Seth Godin - The Practice

so i know some of your listeners and readers and followers they didn't pick the shortest route to the most money they don't want to hack their way to just serving whatever the audience is ready to buy right this minute they're hoping demanding seeking to do something else to make a change happen that is what creative work does it's something human something generous something that might not work that makes a change happen and it's frustrating because all of the noise around us pushes us to make average stuff for average people to keep track of likes or friends or other nonsense that makes other people happy but isn't why we set out to do this in the first place and then money gets tight so we start to race to the bottom which is bad because you might win or come in second and so it's easy to get stuck it's easy to invent writer's block it's easy to feel like you're not appreciated and so the practice says is there is a method an approach a way to do the work you want to do there are no guarantees that come with it it might not change the people you seek to change it might not earn you a dollar it might not get you applause it might not work but it will always work better than anything else you could do i mean we were just sitting back you know chopping it up reminiscing about the good old days and all that i want to read a little excerpt to start this thing off um something i read i think a little blurb about the book the practice will help you get unstuck and find the courage to make and share creative work seth insists that writer's block is a myth that consistency is far more important than authenticity and that experiencing the imposter syndrome is a sign that you're a well adjusted human most of all he shows you what it takes to turn your passion from a private distraction to a productive contribution the one you've been seeking to share all along what number book is this for you is this 18 we're calling it 20 but it's hard to tell well i've probably got most of them here behind me in my bookshelves um we've become friends over the years your friendship means so much to me i'll probably edit that part out tell me about the practice you know my audience um the people watch the show they're they're freelancers they're entrepreneurs they're small business owners most of all i think the common thread through all of them is creativity this need to create content whether that's you know they're they're an attorney and they've got this ip or a plumber or an artist a painter a filmmaker a writer talking about the practice and and why he wrote this and you speak from real life experience i mean you're the mickey mantle you're the cal ripken jr of um blog bloggers right are you still writing consistently every single day yes i have not missed a day i'm 7 000 plus posts into it writing a blog every day has been a fantastic practice for me i don't know how many people read it i don't seek to monetize it that's not what it's for what it's for is i made a decision one time to write every day and so i don't have to revisit that decision i don't post a blog post because i feel like it and i don't post a blog post because it's perfect i post a blog post because it's tomorrow and that idea helps the work move forward is this something well let me let's let's go back in the chronology 7000 plus posts ago give us some context about what year this was when you decided to start the most probably arguably the most interesting the most read the most iconic marketing is that we're calling a marketing blog thought leadership blog on the internet what what year is this it started as an email newsletter in 1995. so maybe off the heels of permission marketing um this idea of getting people to opt in to raise their hand to say i want this i want to hear from you every day or every week or every month whatever your frequency is and and how did that go you started writing this newsletter did it get traction right away or so the purpose at the beginning was pretty simple i needed to explain to my grandmother what i did for a living and she did not have an email address but it's the closest i could come and so there were only 40 people who got it at the beginning and it was about me and the work i was doing and it was really it was just a personal journal and when blogs first showed up i remember joey ido who ran the media lab for years i just met him that day the same day i met jacqueline novogratz and also queen noor the queen of jordan also sergey brin and a whole bunch of other cool people but two of the people i remember the best were jacqueline novogratz and joey ido and i looked at joey's laptop and he had this thing open and it was called type pad i said that's beautiful and he explained to me what it was and i've known about blogger before that but it was type pad that looked like i wanted to look and i said in that moment i'm going to shift my email newsletter to this platform and start writing for other people not just about me and i was some days i would write three blog posts i would skip this i didn't have a calendar in mind but about 100 days into it i was being read maybe by 50 or 100 people a day then i started to write a blog that sounded like my blog i wrote a blog post about the apple store and then i wrote a blog post called the provincetown helmet insight about why and how people in provincetown massachusetts were wearing bike helmets when they rented bikes and once i found that voice i knew i was in it and then i got a little carried away and some days i would do six or seven posts and my readers were complaining because apparently it bothered them that they weren't reading all the posts and people were writing me notes saying you're posting too often i would write back well then don't read them all like no i want to read them all post less often and so then i compromised on every day yeah i can hear you saying well there's a daily newspaper you know come on uh so many questions and thoughts are going through my mind right now i mean the context i think is important because did you say 95 or 97 well i started one of the first internet companies in 1991 92 before the world wide web the email newsletter started you know sometimes in 295 probably i can't i can't find it it's gone i did not believe in the world