The ONLY Facebook & Instagram Ad Strategy You'll Need In 2024 [For Beginners]

this is one of my ad accounts with hundreds of thousands of dollars of spend on it and you can see here that the cost per result or cost per purchase is a lot lower than the industry standard and I'm going to show every beginner how to do this so one of the hardest things about running a drop shipping or an online e-commerce business is running successful advertisements if you're not careful if you don't do it correctly you can end up wasting a ton of money and we're here to avoid that in this video I'm going to cover some results that I've gotten from using this exact type of strategy and setup I'm also going to give you some quick Facebook and Instagram tips that I've learned over the past 5 years and ran multiple seven figureure businesses on and then right after that we're going to go step by step on how to set up these ad creatives as a beginner and if you guys are brand new to my channel my name is Austin Raven and welcome and thank you for watching this video this video is going to be packed with some good knowledge so make sure you're taking notes or just following along step by step it's the easiest way to do it all right so the first thing that I want to talk about are some quick Facebook and Instagram tips when you're advertising remember the better that you get at advertising and running your social media campaigns the more money you're actually going to to put in your pockets because the more efficient that your ad campaigns are actually running that means you're paying less to advertising which is a huge expense today in 2024 with online businesses besides the product cost and the Shopify fees your ad spend is going to eat up a lot of your margin and it's one of the biggest expenses of your business with it being one of the biggest parts of your business that just means there's a lot more opportunity out there to reduce the cost of this element and actually put more money in your pockets with more margin so let's cover some results really quickly from these type of AD campaigns that I get on Facebook and Instagram it's my favorite advertising platform platform to use I've been using it since the beginning it's still the best in my opinion and there's a lot of money to be made on these platforms still so these cost per results are pretty dang good compared to some others out there pretty much all of them are under a $10 cost per purchase which is fantastic some are even low as $431 I've seen cost purchases on some of my accounts down to $2 which at that point is just almost free advertising so if we take a look at the metrics on some of these campaigns you can see that there's a really really low cost per impression along with low cost per link clicks right so the products that I'm selling reach a really wide audience which allows me to even get them as low as they are now if you're seeing results that don't look like this in terms of the metrics on the right side here that does not mean that it's not going to be a successful campaign it's all product dependent pricing of the product the market how big that market size is there are so many variables that go into that type of metric don't get hung up if you're not getting cpms of whatever these are right under $2 pretty crazy if you have a more Niche product it's going to be higher if you're reaching an older demographic of audience it's going to be higher so don't really worry about that the only thing that you really want to worry about in the end is the cost per result are you breaking even or are you making money on these campaigns so this leads me into my quick Facebook tips Facebook in 2024 and when I say Facebook I just mean Instagram and Facebook or meta whatever you want to call it in 2024 most social media platforms including meta are pushing everyone to go really broad quick little history lesson here so after iOS 14.5 update where more people had privacy on their iPhones so you know how whenever you download an app or there's allow cookies on the website and stuff like like that that got a lot more strict during that time frame which really hurt online advertising especially people drop shipping and even people building small businesses and the reason why is because people are opting into less data sharing that means all these social media platforms collect less data therefore they really can't put that perfect profile that they used to be able to do and know exactly what to show people for advertisements and interests and things like that I mean if you watch the movie The Social dilemma it explains it pretty well actually so they kind of fixed that privacy issue right and now what they did to combat that is really just told everyone to go broad pretty much every social media platform is like no interest targeting they're even taking away a lot of interest on Facebook so you literally like can't Target what you used to be able to and what they're trying to do here in my belief I don't work at Facebook but they want us to spend a lot of money broad right so they want us to pay to retrain their algorithm essentially they want us to keep targeting keep spending money and let their algorithm figure out these perfect profiles that they used to be able to by collecting data just by throwing money and experiment with advertisements of what products resonate with what people what their interests are trying to improve their algorithm blah blah blah blah now this has been going on for a while so every year Facebook and Instagram actually get a lot better with their targeting even if you're going broad it's pretty crazy so it is working but we kind of paid for it in the beginning upfront so that's