Storytelling in Portfolio Building

everyone uh thank you Edwin for turning on your video and everyone uh I'm dalen and I'm the founder of Puris core and I'll be your instructor for today to share a little bit more about how we teach our students how to do storytelling here at curious call uh we specialize in helping mid-career professionals to transition into the view of user experience design as well as product management so to share a little bit more about what we're going to do today I'm going to share with you why storytelling is a important skill and it's a missing skill and a lot of the programs out there and today we are also going to be sharing three different Frameworks three different ways to organize your portfolio paste study and to tell the story of your portfolio case study to your potential employers okay so we'll share some common ones which you see very often at the same time we'll also be sharing the less common ones including our own unique method called the Curious core story method okay and after that I will give you also called a practice and if anyone would like to volunteer for the practice uh we'll be doing life coaching will just be helping you to sharpen the way you communicate a story that's already been prepared okay so all the points are over there you can use any of the framework that you learn from this particular webinar itself Okay so hang on let me shoot so to Kickstart this webinar welcome uh once again for those of you who just joined I am Jalen and I'm the founder and general manager at curisco and we specialize in helping mid-career professionals to transition into a field of user experience design and product management so these are the topics we're going to be covering today and I hope your time will be well spent with us learning how to do how to improve your own storytelling uh while you're building your portfolio case study or presenting your portfolio case study to your potential employer and by the way I know some of you might be really nervous in terms of like presenting portfolios in general so what I want to do this evening and for this particular webinar is to help you get from someone like the guy on the left side to someone like the guy on the right side right feeling very very confident about presenting and not feeling nervous at all okay and once you've learned all these storytelling Frameworks it's quite easy for you to feel a little bit more assured about what you're doing and you won't feel like you are blabbering while you're presenting your portfolio Okay okay now this is actually from figma and recently figma earlier this year did a research and uh from that research they actually talk to different designers in their design team as well designers in Silicon Valley itself and they realize that it's a very important skill set under communication and of course there's a long list of skill sets uh as well but under communication for people who are starting out in their careers and for people who are experiencing their careers as well as for people who are actually looking to be professional leaders in in this view one of the key skills is actually storytelling and you can see what I highlight over here if you are an emerging leader you do need to present your work with Polish and confidence not my words but from the team at figma right most ux designers over here you would know that uh most most of us use figma for all our work so from their research they say hey it's actually important for you to present your own work with Polish and confidence and this is one of the criteria if you're going to hire you as a ux designer especially if you are more experienced ux designer in this case okay yeah so one of the key things I realized as an educator and as someone who has started a curriculum that is hated to helping people make that career switch and will help over 100 people make that career switch from non-ux role we realized that one of the things that other curriculum and other design courses don't focus on is storytelling when the practice of Storytelling so you don't only need to know the theory of Storytelling and quite a number of people know the theory but not a lot of people have had the practice to actually do storytelling and do it in class and practice it themselves okay so that's the that's what we're going to go through tonight right and welcome to those who just join us okay so what am I trying to avoid after today's class is that we're trying to avoid the fact that you're going to present your work by everyone else right you're gonna talk about the entire design phase from research to prototyping to to do wireframing right uh to visual design and then to testing so that's an incredibly boring way to present your work and something that is done to death by everyone okay so that's what we're trying to avoid tonight we're going to share with you some of the interesting ways that other designers have been presenting their work including our own method of presenting the work itself okay okay so why why do I why am I Throwing Shade on this particular format right um because everyone is using the particular format right they follow the entire design cycle from research to design but most of us who actually have done ux design for a while you would know that actually ux design is not a linear process so there's no point presenting it in such a way where I'm going from research to design and then to wireframing and then to prototyping so it's actually not um really an effective way to present your work and to show the impact of your work and to explain to your potential employers why did you do what you do right which is actually what your potential employers want to know and want to hear not so much about what you did okay but why did you do what you do and what is the impact of your work itself right so the first format will be the scqa framework okay can I just get a show of hands from this webinar itself how many of you have heard of the scqa framework business like familiar to you it was familiar to you give me a any emoji that you find or reaction button that you find on Zoom give me a thumbs up give me a high five or something have you heard of the scqa framework well we have several of you today so none of you seem to have heard of it okay that's good that means you already learned something from this evening's class Okay so there are definitely