wide web when mark hurst showed it to me for the first time i said that's stupid it's like prodigy but without a business model and slower i just completely missed it i thought online services matched my understanding of how this medium was going to develop and it totally took me by surprise that it was going to be open and free yeah i remember your painful um 800 million dollar loss story that's still that one sticks with me and i've got i've got a couple of my own since then um it was funny because i made a video about this sort of inspired by that story that you told me here i am doing behind the brand well two things happened you know i started in 2009-2010 i'm a decade plus two years into this and in 2016 someone at npr who was paying attention launched a little podcast called how i built this which is uh coincidentally has the exact same tagline as behind the brand which says it's a show about innovators entrepreneurs and the stories behind their success so someone over there at npr's paying attention to what i was doing i think or maybe it was just total coincidence but it's now their most successful podcast in the history of npr and then i also read in techcrunch like two months ago that this company called master class started which is also sort of a very similar kind of concept taking you know masters people who know what they're talking about doing interviews i mean it's sort of like a master class style workshop style but it really is just fancy interviews kind of like mine and they were valued at 800 million dollars and so i was like okay just just keep going congratulations well done sir it means you're onto something it means it means that the universe is attuned to you and vice versa yeah my wife says it builds character so we'll see um but no that's a great story and and i think the context matters on when you started um creating this content because it it wasn't like it is now and you could argue and maybe i'll ask you the question before i attempt to answer it do you think with all the noise and that's you know blogs videos podcasts etc is now the best time or the worst time to start something new now now is the best time there's no question about it that it's super easy to point to the person who came before and say it's too late that ship has sailed well you know facebook launched years after friendster and i mean go down the list being first is you don't get a big prize for being first that it's fun i love to go first but that's not the point the thing is i had to persuade people i can show you this in my business plan i had to persuade people that one day folks would have email that was a key stumbling block in raising money for my company one day people would have email well now we don't have to have that discussion anymore so now if you want to build i just saw it the other day a youtube channel that does nothing but show people how with with wordless videos how to restore old metal toys from the 60s there's nothing stopping you and he regularly gets 5 million views per broadcast now what does 5 million mean if i think about mad men considered one of the two greatest tv shows ever made mad men was seen by three million people an episode this guy who is busy refinishing tonka trucks from 1964 has five million viewers per episode so yeah this is the moment right now right now yeah and let's underscore how important it is to find a niche like that you know and you talked to me before and it's been so educational and important for my business too as a writer director producer having this little production company [Music] focusing on minimum viable audience instead of critical mass because i don't need critical mass i mean my critical mass is probably 10. [Laughter] you know if i can do 10 projects a month or a year you know it's a small number right and so that's a whole lot easier exercise than trying to get even five million yeah but easier easier is not the point i want to argue there's something emotionally difficult about connecting to the smallest viable audience and it's this if you can identify exactly who you are seeking to serve and they don't like what you do you have to own that you can't say well there's plenty of other people no you pick the people so the question is do you want to be on the hook or not and i think on the hook is the best place to be and my book is really about being on the hook and too often when we're racing around trying to be with the cool kids what we're hoping to do is let be off the hook be just invisible enough that it's not on us and i think the practice is informed by a desire to be responsible yeah i think that's a super good message that is it's worth i mean you've been carrying that flag around waving it for years i i can hear sort of shun the non-believers echoing in my in my mind minimum viable product minimum viable audience it's still hard it's difficult because the optics they matter to either us because of vanity or pride or ego they matter to other people because if we're looking for partnerships or you know here's the question i get asked when i get pitched so at this point people are pitching me to be on my show which is terrific i love it and there's some really great ones but the question is always this who else has done this before our client that's the number one question and to me it's indicative of how important the optics are sometimes to other people right because they want to feel safe they don't want to maybe take a risk and have their job at risk if no one shows up to my party you know it's like yeah no i mean there's a reason that most people don't want to do art that industrialism was such an easy sell that we said to people you don't have to make decisions you don't have to decide what to buy buy what everyone else is buying the the local big box store doesn't sell everything and you don't have to decide where to work just go to the placement office and get a job with whoever is hiring you have to decide what to do all day because your boss will tell you what to do all day and you know back for the early years of twitter for years and years and years more than half the people using twitter never ever tweeted they just consumed tweets because it's safer and you know people talk about how many folks are on youtube or how many podcasts there are