Sony: From The Walkman to The PlayStation!

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You forgot their cameras dude. They are making huge steps in miniaturizing image sensors and improving their light capturing abilities (search for Rear Illuminated Sensors).

They made more than 10 times the amount of sensors than Canon and Nikon did combined in 2016 and that's only counting the ones they made for iPhones... They have currently make the best compact point and shoot (RX100), mid size interchangeable lens camera (a6500) and the best full size DLSR body for video (A7S & A7SII).

Also they make the best mobile batteries and their NFC connectivity is amazing on all their devices.

TLDR : Sony is making some of the best shit right now.

👍︎︎ 17 👤︎︎ u/failbog 📅︎︎ Mar 09 2017 🗫︎ replies

Correct me if I'm wrong, but doesn't Sony make an absolute metric shitton of money just from selling insurance in Japan? I'm finding it hard to believe the gaming market is bringing in profits comparable to that.

👍︎︎ 8 👤︎︎ u/camde_monium 📅︎︎ Mar 09 2017 🗫︎ replies

Keep up the good work dude, this was great.

👍︎︎ 2 👤︎︎ u/nadia32 📅︎︎ Mar 09 2017 🗫︎ replies

[removed]

👍︎︎ 5 👤︎︎ u/[deleted] 📅︎︎ Mar 09 2017 🗫︎ replies
👍︎︎ 1 👤︎︎ u/[deleted] 📅︎︎ Mar 09 2017 🗫︎ replies

Love this channel.

👍︎︎ 1 👤︎︎ u/[deleted] 📅︎︎ Mar 09 2017 🗫︎ replies

They really dropped the ball with Mp3 players, they dominated the Walkman, CD Walkman and mini-disc market and failed to get into mp3 players early. Even now their mp3 players the sound quality is excellent for the price but they refuse to increase the storage capacity.

👍︎︎ 1 👤︎︎ u/trtryt 📅︎︎ Mar 09 2017 🗫︎ replies

I know I'll probably get a lot of flack for this from all the Coldfusion fanboys, but this vid was so much better than his 2-part series. Half the length, same depth and no random stock footage.

👍︎︎ 1 👤︎︎ u/tooba22dsooosad2 📅︎︎ Mar 09 2017 🗫︎ replies

don't forget the sony root kit, proprietary memory card formats, the line of shitty vaio computers, and security breach that led to the whole studio being doxed.

there is no company that is more anti-consumer than Comcast. but Sony is a close second.