different methods uh Chloe so one of the one of the thing uh one of the other Frameworks that that's also out there that talks about it is the star method uh I would agree with that but I'm gonna show you different Frameworks that you can consider okay so let's start with the scqa framework what is scqa framework okay seqa framework means situation challenge question and answer okay this is a framework that is used by the top Business Consultants in the world people from McKinley people from Boston Consulting Group right they would use this particular framework when they're doing their presentations to clients so they talk about the situation right and give context of the situation they will explain what is the challenge right when you talk about challenge things starts to get interesting right because things are difficult okay and then they will ask a question and the question is basically usually a how might we statement right how might we do this how might we do that and then they present a answer and a solution to their answer to whatever the challenge was okay so in this particular case you can use this particular framework to rewrite many things I personally teach my team to write their emails to me in scqa framework because I like my I liked emails to be concise and I liked uh the context to be in the emails as well as what other Solutions and answers now to show you an example and to show you that it actually is applicable out there in the world I'll show you one of the portfolios of a Singaporean product designer his name is subra subra currently works at foodpanda and is a product designer at foodpanda now if you look at his portfolio just the the particular case study on ntuc fair price which is a local supermarket you'll see the situation defined really clearly and really concisely in his portfolio right so this entire screen and background gives you the idea of the situation right it doesn't tell you about the challenge yet but it gives you an idea of the context the situation what is going on what is this role what is the background okay so this is actually the situation being established over here now when you go down it actually starts to emphasize more on the challenge right so under the problem title he mentioned what is the challenge what or what are the challenges that this particular company is facing and then he started with a question right how might we create a lifestyle vertical to engage our customers beyond their transactions with fair price online okay so that was the question and then he started to present the answers which is the design Solutions and he explained his design Solutions and what was going on okay and if you refer to his website uh which I'm happy to share later in in the Link and Link and description below uh you actually see that he follows this format quite tightly especially for this particular case study and it's very concise and it's very clear right in terms of the number of words you use and the number of images that are in this portfolio itself okay so I'll also show you another example when you're using the scqa framework you can use it to also tell the story of how your app or how your website actually changes or makes the life of your customers better right so for example in this case let's say there's a person called Lina right and Lena needs to prepare dinner for our family but there's a lack of convenience store around her neighborhood right so that was that's the challenge so she decides to try this new website okay to purchase a set of Kitchen rules for example and then that's the story of how she resolves the and the solution is being presented uh where she just needs to wait for 40 minutes and she has a kitchen roll in her doorstep and then when a kids accidentally spilled the curry she was able to clean it up easily now it's not so interesting if I just share it with you over words right it becomes a little bit more interesting if I actually add simple images to what I'm sharing right and I just I mean I'm not a good good uh artist and I don't draw very well but this these are my drawings and I start to kind of share with you oh okay these are just things that are happening and you're showing rather than you're telling the solution to your potential employers like oh this is how the solution managed to change their lives and this is definitely a consideration if let's say you want to improve and help people to empathize a little bit more with your customer or with the users you can actually do a very simple storyboard and even though if you don't have very good drawing skills somewhat of a decent drawing skills in drawing stick figure that will actually help you to describe the story a little bit better and you notice in this story I use the scqa format right that was the situation that was the challenge that was like sort of like a question you know how should she solve this problem and then that was the answer and the solution being presented okay so I'm going to pass over here and I'm wondering if there's any questions from the class itself just based on this scqa framework okay since there are no questions I shall proceed to the second framework or the second uh framework and the name of the second framework uh there are several names to it some people call it the Minto principle some people call it the permit principle okay but let me share with you this is Barbara Minto okay the name of an actual person who I believe is still alive and she is one of the first female graduates from Harvard Business School okay a long long time ago back in the 70s they don't take female graduates all right and they are minority in Harvard Business School but she was one of the first female graduates from Harvard Business School and after she graduated from the most prestigious business school in the world she went to work for this company called McKinsey okay and when she was working for McKinsey she actually formulated um a storytelling framework okay which is still being used by the Consultants today and some people call it the permit principle some people call it the mental principle right just to honor her name Barbara Minto now the mental principle you have to think of it like a triangle okay yeah imagine a triangle and I'll show you an actual diagram of a triangle later okay you have to actually talk about the solution first right you have to present the solution