yeah but 98 of people in the world have never made a podcast because it's easier to listen than it is to speak let's go back to the practice when we get stuck so we talked about some of the things that get us stuck we worry about what other people thinking we worried about the optics what do we do when the people that we picked don't love our stuff then what do we do we begin by understanding that all criticism is not the same that there is the criticism of it's not for me i don't like white chocolate does that mean that white chocolate is bad no it just means i'm the kind of person that doesn't like white chocolate that doesn't mean you should stop making it it doesn't mean you should say your white chocolate is defective it's just not for me so often we will make something for the wrong group in the wrong way or some criticism is super valuable but our instinct is to ignore it because we're so used to the wrong kind of criticism but when we stumble on the right kind of criticism where someone with insight and patience and kindness and care says to us did you think about this we have to be careful that our knee-jerk reaction isn't i'm a creator leave me alone and that distinction that that leap right there super super difficult to do but the great creators they are either super lucky when they ignore those people or they don't ignore those people instead they say thank you you just gave me a clue a magical clue thank you i just had a couple of ideas when you're telling me that but i want to ask a follow-up question which is you know the quote that henry ford gets credited with the you know if they would have asked me what i wanted i would have said they would have said they wanted a faster horse instead he revolutionized you know the five-day work week and you know steering away from child labor and make it affordable for his employees to own ford vehicles through this process is really what he perfected is the process so so what are some of the signals that we should key into to know or distinguish between the right kind of feedback and the wrong kind of feedback yeah the typical untrained person is pretty good at telling you what they want or need they're terrible at telling you how they can satisfy their wants or needs they will almost always say i want what i used to have but cheaper or faster or more of it and that's not anything related to their wants and needs so if we think about anything you know let's talk about uh blake and tom's shoes how did he build a half a billion dollar company because the thing is every single person who purchased a pair of shoes from him already had a pair of shoes every one of them so what was he selling them they didn't have a need [Music] one of my favorite stories is like in the first three or four months after starting toms i was in new york city and i ran into this girl in the airport and she was wearing a red pair of toms and i had never seen a stranger wearing our shoes so imagine this like i you know started this company in my apartment here in venice i'm in new york trying to get more stores to buy the shoes actually totally struck out i was not having a good day i go to american airlines i'm checking in and there's this woman mid 30s you know wearing pair of red tops it's like a singer hearing yeah on the radio exactly awesome and so i hear this and i hear this i see this and i say to her um i couldn't help but noticing these awesome red shoes you know what are they because i'm curious to hear her story of how she got him like where'd she get them and and so but at the same time i don't want to give away who i am so she looks at me and she says they're tom's and i was like oh cool and i'm doing the check-in you know still and she really wanted my attention so she literally physically grabbed my shoulder as a stranger in the airport and said no you don't understand this is the most amazing company in the world when i bought this pair of shoes they gave a pair to a child in argentina and there's this guy who started the company he lives in los angeles i think he lives on a boat i mean literally she started telling me like my life story word for word like more passion than my mom tells it right she was investing she was invested and so i said to her this is a kind of funny part of the story i said i said you know i had to tell her i was right so i said uh actually you know i'm blake i started tom's and she looks at me like dear headlines and she goes why did you cut your hair that was her one question because i had like long hair in the in the youtube videos that she saw me giving shoes away and i cut it that summer but the thing is my point in sharing that is is i recognize at that moment that if we had enough of those people like who were talking telling our story to strangers in the airport that if we could just really focus on that metric of having as many of those people involved in toms and actually equipping them by taking them on giving trips and and giving them you know access to me and and the whole thing they would build the movement at toms and i think that's you know how we scaled and you know grew you know so fast in such a short period of time yeah well it was tricky but it involves listening super carefully because what he understood about his initial target audience was these there weren't many of them 28 year old women who were semi fashion forward but weren't willing to go buy six hundred dollar louboutins needed something to increase their status they needed something to tell their friends about that they got before their friends they wanted in fact to make their friends feel a little left out and a little left behind it gave them pride it helped them stand a little taller and so he put a logo on the back of a 90 pair of espadrilles in those days there weren't logos on shoes like that what was the purpose of the logo the purpose of the logo was simple because margaret could say to mildred what's up with the new shoes and mildred could say i'm a better person than you because i just helped a kid in ethiopia get shoes i'm a philanthropist that was the story that's what he sold he didn't sell shoes and so he gave that person something that they needed but she never would have told him that in a focus group and so what we can do is explore what have people done before to