Top 10 Untold Truths of Pop Tarts

you say your pop-tarts can you smell it it's wafting its way towards you and it calls to you like the bells of a forgotten time finally the unmistakable sound of the toaster popping upward announces itself and your mouth waters expectantly it's time and it isn't toast you'll be eating but the succulent treat known affectionately around the world as pop-tarts here are a few facts you may not have known about your favorite breakfast meal the top ten untold truths of pop-tarts Kellogg's race against time we have pop-tarts as overly dramatic as a race against time sounds it's actually quite true but the race wasn't on the track or even the time-space continuum it was in the boardroom where Kellogg's proved to be quite business savvy and shrewd all at the same time everyone knows that Kellogg's invented the pop-tart and has been selling them for over five decades long but what most people don't know is that their invention was borrowed from rival breakfast cereal conglomerate post it's quite true as Post had invented a tart that could be prepared and warmed in people's individual toasters the company had referred to them as country squares the name was pretty catchy in fact it got the attention of execs over at Kellogg's and they ran with the idea ultimately inventing pop-tarts let's see no post didn't really have the monopoly on the idea only the name so it was just a matter of time before another company would come up with something along those lines but they didn't know it would be so soon as it turned out Post announced their plans for country squares way before they were to be released giving their competitors plenty of time to come up with their own toaster treat offerings and come up with them they did the rest as they say is history this week the rival who perfected pop-tarts Lois could I have a pop-tart Kellogg's looked outside its camp to perfect the invention they kind of borrowed and molded to be their own the acquirement in the form of bill post proved to be quite fruitful as he designed the ultimate in toaster treats heetu didn't do it alone bill post was working for Keibler at the time and as an expert Baker who had started in the industry at the tender age of 15 he sure knew his stuff after all he did have the good old Keebler elves for company and inspiration by 1963 he was the manager of the Grand Rapids Michigan plant and Kellogg's turned to him to perfect their new idea but as it turns out he didn't do it alone as he worked on recipe to recipe he would bring his trials home for his kids to taste and critique sometimes he would even bring his kids to the Kellogg's plant and see what they thought the tactic also proved to be an epic idea as pop-tarts are very popular among children oh my god I love them yeah can pop-tarts started because of dog food wave those pop-tarts right in your face way before all the testing and sampling and way before Kellogg's borrowed the idea from post the exact set post had to come up with the idea for their country squares didn't they indeed and that million-dollar idea came from the most unlikely of places as it turned out the execs over at post got this golden idea from a popular dog food item that didn't need to be refrigerated as it was semi moist this feature in particular was very attractive to the people of the era the 1960s as it was convenient and simple oh it's pretty simple society had been introduced to a life of ease with early versions of the TV dinner which had been around since 1953 invented by Jerry Thomas of Swanson & Son and of course other food items that made life easier so the friendly execs at post figured that the spending public would appreciate a breakfast item that was just as easy and therefore it would sell like hotcakes literally the genius here and with foods that were similar in preparation and packaging was that they didn't need to be refrigerated during shipping and this saved millions of dollars in the process or rather would have had they been able to run with country squares as well as Kellogg's did because it was Cal that actually benefitted from all of the post execs brainstorming in the end I'm just happy you came out on top for original flavors of pop-tarts can I have a pop-tart in the 60s there wasn't a lot of choice for food products in general especially compared to today's standards where people have so many choices they don't know what to do with them or how to decide what to eat drink or purchase so only having four different options wasn't all that bad really the pop-tarts originally came in strawberry blueberry apple currant and of course brown sugar cinnamon back then there was no frosting atop the tarts what that genius idea wouldn't come until later and thankfully it did as the frosting is considered the best part for some consumers the idea came in 1967 three years after the original pop-tarts were released and the first frosted flavors included Concord grape Dutch Apple raspberry and brown sugar cinnamon amazing top tarts almost went by a different name a name is pretty much what can determine whether a product does well or not many business execs will tell you the same as there have been some horrible names allotted to some pretty decent inventions but all because of the name the product did quite badly in the end if we recall there are a few but one that comes to mind is the infamous plop chocolate bar that was definitely off the mark and way off at that regardless the pop-tarts we know and love almost went by a terrible name perhaps not as terrible as the affer mentioned plop bar but pretty close execs we're thinking of naming the new treat after the British snack and or dessert food known as the scone the official name would have actually been fruit scone I'm so glad you did but many are grateful that the moniker never came to pass as most scones are made with fruit and the confusion would have certainly led to a much less popular campaign when they finally settled on pop-tarts they knew they had something in fact Kellogg's has gone on record as stating that the name they finally settled on was influenced by the art of none other than Andy Warhol whose pop art was quite popular at that time every interesting Kellogg's had no idea what they unleashed they knew that they had a good product on their hands and that it would be very successful but at the same time they probably had no idea what kind of scope that success would reach how could they the era in which they released the product was an era of transition and society was ready for something more something easier in the world of food prep as the world outside their respective front doors was moving all that much faster and it had been that way and headed in that direction since the