you have to present the impact of the solution itself okay and based on the solution and impact you need to share a little bit about why uh why did you do why did you craft the solution that that way right what are the reasons why the insights that inform you to craft that solution as such and then based on each of these insights you need to explain further with evidence and present the necessary evidence what is going on and how does it help you uh how does it help back your solution so if you imagine it as a triangle right and you imagine if you're structuring your presentation or your slides for example and all McKinsey uh Business Consultants actually structure their slides this way you have the introduction and the key message that you want to get across this is very good for busy people right because busy people just want to know the recommendation now once you get that across right you actually present the supporting argument you present your supporting points or the the process itself and you actually present the evidence behind each and every one of those process okay and over here you might notice they mentioned hey your supporting points should be messy and in case those of you who are not aware what is messy right it actually means mutually exclusive and collectively exhaustive the simple idea behind me see is just that your ideas shouldn't overlap okay so let's say you're talking about uh how to make the supermarket better and stuff like that your Solutions should not overlap with each other okay so this is how you present it in a very structured manner in a very evidence-based Manner and this is great for people who likes to look at something and they like to look at the data they like to look at the evidence okay so just to show you a portfolio example right there's this lady called kimberlyn and chameleon is also based in Singapore I believe and she actually has done quite a number of global work and she's hired as a product designer at Google okay so kimberlyn's portfolio for this particular case study she did uh for uh H for one of the Challenger banks in Hong Kong right so when she actually presents this case study you realize that she present the solution first right she doesn't give contacts but she presents the solution first and minimizes the amount of context being given and then she talks about what what did she do right what were some of the things that she did and she presented her wireframes uh the wireframes that she did and underneath her wireframes you can actually see that they explain why the wireframes were designed in a certain way okay so you notice a portfolio is actually her case study for her portfolio is actually way shorter than most portfolio case studies that you actually see out there right in fact uh it's it's so short that some of the pages are are just like you can scroll in a few seconds okay so this is one of our case studies and this is how she presents it and if you remember it's talking about the solution and presenting the solution first before sharing a little bit more about each the differentiation each of the supporting argument for the solution and then justifying based on evidence why why you design each and every one of those design as such okay do I have any questions on the mental principle or the permanent principle okay great stuff by the way very grateful for all of you who are all 40 over of you who have joined us today so let's move on to the next one okay so I will be sharing what I call um the Furious course story Pi method okay this is something that we I I created okay and this is actually really simple okay you can see that uh pie actually means something okay it's not Pen Island Expressway for those of you in Singapore but uh Pie has a different definition so in this method right uh it's basically the problem the insights and the execution okay so that's why it's called the pi method and you might be asking me hey Dylan how do I actually like allocate the amount of uh you know areas that to talk about right how much should I be talking about the problem how much should I be talking about the insights and and then the execution well I'll say generally in principle you can break them up equally into wanted right but it's a interesting storytelling format because you are sharing about the problem and you're sharing about your hypothesis okay and uh this is actually very effective for people who like to especially startups right they they like to see that you do product Discovery work and they like to see that you have a process of like figuring out problems so if you go by a hypothesis based approach they can actually see that hey you had a hypothesis at the start and then you validated the hypothesis through research and insights and then you execute it right you use the insights to inform your design and then you execute it based on it all right so this is actually a not a very common format so you wouldn't see a lot of people using it and the fact uh most of the time I just ask my students to use the scqa format because it's way easier to explain and way um way more common so people people are scanning they can actually understand it okay but let me show you a example okay of someone using this particular format right not deliberately but I just found out that uh he he happens to be using this format okay so siget is actually one of our instructors he he uh actually was one of our mock interviewers he helped to sort of career code some of our past batches of students and he's a senior product design manager um and I would say senior product designer and design manager so in his portfolio you'll see some of his leadership principles but you also see a particular portfolio case study on home away Japan okay so in this particular case study he actually went to Japan and before he went to Japan he started with a hypothesis right and the hypothesis was although we could have launched a global site in Japan and have it having it accustomed to locals will likely increase awareness and acceptance just in the end making the experience better right so in summary if we localize the Japanese site for home away we are going to get better engagement with our Japanese customers so that was his hypothesis okay so the next thing he did was actually to share the insights there were several slides in between so if you are interested about what he presents you can