The Truth About Beats by Dre!

I did oh-hey clong what's up are you uh are you wearing beats by dre right now with the yeah yeah they are I decided to give another chance okay yeah I feel like with all the hate towards beats by dre we just kind of started dismissing them without even really giving them a shot so I think that's not as fair so you can start using beats like full time and everything well no I mean okay so these are the Beats Studio 2.0 so I'm giving them a fair listen alright so how does it sound like like beats they sound like beats but honestly that's that's not even really the point about you know that's not really the point of Beats oh yeah yeah it's not I mean let's be real people aren't really buying these for the way they sound beats by dre I have this reputation in the audio lovers community of being overpriced and sounding like garbage compared to other headphones in the same price bracket and that's true but that's also not really the point of these headphones and it's no secret either margins that's the difference between the cost it is to actually physically make something and what you actually end up selling it for now you need this gap to make money profit obviously but you also need this gap to make up for other costs you might have besides manufacturer every device has margins take a phone for example the Samsung Galaxy s5 costs about $250 in parts to manufacture but it retails outright for around $600 so this gap is used to make up for other cost Samsung has in research and advertising and then some profit headphones have the same thing the difference between the cost of parts and the eventual retail cost for audio Technica's and 50s for example is made mostly of research testing in some packaging not a lot of advertising and that also may be why you've never heard of audio technica beats on the other hand will also spend on research and testing but they go to the next level with packaging and advertising first of all beats by dre packaging is I think easily the best and any headphones out there no shame in admitting that they're just the best package the presentation the colors the imagery the accessories you get inside everything about the unboxing experience of a pair of beats by dre Trump's anything Audio Technica has ever done and they spend money to do that but really it's about the advertising you've heard of beats by dre and your mom and dad probably have too but if you ask them to name another audio company they might have some trouble unless they're an audio head and this is because beats by dre spends a lot of money on advertising on endorsements and getting their name out there and getting their product in front of everyone's eyes before beats believe it or not there really was no such thing as a musician endorsing audio products the same way we have basketball players endorsing shoes they were the first to do this and it all started with dr dre himself legendary producer he's made music right so if he puts his name on these headphones well it must be good right even if you don't believe that there are custom beats with Justin Bieber's name on them with Lady Gaga's name on them nicki minaj you see other musicians wearing them all the time Skrillex will.i.am David Guetta Lil Wayne they all show beats in their music videos and they all wear them at live performances even celebrities who aren't musicians there are tons of athletes who were beats by dre in public all the time LeBron James Kobe Bryant Tom Brady Serena Williams but none of this is free beats by dre pays for obviously they pay for the music video product placement but they're also just giving away custom pairs of beats by dre all the time to celebrities so they appear as you know fashion statements on the red carpet they show up at events all the time these guys are geniuses at getting beats by dre to appear alongside people's favorite celebrities so just like that young basketball player buying his idols shoes young kids everywhere buying beats by dre because they saw it alongside their favorite celebrity or at an event or in a tweet and it's working of the multi-million dollar premium headphone industry of headphones that cost a hundred dollars or more beats by dre owns sixty four percent of that market beats sixty four percent of the expensive headphones that people are buying our beats by dre clearly it's working perceived value is really the name of the game that Beats Electronics is winning the more people think you're product is worth the more they're willing to pay for it and with the celebrities wearing them all over the place all the time the design the fashion statement it makes the premium unboxing experience even the custom spots in stores all over the country that's separated from the rest that's why they're able to charge $300 for these when I'd be willing to bet they cost less than a hundred and fifty dollars to make and that's the truth about beats by dre now don't get me wrong beats aren't the only ones with an inflated perceived value I mean Skullcandy also comes to mind but again it's that 64% Beats is doing a great job people are buying beats all over the place and they're winning at this game and that's not necessarily a bad thing but just here's my bottom line knowing all this knowing all you know about margins and perceived value you know that a $300 pair of headphones is not necessarily twice as good as a hundred and fifty dollar pair of headphones in fact it probably isn't especially if the $300 pair is spending so much on marketing and their image so if you're going to buy a pair of headphones and all you care about is not just the fashion but the design and the unboxing experience and the name and the reputation of the company then beats by dre are great and the Audio Technica m50 suck I mean what is that but if all you care about when buying these headphones is the sound and the frequency response and the accuracy and you care less about the name and the brand image then the Audio Technica m50 s are great and beats by dre suck so when you're going to spend money on upgrading headphones pick your budget and then pick what you actually want to buy do you want to buy sound or not and that's how you make your decision that's been it thanks for watching hope you enjoyed and hey feel free to share this video with other people who may want to know about the truth of beats by dre feel free to embed this as well hit me up on Twitter if you have any questions or the comments section below thank you for watching and I'll talk to you guys in the next one peace you