start of the Industrial Revolution way back in the 18th century it sure took a long time to get where it was but it was that change in society that sparked these later inventions and that need in society to improve on where they had been and the way things were accomplished in some interesting way pop-tarts and their part in commercial history are a direct example and result of that movement so when pop-tarts hit the market it was a surge of demand that incredibly the company couldn't keep up with it's just too much as it turned out just two weeks after the first pop-tarts were released the company ran out of supply talk about demand the public was buying and at a really fast pace so fast the people at Kellogg's were left scratching their heads the company then had to release leaflets and media content stating a public apology from Kellogg's to the general public the company learned then what they had on their hands and the product turned into one of the biggest items that they offered and would offer down the line today a story like this seems rather unlikely especially for a new product and even more especially for a product that has stood the test of time like this one here these days individuals can't even imagine going to the store looking for pop-tarts and walking away empty-handed can you imagine the pandemonium that would be the worst thing Kellogg's had a dry run before releasing pop-tarts despite the fact that the demand for their product over exceeded their expectations they originally thought that they were well prepared for what was coming pop-tarts were officially released in 1964 but a few months prior they actually had a dry run selling the product at a selected location and for a brief period of time just to see how it would do and what they should expect the location was a market that they selected in Cleveland Ohio they turned out to be a hit and the market sold out quite quickly this was supposed to give them an idea what to expect so they decided to raise the intended amount of ten thousand boxes to 45,000 boxes for that famed first shipment wow that's a lot and they still ran out of supply this is the equivalent of a soft opening that a new restaurant will often have the night before they officially open the chef's owners and the rest of the staff can get an idea of what to expect on a given night and really its corporate genius in a nutshell which is something that the people at Kellogg's seem to possess and seemed always to have the huge success one pop-tart or two can't just have one if the serving size for pop-tarts is in fact one tart then why do they come with two in a package this is a question that was often asked right at the beginning of their ad campaigns and then again when the world turned to a more health-conscious way of eating and a better way of feeding their families the actual answer to this comes down to economics remember the people that brought the world this product knew exactly what they were doing and cutting corners is a big tactic in big business as it saves a lot of money at the end of the day as you all well know packaging of pop-tarts is quite original and that they aren't like a lot of treats out there packaged in a line like cookies but they are rather wrapped in aluminum foil to save money the company decided to wrap two at a time instead of one at a time thus saving on a lot of foil wrapping you are so smart soil wrapping was and is still quite expensive especially at the volumes they would have needed to wrap all the pop-tarts contained in a single box now that's using your head regardless the consumers out there got used to the packaging and either started eating two at a time which is what most consumers do or they start in sharing so yeah not only our pop-tarts awesome but they bring people together at the same time the geniuses at Kellogg's never seem to disappoint chart sales have never stopped going up to my bumper how does one know that they have a mighty product on their hands well if the people at Kellogg's haven't figured it all out by now and we're sure they have then we don't know what else will convince them the way it stands now pop-tarts has become not only a successful product in and of itself but it has become a pop icon as well the product can be seen in all forms of art and media these days they appear on TV shows with characters chomping down on them from every angle they are the butt of jokes by comedians such as the incomparable Jerry Seinfeld they invented the pop-tart the back of my head blew right off and they are even in the pages of health magazines some fitness writers claiming that they are the perfect accompaniment for protein shakes before and after the gym so it really isn't that much of a surprise that these things haven't stopped going up in sales especially since the early eighties when they spiked essentially this product has pretty much never had a spill in the market since then so are you paying attention use stock market investors pop-tarts are the be-all end-all of successful food products and that's saying something indeed they have been at the top of the game for a whopping 32 years and Counting and they don't seem to be letting up anytime soon with a multitude of incredible flavors pop-tarts seem to be headed to the moon and Beyond and we're all just chomping away at whatever they have to offer even when toaster strudels were introduced pop-tarts were still way ahead of the game they are good pop tart holes serve an all-important purpose I wonder what that means for years people have been asking themselves some of the most interesting questions about the products we consume how do they get the caramel into the caramilk bar what's the recipe to that secret McDonald's Big Mac sauce and of course why do pop-tarts have holes at the top of the pastry we just wanted to know for those out there who have a wee bit of cooking and of course baking experience the answer is quite simple to arrive to the holes serve an important purpose in that as the filling heats in the toasting process they let the steam that forms inside to escape if this steam didn't escape it would render the tart soggy and pretty awful to eat the tart itself softens a tad when heated but not to that extent so let's be thankful for these little holes as they are what makes pop-tarts come out perfect every time that is wonderful treat yourself to more and tap that screen for our next great video checking us out for the first time then take a second to hit that subscribe button and ring that bell to join our notification squad

Channel: BabbleTop

Views: 23,616

Rating: 4.8686132 out of 5

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Id: T35QeCyLelw

Length: 13min 38sec (818 seconds)

Published: Wed Aug 21 2019