Shark Tank US | The Sharks Are Impressed By No Limbits Entrepreneur

next in the tank is a company that caters to an underserved Market [Music] hi sargs my name is Erica I'm from Iowa City Iowa and I'm here seeking a hundred thousand dollars for six percent in my company No Limits sharks did you know there are 14 million people who struggle with daily living activities such as dressing themselves due to a disability but there just aren't that many options out there so I created No Limits an Adaptive clothing brand with the mission of increasing Comfort confidence and Independence in those who struggle with clothing due to disability we started with pants for amputees they feature hidden zippers oh wow to make it easier to dress and undress as well as make prosthetic adjustments throughout the day we put in reinforced patches to stand up to the carbon fiber parts and mechanical needs from Prosthetics and we specially shaped them to fit around the extra bulk of a prosthetic socket that's right sharks I don't put my pants on just like everybody else I was in an accident in 2018 and lost my leg suddenly I wasn't able to wear what everyone else was wearing my prosthetic was bulky tearing holes in my clothes and I had to completely undress any time I needed to make a prosthetic adjustment and I wasn't alone as we were building people with a variety of physical challenges were reaching out to us so we decided to add sensory and wheelchair product lines to our collection so sharks are you ready to help everyone live life with no limits good job thank you you took a negative and you turned it into such a positive so tell us about what's up here so we have our pants for amputees which are denim right now there are some sneak peeks of jobs yes exciting just for you I'm really excited about Denim and you said the magic word Emily you actually have a sample of our wheelchair pants so what those are we have a seamless back with no pockets they have zippers on the side so it's easier to dress while laying down and they have the reinforced patches you'll notice the zipper it starts on the ankles patches so most Prosthetics are made out of carbon fiber the socket sits right at the knee so when people are walking around it wears holes in their pants really good holes that we don't want exactly right also you have a sample of our sensory collection we developed a special material that's non-aggravating to those with sensory processing disorder it's knit non-irritating it has a cool touch feel and where are you manufacturing right now Bangladesh Erica how big is this market like can you build a sustainable business at scale for this absolutely the U.S total addressable Market is 2.6 billion dollars you know it's it's a huge Market I've done a little bit of work in this so earlier this year skims were team USA's Olympic sponsor and we also sponsored the Paralympics which is actually my favorite part of the games so we've actually looked quite a lot into accessibility specifically for underwear and shapewear so what I really want to understand is more about the technical aspect of what you're doing differently and what sets you apart because there's a ton of competition right actually not a lot not in the Adaptive space and it is easier to obtain IP on adaptive clothes because it serves a functional purpose so we're drafting a patent right now for the zipper on the inseam of the pant all the way halfway up the thigh but lots of jeans have zippers like what what's different about your zipper the construction that it's hidden just because it's adaptive doesn't mean it has to look adaptive God and do you think you'll get that patent yes our patent attorney was a former patent attorney for Nike and what did the genes cost yeah so we have an 18 cost of goods sold landed in our distribution center in St Louis we sell them for 70. 70. wow that's great Emma what's that as a price point for a gene very good we admitted at the market it's not like it's certainly not premium it's perfect how are you reaching your customer how do they know you're out there so right now we have a 14 customer acquisition cost on Facebook our digital ad spend is doing really well because people share it and tag people that they know who could use it but actually the method I'm really excited about to launch is tapping into Health Care Systems clinics people who are interfacing with these people all day and every day over 80 percent of people who struggle with clothing due to a disability the first or second person they ask is actually their health care provider that's a great idea tell me a little bit more about you though yeah so I was studying during my accident I was on a internship in Colorado and I got my dream job offer which was to be a plutonium chemist at Los Alamos National Lab really yeah what made you want to be a plutonium chemist I just fell in love with it I was cool because it had applications on the Mars rover I loved the idea of discovering something new and then when I was in my accident I was no longer able to work in the lab because it was it was dangerous for I was on crutches for a really long time and so I started altering clothes and then it just snowballed that's great I mean apart from the obvious how has the accident really changed your life I mean it opened my eyes to things that I never would have experienced before I obviously would not want to go through that pain again but I felt like this is my purpose yeah and if you can make this mean something then it was something that happened to me for a reason I think the Hallmark of our business is that we talk about never having to sacrifice style for the sake of inclusivity so if you are in a plus size Spectrum or if you're a shorter woman or a taller woman you don't want to have to make sacrifices and so I think more optionality everywhere in the market is needed and that's what I'm talking about in this accessibility Market it's huge so for me this is incredible but back to the sales give us the numbers what are you selling at the moment yeah so I did 26 000 on my sewing machine and then I pre-sold forty one thousand dollars in the pants for amputees and that's the only thing that we've put to Market so far is that if we sold to individuals online or to half was to individuals and then half is our purchase order on the behalf of the VA um for five hundred dollars as a phase one with a letter of intent for a phase two for a thousand dollars in the state of Minnesota and to scale National oh congratulations how did you get into the VA they reached out to us they reached out to you fabulous yes Erica you are exactly the type of person that I like to invest in you've got the product you've figured it out you've got purchase orders this is an absolute no-brainer Mark do you want to come in on this yeah let's do it together yeah absolutely okay I am very happy with the 100K you are 100K for six percent 12 percent can you make it twelve percent and you get Mark and B would you do 100K for ten percent [Music] I like that she's negotiating give her attention yes you got a deal that was perfect thank you oh no thank you well done you nailed it the products and names in you're going to do a great job thank you so much thank you thank you so much [Music] it's just been a really hard road to get here and now I feel like everything's gonna be okay there are very few moments that you can point to and say my life changed then but like this is absolutely going to be one of them I mean you talk about capitalism to have impact right you know just doing it for the right reason Emma you could not be a more perfect partner we're gonna make really cute jeans perfect partner

Channel: Sony Pictures Television

Views: 463,598

Keywords: Sony, Sony Pictures Television

Id: xhytosON8IA

Length: 8min 29sec (509 seconds)

Published: Mon May 08 2023