This Is How These Scenes of Commercials Were Made

hi everyone have you noticed that the world depicted in commercials is quite different from the one that we actually live in the people are more beautiful the food looks delicious the Sun shines brighter the sand looks softer and even the water seems more wet well believe me you are not the only one who's noticed that it's not a question of different perception it's all about the way that commercials are created this is the real art with its own tricks in today's video we will show you what happens behind the scenes on the sets of the most impressive commercials let's get it on [Music] haircare products you've probably seen these commercials on TV or on the internet it's hard not to get jealous because the hair in commercials looks amazing almost divine ah after seeing glossy gorgeous hair swishing in the frame anyone would gladly shell out for the product on the screen if the hair really looked this way then the product must be worth it right but many clients are eventually disappointed because after using some cool shampoo or balm their hair is still not exactly the same as it's showing the commercials at best it just looks well decent but still not good enough but don't worry because anyone can make their hair look like the way it's shown on TV you'll have to set up the appropriate lighting get a green screen and get some of your friends to wear a green suits remember in order for the hair to be glossy you need to straighten it first and shine the light through a special filter to make the hair look more tender if you want to make the hair swish you need a man in a green suit with a stick or some kind of metal hoop this is how these commercials are made and the man in the green suit is later edited out from the shots Hershey's American confectionery company Hershey's definitely knows what it takes to win the hearts of customers and get them to buy something sweet after all it's not so difficult when the real pros of advertising gets at work and they have modern technologies of their disposal frankly this video looks so tempting one could think it was created digitally but now it is live for each and every detail of the desert moves in the air thanks to mechanical hands of course you won't see them in a release commercial computer graphics specialist will take care of that still don't believe this is real though then watch a couple of bloopers from the set after all that it'd be too devious to draw this digitally only to mislead customers right Old Spice if you've seen at least a couple of Old Spice commercials you already know that they are in a league of their own but few people know how exactly these commercials are created for example take a video with an actor Isaiah Mustafa does this name ring a bell no are you sure just take a look at them and you'll certainly recognize this man hello ladies how are you fed the team created a commercial called sent vacation in one single uncut shot just like all other Old Spice commercials but this time the technique was improved to a state of perfection of course the entire commercial was shot in the studio and in order to create a dynamic feel the actor was suspended on invisible wires and the assistant handed him the props even the swimming bird was shot midair but instead of bringing Isaiah to the aquarium they've brought the aquarium to Isaiah oh really they took a huge aquarium with water and swung it back and forth in front of the actor hanging in the air what's more the creators of the commercial moved entire rooms and yes at the end of the video Isaiah really lies on the piano vertically although you've never noticed this when watching the ad unless of course you prefer to stay in real cougar animals are quite often featured in commercials but usually these are domestic ones like dogs cats cows or hamsters [Music] but Brigham Young University and local athletes thought domestic animals wouldn't be cool enough to show how great their university is especially since the school's mascot as a cougar named Cosmo you can film a Pumas somewhere in the wild but how do you show the interaction between animals and people the real pros of advertising found the way out they filmed a living cougar and people but separately from each other to make the Cougar perfectly fit into the frame an exact copy of all the locations was created but all the colors will make the CGI yes if you look close enough it becomes clear that people and a fluffy actor are slightly different in color and don't look directly at each other but this doesn't make the commercial any less cool by the way the Cougar featured in the commercials is coincidentally called Cosmo but this name has nothing to do with the University mascot this particular cougar was named after the character of the movie Apple home pod Apple is known for their enthusiasm and imagination in creating marketing promotions well they do have plenty of both they're smart speaker received a grand promotion the commercial was created by Spike Jonze a director who got an Oscar for the movie her and featured the singer fka twigs the commercial tells the story of a girl