actually Google his name so he shared the findings right he shared the findings of of when he traveled to Japan and when he did his desktop research in Japan these were some of the things that he discovered right Japanese users prefer this Japanese users prefer that and these were the insights he discovered and based on those insights he used those insights to inform his design so when he's presenting his design ex he actually explains oh this is why we present our design in a certain way and this is what we localize in the design itself because the insights inform the design okay so there's a connection being drawn over there itself right it's not a very direct connection you can see like this is Flight 37 and then by slide 50 talks about the design right so in between he talks a lot about what did he do what was going on uh so if you want to draw a more direct kind of correlation you can always mention in the design slide hey this was the particular Insight that informed how will we Design This portfolio itself all right so far do I have any questions on this particular method so PI right is problem insights and execution right so it's the QR score Pi method uh story Pi method okay are there any questions on the pi method okay so you might ask me hey Dylan there's a lot of methods over here like even one of our audience shared like the star method right um and which method should I use there is no golden method um I think it depends on what you're comfortable with all right most of the time okay most of the time as I mentioned to you I asked my students to present using the the scqa framework because it's the easiest to describe right you're talking about the giving contacts you're talking about the problems and then you start to raise a question and then you solve the question so there's a very natural storytelling flow to it right you describe you notice a lot of Hollywood movies right when they are talking about the Now setting up the story for example and when they're setting up the story usually the character is in a very peaceful kind of environment before you encounters something that is very challenging right so in this case when there's something challenging right uh they call it slain the dragon uh there must be a resolution after slaying the dragon right so what's the The Challenge and what is the resolution what's the answer to it so the hero if if this is a story and this if this is a Hollywood Story right the hero of this story is not you you are not the hero of the story when you're presenting your work right your design the design you created the design solution that you profit is the hero of the story because the Dragon right is all the challenge is the villain right and your design solution is the hero in this case Okay so that's why in this is a very classic framework because even Hollywood uses it and therefore I I share it with most of my students to adopt from this framework itself and to use it uh to craft their to actually structure their portfolio Okay and mental principle I'll say is very good if you're trying to structure an argument right you're trying to justify certain things that you're doing um so it's also not very commonly used but if let's say you're trying to differentiate yourself from other designers you can consider using the mental principle to structure your storytelling but when you're describing it it's actually described in a very logical manner this is our recommendation this is our solution right the reason why we approach this this way and the reason why we use this particular research method is because of the following reasons Okay so why did why do we adopt this solution why did we launch it that way you you start to break it down and then to help people to understand what's going on and it's very very data driven okay so for people who love data right you're presenting to people who love data and loves to understand the evidence behind what you're doing this is also a very good way to present Your solution now the pi method that we have is slightly different right I'll say especially if you have projects that are doing more like hypothesis work right you're launching something new it's like a new feature uh you're you're trying to create like a totally new app then this particular method that we have uh called the story Pi method will be suitable in this case because you're talking about your hypothesis you're talking about the problem and then what are your insights and how did you execute uh based on that so it's a slightly different approach okay so let's do some live coaching and if possible I would like to request for some volunteers if you really like to improve on your storytelling right um I can actually help you in the process so we're about 20 minutes okay okay let's we got a question uh regarding the scope of to share per case study for example if I did a website redesign where many problems were identified and subsequently each of these problems have a different set of solutions do you recommend I show everything or shave it down okay the concern here is that if I include everything the case study might be too long thank you for your question challenge so essentially as a designer when you're presenting a work weather to whether it's to stakeholders or whether it's actually to your potential employers you want to present things where you have the most impact right where you actually influence um the designer most or you actually did something that created the most impact so it is natural that in the actual case study itself or an actual ux design process itself there's many problems that you need to solve but you're not involved in every single one of them and neither any single one of them is like a very high priority for the business itself right so if you're presenting to someone who is looking to hire you you'll likely be interested uh especially if you're applying for a product designer role they likely be interested about the business impact so I would say select the one that you have the most influenced or the most contribution and select the one where you have where it actually led to the most business impact in this case right this would actually help you um avoid the situation whereby you're presenting the work and then they ask you this question so which one did you do right which one which one did you contribute to and then you're like oh the