♪ Just keep it bumping ♪ ♪ Peaches and cream ♪ - Do you remember how we first met, bro? - Let me smoke something and
think about it real quick. (Snoop Dogg exhales smoke) I wanna hear you tell it. - The thing is, is that I don't
remember the exact moment. And I'll tell you why is because when you're a fan of somebody, like, you feel like you know 'em already. - Mm. - So I was always like a little
delusional anyway as a kid. So when I met artists that I like I felt like I kind of knew them. I can't remember the first time we talked because in my mind it's kind
of like I always knew you. - Exactly. But I remember me loving all of the people that you was
working with from Ray J to Noreaga, - Wow. - To like, I mean, you gave these niggas some big records. You feel what I'm saying? These is my family members. These is my homies. And
I'm hearing this shit like, who the fuck is that that produced that? The "Wait a Minute" Ray J. I'm like, damn that shit jamming. The one fucking, oh! (Snoop Dogg humming "Nothin" by N.O.R.E.) I asked N.O.R.E. I'm
like, who produced that? He like, oh, this kid from VA. I'm like, I just started hearing your name with all of these different dope beats. I'm like, man I gotta work with that motherfucker right there. And that's when I was in to go find the that young dope nigga and work with him. - Right. Like that's,
I was thriving on that. And you was ahead of everybody else. Cause you had music that fit everybody. - Wow. - It was tri coastal. It wasn't bi coastal. - (laughs) Word. - For real. - We were trying, man, Chad and I Still
- Chad was on it. - We still huge fans. - And what about the first time you worked with Charlie Wilson with me? How did that feel to have all of us in a room on a
track that you controlled? - That was a gift. Meeting Charlie alone was a gift. I mean, we grew up on his music, him and The Gap Band - Mhm. - And some of his other collaborations that were just amazing. And when you grew up and realize that, man, that was Charlie
singing that other record, whatever. Or you hear his influence,
you know, in the nineties. Like to be able to go and
work with both of you guys and make "Beautiful" was like kind of unheard of at that time. (Snoop Dogg laughs) You know, people didn't really do that. You know, R. Kelly worked with - Ron Isley, Mr. Biggs. - Ron Isley, yeah. And he did it in that
way, which was amazing. But this was different because
this was fusing rap music. - Yeah. - You know? And you know, "Beautiful"
now that I know better, "Beautiful" really is a it's a R&B song. But I didn't look at it like
that in the very beginning. So I thought we were
getting away with murder. (Snoop Dogg laughs) You know, it's like you got a rap song and you got Charlie Wilson
fitting perfectly in there and you got a new generation
that's discovering him. That was like a gift in itself. Then we transferred it over to Justin. - Yeah, yeah. ♪ I'm not sure what I see ♪ - Yeah. ♪ Cupid don't fuck with me. ♪ - Mhm. - And that to me, that
was like the rat pack, you know?
- Wow. - You got all four of us, you know, on our best. That record was so
gigantic for me overseas. I could never go overseas
and not do that song. - Wow. - That's like a magic moment. Like for you as a producer, to bring all that together. That's like Quincy Jones bringing
"Secret Garden" together. - Whoa. - You know, bringing all
of those magical voices in a place to where they could all mesh and not, you know, clog each other's lane,
but compliment each other. - Wow. Well that's quite a compliment. 'Cause Quincy is the greatest of all time. Chad and I, we're trying. We're still studying it. You know, I think what
we prided ourselves on is like trying to find something different and new and trying to find harmony in it and how we could make it relate
back to our everyday lives. - Mhm. - Thinking of like, you
know, that cohesive nature. The Bush album feels like another one of those moments where we just we did it because it felt important to us. And not because, like you said earlier, no one made us do it. We just was curious about what making music at this
moment would sound like. - Yeah. (laughs) That's dope because usually when you think of
somebody on your caliber as a producer and an artist somebody on my caliber, that you feel like some
label or some, you know, mastermind put this plan
together or made this happen. But it was organic. It's two people that
actually love each other love what we do. And we felt like this style of music was necessary for the time being. And it was coming off of your successful album where you felt like you
wanted to go back in, not just enjoy the, you know, the success of your album
and focus on singles. But go back in and give me your devotion and your
time and your effort. The great George Clinton call
me the futuristic Bow Wow. - Wow. - He said I was the pick of the litter. - Wow. - And this proves it by
us keeping the funk alive. - Oh wow. The pick of the litter. And that guy calling you that like, that must, what's
that feel like bro? - That's the pinnacle