tip number one which is your interest targeting going more Broad in 2024 moving forward now the second tip is testing one variable at a time I see a lot of beginners all the time testing multiple different ad creatives different copies different marketing angles everything all the time pretty much and that makes it really really hard to figure out what's working what's not working if look at e-commerce as a whole it's a big puzzle that you have to piece all these little things together to make this pretty picture right and that pretty picture is making money and so one of the elements is advertising right and there's puzzles pieces within that advertising so when you're testing different creatives different hooks different marketing angles you can't really attribute one or the other to say which one was better right you're testing multiple variables so if one works and one doesn't you're like okay well what what actually worked right was it the copy was it the creative was it the marketing angle like what was it and you just don't know right it's just up in the air so the biggest thing that you really need to do in the beginning and it's a long process but it's totally worth it is just testing one variable at a time and I'll be setting that up later in this video of how to like properly do that but it's a huge thing and a huge mistake you don't want to make you can't keep track of all of these moving pieces you just can't tribute them correctly right you just don't know what actually moved the needle and what hurt and tip number three is it's going to take time you got to build up your pixel and if you don't know what that is it's all these social media online advertisements way of tracking data right so a pixel tracks when someone makes a purchase reports it back to the ad manager and says hey this person this kind of profile made a purchase they report it back here on the screen that you're seeing now and your pixel actually gets stronger it collects his data and it gets better and better and knows where to start sending advertisements cuz it's kind of building this profile for you on the back end of your ideal customer and just know that that takes time right in the beginning you might do some broad campaigns that just don't hit at all and some other ones hit really hard in the beginning and you're profitable that's great but over time it gets better and better and better so every new campaign that you create you've got all this data in the background in your pixel and they kind of know where to throw their net right which brings me into a good analogy of budget size and markets and all these things it's like a big lake so if you got a market size of 100 million people it's a pretty big lake compared to a lake that has 10 million people in it and the net that you're casting out to catch these fish is essentially your spend amount if you've got a lake full of 100 million people or 100 million fish then you've got a $10 fishing net right compared to a $100 fishing net the $100 fishing net is bigger and what Facebook does in the beginning especially if your pixel isn't really seasoned they cast out that net in that broad audience and try to find the right subset of people right and if you've got a smaller net they're going to cast it no one's biting let's cast it over here hopefully someone bites no one's biting yet let's cast it here oh someone bit someone made a purchase now in the back end Facebook is firing all these algorithms or whatever right I'm not a technical guy and they're saying okay these types of people in this section of the lake quote unquote is what we need to keep targeting so they keep casting that net keep casting that net there and hopefully get more and more purchases and if they stop they'll start casting it in a different spot and if you have a bigger budget you have a bigger net so that that Net's larger and you can catch a purchase quick and help Facebook kind of decide what kind of Market to go after what demographic of people someone told me that analogy a while ago I think it was a Facebook marketing expert that I was working with that worked at Facebook I can't remember who but it was a really good analogy of how to explain the algorithm but in terms of the tip don't just expect your pixel to be crazy seasoned right off the bat and just you know 100 orders on your first ad that you ever run it's going to take some time it's going to take some trial and error just stick with it cuz it's totally worth it if you want to get your online business successful now let's go into the strategy and setup piece for beginners and I promised you that I'm going to walk you through step byep step so what we're actually going to do is set up a campaign of how I like to set them up especially when just testing out a product or an advertisement I'll show you how to structure everything at the campaign level adset level add creative level and explain everything in detail of what each button means and what it does that way if you're a complete beginner here it's going to be super super easy to follow along and you're going to understand everything and feel like a pro after this now these Facebook ad strategies and setup do work with every single budget that people have right whether it's $5 or $500 a day that you have to test the only difference is the same analogy as that net is the $500 $0000 a day one will probably learn quicker than the $5 a day one that $5 a day one will have to run a 100 days before they reach that $500 spend and data that they've collected at that $500 a day Mark so this can definitely work with any budget that you have as long as you have the time and know that it's going to take longer with a lower budget