satisfy their wants and needs what would rhyme with that what would help that person get more of who they seek to be and it's about affiliation and status roles and a lot of the stuff that was in my previous book but the hard part is once you see it to have the guts to be wrong and to say well there's no evidence that philanthropic shoes that cost 90 are going to work zero evidence i'm leaping here i go it might not work and you cover yourself against the downside and you see what happens if 500 people engage and if you're lucky you get to do it again how often are you wrong nowadays how often are you experimenting with new things i mean someone looking from the outside in might see you iterating sure here's another book but he's the book guy he knows how to do books words on paper digital whatever you know maybe we don't get to see all the innovation happening behind the scenes but i'd like to know you know how often now are you experimenting and built into that question as a as a backup question which is how often should we be thinking about innovating and then how often are you wrong um if i'm working hard i'm wrong almost every single day sometimes several times a day uh behind me in all these videos you see bookshelves most of the books on these bookshelves are filled with projects i did that didn't work and i'm good enough to double down on the ones that do work that it looks like i'm right a lot 7 000 blog posts half of them are below average and 140 podcasts some of them aren't as good as the other ones i work for hours on something it's perfectly polished i go here they say and then i do something because i'm on deadline and i pop it off in eight minutes and people think it's the greatest thing i ever did i don't know i just know that the practice involves showing up yeah and so i'm wrong a lot now we're talk there is a spectrum between being wrong about an interaction with one person who you need to connect with and being wrong on a book that you spent a year writing or business you spent five years building right but we got to do all of them so yeah most of my errors are errors of omission not commission things i should have done things i could have said things i could have written but there's also the stuff where i've had an interaction or written something where history said you weren't that right this time or where the market said yeah we're just not going to sign up for this we don't think it's a good idea and again you protect against the downside the downside for me used to be that if i lost 500 bucks i was out of the game so i had to take very little swings now i can afford to lose 500 bucks and still be in the game so i take slightly bigger swings but no i'm not busy starting a startup with 100 employees because that's a swing that would freak me out yeah so the message is to put yourself out there try and fail it's it's back to themes from linchpin poke to box you know the person who fails the most wins um let me ask you about book updates some authors will go and they will update a book to my knowledge you haven't done that you know like here's the 21st you know year anniversary of this book let's update it with new information have you ever done that have you thought about it or been tempted to my publisher had me write a couple uh like a new introduction to purple cow and i added a couple things um right after permission marketing became a hit they said will you please write the permission marketing hand and then of course you could go start i don't know call it mailchimp if you want doing sequels is not that interesting to me and rewriting something is less interesting because the minute i rewrite it i have to rewrite it again whereas if i point to a book that i wrote like tribes to 11 years ago i can say in that moment that was the way i was thinking i'm not pretending it's up to date it doesn't include anything about the fracturing of our culture and if i did try to update it it wouldn't be a pure thing in and of itself it would just be a book from before updated for now and it doesn't rhyme with itself and so i have the luxury of being able to not do that for a living it's okay if someone wants to do that for a living because guess what the market likes that the market likes it that all the marvel movies look the same that's why they all look the same because there's a need to do something that feels safe yeah nostalgia is a big theme across many different products and services things even archetypes or actors that remind us of other actors you know who've gone before that's deliberate you know um i've got this book behind me called save the cat it's a great book it's over here probably save the cat and it talks about you know how there's only 10 or 11 stories that exist in the world and talks about archetypes it's a very interesting read on filmmaking and writing scripts and whatnot but it's applicable what you're saying you know to choose that strategy or not choose it based on nostalgia or people what people recognize or what they're familiar with starting from scratch is difficult changes no one wants change usually well not no one and that's this is the key the smallest viable audience comes back again because the biggest possible audience wants safety and it wants affiliation and it wants to be part of something that it knows is going to be the way it's supposed to be but there are always in every market the early adopters the people who want to go first the people who say what's new not what works so if we want to innovate we have to ignore the masses we have to ignore the fact that no one has ever heard of you well almost no one has ever heard of you but the right people have it reminds me of a talk i heard i think was liz gilbert who wrote eat pray love and she she gave this talk and what stuck with me most and still sort of haunts me to this day and something i struggle with all the time if you want to call it you know in my practice is is our best work behind us we've done something great how do you how do you replicate it once you've done something tremendous you know the pressure of recreating the magic what do you what do you do um something kind of peculiar has happened recently in my life and in my career which has caused me to have to sort of recalibrate my whole relationship with this