- The brand that made old
Porsche's prices spike and purists cry, and like
Liberty Walk Rauh Welt Begriff, which is probably the only
time I'm ever gonna say that, which stands for rough
world concept in German, like Japanese German 'cause it doesn't actually have a direct translation, has been like a monster in Bird Box, like taking over the world
but nobody actually knows what the (beep) it is,
and where it came about. So let's learnt some things shall we? Little Akira Nakai was seven years old staying up past his bedtime watching good ole fashion American movies, more specifically the car ones. You know the ones with the four wheels, and the steering wheel, and the racing and the dramatic music. Films like Gone In 60
Seconds, like the original, and The Cannonball Run,
all ran through his head and sparked the passion that stayed with him until his young adult years. Once he was older, Akira
Nakai started in the scene through the Rough World
Drift Crew in Ibaraki, Japan. Nakai began growing his name through drifting an iconic Toyota 86. Rough World became famous for their tom foolery on their local roads. These narrow, winding
Tōuge mountain passes became Rough World's playground. Cars like the 86s and JZXs were modified to the point of extremes with most of them being insanely low with tons
of cambers, stretched tires, and wheels that would
probably make Jaspy happy. See, people are mad about stance as if it's like something new, psych! When your dad was buying car
parts off Yahoo Auctions, Nakai was Initial D-ing the
(beep) out of some roads. Like a proper teenager
just angsty as all (beep). Sorry. Nekai was the leader of Rough World and over time the group became one of the most well respected
drift groups in Japan. It wasn't until later 1990s that Nakai dipped his toes into the world of the Porsche lineage,
the purest of pure, the pinnacle of performance, the guys that you just hate
to talk to at Cars and Coffee because god forbid you
put aftermarket wheels on your Air-Cooled Porsche because they lose their (beep) minds. Wow, they're just somethin else sometimes. Anyway. Nakai got his first-- Nakai got his first taste in Porsche when a damaged 911 came through his shop. Being at the young age of
28, Nakai eventually was like "Oh well how about that there, "yo don't ya gotta slap some
of these wide boys on there, "maybe have an ole Stella Artois "and have some of their camels there. "We could have some fun with
this car, just make it up so "that you can just look at it "and go wow that's pretty neat "maybe we could go up to
the Ice Shack afterwards." It took six years for RWB to be founded and by then his first RWB
build, dubbed the Stella Artois, after his favorite beer,
began to make headlines. Mademoiselle; actually I don't even know if Stella Artois is French. The name of the company embodying what made this grass
roots drifter special is a combination of his past drift
roots, and his build style. The cars began to mirror mid-70s 934 group Race-Spec Porsches but with a sprinkle of individualism. It didn't take a long
time for the community to take notice. But let's not forget that for the most part I mean, the Porsche community's pretty pure. You don't have to go very far to see that everybody on the forums
is already wanting to kill me because I wanna go past
the euro ride height. And I mean when news hit that there were so many in Japan hacking old school Porsches to pieces, people went nutso. "How could he?!", screamed the person that never owned a Porsche in his life. "That is so wrong!", screamed the person that daily drives a Toyota Yaris. RWB began to truly grow in
popularity in the early 2010s, with his body kits making
noise at the SEMA Show of 2011. Nakai used his growth from RWB to promote his passion for racing. Events like the 12 hour idler's race is just one of those events. Proving to the world that
although RWB's a little bit more of a form than a function, but
like function still exists, and well I mean during
that, RWB went mainstream. And now normally in the real world, companies that have a
tendency to get really popular have a tendency to blow up. They get staff, water coolers, stale bread that sits in pantries and
stuff that never gets used, and that one can of jelly that sits out for four to six weeks, and the thing isn't tied up tight because the last person, John, used it and left the knife in
there, and it just sat out, and then it collected some
sort of rabies style look to it and you know, you just open
the cupboards expecting there to be some sort of fancy food and there's not, there's not. There's oregano, two pieces of bread, and four empty cups for you to grab some water out of the sink. Over time from 2010 to 2020,
RWB continued to get bigger and you would see that, you
really just don't know why, and a lot of it came down to the fact that as he grew within the SEMA community, and as he grew as somebody who
is just cutting up Porsches, a lot of people actually
found it to be really fun, and they started to follow Akira Nakai and the RWB name over
time because it was just the tightest (beep) that
you could possibly do. A lot of times people started
to spend money on this and they bought Porsches specifically to be modified for RWB kits. Most people own multiple RWBs over time, and although you do see
them talked about a lot, they're not often really that common, in fact, they're fairly rare, and when you start to build the kit and put it on the car, they
sell for a pretty penny. Nakai is still the only individual that comes out to modify these
Porsches with the RWB kits, and there's a lot of stuff that he touches with the RWB name that he
lets nobody else touch. He's like a roommate
that doesn't pay his rent but he does show up with
your favorite boneless wings from Buffalo Wild Wings randomly, which is kind of a nice thing. I mean he does drink a
(beep) ton of Coca Cola, smoke cigarettes, and drives the (beep) out of every car he touches but that's the experience. Every single RWB is different
in its own exaggerated way, whether its the flare styles, cuts, wing, or unique parts that
Nakai installs himself. I mean, after all he is accredited with the intense growth
of stretched tire looks, the demon camber thing, and low slammed cars in
Japan just in general. He just wanted to do
it with Porsches more, and that's what makes RW so neat. But here's the controversy, it's not just what RWB does to Porsches, it's how and why he does it. The products that are used
on these cars aren't fancy, they're like Farm & Fleet. I mean he gets them from
his local hardware store in Chiba, Japan, which is, I'm assuming, kind of like Farm & Fleet. I mean maybe. He puts the gasket sealer
on with his fingers, that's it, paying $40,000, and he's, he's just, eyeballin it, little Sawzall to your
$100,000 car, and he's just. I mean, does it bother you at all? But I mean sure, why not, (beep) it, I mean if you're a Porsche and you wanna slap a kit
on it that's fine, right? I can expect when you realistically, I mean when you start realizing that you have to spend
$40,000 dollars to install the kit with wheels, suspension, tires, I mean you've already just taken a probably pretty rare Air-Cooled Porsche and made it a little bit
rough, (laughs) get it? RWB has caused controversy in the past due to his antics with installation, eyeing everything from cuts to mold, to even how nonchalant he is
with causing imperfections. In RWB eyes, that's the soul of the car, nothing should be perfect. People get upset that the
company doesn't provide any motor modifications to
those curvy cars that get made, but they really don't
have a goal to do that. After all the history of
RWB is built into a passion of enjoying a car and being expressive. Whether you wanted to
spend the money or not, is really completely up to you. If you're looking for
wheels, tires, suspension, check out fitmentindustries.com
and let us know what you'd like to see us talk about next. I'm Alex from Fitment Industries, don't forget to subscribe and
hit the little bell thing. We will see you later, peace.
