The History Of The Cartier Tank

hello everybody and welcome in to the time sticking channel i'm your host jake as per usual and today i'm excited to share with you the story of one of history's most revered timepieces it's an iconic piece of wrist wear donned by some of the most popular women and men in history including jackie kennedy onassis jfk princess diana andy warhol and michelle obama i am of course referring to the cartier tank [Music] patterned after the renault ft-17 tank used by the french during world war 1 louis cartier created the first tank watch in 1917. he designed the watch face to look like the cockpit of a tank with parallel brand cards or vertical bars along the sides of the case representing the treads in the early 20th century anything but round was a giant step away from watch tradition so the tank's initial square shape was quite revolutionary in 1918 cartier presented one of the first models of the watch later named the tank normale to american expeditionary force commander general john pershing as a gift for his wartime efforts in europe the company only produced six tank watches in 1919 a few years later in 1926 the timepiece made its film debut on the wrist of famed hollywood star rudolph valentino apparently he loved his tank so much that he refused to take it off during filming from hollywood stars to heads of state the tank has rumbled its way into the hearts of thousands and for good reason too the watch oozes elegance and style with its signature rectangular look roman numerals train track minute markers and smooth polished gemstone crown distinctly unisex the tank manages to look masculine and feminine simultaneously which has only added to its universal popularity of the last 105 years while the basic design of the tank watch hasn't changed significantly since its creation cartier has made several unique versions and updates throughout its history in fact while louis was alive he continued to create six more unique versions of his original tank normal in 1921 he introduced the tank sentry an elongated version of the original in 1922 he invented the tank shenoy with a square case modeled after chinese temples louis brought forth his most important model of the tank however with the creation of the tank louis cartier in 1922 the lc version basically became the base design that every other tank watch would follow in the future louis created three more tank watch designs the a goucher in 1928 the reversible vasculate in 1932 and the asymmetric in 1936 before he died in 1942. our watch repair pros have seen a few of these vintage watches over the years but they are definitely few and far between cartier did not release another tank model until 1977 when it introduced the tank must-d cartier a significantly less expensive watch aimed at combating the flood of cheap digital quartz watches coming out of asia the must took its inspiration from the tank louis but instead used lower-cost gold-plated sterling silver for its case material borrowing from swatch's success cartier also offered the must in various shapes yes even round colors and sizes to suit many different tastes the watch turned out to be a great success and allowed cartier to expand its customer base while retaining its luxury brand identity in 2021 cartier unveiled a modernized tank must in steel casing outfitted with either an automatic or quartz movement the tank must solar beat also made its debut last year sporting a tank louis design a state-of-the-art solar powered movement a quick switch interchangeable bracelet system and the option to use eco-friendly vegan leather straps luxury and sustainability with good maintenance and in the hands of the right cartier watch repair shop the solar beat rechargeable battery won't need to be replaced for about 16 years over a decade after introducing the must cartier again expanded its luxury price to line of tank watches in 1989 to include the tank medicaine an updated version of the 1921 tanks in three initially the medicaine was only available in gold but today you have options to get it in steel or rose gold and with or without diamonds cartier continues to sell both the sentry and the american the company continued its global outreach by adding the tank francis in 1995 and the tank anglaise in the early 2000s the francis square-faced design harkens back the normal and includes an all-metal bracelet for a sportier look on the other hand the on glace has thicker more rounded bound cards and a rectangular face like the louis cartier another unique aspect of the enclase is its crown embedded into the ban card instead of protruding from the side while cartier actively sells the tank francaise noaa and glace watches have been introduced since the company offered a refreshed version in 2015. when you give your special someone a cartier tank you're not just giving them a luxury watch you're giving them a piece of world's collective and your personal history jackie kennedy onassis's tank was a gift from her brother-in-law prince stanislaw radziwill to commemorate the 50-mile walk in palm beach florida radziwill clint hill and chuck spaulding completed the trek in response to the president john f kennedy's call to americans to become more fit both jackie and jfk even walked parts of that journey with them princess diana's tank francaise was given to prince william after she died in that fateful car accident in paris and harry received his mother's engagement ring these were the only two of their mother's things that the boys wanted as they meant the most to her when it looked like kate middleton would soon become part of the royal family william asked harry to swap their treasures so he could present kate with the ring like a good brother harry made the trade and the duchess of cambridge received the famed sapphire engagement ring when william proposed as for diana's beloved tank francaise harry reportedly gifted it to his wife meghan markle [Music] you

Channel: Times Ticking

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Keywords: cartier tank watch, cartier tank watch repair, repair my cartier tank watch, cartier tank history, cartier tank watch history, cartier tank watch review, celebrity cartier tank watches, cartier tank watch crystal repair, authorized cartier watch repair, cartier tank normale, cartier tank must, cartier tank ladies watch, cartier tank solarbeat, cartier tank francaise, cartier tank solo, princess diana cartier tank watch, Jackie Kennedy-Onassis cartier watch

Id: An6NHfSQ9kw

Length: 6min 47sec (407 seconds)

Published: Fri Jun 24 2022