to collect certain amounts of data and certain amounts of data are key because it helps you make educated decisions moving forward with your advertisements I know this is a lot I'm just kind of like word vomiting on you as a beginner you're probably what the heck is going on just show me how to set up my campaigns so let's get right into it and before we get into the campaign setup if you are needing additional extra help with e-commerce and building your Drop Shipping Store or your small business and you want to get help from me and my team at Ecom remastered where we can build custom websites for you custom ugc content host four live coaching calls a week you get access to my private supplier great resources and templates just a fantastic Community overall and the best part is it's lifetime access so we will work with you until you hit your goals and even past that if you still want to work with us so if this sounds like something that you need and would help you out make sure to book in an application call down below all right now let's set up step by-step our Facebook ad campaign this is where you want to pay attention follow along take notes so this is the Facebook ad layout platform right here right so you're probably used to this you've probably logged in so we're in the ads manager now and we want to actually create a new campaign so on the top left we're going to click create here so when you create a new campaign the buying type is auction or you can do reservation always do auction so the way it works is it's like a bidding auction um you're bidding against other AD creatives and people running campaigns it's the best way to do it and the better your ad creatives are and they resonate with with the audience and stuff it actually gets cheaper cuz Facebook wants to send out good quality ads so I'll talk about that later on but make sure that your quality rankings and all those things are high so the first option that you have to choose from is choosing a campaign objective there's awareness traffic engagement leads at promotion and sales whatever you pick here is exactly what Facebook is going to go after if you are looking for just traffic under your website you don't care about people purchasing you just want people to see your blog or whatever traffic might be good for you but if you're trying to build an e-commerce brand or a Drop Shipping brand you want to click sales because that's telling Facebook you need to show these ads and optimize it for sales don't put out this ad to people that have never purchased online before put this out to high quality customers that have intent to purchase these are kind of self-explanatory here but you always want to choose sales if you're running a online business that you want to make sales on so you can name your campaign here you can name this whatever you want right the best thing to do here though is being organized so whatever your campaign is about or the product or the targeting that you're doing whatever variable of testing just make sure that you include it in the camp campaign so you know to look back at it later on and see oh I have tested this before and it didn't work or this is the variable I changed in this campaign compared to this one you could name it like necklace is the product right us audience only you know 18 plus you could even say like variable testing is the angle right just make it really specific so you know later on down the road and then once you name your ad campaign to whatever you want just go ahead and hit continue now there's two options here there's Advantage shopping plus campaign and there's manual sales campaign Advantage Plus shopping campaign is like Facebook's optimization for selling products online and and what it does is kind of like picks a lot of stuff for you and there's less options to choose from it also can link to your Facebook and Instagram accounts for your brand and where it makes like scroll up a shoppable type of uh landing pages for you and I'm not going to bag on it it does work and it does wonders for some people it doesn't work for everyone but it's definitely something worth testing but for the sake of this video we're going to do a manual sales campaign one because I like to have control of where everything is in the campaign and all that stuff and not let Facebook decide per se but also I want to show you guys all of the options that you can choose from and really explain them in detail I pretty much only use manual sales campaign just in FYI so we're going to click on that and hit continue here now this takes us into our ad manager setup here where we got The Campaign level we've got the ad set level and the ad creative level and I'll go step by step on what these are but on the campaign level we've already got The Campaign name uh then it goes down to special ad categories this is for if you are advertising about credit employment housing social issues if you're selling products online online you don't have to declare any of these if you're obviously running a political campaign or something like that sure click on one of those because they have more strict requirements for those types of ads so don't accidentally click it now campaign details the buy type is auction like we talked about earlier the objective is sales nothing that you need to change here you can use a catalog and so what this does is it syncs with your Shopify and your Facebook store Front essentially and puts things into categories and catalogs I don't like using this that much especially if I'm testing a product which you probably guys are if you're a beginner just testing out one product you don't really need to use this but if you put a catalog together