The Hypocrite Reason Facebook is Suing Apple

this video is brought to you by skillshare the first thousand people to click the link in the description will get a totally free trial of their premium membership these two companies have been holding grudges for years and now apple is hitting facebook where it hurts right where it makes money if anyone still didn't know facebook makes money by powering the ultra targeted ads you see online and yes those ads can get kind of creepy at times when they pop up to show you products that you may have talked about recently or even just thought about and the magic behind the creepiness relies mostly on intelligent trackers that follow you all around the web and the apps you use to learn more from your behavior and your habits and then target you with ads of those products you're more likely to buy but apple is not a fan of this or at least their new advertising or marketing channel focuses on privacy and security and they are now revealing these hidden trackers and even letting their customers decide if they want to share their data with these third-party companies something that seems completely fair to me you should be able to choose if you want to share this information or not so it sounds fair and it is but it happens to get in the way of the multi-billion dollar business of online advertising so facebook has come out swinging to defend its business the result has been an escalation of a years-long stare down between the ceos of both companies let's talk about what these tech giants are fighting about look out for any doable standards and what could be some of the implications for us the commoners welcome to company forensics all about privacy privacy that holy grail of our digital society sometimes you get the impression that it is still taken for granted but when you see tech monsters like facebook and apple going after each other over privacy issues it should be a reminder of how valuable privacy truly is the internet has transformed the boundaries of this fundamental human right in the last couple of decades the limits between protection or commercial value and surveillance can get intangible and society is still figuring out the rules in this panorama apple has always advocated for privacy and whether you like the company or not the truth is that it has a trustworthy record of protecting customer data apple has done things like refusing a request from the fbi to develop a modified version of an ios and let them into a suspect's iphone specifically to overwrite the system's blocking that happens after many failed attempts to unlock it the company refused to do it and tim cook stated then building a version of ios that bypasses security in this way would undeniably create a back door and while the government may argue that its use would be limited to this case there is no way to guarantee such control this happened during the events of the san bernardino shooting in 2015 the fbi took apple to court for it but then dropped the case leaving more questions than answers and somehow letting them win so yes apple is the industry leader in delivering streamlined security support for its operating systems across all of its devices and that means that hundreds of millions of customers are consistently getting updates and new features on their phones and the latest ios version introduces a new feature that openly informs users of what data do third-party apps and sites want to track from them and if you have an updated iphone right now and look for an app on the app store you'll see that new section it is a revealing breakdown of all the data that apps collect from you and from your device and get ready to do some scrolling if you look for the facebook app apple claims this to be the equivalent of the nutritional facts label that food has the latest iteration of ios 14.5 will go a little further by actively requesting users to authorize third-party developers to track them or just opt out the secret sauce of targeting ads tim cook has repeatedly expressed his belief that people are ultimately the product and not the customer on platforms like facebook facebook set a precedent for social media platforms to be free and they learned how to monetize the data it obtained from its users by selling it to advertisers allowing them to be ultra accurate on when they serve ads now these trackers are intelligent algorithms that work on the back designed to learn from the user's behavior and habits online and target them using sophisticated criteria then they serve ads of the products people are more likely to buy even when they are more prone to making the purchase the more time you spend on facebook or even on external sites that they also track the better the algorithm gets to know you and the more successful the ad targeting becomes in a nutshell that's the online advertising industry as of today some can be okay with it and may find these targeted ads to be useful but the truth is that sharing sensitive data with third parties for advertising or other means like politics can get very creepy and blow out of control and we've seen that happen the cambridge analytica data breach that blew up in late 2018 is just one awful example of how the misuse of the sensitive data can have immeasurable consequences for society and politics and inevitably for the world back then data from around 50 million facebook users was leaked without their consent and allegedly used to build sophisticated and manipulative campaigns to influence political events such as the 2016 u.s election or the brexit referendum so is there anything wrong with apple letting people know and authorizing what data they share with third-party companies ultimately they're not banning apps from tracking data or advertising they're just asking them to get permission from the customer beforehand that's it still facebook is taking it as an existential threat calling it an attack on its business model and getting ready to fire back it is an existential threat for them facebook living at the eye of the storm yes facebook has been living at the eye of the storm for quite some time now and things may reach a tipping point at any time as you may have heard the federal trade commission and several u.s states have sued facebook for breaking anti-trust laws and building a monopoly through anti-competitive practices check out our video about it if you haven't other countries like australia canada and members of the eu are also working to regulate big companies like facebook and yet the company has the legal muscle the money and the worst timing to go after what they consider another monopoly in apple mark zuckerberg has been as vocal as he can about apple's actions he says that it's not just about privacy but an anti-competitive attack on their advertising business model he states that apple is a competitor in services like messaging apps and takes unfair advantage of its enclosed operating systems and app store he also argues that apple will cause advertising services to be more expensive affecting small businesses that rely on these ultra targeted ads and may not afford more conventional advertising methods but apple is not new to antitrust claims either a few months ago it faced intense criticism for the 30 platform tax that it charges for all the transactions on its operating systems on the app store the company engaged in some severe legal exchange with the fortnite publisher epic games and to this date fortnite is nowhere to be found on the app store spotify has also claimed that apple encourages unfair practices on their store and operating systems to favor their own music service however they seem to be softening some of that for example allowing third-party apps like spotify or gmail as the default apps instead of their pre-installed apps but facebook seems tired of taking the blows and reportedly has been preparing a lawsuit of its own against apple claiming that it is also incurring monopolization through their operating systems and the app store it remains to be seen if facebook files the lawsuit or retaliates otherwise but the battle is on by the time we wrote this ios 14.5 was still in beta pending role out to the general public some might even argue that the change may not be as big of a deal as zuckerberg is portraying it and many people might just be fine with sharing their data if you ask me i think it is a desperate and hypocritical move from facebook to sue apple for being a monopoly is it that bad that customers know the data that developers and advertisers can get from them or is it fair that they keep it in the back as a secret this is definitely a story that's still going on and we'll definitely keep an eye on it as it's written now if you like yourself to write stories there are several online courses on skillshare that will help you improve different aspects of your writing suppose you're into journalism or writing reviews similar to these we do here if that's the case there are great courses like the one from damien walter a writer from the guardian bbc or wired where he goes over pitching and publishing your stories on high profile publications you can find classes to learn research strategies text editing or character creation and many other areas like film and video music or photography you can sign up with the link in the description and get two free months on their premium membership and after the trial ends you can get skillshare for a year for less than ten dollars per month now we'd love to hear your thoughts on facebook versus apple we are very much looking forward to that debate in the comments so tell us which side are you on make sure to hit that subscribe button as well and we'll see you next week you

