The industry will be shocked', says the CEO of Hyundai

Hyundai has recently announced its plans to enter the electric pickup truck Market but with a unique approach unlike competitors such as Ford F-150 Lightning rivian r1t or Tesla cyber truck Hyundai aims to focus on the small truck category and directly compete with the hybrid Ford Maverick this decision comes as a compact pickup segment gains popularity and Hyundai sees an opportunity to offer an affordable all-electric pickup option that currently doesn't exist in the market during their investor day conference Hyundai confirmed that a new electric truck is under development the second generation egmp platform which is already utilized for their current EV cars will serve as its foundation the planned em platform which is the following generation of egmp will include the new electric pickup truck Hyundai's commitment to Electric performance cars exploration of lithium-ion phosphate batteries and plans to build the large-scale EV manufacturing facility in the U.S demonstrate their dedication to Innovation sustainability and overcoming challenges like tax incentives the EM platform will be the foundation for 13 models across Hyundai Motor Group debuting with a Kia sedan that could serve as a spiritual successor to the Stinger this demonstrates Hyundai's intention to utilize the platform across various vehicles and bolster their possession in the EV Market Hyundai's entry into the electric pickup truck Market brings excitement and potential disruption by targeting the small truck category and providing an affordable all-electric option Hyundai can contribute to the increasing popularity of electric vehicles Hyundai's integrated modular architecture IMA platform offers flexibility and cost saving through the use of over 80 standard modules enabling economies of scale and greater accessibility to electric vehicles hyundasium platform expands their electric vehicle portfolio including the luxury Market with Genesis standardizing components reduces cost and increases affordability Hyundai is hinted at electric pickups recognizing the significance of the U.S market Santa Cruz their first pickup truck offers a unique design and practical Cargo Solutions distinguishing it from traditional body on frame trucks Hyundai's commitment to advancing Electric Mobility and meeting consumer demands is evident through their emphasis on the IMA platform and plans to enter various vehicle classes including pickups Hyundai's electric pickup trucks will face competition from the Ford F-150 Lightning the Santa Cruz has been praised for its comfortable ride agile handling and Powerful engine but it has limited rear seat space while the Santa Cruz competes with the Ford Maverick Hyundai's upcoming electric pickup will have a unique design approach Hyundai and Kia's electric truck will feature a unibody construction appealing to customers seeking style and versatility while the Santa Cruz has seen early success Hyundai faces strong competition from the Ford Lightning to remain competitive Hyundai must offer compelling features performance and pricing in the evolving electric pickup truck Market to compete with the Ford Lightning Hyundai's electric pickup truck should prioritize an EPA estimated range of 320 plus miles along with a strong towing capacity of up to ten thousand pounds and a payload capacity of up to two thousand pounds Hyundai should consider incorporating a Pro Power onboard system similar to Fords providing power outlets for charging tools appliances and serving as a backup power source during power outages to enhance the Driving Experience Hyundai needs to focus on developing Cloud connected technology that is adaptive and voice responsive this would allow drivers to personalize their experience receive over-the-air updates and benefit from intelligent features like hands-free driving and advanced range estimation Genesis Hyundai's luxury brand has plans to introduce electric Flagship models that align with their striking concept cars like x-speedo X convertible and x-concept Coupe transforming these concept cars into production Vehicles has the potential to elevate the Genesis brand and cater to customers seeking luxurious electric vehicles Hyundai can position itself competitively in the electric pickup truck Market by addressing range towing capacity payload capacity advanced technology and expanding their electric vehicle portfolio to include luxury offerings while unlikely there is a slim possibility that Hyundai's EV trucks could be a Genesis pickup truck Hyundai CEO jion Chang seems to have Ambitions for a more substantial offering in the electric pickup segment going beyond the unibody design of the gas-powered Santa Cruz while the Ford F-150 Lightning follows a body-on-frame approach other electric pickups lean towards unibody design with skateboard chassis Hyundai aims to enhance the range of their next-gen EVS through Cutting Edge technology including battery charging and discharging while driving using an independent power source like a power bank thereby extending the driving range the upcoming Hyundai electric pickup truck is expected to be available globally leveraging Hyundai groups manufacturing plants in various countries the company's road map called the Hyundai Motorway Target selling 2 million EVS annually by 2030. with substantial Investments dedicated to vehicle electrification overall Hyundai's strong commitment to electrification in significant investment plans highlight their dedication to the EV movement what do you think about this information please share your thoughts in the comment section thank you for your patience up to this point for more videos about the most recent Automotive news like this please consider subscribing to carton

Channel: Car Time

Views: 4,633

Keywords: scotty kilmer, ford maverick, 2024 toyota tacoma, Hyundai, ElectricPickupTruck, ElectricVehicles, PickupTruckMarket, FordMaverick, EGMPlatfom, EMPlatform, ElectricMobility, HyundaiInvestorDay, Sustainability, VehicleElectrification, FutureOfTransportation, AutomotiveNews, HyundaiGenesis, EVManufacturing, CarTime, HyundaiGroup, Innovation, UnibodyDesign, EVRange, TowingCapacity, CloudConnectedTechnology, HyundaiElectric, AutomotiveIndustry, SmallTruckCategory., ElectricTruckSegment, EVRevolution, FutureOfTrucks.

Id: idpfPBfXpt8

Length: 6min 12sec (372 seconds)

Published: Wed Jul 26 2023