if you have a clothing brand or something like that it can be helpful you can now also AB test to help improve uh performance and test versions with different images text audiences placements so this is a good thing to do it's a cool tool that they added um but I really like to do it manually my AB testing because remember like I said in the beginning we're going to be testing one variable at a time and I want to have full control of that I don't want it to just have a bunch of different copies a bunch of different everything right because I don't know which one's working and why it's working I'd rather know that data that way I can fully put the puzzle together of this copy worked this angle worked this creative worked and that's essentially how you run successful campaigns now the other option is Advantage campaign budget so there's Advantage campaign budget and then there's add budget optimization or add budget level right adet budget level sorry so the difference is there's a campaign level and there's an adet level and you can have multiple ad sets within a campaign in multiple ad creative levels within an adset within a campaign so what advantage campaign budget does is it sets a certain amount of spend that you want say it's $20 a day right here and it'll actually split that $20 between all of the adsets and all of the creatives underneath it how Facebook sees fit it's not really a good thing to do in the beginning I like to have certain dedicated amount of spend per each ad Set uh rather than letting Facebook decide this one gets 10 this one gets five this one gets five uh because again we're testing the product we're testing the variables Advantage campaign budget is a good thing to do later on when you're scaling you can put in really successful campaigns that you've ran in the past all together and then let Facebook decide where to spend the money that does perform very well but as a beginner we don't really want to do this in the beginning we want to have full control of the ad set budget that way we know each of these variables that we're testing got a fair amount of spend which is really really important so we're going to leave that off for now and then we're going to hit next that's the only thing that you really have to think about and change on the campaign level now this brings us down to the ad set level and so what takes place at the adet level is demographics so you can change the age differences you can change the demographic of audience where they're located like United States or Canada or another place and this is where it gives you kind of the estimated Market size and things like that right and you can have multiple adsets that you want to test against each other right cuz if the variable that you're testing is countries you could do one that's United States create a duplicate and do one that's Canada one that's United Kingdom and let's just test those three against each other right that could be your variable and keeping all the ad creatives the same underneath but the first step is really testing out your marketing angles in my opinion so that's what we're going to do today we're going to create multiple ad creatives underneath one ad set with the same targeting that's really the first step as a beginner to run a campaign you really want to see which creative and which angle is performing the best then you can start testing out other things like age and all that stuff right but for now we're going to keep it the same so let's pretend we're just advertising to the United States 18 plus right that's it before we get any further down here I want to define a couple of things on the right side audience definition this is where it says the estimated audience size right so right now it's blank so it's 236 million to 278 million people that we could potentially reach that's the market pool size or the lake that I was referring to earlier now the estimated daily results is complete BS okay to be honest with you it says the reach the reach is kind of more accurate but conversions I'm estimating that I'm going to get 10 to 29 conversions it's up in the air okay so this estimated daily results I've been doing this for over 5 years and I can tell you this is very random I've had times where it says I'm going to get zero conversions and have 200 conversions I've had times where it says I'm going to get 200 conversions on estimate and I've gotten 10 right so it just it's not reliable so don't worry about this this at all a lot of people ask me about that really the only thing that you kind of want to pay attention is the market size of how big it is all right so let's keep moving on and break this down so the conversion location uh we want to do website because we're sending people to our landing page where they will hopefully buy the product but you can also choose app website and app messaging apps you know but you're probably an e-commerce seller so you want to do website and so now for the performance goal you want to maximize the number of conversions that's what we want to do don't pick landing page views or link clicks even though it's cheaper to do it that way like you're going to get really cheap cost for link clicks but the problem is it's not optimizing for conversions it's optimizing for link clicks why would you just pay for people to click on your website you want to pay for people to convert so the goal you want to make sure to leave it as maximize number of conversions the pixel is what we talked about earlier how it tracks the data of people coming on your website it reports it back to Facebook so you know that they've made a purchase it tracks it here like I showed you in the metrics earlier so select your pixel