👍︎︎ 1 👤︎︎ u/hazensin 📅︎︎ Mar 09 2017 🗫︎ replies
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This week on Behind the Business, we’ll be taking a look at one of the most innovative companies to ever emerge from Japan. The inventor of such brilliant technologies as the transistor radio, the Walkman, the CD player and the PS Vita, Sony. Our story begins in March 1945. World War 2 was still in full swing, but by that point the Axis powers were crumbling. Russians were swimming in the Oder, Hitler was on suicide watch, and a fleet of Boeing B-29s was firebombing Japan into oblivion. The bombing of Tokyo on March 9 was the deadliest air raid in history, and it threw the Japanese military into panic mode. Numerous emergency meetings were held that week, and one such meeting brought together two men that would eventually change the course of history: Masaru Ibuka, a Navy lieutenant, and Akio Morita, a weapons researcher. Their brief military careers ended just a few months later when the Japanese Empire surrendered, and faced with unemployment, the two men found work wherever they could. Masaru got a job repairing radios for a department store, but in 1946 he convinced Akio and several of his friends to start a business together. They borrowed $530 as initial capital and founded the Tokyo Telecommunications Engineering Corporation, or Totsuko for short. Despite the name, they didn’t have the R&D budget to develop telecommunications and so their first product was actually a rice cooker. It didn’t really sell, though, and pretty soon Masaru gave up on the home-appliance market. His first success came in 1949, when he got to try a tape recorder imported from the US by the Japan Broadcasting Corporation. Back then tape recording was a very new technology, and Totsuko became the first to market it in Japan. They released their G-type tape recorder in 1950, and although sales were slow initially, as the Japanese economy started to recover, so did Totsuko’s fortune. Then, in 1952, Masaru got wind of a world-changing invention: the transistor. It had been invented more than five years earlier by Bell Laboratories, but it was used almost exclusively by the military. Back then consumer electronics were based on the vacuum tube, which was much bigger and used many times more electricity. Masaru immediately saw the transistor’s potential and so he did whatever it took to get his hands on it. He managed to license the technology from Western Electric for $25,000, a price tag so expensive it nearly bankrupted Totsuko. Masaru put everything on the line, and by 1955 Totsuko had successfully created Japan’s first transistor radio, the TR-55. It was a monumental achievement. They didn’t just create a radio that was small and portable; they also managed to improve  the transistor technology itself. You see, under normal conditions, the germanium used as the base for Bell Labs’ transistor isn’t conductive at all. Only when you add impurities to the germanium does it actually function as a conductor, and this is where Akio’s knowledge in physics came in handy. By adding trace amounts of phosphorus, he greatly amplified the transistor’s capabilities. This improvement proved vital because Totsuko wasn’t the first company to produce transistor radios. A small American company called Regency Electronics beat them to it by a few months. The transistors they used, however, were built by Texas Instruments, and they were vastly inferior to those developed by Akio. This gave Totsuko an edge. They saw huge potential in selling their radio not only in Japan, but even in the US, where the market was much larger and equally untapped. To appeal to Americans, however, Totsuko needed to build a distinctive brand. Fittingly, they derived their name from the Latin word for sound, ‘sonus’. Thus, in 1955 the Sony brand was born. The success of the Sony TR-55 caused a paradigm shift in the West. You see, back then ‘made in Japan’ carried the same connotation that we associate with ‘made in China’ today. Sony’s radio, however, was objectively better than anything on the market, and it kickstarted the company’s reputation. Sony put their transistor technology to further use in 1960 by creating the world’s first transistor television. They then made an even bigger leap by developing innovative color TV technology. Akio’s team managed to improve the electron guns behind color television, and they created a vastly superior version. Unveiled in April 1968, the Sony Trinitron received universal acclaim and became one of the most popular TVs of its time. Sony made another great move that year by partnering up with CBS to make vinyl records. The early 1970s showed even greater promise, as they saw the rise of the videocassette recorder, or VCR. In its earliest days, there were many competing videocassette formats and Sony were eager to get in on the action. They had developed a prototype format in 1969 with Matsushita Electric, the company you now know as Panasonic. The format was prohibitively expensive, however, and it’s lack of mass market adoption eventually led to Sony and Matsushita parting ways. Each started developing their own videocassette format, and the end result was one of the fiercest format wars in history. Sony created their format in 1975 and called it Betamax. It could only record a maximum of one hour, but it’s quality was by far the best in the market. Matsushita released their format, called VHS, a whole year later. Although Betamax was considered superior, Matsushita were the biggest electronics manufacturer at the time and their power was considerable. They owned JVC, and also managed to convince Hitachi and Mitsubishi to adopt their format. Even though Sony had a whole year head start, they couldn’t get enough manufacturers to use their format and so eventually they had to start making VHS machines. Despite their defeat though, Sony were eager to make a rebound. Their strategy was to improve consumer electronics and to make them portable, and there is no better example of this than the Sony Walkman. Released in 1979, the Walkman completely revolutionized the way people listened to music. A cheap portable stereo was completely unheard of at the time, and yet Sony managed to sell their Walkman at a comfortable $150. Since then it has sold over 385 million units, and it’s become one of their most iconic products. That same year Sony teamed up with the Dutch electronics firm Phillips, who had pioneered the optical disc medium through their LaserDisc technology. Together the two companies developed the Compact Disc, and in 1982 Sony began selling the first commercial CD player, ushering in the era of digital music. Sony also kickstarted the popularity of camcorders by developing one of the earliest lightweight video cameras in 1985. They further cemented their hold on the music industry by buying CBS Records for $2 billion in 1987, which gave them access to the world’s largest music library. Two years later, Sony broke into the film industry by buying Columbia Pictures from Coca Cola for $3.4 billion. As the world entered recession in the early 1990s, Sony were getting ready to conquer their next market: console gaming. They had tried to partner up with Nintendo in the late 1980s, but when deal fell through in 1992, Sony had to finish the project on their own. Then, in December of 1994, Sony unveiled their masterpiece, the PlayStation. It was an immediate success, bringing in a swarm of developers that made iconic games like Metal Gear Solid and Resident Evil. The PlayStation was so technically innovative that it remained in production for 11 years, selling over 100 million units. Sonny continued to innovate throughout the 1990s. They introduced their first flat screen TVs, their VAIO computer brand and even a robotic dog. Sony kicked off the new millennium with the PlayStation 2, which to this day is the best selling video game console of all time. In 2001 they bought Ericsson’s mobile division, thus giving birth to Sony Ericsson. They then topped off their content library by acquiring Bertelsmann in 2003 and Metro-Goldwyn-Mayer in 2004. Sony released the PS3 in 2006, and although it didn’t hit PlayStation 2 levels of popularity it still did pretty well. Now, over the past decade it’s pretty clear that Sony has started to lose some of its steam. It’s not that they’ve become bad, but rather that everyone else has become better. Whereas before Sony were famous for leading dozens of markets at once, now they’re struggling to innovate at all. Their competition has blown past them in almost every department. Their mobile division has less than a 1% market share, Warner Brothers and Universal have dominated the film and music industries, their smart TVs are just downright stupid, and … PS Vita. That said, the situation isn’t all doom-and-gloom. The PlayStation 4 has had a phenomenal run, selling almost 60 million units in its first three years. Interestingly enough, one of their most profitable segments over the past ten years was their financial division, which was established all the way back in 1979. Of course, although the PS4 is carrying them right now, Sony have a lot of catching up to do. Luckily, they’ve got a great opportunity to shine in the latest up-and-coming tech industry, virtual reality. They’ve already made their first steps, but the industry is still very young and right now it’s anyone’s game. Sony are really gonna have to make VR count, however, since in the tech business you rarely get second chances. Thanks for watching and thank you to everyone who’s supporting us on Patreon. If you liked the video head on over to our subreddit and tell us why. Or, if you’re more into social media, you can talk to us on Facebook or Twitter. In case you missed it, do check out our previous video on the history of AOL, from the earliest days of the internet to their fall as America’s dial up overlord. You should also check out the full Behind the Business playlist, where you’ll find the interesting stories of other big companies. Once again, thanks a lot for watching, and as always: stay smart.
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Channel: Business Casual
Views: 511,425
Rating: 4.886179 out of 5
Keywords: business casual sony, sony history, sony, history of sony, the story of sony, sony business history, consumer electronics, sony playstation history, sony playstation, playstation, sony betamax, sony trinitron, sony vcr, sony cd player, sony music, sony pictures, business, technology, japan, innovation, sony walkman, playstation 4, business casual, sony a tale of innovation, sony innovation, behind the business sony, play station, walkman, behind the business
Id: g6Hls0rCwbA
Channel Id: undefined
Length: 11min 48sec (708 seconds)
Published: Wed Mar 08 2017
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