move into position or anything like that and then you can start adding this up so we can copy this layer and we can move it along in the timeline by pressing this square bracket and you can change what this text says so let's say 2d like that and i'm going to end the layer here and if i hit play you'll see what that looks like so we go from 3d and it spins into 2d and it spins into 3d because it's a loop so we've already created this really interesting animation by a really simple technique using 3d and if we want to push this further so say we want to extrude this layer out so that the text doesn't look flat we can go to our geometry options because we've changed our renderer from classic 3d to cinema 4d and you can see here in geometry options you've got bevel style you've got bevel depth whole bevel depth and you've got extrusion depth so immediately we want to go to extrusion depth and make that let's make that say a hundred and you can already you can see that slight change there so if i go back again so zero and the three looks like a normal three as soon as you hit 100 it sort of extends itself out now if i was to move this in rotation let's let's move it to y so you can see a bit more what's going on you can see that it's extruded but because it's all white you can't see what the text actually is so in order to change this we can go to animate here right click and we can go to side and add a color so let's go to rgb and immediately you've got this sort of animator appear and you can change the color so we can change it to let's change it to a light gray so 230 230 230. and immediately there you've got this slightly different color on the edges so you can make out what the word says and there's all sorts of things that you can add to so if you go to your animator again and you go to right and you go to side you've got your diffuse you've got specular you've got metal you've got reflection and you've got all these different things that you can add to that side to make it that a bit more interesting and because you're in after effects you can then layer this up and you can add sort of textures on top of this text and to so it's not so flat and white and and gray and sort of graphical if you wanted to have a bit more texture added to it let's move this back to zero so you've got it going from a more 3d object to a 2d object and you can see here when it's moving it actually looks like it's the anchor point is at the very front which it is so we can move that by going to the layer and here because we're in 3d mode your anchor point and your position will have this additional number appear here and this is moving in the z space so in your z space means from the front to say the back of the composition um rather than up and down or across so if i was to move this anchor point you're going to start to see the text move and the anchor point move and we can just do this by 50 because we know the extrusion depth is 100 and so now if we go back here and press play we see it moving a little bit better than it was before okay so for my fifth and final technique i'm going to be showing you something that's relatively simple but is really interesting to use in sort of more long form videos and just a nice technique to have underneath your belt and what i'll be showing you is how to reveal text in the middle of the screen as it sort of jumps out of a box or a mask shape so i'm gonna type jump in the middle here and i'm going to create i'm going to move that to the middle align it vertically and horizontally and i'm going to create a box so make sure that the layer isn't highlighted because if it's if you've got it clicked here and you've got your shape tool it's going to create a mask and we don't want a mask rated we want a box created above it so i'm going to just go over the top making sure that the whole thing is covered and as you can see here we can still see jump underneath and that's because my fill is turned off so just make sure your fill is turned on and then if you click your layer and you go to where it says track map if you can't see mode and track matte here go to the top of your timeline right click on that layer go to columns and then just make sure you've got mode switched on because as soon as you've got mode switched on you've got your track matte switched on as well so if i click none and i go down to alpha matte shape layer one and i click it it suddenly reveals the text and what it's saying so if i move this jump down it starts to disappear because wherever that box is this text will be shown within it so as soon as the text moves outside the box it will be hidden so to animate this all we need to do is animate the position so let's put a position keyframe in here by pressing option p go to the start of our timeline and drag that down we go a little bit further on from that second keyframe and hit option p again and then go along in the timeline again and just move it up and out of that square box and let's make these keyframes a little bit more interesting so let's highlight one and let's have them easing out and this one easing in and hit play cool and what we can also do is we can add a little jump in here so right now it sort of animates in and animates out but we can add a little tiny jump so let's move this in slightly and we might want to make this let's position this equally in the middle and just extend it out just slightly and add a keyframe to our text layer here go back in our timeline slightly and just move it up a little bit and double check our graph editor so we want this to ease in like that let's see what that looks like and immediately you've got a little bit more of an interesting animation there by having that small bounce back and you can just play with the keyframes to make it different for you or to to have that different feel and again once you have your base animation you can add different details to it to create a new animation or something just a bit more interesting um so for this one we are going to actually add a mask around the letter j so once you've added your mask around the first layer you want to duplicate both the text layer and the shape layer together because they're connected by that track mat so if they are apart then text won't be hidden once it goes out of that that shape box so make sure you highlight both of them press command d to duplicate it and then we'll move the top two layers along the timeline slightly and then we'll double click the mask and we're going to move the mask to reveal the u and we'll do that for each letter cool so once we've done that you can see here that we've taken a really simple animation and just added a slightly new angle to it to make it much more interesting and you can do that for all of these techniques you can start off with something really simple but by adding different layers to them you then start to get some really interesting outcomes cool and that's it for today's tutorial thanks for watching do let us know what you think in the comments below and if you decide to create anything from this pop it on instagram and make sure you tag myself and type one into your post and we'll be sure to re-share them in our stories that's all for now thank you

Channel: Georgie Yana

Views: 53,988

Keywords: Top 5 typography techniques in after effects, top typography after effects, after effects, after effects tutorial, motion graphics tutorial, kinetic typography, after effects motion graphics, typography after effects, after effects tutorial text animation, after effects text animation, motion typography after effects tutorial, typography tutorial after effects, 5 best motion graphics techniques in after effects, 5 kinetic typography techniques in after effects

Id: sN2GQ5tTKI0

Length: 25min 49sec (1549 seconds)

Published: Thu Mar 25 2021