here and make sure it's linked onto your Shopify store and if you don't have a pixel yet all you have to do is go on Shopify go into the App Store download the Facebook app set it up and it'll create a pixel for you and then it'll be linked to this ad account and then make sure you're linking it to this ad account and it'll show up you'll be good to go set up your pixel and the conversion event we want to do purchase that's the thing that we want to track the most right we don't really care if people add payment info blah blah blah I mean it's nice to know but we want to track the conversion event of purchase now moving on the cost per result goal this is has never really worked for me to be honest with you I know there's been people in the past I don't really know the up- to- dat strategies with cost per result goal but in the past it's worked for people for me it has never worked and that's just my opinion on it and what's happened to me I know some people it's worked for whatever but what it is is it says you know if I want to have a cost per purchase of $10 on average that's what I want to hit 10 bucks you put it in there right $10 USD that's what you're trying to hit your cost per purchase to be a lot of times for me and a lot of times for other people it just doesn't spend any of your budget and you're just sitting there with two pennies spent all right it just doesn't work I honestly don't even know why they still have this not a lot of people use it so for this example as a beginner we're going to leave it blank now we can do show more options here there's an attribution setting which is how long that Facebook can track the click um and relay it back to Facebook and report that there was a purchase made or someone clicked on the link or whatever so we got a 7-Day click uh setting here and a one- day view setting I'll leave this the same you don't have to change this when you get charged don't even know why they have this here either cuz you can't change it it's by impression so they charge you per thousand Impressions they don't charge you per cost per click or anything like that that's just a formula that shows you what they average was but how Facebook charges you is by impression delivery type we're going to leave that at standard we also can't change it Dynamic creative is another thing that's like AB testing for Facebook and what it does is basically you provide creative elements such as images or headlines and and they'll automatically generate optimizations that they see fit it's good in theory but the problem with that is is they don't know your business like you do they don't have the same vision as you they don't have the same market research that you've done they don't know how you want to advertise or show this product or the caption for it you know all those things or you should be learning them so I like to keep that in control myself so we leave that off going down to budget and schedule this is where you choose you know how much you're comfortable with your daily budget it can be $5 it can be $500 it's whatever your budget that you want to spend and remember to keep in mind the more you spend on your daily budget the quicker you're going to get data to make educated decisions moving forward on your advertisements but for now let's just leave it at like $25 which is pretty average the schedule or the start date is January 10th and we want to say at you know 2:20 p.m. is when we want to start these ads start running right is we want to have these ads start running I like to do the next day and set it for midnight or like 6:00 a.m. one of those two that way it gets like a full fair day of testing because if it's 8:00 p.m. at night and you start up this campaign it's only going to have 8 to 12 until it's the next day in the new budget it just doesn't start off really efficiently so I like to do it for the next day 12:00 a.m. or 6:00 a.m. eastern time you can also set an end date for your campaign not really sure why you'd want to do that just monitor it obviously and then if it's doing well great if it's performing poorly just turn it off you don't only have to set an end date I don't really know why they have that maybe for certain campaigns at Big Marketing firms they want to run it you know they want to run it from Thanksgiving to Christmas for some reason uh but for us uh we don't really need to worry about that budget scheduling is kind of interesting um you don't really want to do it in the beginning but but if you've noticed something um taking place on your stores let's say you get all of your sales between 8:00 a.m. and 10:00 a.m. and nothing for the rest of the day for some reason and that's happened like week over week you can actually change this to like say increase your budget during 8:00 a.m. to 10 a.m. or actually schedule it out so it says during 8:00 a.m. to 10: a.m. that's the only time you're going to actually run advertisements and the rest is shut off that's something that you'll have to learn down the road with your business most of the time you just kind of want to run it throughout the whole day uh but there's certain products I guess where that would apply all right so audience controls this is where we're going to do some demographics and things like that right so you can click on locations here you can change it to Canada whatever right but for this example we're going to be using United States one quick tip just to keep in mind whatever country that you're targeting make sure you're advertising in the native language um for the most part right uh if you are are targeting a place that doesn't speak any English at all and there's like 10% of the people that speak English don't have your ad