Send 50,000 Emails per day with SES | How to Use Amazon SES in 2024? | Amazon SES Tutorial

hi what's going on my name is ananth and in this video I'm going to show you how to create your Amazon SES account and the reason why you want to use Amazon ACS because it has the best deliverability and not just that the pricing when you compare it with any other email marketing platform out there it's going to be super affordable and when you connect Amazon ACS with a platform like sendmaze dot IO you can send emails at a dirt cheap pricing but with the best deliverability in the market let me just quickly show you Amazon SES pricing before we go ahead and set up your Amazon SES account so you can see the pricing over here if you're sending outbound email from a non-ec2 server then it is only going to cost you 0.1 dollar for every thousand email that you will send which means one dollar for every 10 000 emails that you will be sending and when you compare that with any email marketing platform like MailChimp or active campaign it will be so super super affordable for you so let us begin with creating your Amazon ACS account and stick till the end of the video because I'll teach you everything step by step starting from creating your SES account to getting out of the sandbox so just head over to your AWS account since I have already created my AWS account I am not going to create it from scratch but as you can see this is where you can create your new AWS account where you just need to fill in your basic information like your email your account name and few other things like that but since I have already created my AWS account I'm going to choose the AWS credentials and once you sign in to AWS this is the interface that you will be getting so in the right hand side you can see there are multiple regions right now I am logged in with Ohio where my SCS account is already approved but I'm gonna take an example of a region where my SCS account is not approved I will show you how to create your SCS account from scratch so let me just quickly show you where my SS account is approved and how does it look like so if I search for SCS look at this I have several verified identities over here which means my SCS account is already approved and if I go to My Account dashboard you can see I can send 50 000 emails per day and and so far I have sent 580 email last day so and now I will change my region to somewhere else where my account is not already approved so let's say I'm going to choose California and this is where you will see my SES account is not approved your SCS account is in the sandbox zone so I will teach you how to get out of sandbox as well but first of all let me just show you how do you even connect your domain with Amazon SES account let me just go back and quickly show you that that how do you search for the SES part because I've already done it for my previous region so this is the interface that you will be getting once you sign into Amazon account AWS account but here you will be searching for SES and this is what you will be getting this is the interface that we'll be getting now in the left hand side click here and then click on verified identities so this is where you're supposed to connect your domain or your email account through which you will be sending your emails so if I click on create identity I have two options whether I can choose a domain so if you already have a domain and you want to send emails through that domain then you can choose this or if you just want to use your Gmail account or any free email account that you have then you can verify using your email address as well but the best option would be choosing your domain because it will give you the best deliverability so I'll be choosing a domain over here so here I'll be putting my domain which is copy suggest.com and then you have to choose this use a custom mail from domain and this is where I can put something like SES so this is going to be my mail from domain then if I scroll down a little bit I will choose easy dkim and then I choose RSA 1024 and that's it I'll click on create identity you don't have to get into the complexity of what I'm doing you just need to copy and paste what I'm doing right now you just need to put your domain here instead of mine and that's how you will create the records over here that you will have to paste inside your DNS zone so right now you can see your identity is created now you just need to copy a few values from here and paste it inside your domain editor so these are the value that I'll be copying and pasting inside my DNS Zone editor no matter from where you have purchased your domain you will be getting a DNS Zone editor so since I purchased my domain from hostinger I'll go to my domain and then I'll go to DNS Zone editor this is my DNS Zone editor and if you've purchased your domain from GoDaddy this is the exact same interface that you will be getting once you go to your DNS Zone editor even if you're a non-technical person just search for your DNS Zone editor so like if you want to get the DNS Zone editor for GoDaddy just search for DNS Zone editor and just search for that and GoDaddy will have a guide on how to find your DNS Zone editor Let me just go back to hostinger and this is where I'll have to copy my records and paste it over here so I have just copied my records but you need to keep in mind that you're not copying the entire thing you just need to copy till domain key you just need to copy this and go to your DNS editor and this is where I'll have to choose cname and paste this I've just pasted this now I'll be copying my value go back and paste over here all right so I have copied all the C names from here over here now I need to copy the MX record and the txt record so it's the exact same thing I'll have to do over here go back and choose MX and then paste over here now I need to take out this dot copy suggest.com I just need to put SES which is only this part of MX SES and then I'll be pasting the values so I need to avoid this 10 I can just copy till.com the priority is going to be 10 which you've already seen over here and that's it you create a new record and then one more time txt I'll copy SCS from here go back txt and I will paste it over here then I need to paste this value which is the SPF record coming back and paste over here that's it don't get into