The 3 Rules of Good Logo Design

what's up everybody in case you don't know who our next guest is you would definitely know who he is after this episode Saki Aviv is a partner at sure my f guys Marin Aviv and has done some of the most iconic logos on planet Earth logos like PBS chase mobile Showtime and Nat Geo just to name a few on this episode sake aviv has given us the most definitive answer as to what makes for a good and consequently a bad logo and the answer surprised all of us so you people think a love we should say a whole lot about us all of us should be pretty or lovers should you know we should love our logo or actually all these are not not true at all a good logo really there's three things that it needs to be needs to be appropriate distinctive and memorable and then it needs to be simple super super simple by appropriate that doesn't mean expressive she didn't try to say a whole lot it should just be appropriate in the feeling so it's like a personality thing it's a core idea and the feeling of it so if it's in in sport maybe it's bold and dynamic if it's in fashion maybe it's elegant it's a feeling the second one is that it'll be distinctive and memorable circle unusual enough to persist in our mind we see it once or twice you can describe it to somebody but do the lid on a piece of paper that's a good test the third one maybe the most important one it needs to be simple super super simple so it can be reproduced everywhere in tiny sizes and pixel formats and so on because the answer to what is a bad logo is something that looks generic is a bad logo on the one hand and on the other hand something that's too complicated is the bad logo because it's gonna fall apart in small sizes and pixel formats and so on that's the the magic is finding that balance between something simple and something distinctive and when we strike that balance you know we found the right solution you know the one the one that we will push for let us know what your top three criteria are for what makes for a great logo and while you're at it let us know what your favorite logos of all time are don't forget to Like comment and subscribe and hit that Bell

Channel: The Futur Academy

Views: 262,143

Keywords: the futur, futur brand, disrupt design education, chris do, business of design, how to, logo, logos, brand logos, logo design, great logos, company logos, types of logos, wordmark logos, pictoral logos, abstract iconography, logo system, graphic designer, graphics, typography, chase logo, showtime logo, nbc logo, barneys logo, pbs logo, chermayeff & geismar \u0026 haviv, create logo, logo creator, tips, sagi haviv, sagi haviv interview

Id: VnBUOjxmn1g

Length: 2min 4sec (124 seconds)

Published: Thu Feb 07 2019