Channel: Marques Brownlee

Views: 9,654,102

Rating: 4.8967261 out of 5

Keywords: Beats by Dre, Beats Electronics (Business Operation), Dr. Dre (Music Video Performer), Beats headphones, Beats Studio, Beats Studio 2, 2.0, Studio, Solo, Solo HD, Beats Studio 2.0, explained, why beats by dre, why beats suck, beats by dre advertising, beats ad, beats by dre ad

Id: ZsxQxS0AdBY

Length: 6min 28sec (388 seconds)

Published: Sat Aug 30 2014

Reddit Comments

[u/[deleted]]

That guy has a beautiful workstation.

[u/gabrielcrim]

I have an urge to buy audio technica m50 all of a sudden.

[u/sonofabunch]

When I worked at radioshack and someone said they wanted a pair of headphones I would ask them this.

In, On, or Around the ear? After that was determined I would ask them what they wanted in the headphones and they would always tell me the same two things. They wanted them to sound good and they wanted them to be comfortable.

I would then give them plenty of options never suggesting beats or skullcandy. They would then buy the beats or skullcandy. When asked why they chose these they would say, "thats the color I wanted, or thats what my friend has, or thats what I saw on TV, or thats what they say are the best"

I think people are embarrassed to ask for what they really want when all they want is the label.

[u/REDDIT_GOLD_SANTA]

This was a lot more level headed than I was expecting.

[u/StudleyMumfuzz]

PERCEIVED VALUE

Great video overall however.

[u/CS_83]

This same type of thing exists in the home audio category with another manufacturer - Bose. In fact, I'd wager that it's an even larger disparity between Bose and other manufacturers, considering the same amount or less money spent. It's on the consumer to educate themselves and with the internet it's quite easy to do, it's just too bad that people don't take the time and really lose out on a good audio experience.

[u/outlooker707]

I couldn't help but laugh at the packaging my Grados came in. It had about the same build quality as a donut box.

[u/MattRyd7]

This is all common knowledge, right? I mean, everyone knows advertisement costs are built in to the cost of the product, right?

That's why you pay more for Fruit Loops than Fruity Os.

[u/Morning_Star_Ritual]

I started selling A/V back in 2001, at a company called Tweeter. Sold furniture for many years and wanted to get back into home entertainment. Only commission place where I live is notorious for being hell on earth to work for, but I love audio video and wanted to get back to selling what I am passionate about.

I tried so hard to suggest anything other then Beats. But it was pointless. I realized these kids (adults buy Bose) are not buying sound quality, they are buying a status symbol.

Price is what you pay, value is what you get.

A Beats customer was always happy, the value met or exceeded the price they paid. A lot of the good headphones I sold were boomerangs (they wet out the door and came right back). Even when they could hear the better quality in the store before buying they would often return anything but Beats.

I have up trying to help when they asked for Beats and just wrote up sale.

But who am I too judge? Many of my purchases are decided with my reptilian brain. Every car I have purchased had to be the right color. I have walked away from great deals because the thought of a champagne color car made me hurl in my mouth.