one or the one with the high impact is contributed by my teammate then it feels very it feels very awkward in this case right so you want to present something that you you had some owners ship you have some responsibility you have some direct contribution to it and then it gives people a better idea of like your uh how you deliver it on it okay okay keep the questions coming and I am going to ask Jimmy Fallon to encourage for volunteers all right so if any of you are thinking of volunteering uh it's a very very simple exercise okay over here over here right I have a I have pointers about a potential presentation okay uh say to the management team okay so this is uh launching a digital channel uh for a Korean shampoo brand called silky green okay please don't go Google it because the the shampoo brand doesn't exist right but it is uh I would say based on the real case study that I encountered was working at Unilever right so um in this brand itself you you you see some pointers that were like some things that we did right for this particular exercise so this is based on the actual business case study uh I I would like to invite any one of you okay to retell this in the seqa format all right or in the mental principle format or in the pi method okay any of these three either one of these format will do and anyone who tries okay anyone who tries uh doesn't matter whether it's good or bad you will get feedback from me right and um yeah we'll get a mystery gift for you as well for anyone who who is willing to try Okay because we have some overseas participants up so I don't know whether we should give a physical gift or like a a virtual one so depending on who the participant is so I'll ask for volunteers from this class anyone would like to try to retell this story very graceful can you hear me I can hear you good day where are you call uh where are you dialing in from Singapore yeah could you give me a bit of time to think of course no problem thank you nabaya for being the first volunteer okay anyone else would like to volunteer I think we can do two two more so I I do promise that you will get a gift okay I just don't know which one yet all right GG how do I how do I address you Gigi I uh yeah you can just call me Gigi I can just call you Gigi and are you darling from Singapore as well yeah yeah awesome all right are you are you ready to go I mean give me a bedtime thanks okay no worries okay let's look for our last volunteer all right so we have nabaya we have Gigi uh and then who would like to be our last volunteer I'll go in order thank you for these two very brave women do we have a man or do we have a gentleman who would uh like to volunteer oh yeah GG and who would be the brave gentleman no I can't see some I can't really tell whether some of your names are guy guy names so I don't want to embarrass myself I I think I can try okay all right yeah let's let's go ahead first so maybe someone's too waiting okay uh which um which framework are you gonna use uh I'll try the Curious call framework the pie method okay great okay so you you have the problem or hypothesis and then the insights and the execution okay great all right go ahead right so okay I will assume that I am being the designer who is presenting the solution exactly so you're presenting this e-commerce uh solution yes okay so as we know our client is a um silky green right and so what we've noticed is that they just way way too many action programs in the market it's hard for them to penetrate to our client uh to our end customer so with that at the same time uh based on our research we see that actually after interviewing them customers have their own favorite shampoo brand and with this right we would like to instead of uh you know instead of like having all these shampoos on the just on the Shelf what we've thought of is that why not uh we have local influencers to recommend this trend and another Insight that we get is that people can relate to this influences more rather than high-end celebrities for example so with this uh with the uh the fact that everyone now have mobile phones we will provide uh we will have um you know a website that allow them to uh order through uh order through this websites and at the same time we will give uh this influence and some kind of QR code or allow this influencers to give us some kind of um some kind of uh you can make stuff up it's fine you can you can totally make stuff up it's all yeah yeah so for these influencers to provide some discount code to our customers awesome yeah all right okay all right thanks nobody I can can everyone please give her a virtual Round of Applause please uh thank you so much um I also want to point out you don't have to go in order that I present here in terms of the number of points but she did a splendid job in uh using the Curious core story Pi method uh so she shared about the problem and then she talked about the insights and then it connected to the solution okay so a wonderful job thank you so much um can you drop me your email so I can actually send you a gift okay so um after GG present I'll I'll tell y'all what the gift is then maybe we'll have our last volunteer all right uh Gigi yes hi hello GG okay uh what what framework would you be using I'll try seqa okay wonderful Choice okay uh yeah anytime you can go ahead okay so um in this current year we see that gen Z are coming into like a working age where they are earning their own money and I trying to like establish their own identities as adults and we also see that there are consumption patterns are heavily influenced by what they see on social media so um in this industry of like personal care products we see that uh there's been a lot of local uh influences who have been put into advertise for personal care and beauty um but then there's still the challenge that there's an oversaturation of shampoo brands in supermarkets so customers I have already have a wide range of existing brands that they are already loyal to so the question is then how might we tempt customers especially in the Gen Z bracket to try something new right uh so since uh we know that Jen's ears are always on their phones maybe we can ask a local influencers especially ones who are have have good numbers and a good reputation to recommend this shampoo brand silky green and in addition to that we lower the barrier to trying this silky green brand by