The Sharks Drink Their Meditation With Moment | Shark Tank US | Shark Tank Global

next into the tank is an easier way to achieve peace and tranquility [Music] hi I'm Aisha and I'm faheem and we're seeking two hundred thousand dollars in exchange for 10 of our business moments have you ever had one of those stressful afternoons in the office the ones that are filled with endless meetings deadlines and to Do's I know I have and what makes it even worse is that every time you're looking for some relief everything you're surrounded by is either sugary or caffeinated it would give me the Judas is well that used to be the case until this moment moment is a natural Botanical beverage that reduces stress and feels like meditation the moment uses a proprietary formulation that stimulates the same Alpha brain waves as does meditation we use three primary active ingredients to make that happen ltanine in natural extract of green tea for Focus number two is ashwagandha and ancient ayurvedic root for calmness us and number three is to see our holy basil and adaptogenic herb for stress really relief moment is the first product in the world that lets you drink your meditation and what makes it even better is that each moment has less than 15 calories no sugar no caffeine nothing artificial and oh my goodness each one is absolutely delicious shocks stress is a major problem today more than ever and this is the moment to solve it man I mean what a performance yeah so sharks now it's time for you to take a moment for yourself we've got all three of our flavors for you to sample on your left you've got Tulsi lemon a drink I grew up having in Pakistan you've got Rooibos blood orange inspired by South Africa which is where Fahim is from is there any artificial sweetener in here there's no artificial system nothing artificial it's pretty damn good this is good love it great that's great to hear I love the space of dealing with the chronic stress in our country yeah a company that I'm a co-founder of right now made for that's our entire Mission I meditate every day it's at a huge impact on my life um not to be cynical but I don't understand how a drink is going to give me the same feeling of this practice that I've curated over years and years absolutely we found that meditation helped us be a lot more focused a lot more creative but all our friends found it very difficult to actually get into and one of the key reasons that we started this was to help people get an entry point into meditation we're trying to create a habit in a person's daily life and every time somebody actually subscribes for moments a portion of our proceeds actually goes to helping kids in school learn about mindfulness right tell us about you yeah where'd you go to drama school so I have been working in supply chain and logistics for the last 10 years I grew up in Pakistan where my dad was a small entrepreneur I was fortunate enough to get into Harvard Business School which is how I ended up moving here um my dad would have been so proud to see me here today had he been alive I um you know honestly it was it's been a very difficult Journey my dad was amazing I remember when I got into college there was people calling him and telling him that he should not send me to college because that's not the right decision given I was a girl but my parents they stood up against everyone and not only that when I graduated from college I wanted to pursue a professional life my parents push back against everyone to make sure I didn't get into an arranged marriage situation I wanted to go explore the world and my parents supported me through that and that's how I ended up going to South Africa like I found a job there I moved there and that's when I met Fahim so I'm from South Africa I have always been involved in this kind of entrepreneurial space my last startup was fortunate enough to be funded by Google and was chosen as the best startup in South Africa at the time who was it it was a consumer Tech startup that helped people share and discover shopping deals love the back story now tell the front story now we're going to talk about moment awesome what is the game plan for world domination honestly we got into the beverage industry we realized that we were cockroaches in the industry because that's all these behemoths and because of the modern structure and distribution that's why we chose an online first distribution model so we just launched a month and a half back and we've already done fifteen thousand dollars in sales we've grown 400 percent that are on track to do 1.5 million dollars of sales this year and what's the price for each one and what should cost you yeah so we sell it for 169 excluding shipping it costs us 90 cents to make it right now uh shipping per can is about 80 cents do you know what your customer acquisition cost is yet it's a little bit over twenty dollars twenty dollar discount position cost on how much an initial order between uh an 18 and a thirty dollar if you're losing money on the first order that's totally right yeah but we are really driving towards a subscription model which drives us towards our longer term value and honestly our purpose is to really understand the customer and build that relationship you guys I mean I see what you're trying to accomplish it's let's get people who are into this lifestyle excited you're selling on the Improvement that you find in your life that's your value proposition you know that's where the real value comes and this just happens to be the delivery mechanism that you've chosen the question becomes is this the right vehicle and at thirty dollars every two weeks or 15 that's going to be a challenge for me and so for those Reasons I'm out it's a beverage industry is probably the most difficult industry on Earth to gain sharing um let's talk with that for a moment we embrace the fact that it's hard yeah but wait it gets better never in the history of Beverage from the time of Genghis Khan has anybody got a subscription model to work ever never not once but wait you're gonna try and do that so um on the first problem breaking into an impossible sector and secondly doing something that's never done before and you want a valuation of two million dollars on something you've just started Greek mythology to carry the Earth on his back that's what you're doing I really like you guys we really like you as well you couldn't have come into the tank with with more weight on you than this I'm out listen first off I just have to say you not only do your father proud but you two are women proud thank you your packaging is beautiful I love it it draws you right to it but for me I feel that this concept the subscription concept part of it I'm not sure about because I'm not sure that people want to have delivered their drinks for that reason I'm sorry I'm out thank you we appreciate those kind words I do agree that you can get subscription models but in a different way I think if you had a concentrated form I have a subscription model for um turmeric and a lot of other vitamins which I think that you could concentrate this and put a little bottle and squeeze it into water but I'm not here to change your business model I see there's potentially a lot of challenges so with that I'm out thank you thanks for feedback okay it's me I I think that moment's an amazing name I love that you're taking a portion of the proceeds of your company and giving them back helping children learn to meditate um I'm also a huge believer in science and using science to help address the chronic stress that millions of Americans experience every day the problem here is I would be a hypocrite if I said that I think a drink can do what everything else I think in my life has shown me and that is you've got to do the work and you got to do the habits so you can get to a place where you can address these stresses of modern living so because of that I'm out sorry guys okay thank you very much for all your feedback appreciate it congratulations thank you thank you we started this business because we wanted to have a real impact on people's lives and we're still as excited as ever about doing this so from here on it's uh getting moments out to the rest of America

Channel: Shark Tank Global

Views: 507,516

Keywords: Shark Tank, Shark Tank US, Shark Tank Australia, Kevin O’Leary, Barbara Corcoran, Daymond John, Robert Herjavec, Mark Cuban, Lori Greiner, Dragons’ Den, Money Tigers, Entrepreneurship, investment, reality tv, moment shark tank drink, meditation drink moment, funny pitch shark tank, funny moments shark, funny moments shark tank

Id: qiGcJUxpvd0

Length: 9min 59sec (599 seconds)

Published: Mon Oct 03 2022