in English right it's just not going to hit there's it's just not going to work it's not going to resonate with them so keep that in mind but for this example we're going to be using the United States and minimum age we're going to say 18 right so we're keeping the minimum age at 18 obviously if your product is you know for older people you can choose older uh demographics and things like that and then underneath that you can exclude custom audiences so you can say people that are interested in XYZ for some reason don't show them the ad you know this there's strategies behind this back in like 2017 and stuff like that but it doesn't really work anymore so I like to leave this one blank now Advantage Plus audience so this is interesting it's kind of newer it's that technology automatically finds your audience basically leaving it up to Facebook to decide so nowadays actually would click on that leave custom audiences blank so custom audiences could be People based on your pixel data like people that have clicked on my site within 180 days you can like Target those custom audiences which is good for retargeting campaigns and stuff like that but but for now as a test and trial for a product we're going to leave that blank you can also switch up the age here for the demographics you can actually go all the way up to 65 in these settings and then genders if your product is only aimed towards females then you can change that here detail targeting this is where you put interest in behaviors right so like people that I don't even know if they have like Starbucks anymore okay they do so they're taking away a lot of these interests because they want people to go broad like I was telling you guys earlier in the video um but you can still Target like an interest in Starbucks or whatever yeah right here and it's an audience size of 500 million people that are interested Ed right detailed targeting and interest used to be huge like in 2017 2018 it was really really important to your ad strategy and there was it was a lot more complicated uh but now in 2024 with all the Privacy updates like I was talking about you just you just got to go abroad like everyone's pretty much going abroad and now it doesn't hurt here and there to test a couple interests if that's the variable you want to test you can test that interest you can say Starbucks if you're selling coffee or whatever it's worth trying but in the beginning you just want to leave AB Broad and let Facebook decide and let the pixel learn itself that's what's been working for me in pretty much everyone that I've I've been working with now you go down to the last section on this page which is placements so there's advant plus placements which is recommended and then there's manual placements I'll show you the difference between the two I do prefer Advantage Plus placements because they kind of know what format to put your video in and all that stuff right but what manual placements are are you can choose you know I only want to show ads on Facebook not Instagram so you can uncheck everything here and just have Facebook you can also individually say I only want my advertisement to be shown on the Instagram feed nothing else so you can choose that here which can be good at times for certain campaigns and certain you know if you've seen in the past that people convert so much higher on Instagram stories than any other placement that can be worth testing in the future but in the beginning you want to do automatic it allows your ads to be a lot cheaper I've seen firsthand that leaving automatic placements on and just by chance it pretty much spent all of the money on Instagram stories and it was let's just say $5 CPM once I noticed that and tried to do just Instagram stories to optim to optimize it even more the cpms went up to like $10 so Facebook really likes to have control and options of where to put your placements for your ad um so I really really recommend having Advantage Plus placements here and letting Facebook decide where to put it and don't worry about the structure and stuff like that they won't really send it to anywhere that they think is not going to perform well so that's the last thing that you want to set up on the ad set level and now we're going to be moving on to the ad creative level now we're moving on to the ad creative level so here as a beginner we actually want to make duplicates of right so we're going to in the beginning we're going to fill out one first and then I'll show you guys how to duplicate into like three to five different ad creatives because the thing that you want to test in the beginning is the marketing angles but this still applies to whatever variable that you're testing so we're going to walk through this here really quickly is it a partnership ad if you want to run an ad with a Creator brand or other business then you would turn this on but we are not going to be doing that because we're just running our own business and then the identity is your Facebook page which should be linked onto your ad account here and if it's not you just go into your business settings on Facebook and Link the page and then you also link your Instagram account doing the same thing right so these are important to actually have because if you are running ads on Facebook or Instagram people will be able to click on that and then click on your Instagram profile where then they can follow you check out your page more check out your other products if they want to do that uh or just make sure that you're like a legit company so you really want to have your Instagram and your Facebook page linked here so going into the ad setup uh you want to create a new ad not using existing post we want to