providing free delivery through a mobile friendly order website so uh yeah even better if the company is able to supply free samples that would allow the people in the Gen Z demographic to be able to try like a variety of scents and maybe even pair with like or do Partnerships with fragrance companies so that fragrance companies can introduce their branded sense into the shampoos and there can be some kind of cross collaboration that can really tap on the perfume Brands Market okay that could be the answer to the challenge okay thank you so much Gigi are you in advertising by any chance uh no okay or are you in marketing no uh no okay but uh thank you for for sharing and I think you started off very very strong so I uh I also like the ideas that you presented and and then you share and you kind of like it's called going with the flow lights so they call it ad lit so you kind of improvise and you go with the flow and then uh you can hit some additional information which I I thought was very very interesting um and it seems like you understand the Gen Z space very very well okay so very very worthwhile attempt everyone please give her a round of virtual Applause okay so by the way for uh GG and uh Gigi please drop me your email as well you can drop it in private um but GG and nobaya you will be getting a email from us okay to attend our short course totally for free okay uh the cost value is there are two different courses one is our product management course and one is our ux course so you can select either one uh one is two days and one is one day okay so yeah you get to attend the course totally for free um all right so maybe I think I think one thing I'll like to provide since this is life coaching is also some feedback okay uh and I'll share a little bit about how to present this uh in maybe like the scqa format uh so something to consider especially for GG right if you're to present a similar case study and I think if y'all have done this project for the last couple of months you'll know it like the back of your hand so I'm also being a bit unrealistic that you're asking you guys to present it in a couple of minutes all right so I I really think you all did a very very good job okay so okay let's say let's say I want to talk about the situation and let's say I'm presenting this to my Bossa okay so um so thank you for attending the presentation right so I want to share a little bit about uh the general situation we're gonna launch this Korean shampoo brand called Sugi green uh in a couple of months right as you know there are multiple shampoo brands in supermarkets and uh we have also seen that Millennials and gen Z and Gen Y are no longer on traditional media right so they're actually more they're following some of their favorite influences uh they're actually into the K Kpop wave itself so I think we have a opportunity okay to actually do something different when we launched the shampoo brand so the question is how might we actually gain market share when we launch this shampoo brand called Sufi green which is relatively unknown in the market uh and we need to actually uh bring that to Market uh and to attract people to use it and to try it and to actually make that their own favorite shampoo brand right so our solution to this problem and this challenge is to engage multiple local influences to talk about the shampoo brand and we would be paying them and and getting them to use to advertise in very creative ways the difference between this shampoo brand and other shampoo brand and at the same time we will also encourage them to share a website that we have created and it's mobile responsive and mobile friendly for customers who would like to order this particular shampoo brand directly online as well as they would like to get free samples in case they are not ready to buy okay we already have the wireframes of this website ready and this this is the wireframe of the website okay so this this is kind of like how you would present it or how you can present it uh but whatever nubaya did or Gigi did it's also uh good okay it's just that maybe the storytelling format is new to you so you're not very used to it sometimes uh and if you sound a little bit more confident if you practice it a little bit more especially before you go for your interviews I'm sure you'll you'll actually impress your interviewers okay okay great stuff thanks uh nubaya and Gigi um so I have a question from the audience Chloe if you apply for a product design role designer role do you need to list the business impact I think it depends on the job description uh and if the job description talks about strategy it talks about working on a product level or working um like it has terms that are related to the business right like acquisition retention and stuff like that then I think they would be quite interested to understand from your perspective like how do you think about these things from a design perspective so that would be my answer to your question because not every product design JD is written in the same way okay great stuff I oh so Chloe used chat GPT all right good stuff anyway uh I have another question and if anyone would like to volunteer to get a free course please let me know um so Gonzalo uh asked me what would be the ideal length for a case study I have heard of three to four full Scrolls but I'm not convinced by this measure well Gonzalo uh there is a principle that we generally follow when we create a portfolio case studies uh is to actually remember that this is a movie trailer right please do not show the full movie uh on your website because if you showed a full movie and if you explain everything then there is no there is no reason for me to invite you for an interview right so what you want to do is actually to treat this as a movie trailer and like all movie trailers you want to show the best parts right why is it interesting you know why is this case study interesting like why is it related to your business and and and what like and you want to kind of flex yourself right whether it's flexing to show you got good visual design skills or flexing to show hey you know I've done all these different research methods or I overcome this particular challenge right so it's it's a way for you to flex so that when you actually go to the actual interview itself you're able to then um share like your thought process you're able to