TARTE IS IN BIG TROUBLE (brand trip backlash)

tar had another one of their influencer brand trips this past week and it certainly made a lot of noise online this time they flew influencers out to Bora Bora and they flew everyone to Los Angeles right before and then all together went on a jet to the luxurious destination and just like every time there's a brand trip like this there's a lot being said about it online some loving every second of content coming out of it and others who absolutely hate it it started when they sent influencers attending this a huge PR package filled with a log camera shoes a sweat set tons of expensive things worth thousands actually M blown that they got these in my size I it's not all about you they're beautiful we oh that's the camera who is's in his Vlog era I saw some people start to say that they were never going to buy from tar again after seeing this trip and others throwing away products that they have from tarte which that I will never ever understand because if you already bought it you might as well just finish it because you did spend that money but there was such a big conversation surrounding the brand and if these trips actually do anything for them and what I'll say is I think in the end if it got them more backlash than actual attention in sales they wouldn't be doing these brand trips anymore and they certainly wouldn't be making these trips more and more luxurious as the years go on it's clearly worth it to them which is why they've kept it up but it seems to be a hard pill to swallow for the audiences at home left consuming the content from their couch now not everyone is super sour about this whole thing because like I said it wouldn't be worth it to tart if some people were seeing this and weren't feeling encouraged to buy tart like there's obviously people that are going to their website and purchasing it because it's being super talked about right now and people have been expressing that they are excited to watch some of their favorite content creators go on this trip and interact with each other and see all the outfits and things like that so while some might find the whole thing to be wildly useless and annoying there's still are those that are keeping these trips going from home because they are investing their time watching the content possibly supporting tart by purchasing things some have even praised the changes that tar has made in those who they invited on the trip making those at home feel more represented and inclined to support the brand say what you want about tar but I am absolutely sat for this tarte trip in Bora Bora like I cannot wait to see all of the content that is going to come out of this I love watching all of these creators showing their travels and their outfits everyone's mad about the tar trip I'm sorry how could I be mad when this is one of the first influencer trips that I'm seeing Indian people at yes thank you thank you thank you thank you needed this needed this like literally I and I'm pretty sure they're all South Indian and I'm South Indian so I'm feeling so representative I'm feeling so sorry if they're not South India I'm still feeling represented but you know what I mean like oh my God whoever picked the roster for this tar trip did an amazing job did a fantastic job some of my faves are there some of my mutuals are there living it up in Bora Bora I am loving this for the girlies and the couples too this scor aside tar knows how to have a good time which in the past tar has gotten a lot of backlash for who they have been deciding to invite on these trips feeling like there hasn't been a lot of diversity or there's been a difference in how some of the creators were treated over the others and it seems like a lot of the things that have been said this time around was that they had been trying to make the changes is some felt like those changes came a little too late and they don't want to support tart anymore but changes were being recognized I will say there were a lot of people that were not standing for any of this trip though and seem sick and tired of seeing the post feeling as though a luxurious trip like this for influencers is unnecessary if the purpose of the tart influencer trip to Bora Bora is to get me to never purchase an item from them again I really think they nailed it on the head because why are they spending millions of dollars on a influencer trip and sending them excessive PR packages in preparation um in this economy when people are losing their jobs when the cost of inflation the rate of inflation is skyrocketed I have no interest and I will not be participating in contributing to their revenue stream because all that it tells me is they have too much of a markup on all of their crappy products and um so much so that they can spend the successive amount on marketing so yeah that's going to be a no for me dog so if their goal was to lose customers I think they're killing it especially when influencers posted a Tik Tok on the private jet that they took and they put the song Glamorous by Fergie on it specifically the line where they said if you ain't got no money take your broke blank home yeah people didn't love that one and it definitely didn't make them look good and this one Tik Tok user threw out her tar product after seeing this and wrote the most dulu outof touch trip and marketing strategy of all time ever now this obviously isn't the first time