actually upload our own ad creatives ourself onto Facebook and now there's two options for the Creative Source there's a manual upload or there's a catalog catalog pulls from your Shopify page SL your Facebook shop page and just pulls in products and kind of creates the ad for you I don't like doing that I like to do manual up load now the format is single image or video Carousel or collection so single image or video are the most popular I think the best results that I've ever gotten are through carousels so carousels are two or more scrollable images or videos the ones that you can kind of swipe left to right on I think that they do so well because it allows the customer whoever's seen the ad to keep interacting with it and scrolling past whereas a single image or video can get boring especially at one single static image or one single video if they don't like it they're gone but if a carousel they can swipe through multiple things right so I've I've been using carousels for a very long time now a few years ever since my Facebook marketing expert the guy that works at Facebook told me to try them out and I've have really never gone back sense not to say that single image or video does not work it can work for sure but Carousel for me personally has been working a lot better and it's gotten a lot cheaper results overall so for this example though we're going to set up single imager video cuz I don't have four images to put together right now so we'll click on single imager video and now you scroll down to the ad creative section where you add your media so in here you would add your image or video that you want to run and since we're doing marketing angles as the example so we're going to have three different creatives let's just say they're image ads and the product we're selling is an RFID blocking wallet it's just a Sleek wallet that you know RFID scanners it blocks or whatever right let's say our three marketing angles are one it's targeting businessmen that want a Sleek wallet two it's for people that are scared of people stealing their credit card information that's a different angle and let's pretend that the third angle is no more bulky wallets right you want a thin wallet that's cool has features or whatever so for this example we would have an image ad of the the exact same image but three different angles within that image right so the the headline would be different the copy would be different for each of them to represent those angles that way we'd be able to see which one is resonating with certain audience the best and then we'd be like okay this marketing angle about bulky wallets is doing the best let's just Hammer that one start testing a bunch of other things besides that variable so what you do is add your image here and then your primary text let me just add like a random image maybe so here is my image I just threw up an image here of an old wallet thing that I was running so this is what it looks like and on the right side you get your ad preview here so you can see what each placement will look like once it starts running now you've got the primary text here where on fa they all appear in different areas depending on the placement but for this one for Facebook feeds it shows up right here kind of like the caption so our angle is referring to Bulky wallets and we don't like that I just did something simple here and just said no more bulky wallets for the example they also suggest some text variations whatever if you like them and they're better than yours then you could use those as well or you could use drop doot AIS that's what I use for all of my copy so you can see here that it shows up on the right side and then under underneath that is a headline which is going to show up right here and let's just say bulky no more right so that's the example of this bulky wallet that's where it's going to show up there the description for this placement is going to show up underneath it so you can give more details about your product really drive home that markeing angle and say say all the problems that you have with your bulky wallet it's why they suck and why you should have a Sleek wallet like this one so you can just say Sleek wallets are the best okay so then we go down here and choose our call to action really interesting fact for me anytime I choose any called action that's not shop now the uh ad specifically the campaign I'm trying to run gets restricted no idea why but you have to make sure to choose what you would like to do like you could say get offer watch more subscribe most of the time you're going to want to say shop now it just makes the most sense especially with e-commerce and Drop Shipping now they also have info labels now so it's like useful info labels highlight attractive information about your business such as the number of followers or page likes that you have on your uh account or free shipping uh so you can edit those if you'd like to like you could say oh like we always have free shipping you can put in the optional like limitations here if they apply over $50 in orders all that stuff but it'll show up at the bottom here it's pretty cool new feature that they've added so let's just say we're doing free shipping and I'll just click yes doesn't really matter and that will show up down below on some of the placements as well so now we're going down to the destination this is where you're going to plug in your website you don't want to plug in the homepage of your website you want to plug in the product landing page it's one less step because if you send them over to the homepage they're going to have to dig through your hom page read about you and try to find that product that they just saw the