then fully break down the entire case study itself right okay I have another question from zining I was wondering if a single portfolio would it be messy to use more than one format of Storytelling some projects have more evidence while some a little bit more exploratory so you can use different storytelling formats uh I don't think you have to always use the same format right I I think it depends on your preference whether you want your portfolio to appear very consistent but from what I observed analyzing some of the best portfolios including kimberlings including Supras portfolio I noticed that they don't present all their portfolio case studies in the same format right so actually some some of them use scqa and then some of that like they they rotate around and then you use some other format um the important thing I think that very important thing which I'll go back to one particular slide is this right you don't want to just talk about your what you know you don't just want to talk about what you did right you want to talk about why you did it and you want to talk about what's your impact right so that's definitely something that's quite important to share right uh speaking of impact what would it look like for someone early in their career with only mock case studies or internships where my features weren't shipped out yet how would I write or summarize impact well mini there are several ways to do it okay so um one one approach if you're doing uh mock case studies for example uh one of the common approaches to use this thing called the system usability score right it's called the system usability score it's called sus to demonstrate there's usability impact uh in that particular case study in the before and the after right if you've already done the project and it's too late uh one way you can do it is to do some user testing right so you bring the old design and then bring the new design so after you have the old design you get people to use it and then you introduce the new design and you see whether there's any difference and then for another half of the users you do it the opposite way so you eliminate that bias and and then you see like whether the these scores are actually like similar okay so that is one common method that's one common approach the other common method and approach is from a qualitative perspective if you were to ask a potential user right or a potential client what would they share what would they say about it okay but I would say in summary this is also one of the reasons why we design our program to do real case studies and real projects um nothing beats doing the real thing and experiencing that client interaction and experiencing and seeing the impact of the challenge itself uh how how it actually affects the real client and whether the client feels that this is a good solution or bad solution right so um but in in the cases you don't have that opportunity and I'll be sharing that opportunity with some of you you can actually present what I I suggested okay and I hope I also answered Janice's question because if you don't have quantitative data the next best thing you can do is qualitative data all right okay last of all thank you for all your questions right I just want to uh quickly let everyone know that we do have a upcoming enrollment for those of you who want to enhance and improve your portfolio right so we actually we are one of the few programs that provide real case studies and real clients in the program itself so that you can practice you can apply what you learned immediately very much like this class and then at the same time right you also get career coaching so especially with your mid-career transitioner not very sure you know you never went to design school I spent three years in design school so you're not very sure what is the process like uh for well actually like applying for a design role itself so it can be quite intimidating we actually prepare you for this process and this is a part-time program and a skills future claimable so if you like more information um I will I can share the link with you but also for those of you who would like to learn more or download the slides today okay you can go to this link over here and and you can subscribe to our newsletter you can download the the website uh itself Okay so for those of you who are interested in our career accelerator we offer different ux programs uh the one that is up and coming is happening in June and it's our Flagship program it's the one that we help transition the most number of designers okay the rest of the programs uh the two day one is a very short course which we are giving to GG and we're giving to subaria right for for free and then we have the wsq ones which you get subsidized rates so feel free to explore our website and uh see what fits you and if let's say you're not very sure about what you want to do right you're not very sure about which course you want to do uh you're more than welcome to fill out the form on this page uh and you can get a free career coaching call with me right and I'm happy to kind of walk you through and explore and personalize options with you okay so with that I believe we are almost at the end of the session do I have any remaining questions from the crowd see the difference in the way we teach and the way we deliver our programs we're very very extremely focused on solving actual problems for our clients not just in Singapore but globally as well we have clients in Australia we're clients in Malaysia right Asia is one of our partners salad stuff is one of our partners so our students actually managed to build a stronger portfolio as a result of the program and we're one of the few schools that actually emphasize a lot on Career coaching and career support even after you graduate you can still text and email us and we're happy to support you and answer any questions um while you're looking for a role especially in this very tough economic time and with that I hope I have shared and delivered enough value uh and thank you for your attendance this evening and I hope that you're able to apply and craft your portfolio way way better and with that uh I hope to see you all in class sometime soon right

Channel: CuriousCore

Views: 7,314

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Id: 194PV7CRuFI

Length: 54min 59sec (3299 seconds)

Published: Wed May 31 2023