the brand is getting some heat for a trip and after last year's Dubai trip backlash tart CEO Moren Kelly sat down with glossy for an interview where she tried to explain their marketing and how they chose to spend it saying every day Brands make decisions about how to spend their marketing budgets for companies that means a huge Super Bowl commercial or a multi-million dollar contract with a famous athlete or celeb we've never done traditional advertising and instead we invest in building relationships and building up communities she said and when it came to addressing how much they're spending on these influencers to get them on a trip like this she addressed this by saying as someone who is taking countless trips overseas in an economy Middle Sea I certainly understand the sentiment Kelly said but you also have to consider that we're inviting people to take time out of their jobs and life and get on a long haul flight for a quick 3-day event that can take a toll on anyone no matter how excited you you are for a trip we want to make this a seamless Pleasant and experience for everyone people were mad that they took a jet to Bora Bora and it sounds like in moren's eyes she just wants everyone to be as comfortable as possible for these big trips and is willing to spend the money to make everyone's time that much better and I will say that tar does seem to want to accommodate these influencers as best as possible which I know upsets people but these influencers are the ones talking about the brand at the end of the day and they obviously want nice things to be said because nobody following these influencers is going to want to support a brand that was mean to their favorites one couple who was set to go on the tar trip is Allison and her husband Isaac they just recently had a baby and we're going to go as family to Bora Bora with tar last minute Allison and her husband got sick and made the decision not to go on the trip anymore but she made a Tik Tok saying that they were letting her sister go in their place she said they even sent her things to where she was staying to help her feel better because they had already flown out to Los Angeles and although they don't need to be sent stuff or anything like that the jure came across as really kind and the comments under her Tik Tok were extremely positive loving the fact that tar allowed her sister to go on the trip in her place and the fact that they had sent them goodies to help them feel better when they really didn't have to because they were technically losing money by them not going positive outcome of the situation is that me and Isaac are not going to Bora Bora but we were able to send my sister in our place tart was gracious enough to let my sister still go on the trip and she boarded her private jet last night she's been me content I'm going to be posting that content because she's living her best life and she truly deserves this like my sister has been through a lot in her 32 years of life and I'm so excited that she gets to experience a trip like this also I do want to say thank you to Tar just for thinking of me and Isaac to send us to boror in the first place and now my sister gets to go and allowing her to go and have this cool experience and after me and Isaac made the decision to not go to Bora Bora they were like okay what like we're going to send a bunch of stuff to your your hotel to make you feel better vitamin C all the wellness stuff green juices I got the Haley Bieber smoothie like if that's not going to make me feel better what is influencers come with a built-in audience which is why they're invited it's guaranteed that people will watch their videos and consume the content they will post surrounding tar as a brand but I do believe that they would significantly benefit from content of people who aren't influencers getting the opportunity to go on a trip like this maybe not everyone has to be a non- influencer maybe do like a half and half type of situ situation but people love a good story and hearing that an employee or a teacher or just someone genuinely deserving and unaff of a trip like this got the chance to experience this level of luxury I mean that would significantly help the brands look people love when companies seem to give back in a way that pulls on the heartstrings and people are more inclined to make purchases if they know that it could possibly fund something good later to come not just some influencer trip and I do think that's why so many people loved that aliceon sister got to go on the borbo trip in her place because it was a feel-good story T did do a giveaway for this trip that allowed some of their customers the opportunity to attend this luxurious vacation the rumors are true and by now you've probably heard about our chb and withart Bora Bora and because of severe weather conditions on the island we had to postpone now that the Secret's out I am able to share that I saved a spot for you that's right one lucky winner and their guest will get to join us on this tripping with tart adventure and you're going to get the full VIP experience from partying poolside over the water Bungalows to you know those epic tar room drops and all you have to do to enter is follow the details below and I will see you in Paradise good luck tartlet the winner has been posting the experience all over Tik Tok and tons of people have been tuning in but they did notice that she did not arrive on