who's on her way home after a hard day at work when she gets to her apartment she asked Siri to play something she'd like Siri starts playing Anderson Parks til it's over at some point fka twigs notices that things are extending around her she begins to dance the space changes distorts and the girl literally expands the boundaries of her apartment cool you bet the commercial looks more like a short film really and it's not surprising if you know how much effort was put into the video what appears to the viewer as computer graphics was created by hand with the help of sliding walls furniture and prophet lighting even the couch this thing of falls on in the end of the video was pushed by two guys in black tight-fitting costumes and this is arguably the best Apple commercial in many years Biotherm aqua sauce remember we said that water and commercials looks better than in real life on we weren't kidding just look at the Accra source moisturizing gel even if you don't care about the beauty industry and have never used any gels you have to admit that this commercial looks amazing yes in order to show that Accra source really moisturizes the skin they really put the gel in the aquarium and started to play around with it they shook it toss this into a water whirlpool and blew the air inside the aquarium through the tubes and by the way the water on the video is not at all blue as it may seem the most ordinary transparent liquid was used on the set and to give it a particularly fresh look dark blue screens were placed on the sides of the aquarium they also set up the proper lighting of course say what you like but the result is really refreshing [Music] mcDonald's you probably noticed that the food in the fast-food joints looks much more beautiful in commercials than in real life in commercials burgers have cucumbers onions and sauce inside but in real life you'll only find a slice of cheese sticking out between the bun and the patty doesn't look too delicious look at this sorry miserable squash thing but don't blame fast-food restaurants for a shameless deception while the ordinary burger is cooked for roughly a minute food for commercials is prepared by a special person a food stylist it takes several hours to make the food look good the ingredients are exactly the same however they're placed in a different way the cucumbers in the ordinary burger will inevitably slide inside as just the laws of physics and commercials however they stick out from under the bones along with the onions this will get the attention of a hungry customer and also illustrate what exactly he's about to purchase add another trick like a slightly shifted bun and the billboard poster is ready the only thing left to do is edit the flaws out in Photoshop so that the burger looks perfect Bon Appetit deconstructed burger have you felt hungry while watching the previous commercial well if not then you will now because we'll show you how they shoot commercials with the ingredients of burgers which fall on each other in a tantalising why in fact such videos are used by many companies because when you can see every tasty detail the urge to taste the product is only getting stronger behind the scenes the technology is working miracles how do you make ketchup and mustard collide in the air use a couple of miniature catapults of course in real time it looks like a food fight in a school cafeteria but let's look through the camera lens and wow by the way the ingredients don't fly up at all as it may seem to you at first glance the whole video is in fact reversed it is hard to imagine how many buns cucumbers meatballs slices of tomato and other products had to be used to capture all this in a perfect sequence oh yeah and the landing is shot separately everything happens very quickly but only if you look at it with the naked eye you know what's we feel kind of hungry now Mountain Jiu our last commercial for today was made by mountain Jiu shorts living portrait videos are simply stunning these are massive collages that combine more than 30 gif animations brought together to create a single image each person in the collage was filmed separately then their movements were processed on a computer and looped in order to create a gif animation the collages featured NASCAR racer Dale Earnhardt jr. skateboarder Paul Rodriguez and snowboarder Danny Davis dude are you looking for new technologies and great gadgets are your thoughts focused on the future do you love huge vehicles and can't imagine your life without robots around here and visit tech zone and you'll find all this and more the link is in the description you interested great [Music] [Music]

Channel: #Mind Warehouse

Views: 1,781,949

Rating: 4.9034333 out of 5

Keywords: Top 10, 10 Most, #Mind Warehouse, mind warehouse, mindwarehouse, your mind is my wearhouse, top 10, mind tricks, blow your mind, your mind is my warehouse, 10 most, top 5, mind blowing, facts, This Is How, Were Made, These Scenes, Commercials, are created, advertising, Hershey's, Hair care products, Old Spice, Real Cougar, Apple HomePod

Id: lvNCE8Z1ff8

Length: 10min 51sec (651 seconds)

Published: Wed Jun 26 2019