work and the peculiar thing is that i recently wrote this book this memoir called eat pray love which decidedly unlike any of my previous books went out in the world for some reason and became this big mega sensation international bestseller thing the result of which is that everywhere i go now people treat me like i'm doomed um seriously doomed like they come up to me now like all worried and they say aren't you afraid aren't you afraid you're never going to be able to top that aren't you afraid you're going to keep writing for your whole life and you're never again going to create a book that anybody in the world cares about at all ever again aren't you afraid you're never going to have any success aren't you afraid the humiliation of rejection will kill you aren't you afraid that you're going to work your whole life at this craft and nothing's ever going to come of it and you're going to die on a scrappy broken dreams with your mouth filled with bitter ash of failure i i should just put it bluntly because we're all sort of friends here now it's exceedingly likely that my greatest success is behind me you know um so jesus what a thought you know like that's the kind of thought that could lead a person to start drinking gin at nine o'clock in the morning and you know i don't want to go there you know i would prefer to keep doing this work that i love and so the question becomes how you know so she's just one of my patron saints i think she's an extraordinary human i was 20 feet from her when she gave her ted talk and in the talk she explains that after she would eat pray love which was a sensation julia roberts millions of copies sold a book that confounded all expectations her publisher pays her a lot of money to write a new book she writes the whole book she's at the copy shop making a copy of her only copy to submit the finished book to the publisher and she looks at it and she throws it in the trash and she says to herself in that moment i can never top that book and i got all choked up and after her talk i ran up to her and i said don't you dare don't you dare throw another book in the trash your job is not to be better than the old liz gilbert the old liz gilbert's gone forever the old any of us is gone forever your job is to be the best version of what you've got right now based on what's around you and the change you seek to make don't play covers we need new originals and it's the people who keep trying to recapture that old thing that happened mostly because of luck that end up bitter and disconnected because it was luck and it might come back or it might not but playing covers and making sequels you can do better than that so i didn't say that as cogent leader liz and i and liz already understood what i was getting at i didn't teach her anything but um to feel like someone that brilliant was laboring under so much pressure it's not worth it and i i don't know for sure but i would guess if i'm reading into that story that part of it was her own perfectionism and ambition and talent and genius but also some of it was the pressure of let's call them the stockholders or the stakeholders right someone had written her a big check and she wanted to deliver because she has integrity and you know she has a reputation to uphold so we're back to the optics we're back to the optics this is the irony of the situation the irony of the situation i was talking to somebody the other day and they said well i just i'm just waiting for a really really good idea i said oh you mean a really good idea like let's make a broadway show about an obscure figure in the revolutionary war let's have everyone in the musical be played by someone of color and let's make sure that the music isn't like anything people have heard on broadway before that kind of great idea is that what you're waiting for because that's a terrible idea except it's the most profitable broadway show of all time and it also changed our culture in really profound ways so nobody knows anything that's another book you've got on the shelf behind you william goldman nobody knows anything but if we try to attach ourselves to the outcome we will sacrifice the process that the practice says the outcome matters that's why i'm here it's why it's work but no i'm not sacrificing the practice to reverse engineer some outcome that i have no control over because i have no control over it so therefore all i can do is merely do this work that that one gave me goosebumps i may have it embroidered on a pillow or something i like that oh good cutting right to the quick i love it i'm going to throw you some more obstacles or excuses however you want to interpret it and mainly for selfish reasons because i'm there all the time you and i talked about me writing my book which is still a work in progress i think i announced it three years ago and it's still a work in progress some of it is exactly butting up against what you're talking about now so it's that's super helpful uh and some of it is when life gets in the way so uh you know a couple years ago when we're at that event i i shared with you that um i had reunited with my my dad my birth father after a long you know search and it was a super happy moment and um i'm really glad that i shared that when i did i have to tell you sort of more of the back short story which is you know more of your advice i don't know it feels like you're in my back pocket sometimes when i need you most um because i remember you giving a talk or something and you talked about like basically you know running at the dog right i think this might have been a poke the box speech or talk that i hosted or the interview and and that's always been great advice uh and so i've had these signals like for me personally when i know that i'm on the right track one of them is i get like physically nauseous like i feel like i want to throw up like it's called butterflies or just like this uneasy anxious feeling but i've learned to you know like recognize that oh i need to lean into this i need to run at this because this is a signal that i'm on the right track not run away um and so you know continuing the search for my dad after a lot of setbacks was was part of that um even though even when it was really difficult and then sharing that personal story in front of a few hundred people