of what we reach for. You know, the highest level of music in my world is James Brown, George Clinton. - Yeah. - So, when you speak on me
having a relationship with George and him crowning me, you know, the pick of the litter, the futuristic Bow Wow, that says a lot because he ain't never crowned nobody. You know, he gave Bootsy his name and gave Bootsy his lane. So I feel like I'm in that
same, you know, situation where he told me to take off
and do what I'm doing. You know, when I met him,
when we did "DoggyStyle" he gave me a little piece of information that I've always ran with. And that's to always keep
the funk in everything I do. The whole process of this
record came about from me and Pharrell wanting to
get back into the laboratory. - Mhm. - And do a whole record together. Not where he do six songs. And I get three songs
from him and one from him. But him produce the whole
record from top to bottom. Give me a sound that we both felt like I needed to be doing. - Mhm. - And we both been on this
for like a year and a half. We would see each other and be like, man, let's do some Steve
Arrington, let's do this. We start naming off all
the folks, people, right? - Yeah it's so true. - And then we just like, you know what? I'm gonna be in Miami. When? I'm gonna be out
there for like four days. I'm coming. - Yeah. - Flew out there, got in with you. - Yep. - "So Many Pros" we did that first. - Yep. - That was magic. That was like, you know what? We off and running. - Mhm. That was the to let us know
that we need to do this. Remember then we had Tim in to come and listen to it and he was like nigga, - [Pharrell] Yeah. - Nigga you killed that shit. - [Pharrell] Yep. - I'm like, okay, we on. - [Pharrell] Yep. - 'Cause that's our brothers. When our brothers tell us that we right, they gonna tell us the truth. If we wrong, they gonna tell us we wrong. - Yeah, that's true. Started in Miami. You're absolutely right. 3 0 5 - That's where this
record started in Miami. That's the birthplace of Bush. - That's crazy. - And I had some bush out there. Remember I had that California bush? - Yes you did. Yes you did. - I think T.I was next door. - [Pharrell] That's right. - 'Cause you was working on his shit too. - [Pharrell] That's right. - You a motherfucking, boy, I'll tell you be working. - Man. Not until you point it out like that. I don't see it like that, but yeah. The label looked at "Peaches N Cream" and they felt like that record did it. But I've always been open. Like, as far as I'm concerned the
whole album is a single. - Yeah. I like that conversation. They had me stuck too because I liked it "So Many Pros," I liked it "California Roll" and I really wasn't I didn't really feel "Peaches N Cream" like as far as the first single. Not that it ain't a great
record, it's just I thought that "So Many Pros" had a knee deep kind of let's
go get 'em right now feel. And I felt like "California Roll" was so in pocket and so this. But then once I listened to them and listened to people react to it and took myself out of the equation and said stop being Snoop Dogg, just be a regular, you know, perspective person who loves
music and loves the sound of music. I start listening to "Peaches N Cream" I'm like, that motherfucker's a single. - Mhm. - That's the one that
need to get kicked off. 'Cause it got rap in
it, got singing in it, it got a bridge in it. The music is funky and it don't sound like
nothing that's out. And it's a groove. It's grown. - Mhm. - So I didn't disagree when I went over to London with 'em I went overseas and they played
it for a bunch of people. They played all of the songs. You could just see when
that record came on, how they was moving to that motherfucker. - Yeah. - Body language don't lie, right? - No, not at all. In fact, we need to listen to it more. - Body language is the true
definition of good music. It speaks volumes. - I've just been approaching
music differently lately. Like I just make what feels good to me and then people will tell us what they wanna do and we'll support it because at the end of the day, like, our careers are much more interactive with the fans than they have ever been. Artists of 10, 20 years ago
would think, oh you know, I'm making this decision
and it's this and it's that. It's kind of like, well
no, your decisions actually have a lot to do with your fans and you can't say they don't. 'Cause if they didn't you
wouldn't make those choices. And I think we have just
been, we just from the door we just started thinking
about the fans first. Like, what felt good to us and our fans. - What record do you think was the easiest for us to create? Like took the least amount of time. That was like a no-brainer. - I don't know because that's every song. - I don't think that's every song. Some songs take longer. Like I feel like "Drop It Like It's Hot" You had your verse, then I did my shit. You didn't like my verse. Then I had to go back in and do it again. You loved that shit. Then I killed the last verse and you was like, nigga it's
it. Then you was like, hold on. I gotta give it to Chad. And he put that motherfucking, them few things he did. - [Pharrell] Yeah, yeah. - Nigga! - [Pharrell] Yeah.
