>>> MANY OF US SPEND TIME WORKING ON OUR EXTERIOR, HOW WE DRESS, HOW WE LOOK. WHEN WAS THE LAST TIME YOU SPENT TIME ON THE EXTERIOR OF YOUR HOME? >> IRELAND CONTRACTING IS HERE TO SHOW US WHAT TO LOOK FOR WHEN IT COMES TO YOUR HOME'S SIDING. WE HAVE GARY AND NATALIE HERE TO TALK ALL ABOUT THIS. GARY, I KNOW WE REALLY DO TAKE THE OUTSIDE OF THE HOUSE FOR GRANTED. >> RIGHT. >> WE SHOULD BE PAYING ATTENTION BECAUSE THERE ARE A NUMBER OF THINGS THAT CAN GO WRONG WITH YOUR SIDING. >> ABSOLUTELY. >> WALK US THROUGH SOME OF THE THINGS. >> IF YOU ARE LOOKING AT THE EXTERIOR OF YOUR HOME AND YOU SEE CRACKING, PEELING, FADING, MISSING PIECES OF YOUR SIDING, IT MIGHT BE TIME. >> OKAY. I THINK WE HAVE PICTURES THAT WE WANT TO SHOW. >> HERE IS SOME CRACKING. YOU WILL NOTICE THIS IN THE TRADITIONAL SIDING. YOU CAN SEE SOME OF THE DAMAGES. >> CORRECT. >> WHAT ELSE DO WE HAVE HERE? WAIT FOR IT. THIS IS A TEASE YOU HAVE ALL BEEN WAITING FOR. THIS IS WHERE IT STARTS TO GET WAVY. >> I HAVE SEEN THAT. >> NEXT WE HAVE THE ROTTING. BEFORE YOU SEE THIS, THAT HUMIDITY CAN ADD MILDEW AND MOLD TO THE SIDING TOO. >> ABSOLUTELY. >> THEN FADED. >> YOU SEE IT IN THE SIDE BY SIDE AND YOU REALIZE THE COLOR CHANGE GOING ON. NATALIE, TALK TO US ABOUT THE PRODUCT THAT YOU HAVE. THIS IS A SLIGHTLY DIFFERENT TYPE OF JAMES HARDY IS THE BRAND. >> CORRECT. I AM VERY EXCITED TO BE HERE WITH IRELAND CONTRACTING TALKING ABOUT JAMES HARDY EXTERIOR SIDING. JAMES HARDY BUILDING PRODUCTS, WE ARE NORTH AMERICA'S NUMBER ONE LEADER IN SIDING AND EXTERIOR DESIGNS. WE ARE ALSO GOING TO DISCUSS WHEN THE HOMEOWNER COMES TO GARY AND HIS TEAM BEFORE AND AFTER PICTURES AND HOW WE CAN EXIST USING A VISUALIZATION PLATFORM THAT CAN SHOW THE EXTERIOR OF THE HOUSE. THEN WE CAN PLUG AND PLAY OUR PRODUCTS IN DIFFERENT COLOR SELECTIONS. >> REALLY COOL. YOU MENTIONED CEMENT. ARE YOU FEELING THE SIDING? >> THESE ARE HEAVIER THAN YOU WOULD THINK IT WOULD BE. >> ABSOLUTELY. SOME OF THE SIDING PICTURES SHOWN ON THE SCREEN FOR REPLACEMENT, OUR PRODUCT TO TALK ABOUT WHAT FIBER CEMENT IS, IT IS DURABLE, LOW MAINTENANCE, AND LONG LASTING. >> IT'S NOT GOING TO DO SOME OF THE THINGS WE SAW. >> IT WILL NOT. IT IS DIMENSIONALLY STABLE, IS NONCOM BUST I BELIEVE. SO IT IS FIRE RATED. >> OH. >> THESE ARE SOME OF THE PICTURES. THAT WAS THE BEFORE WITH THE REDDISH WHEN YOU COULD TELL IT WAS FADED. THIS IS A DIFFERENT HOUSE. >> IT'S THE SAME HOUSE BUT NOW LOOKS ENTIRELY