advertisement for you want to send them directly to the landing page so there's less friction so you plug in your url here and then the display link if you want to change that for some reason you don't really need to do that any URL parameters and if you don't know what these are it's basically lines of text at the end of links to help you track on shopify's back end like conversions sessions by advertisement blah blah blah it's really good to set up and have these if you want to use them later on down the road it's a little Advanced for a beginner but it's a good practice to get into in something that you should learn about so you can choose a campaign source as a site name campaign ID campaign name and campaign content as like the ad name or something you just hit apply and so look now this link that the customer doesn't see this but you see this on your side of the URL parameters here so when they click on this specific ad right here if this is the ad that they see this is the link that they're actually clicking on in the back end so it collects a little bit more data about where this customer came from and then there's reports on Shopify that you can look into to see exactly this you know Source name that came from Facebook so you know you can attribute to this campaign it just helps you on the back end with your data and making decisions and seeing where traffic comes from from now scrolling down here to languages uh you can translate automatically I don't like doing that cuz a lot of times it doesn't work very well for one uh and then we're going to move on to tracking here so make sure the pixel is set up here for website events and they tracking correctly and then you're done filling out the creative side of your campaign here but remember we're testing a variable of marketing angles right we wanted no more bulky wallets we wanted um Professional Management guys that want a sleeker wallet then we wanted to test the angle of RFID blocking so what you do is after you fill out all of this stuff all you're going to do is over here click duplicate in the original campaign click it here and we're going to duplicate one more time let's say you have three marketing angles that you want to test and now we've got three add creatives underneath this adset underneath the campaign and so what You' do is now change the adet copy 2 to let's say um RFID blocking cuz that's the angle we're testing and then we'd go back here change the image if we need to to have RFID blocking text all over it or whatever your angle is and then change the headlines to RFID blocking you do the same thing here with this one of the Sleek Sleek wallet uh businessman one and so now how this is set up is we've got The Campaign level we've got the adset level so we're targeting the same demographic of people but underneath that adset level there's three different marketing angles and three different creatives and so for example if your budget is $25 on your adset level it's going to divvy that $25 down to those three creatives how it sees fit which ones are performing the best which ones are resonating with the audience it might spend $5 on Sleek wallet business and it might spend $5 on RFID angle and $15 on bulky wallets right and that's fine because we're just testing that angle and we want to know which one is resonating with the audience the most which one is getting sales because that's the only variable that we're testing right now so if that makes sense you are ready to go and you just hit publish and your campaign will be ready to run the next day or at 6:00 a.m. Whenever you set it for now that's exactly how I set up my campaigns especially testing new products in 2024 again the biggest thing that you want to do is test the variables one at a time and let's just say we did this right and we ran this campaign and the winning marketing angle was RFID blocking now that we know that we're going to move on to the next variable we're going to test maybe different countries against each other maybe different age demographic maybe different ad creatives maybe different videos against each other which Hook is performing the best but we're going to change one thing at a time until we put all the best performing puzzle pieces together to create a really really good super campaign that is exactly what I do in all of my businesses when I'm testing Facebook ads it has worked time and time again it is very uh timec consuming in certain ways but it's the cleanest way to do it and to get the best results I hope that this video was helpful and the walkthroughs were clear enough and you now understand what it's like to set up a Facebook ad campaign it's not as scary as you think there are a lot of options to choose from but I hope that I explain them all in great detail of what each one means that way you can apply whichever one is necessary to your business I appreciate you guys watching this video remember to subscribe hit the like button maybe leave a comment Down Below on what video you want to see next all right guys that is the full setup I hope you guys have a great rest of your day and I'll see you guys next time

Channel: Austin Rabin

Views: 138,638

Keywords: facebook ad strategy, instagram ad strategy, meta ad strategy, how to set up facebook ads, how to set up instagram ads, austin rabin, shopify dropshipping, ecommerce, online marketing, how to run social media ads, how to start an online business, how to market online, social media marketing, facebook ad guide, instagram ad guide, facebook ads 2024, facebook ad strategy 2024, instagram ad strategy 2024, shopify marketing, shopify ad strategy

Id: z8jE5DR6h-Q

Length: 33min 20sec (2000 seconds)

Published: Tue Jan 16 2024