- But see that took a while. - That's true. But see my concept for time,
like it's not very good. I'm often late to things because my concept of time is sad. When I'm working on things, sometimes, I mean, you know, I start afternoon, but I don't realize is, look up and it's eight o'clock at night. Look up it's 10 o'clock at night. 'Cause you just be in the zone. So for me, like I never really
have an accurate reading on like how long something took. Sometimes it's like 45
minutes, a half an hour. But the process of, but the chasing. - Yeah. - Is what I concentrate on more the chasing, the trying to figure it out and make it make sense. - [Snoop Dogg] Yeah. - Never really equates to time. It always equates to like
that incredible journey of trying to find it and
then when you find it. - It feels like the record
with me and Gwen Stefani. - Exactly. - You took it to a whole new
kitchen and re dipped it. - (laughs) Thank you. - That motherfucker dripping with ragu. - (laughing) Thank you bro. - It's dripping. - [Pharrell] Thank you bro. - That motherfucker is dripping man. - [Pharrell] Thank you. - I swear to God that thing, you did that. - Thank you bro. - What made you want to
go in and and re dip it? I loved it the way it was. - Because I felt like it wasn't new enough. I didn't feel like it was approaching like uncharted territory. - Mhm. - And then once I
started to go, okay, whoa this is a different kind
of feeling right here. And meanwhile, let me remind myself that this is Snoop singing with Gwen. So when I have to do that, you know it's something different. Like you gotta remind like you - Well you stepped outside of your shell to really look at what the
fuck was going on on this one. - Yeah, yeah. - Like whoa, whoa, whoa, whoa, whoa. - Yeah. - Look at the opportunity that I had before me to have two of the best people that I've ever worked with and then put them on something. Let me give them some extra ragu sauce. - Yeah. - 'Cause I have time
to think about it now. - Right. - Well you reloaded. - Thank you. - Okay, you reloaded. - (laughs) Thank you bro. - You reloaded. - No it was crazy because I was, you know, stuck for a month. Every time I went to it, it's like just kept going back to the old version 'cause nothing could beat it and finally that one came
and I was like, whoa. That was, by the way,
that was in Argentina. - That's where that came? - Yeah.
- 'Cause I had got the word that Pharrell don't like that one. He want to take it off. I'm like, what? Then they said, give him a few days. He's gonna go get a new kitchen. (Pharrell laughing) Okay, well did he get some new utensils? - (laughing) Yeah. - They say he's cooking now. Boom. You came out the
oven with that motherfucker it was hot. (Pharrell laughing) That son of a bitch was hot. - Thank you bro. - You did that boy. You make me feel good to
know that you care that much to even go back in to re dip it. You know what I'm saying like? 'Cause it was dope as a
motherfucker before you tested. - Thank you man.
- 'Cause that's what we do. - Thank you. - But for you to have
that much concern to say you know what, I just feel like I can go in and, you know, make it what I think it should be. And I love it, I love it. - Oh man I appreciate the
belief and the support. You know, we're easily
like tethered to things. You know, we get married to things quick. And what's proven to me to work the best is when you sit back and
let the music tell you what it's gonna do to you. And that's when you know
what you really have versus your ego of, man if
this just work and that works and this lines up and
this lines up, this record will be big. Things don't work like that. - [Snoop Dogg] No. - You know, I didn't know people would say all the time like, did you know "Beautiful"
was gonna be that? No way. No way. By the way I put all my money on "Tha Church to Da Palace." (Snoop Dogg laughing) Because a part of my ego really wanted to have that
kind of look with you. So it wasn't dealing in the reality of what was gonna really happen. - [Snoop Dogg] Yeah. - It didn't really look at, you know, that point of view
and that interest of mine wasn't a big holistic view. It was just like a egoistical like I want one of them
records with Snoop too. - [Snoop Dogg] Yeah, yeah. - Versus a record that I
wasn't thinking about at all. - [Snoop Dogg] Yeah. - And just was loyal to the feeling of it. - [Snoop Dogg] Yeah. - Like damn, you know? Yeah. Great. We got Charlie on that part. Great. Yes. But there was no ego in it, so we were just being honest with the song and made the song, you know ♪ I just want you to know that you was ♪ - Yeah. - You can't do that on a rap record. - Nah. - Right? Not on paper. - Nah, nah. Not on a recorded record. - But for us, we love what Charlie do so much, that we allowed it to
like exist in that world and that made the records more special than the other
record got a chance to ever be. - [Snoop Dogg] Yeah. - Took us across the Atlantic Ocean. - Yeah, sure did. - And landed us in Brazil. - Boy. - That's what happens when your ego gets out of the way of the creativity, something
bigger than you can happen. - That's dope because like when I work with a lot of other producers, this is the two things that I get. Man, I gotta make a record better than the ones you did with Dr. Dre and I gotta make a record better than "Drop It Like It's Hot." And that shit is hard
for a motherfucker to do. - Wow. - And it's just great to
know that you in that lane. Or that the greatness of Snoop Dogg is on your back and Dr. Dre's back as far as producing me. - Woa. - And I work with a
lot of great producers, but pinnacle moments is the Dr. Dre introduction,
the come back with Dr. Dre on the corner of 2001, the Pharrell moments with "Beautiful" and the "Drop It Like It's
Hot" and then "Signs." - Wow. - And now with this, it's like part of the legacy part of the dynasty. It's what we do. And there's more of it. I think we got more of it. - Yeah, man. Well, I'm honored, bro. - This man is a musical
genius and he's a workaholic. He don't ever just have
a studio by himself. He have this room with a top-notch rapper
or a singer in this room and this room. And he going from room to
room, dropping off fly ideas and making records come
together and giving the world a sound of
love, peace, and harmony. You a great producer P. - Well, listen bro. Appreciate you. - Producer of the year. - Woa. - I'm listening, I'm out
here listening to the game. It sound the same. Everybody got the same. It's a bounce, but we got a, it's a groove. And when you find the groove, the groove it's a groove line. It remains with you longer than a bounce. A bounce come and go. But the groove remains forever.