Channel: Slidebean

Views: 77,189

Keywords: slidebean, caya slidebean, company forensics, caya, startups, startups 101, mark zuckerberg, tim cook, facebook antitrust, fb sues apple, privacy, facebook lawsuit, tech news, business news, us news 2021, iphone privacy, facebook ads, social media, world news, financial news, slidebean ceo, facebook vs apple, facebook vs apple war

Id: 1GYCgvtWS8Y

Length: 9min 32sec (572 seconds)

Published: Tue Mar 23 2021

Reddit Comments

[u/TheBigSm0ke]

*hypocritical

[u/golamas1999]

Facebook could try and make their own phone and eco systems.

Oh wait. They did and it failed miserably.

https://www.cnet.com/news/heres-why-the-facebook-phone-flopped/

[u/Osoroshii]

I understand the argument for Apples Monopoly with the App Store. I just really disagree with the premise. It would be like Sony suing Microsoft for not making an Xbox play PlayStation games. It’s a closed eco system and you need to get a license to have a game on the system. EA does not sue Microsoft for charging a license fee for all their games. If you want a better understanding, try opening a French Fry stand in the lobby of McDonalds and see what happens.

[u/[deleted]]

Facebook is being so gay... I can't stand the way they violate their customers and then act like they're the victim

[u/Vnmvx09]

Mark Zuckerbot would make a great villain in the next terminator installment.