DIFFERENT. >> ABSOLUTELY WONDERFUL. >> WE ARE GOING TO SHOW HERE SHORTLY HOW THIS VISUALIZATION TOOL ALLOWS US TO REALLY PLUG AND PLAY DIFFERENT PRODUCTS. THIS IS CURRENTLY WHAT IS ON THE HOME. >> OKAY. >> THIS IS DONE VIRTUALLY SO YOU ARE WALKING THROUGH GRAPHICALLY WITH THEM AND SHOWING THEM. >> CORRECT. >> MIRACLE ON 34th STREET. IF YOU DO, I WILL GO WITH YOU. >> I THINK WE ARE HEARING DAISY. >> WE WERE HEARING SOMETHING ELSE FOR A SECOND. >> WHAT'S GOING TO POP UP IS WHAT THE HOME WILL LOOK LIKE AFTERWARDS. WE KNOW A HOMEOWNER HAS A LOT OF COLOR SELECTIONS. >> I HAVE IT RIGHT HERE. >> SIDE BY SIDE, IS THERE A DIFFERENCE BETWEEN THESE TWO? >> NO. IT IS THE SAME COLOR. >> BUT IT IS HARD TO VISUALIZE. WHEN YOU ARE LOOKING AT SOMETHING SMALL, I CAN SAY I LOVE THE BLUES BUT WHAT WILL IT LOOK LIKE ON A HOUSE? >> CORRECT. BY HAVING THAT VISUALIZATION TOOL IT GIVES THE FULL SCOPE AND MAKES THAT INVESTMENT EASIER. >> DO YOU LOVE THIS? >> I LOVE THAT. I LOVE THE BLUES. I AM STUCK ON THESE RIGHT HERE. >> BUT THIS IS ALMOST A GREEN. THERE IS A LITTLE BIT GREEN UNDER TONE. >> A LITTLE BIT. >> I LOVE THAT. >> IS THERE A MOST POPULAR? >> THERE IS. RIGHT NOW ARCTIC WHITE, WE SEE THAT MODERN FARMHOUSE WITH THE WINDOWS, WHITE, AND BLACK. THAT IS THE NUMBER ONE. >> I SEE A LOT OF THE BLUES COMING UP. >> BLUES ARE TRENDING IN THE MARKET CURRENTLY. SO WE WE ARE SEEING BLUE SELECTIONS. THESE ARE THE TOP ONES. >> YOU NARROWED DOWN THOSE. >> I REALLY WOULD NEED TO SEE WHAT IT WOULD LOOK LIKE ON A LARGER SCALE. GARY YOU WERE SAYING THERE IS THIS PRODUCT BUT SOME PEOPLE TURN TO VINYL SIDING AND THEY STICK WITH THAT. >> CORRECT. IT'S REALLY FOR WHAT FITS YOUR HOME. IF YOU DON'T WANT TO GO FOR CEMENT BOARD AND DO MORE TRADITIONAL VINYL, THAT'S WHAT YOU WOULD PICK. THERE ARE STILL A LOT OF COLORS. >> THAT'S STILL ON THE MARKET. VINYL IS STILL OUT THERE. BUT THIS IS FOR LONGEVITY. >> CORRECT. DURABILITY, LOW MAINTENANCE, THE WARRANTY. IT'S FIRE RATED, NONCOM BUST I BELIEVE. IT'S DIMENSIONALLY STABLE ON THE WALL AS WELL. IT'S NOT GOING TO EXPAND AND CONTRACT. >> I HAVE NEVER HEARD OF THIS OPTION. SO REALLY THANK YOU FOR COMING IN TODAY AND TALKING US THROUGH THIS AND MAKING US THINK ABOUT SOMETHING THAT SOMETIMES PEOPLE IGNORE. >> I HAVEN'T TALK ABOUT SIDING BUT NOW I AM EXCITED BECAUSE I HAVE LEARNED SO MUCH. I DIDN'T KNOW CEMENT SIDING EXISTED. THIS IS REALLY COOL. THANK YOU. >> THANK YOU FOR HAVING US. >> WE WILL HAVE MORE INFORMAT