was also uh not that comfortable very awkward and and it felt terrible but it turned out to be a really great thing because there's a lot of people that that watch that and um who felt like me and also i think you know help maybe that helped them um do something difficult um but but last year um i lost my dad unexpectedly i'm sorry it was it was really hard and um it's one of those it was totally unexpected he he passed from a complication you know he he and i had a really straight conversation he was going in for um a surgery and he said to me what do you think should i do this and i said well it depends uh you know risk risk benefit you know what's the risk the risk is you might not make it out the benefit you might be out of chronic pain for the rest of your life you know and he was in so much pain that he decided to take the risk and he actually made it through the surgery flying colors and then as a fluke just caught an infection in the hospital and it took him within hours i'm sorry thank you um and if i'm if i'm being honest i have been sort of reeling from that for a while um even use even maybe using it as a as a crutch um so what do you what do you do when life seems to get in the way of what you ought to be doing you know therapy aside what do you do well i think that generosity is a really powerful way out of much of this and you know my heart goes out to you to have been separated for him for so long and then to be back together and lose him i'm so sorry and there is grief and trauma they cannot be denied but then the question is this next thing you want to do who's it for is it for you like eating another string of black licorice that's not generous you like black licorice you grab a piece but rescuing a kid who's drowning that's generous you're not getting anything out of it your clothes are going to get wet you're not going to win an award you might get hurt but of course you're going to jump in and save the kid he's only three feet away from you it doesn't matter that you are the best lifeguard in all of california you are there it needs to be done that gets us out of our head really fast and so generosity in the age of the internet is challenging because the internet is a connector but it's also a mirror we can see ourselves all the time oh there i am there i am how many likes do i have how many friends do i have and so this hustle culture has developed which i hate the hustle culture of how do i get more attention how do i get more likes how do i get my funnel filled up because i need to pay the bills that's always the bottom line but no you're not entitled to pay the bills by stealing people's attention on the other hand if you show up with something that people need and want and you can be of service to them then you've done something important and so when i think about your dad who of course i never met i would imagine that he's most proud of the things you've done for other people and the lights you've turned on and the way you've led them forward so this book you have in mind you're not writing this book for you you know this book isn't going to build an addition to your house you're writing this book because there's people who have been in your shoes who need to read it and life's not getting in the way right now fear is getting in the way for good reason because you know we've trained ourselves to be okay making the video some of us but a book like with real typing and real pages and it's going to be in the library forever i'll work on it tomorrow and so you know we started this conversation an hour ago talking about my blog and my blog is going to be around as long as the internet is going to be here even after i'm gone and the same posture is what i bring to my books which is i think really long and hard before i decide it's worth the journey to make a book but i have never missed a deadline not once because you made the decision already and now you just do the work and doing the work means don't pay attention to the outcome don't look for the excuses instead write something if it's not good write something better and keep writing something until the book is done yeah it's got to become like brushing your teeth it's just something we do i write a blog post every day or i write a couple paragraphs for my book i think you're i think you're right you want to impart some final words on creatives or two creatives you know um obligation is really toxic thinking the audience owes you something the internet owes you something that the people in the room need to applaud because you worked so hard and just like getting hooked on the outcome getting hooked on that obligation it's just a place to hide each of us even in this crazy upside down world of 2020 is so lucky so privileged so connected to more people than in any other time in history we do this work because we can not because it's guaranteed to work the practice is its own reward that we can live a life of utility and generosity and connection and maybe even get rewarded for it but maybe not but even so it's the trying it's the showing up that matters so much so i'm so grateful that you give me a chance to come rant with you now and then and this time is safer than the time a giant set of lights almost fell on my head so i'm grateful for that too but if you've got something in you i'm hoping that you'll find a few other people start a circle challenge each other encourage each other support each other and ship the work and if it doesn't work ship it again show up for other people this is the opportunity of our time i mean we were just sitting back you know chopping it up reminiscing about the good old days and all that you know tracking my roots where i came from where i'm going [Music] it's all about the journey baby

Channel: Behind the Brand

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Keywords: Bryan Elliott, Behind the Brand, entrepreneur, bryan elliott, behind the brand, seth godin, seths blog, this is marketing book, seths new book, seth godin this is marketing, seth godin talk, seth godin speach, seth godin podcast, akimbo podcast, author seth godin, direct marketing, brand marketing, Seth Godin Behind the Brand, Seth Godin The Practice, Seth Godin creativity

Id: jVYlMCpUhmY

Length: 43min 16sec (2596 seconds)

Published: Sat Oct 17 2020