the jet with the influencers she was flown separately which did get tart some backlash on my flight to San Francisco I watched Madame secretary obviously because I'm obsessed and we got really yummy food the sunset on this flight was incredible and seeing the city lights I was crying finally met up with my mom it was so exciting and we got on our flight to Tahiti and here we're clapping we're Landing we're elated this is us getting off the plane look at the sky it's glowing like there were these beautiful musicians then we got on our next flight to Bora Bora and the views on this flight the flight's only 40 45 minutes the views are incredible we saw multiple rainbows just chilling it looks like she's been able to attend all the activities and such in Bora Bora and is having the time of her life but that's just something that people were pointing out now kind of going back to the marketing in all of this a conversation has been started about what these trips really do obviously Market tart but if some feel like these trips aren't urging them to purchase a product then what else is it doing doing a Tik Tok user brand flakes talked about how maybe it's all just to get more influencers to post about them in hopes that they will get the chance to go on a tarte trip like this and honestly this made a lot of sense to me that tar would have these luxury trips for influencers that would maybe kind of incentivize other influencers to buy tar products and post about them in videos so that they look like a tar fan so that they possibly get the chance to go on a trip like this or get the chance to work with tarte could you guys imagine if tart did these brand trips every year just to incentivize other influencers to post about their products in hopes that they too one day will be invited on a brand trip like imagine if I just bought tart stuff and started posting me using it just in hopes that I would get invited to Bora Bora next year like that is just ridiculous who who like who in their right mind would actually fall for that obviously you would hope that someone would be like a genuine fan of tar and would be posting about it because they liked it and not because they just want to go on a trip but it does make sense that this is something that tar would really hope would happen now not every influencer on the trip was a beauty Guru honestly most of them were not Beauty gurus which was another complaint that I saw that people felt because they were like this doesn't make any sense none of these people do makeup videos on Tik Tok or YouTube or anything like that why did they get to go on this trip but I think in tart's mind maybe they're trying to reach a different audience obviously those who watch Beauty G know what tar is and probably have a formed opinion on them but for this trip they seem to reach out to the NFL wives the influencer moms and influencers who post a bunch of random content and although these people might not be makeup experts they do post get ready with me videos because that's just a trending thing on Tik Tok for people to be like get ready with me for da d d da so it isn't out of the total Norm for them to be talking about makeup it's just not their Niche and I think that's exactly why tar picked them because they're trying to reach more and more people I mean when it comes to a trip like this I see why they're doing it it is crazy yes are those influencers going to use everything gifted to them no and that sucks but hopefully they appreciate the experience because there's a million people that would go in their place to something as incredible as this for free there's certainly a lot of excess happening here but what can we do like honestly it's not our choice whether or not they do this trip I don't think that them being nice to influencers is a reason to cancel them as a brand though I think the one Tik Tok on the jet was super unnecessary and not in good taste but aside from that everyone in attendance just seemed to be really grateful to be there and good because if they were being snobby and entitled in all of their posts I think that would be a reason to be like okay tart like who are you supporting here this is not cute so despite all the backlash I think tart will continue to do these trips and every trip I think there will be a conversation surrounding it because the quality of these trips is ridiculous and they only seem to get crazier and crazier as the years go on but truly if they didn't see the value in it they wouldn't do it but let me know what you guys think about these trips how are you feeling about them have you followed anybody that has gone on one of these trips are you supportive of these trips are you a hater of these trips let me know all your thoughts I love you guys so much and I will talk to you in the next video bye [Music] guys a

Channel: Spill Sesh

Views: 158,332

Keywords: tarte, dubai, tarte dubai, trippinwithtarte, alix earle, tarte Dubai trip, tarte trip, Alix Earle dubai, spill sesh, Dubai tarte trip, alix earle makeup tutorial, alix earle makeup, alix earle tiktok, tarte bronzer, tarte shift, sculpt tape tarte, tarte tubing mascara, tarte sculpt tape contour, tarte lip, tarte concealer, tarte cosmetics, Alix Earle tyler, tarte bora bora, tarte influencer trip, tarte influencer, tarte bora bora trip, drama, tarte influencer brand trip

Id: 4cmmahvaFtY

Length: 14min 33sec (873 seconds)

Published: Mon Mar 04 2024