the complexity of what I'm doing just copy and paste what I'm doing over here this is the exact same interface that you will be getting just go back that's it now refresh your page and wait until it verifies your records usually it takes 24 hours to verify once you have copied and pasted these domains like you can see my dkim records is already verified here it says it successfully verified but my MX records are still not verified so I'm just going to refresh one more time but usually it takes 24 hours so if your domain records are not getting verified just wait for 24 hours and all the records you will see will be automatically verified so now if I go to my verified identities I'll be able to find my domain over here now I need to create the SMTP credentials for my domain click on SMTP settings and click on create SMTP credentials I'm going to name it as sendmaze.io because I'm creating my credentials for send mails and then I'll click on create and then I'll click on download credentials and that's it these are my credentials now if I open the credentials over here as you can see this is my username and this is my password which I'll be using to connect it with sendmaze.io so before I go to sendmage.io to connect this let me also show you the SMTP endpoints so this is the end point this is the port value and the credentials you have already seen so then I'll go to sendmas.io I'll go to sending servers and one of the easiest way to connect Amazon SES with send me.io is head over to SMTP and choose this and now we need to connect your Amazon SES account so let's just go back here and copy the SMTP endpoint so I'll copy this SMTP endpoint and I'll paste over here and then I need to copy the port which is 25 so I'll be putting 25 over here and for SMTP encryption method I'll be choosing TLS so this is TLS and now I need to paste my username and password which I've already downloaded this is my username I'll copy this from here paste this and now I'm going to copy my password and paste over here and that's it that's how you successfully connect your Amazon SES SMTP server with sendmas.io but if you try sending emails it is not going to work because your Amazon ACS account is still in the sandbox zone so we need to request to Amazon SES to take out your account from the sandbox zone for that I need to go back to AWS and the Account dashboard and here you can request for the production access so this is where you can choose either marketing or transactional so here I can choose transactional if I'm sending receipts if I'm just sending email newsletters then I'll be choosing marketing now this is where you need to put your website no matter what domain you are trying to verify try to put your best website over here because Amazon SES team is going to manually check your website's Authority so make sure you have a really good looking website and you do have some Authority if your website looks spammy Amazon SES is probably going to reject your request so try to have a good looking website and once you are verified with that one website you can verify as many domains as you want after that so you just need one good website to get verified with ses and then you can connect as many domains you want with without requesting the production access so since I already have a good looking website I'll be putting my website URL over here and now here you need to put your use case description but before that I will put my developer email so I can put on at the rate send mails.io where you will be getting the notification of whether your account has been approved or not and then you need to click on I agree to AWS service terms now here you don't have to be very lengthy or very professional you just need to put your exact use case like how how have you collected all these email and how are you going to be sending email to these subscribers so for example I'm gonna just put I've collected emails through my website and a few lead magnets and I want SES approval to send email newsletter to my subscribers I also want to use SCS we're sending transactional receipts and for other business communication and that's it once you are done press submit request and once you send a request for your Amazon SES approval it can probably get rejected at the very first time but this is a robot who is rejecting your request so what you need to do is copy the same exact message and put it once again and Amazon team will look into your request and probably approve your account within just one day in few cases it might also ask a few more questions about your website but in my case it never asked me any further question so just be clear with what you're trying to do with AWS and the for man and the explanation that I just gave you I think it's more than enough to explain to SES but if you feel that you want to give more information to Amazon ACS feel free to add more the the more information you add higher is a chance for you to get approved on the very first request and that's it that's how you get approved from Amazon SES and once you are approved you'll be getting a account limit of 50 000 so let me just take you to my already approved Amazon SES account which is this one this is where I'm already approved by Amazon SES so if I go here and and I go to my dashboard and you will be getting something like this 50 000 emails per day is what you can send last days you can send as you can see we have sent 500 emails and if I go to my reputation metrics you can see my status is healthy I have very less bounce rate and very less compliant rate so just to ensure that your bounce rate is less you need to always keep your email list clean and for that you can always go back to send me and clean your list how do you do that head over to list choose whatever list to whom you are sending those emails so since I've already created generic audience list I'm going to quickly take this as example and go to email verification and look at this so this is where you can choose your email validation tool on and click on start verification process which will show you which of these emails are undeliverable which of these are deliverable and you only want to send emails to deliverable so the beauty of this platform is it will automatically take out all the undeliverable email so that you're not sending emails to the invalid emails and you're not getting bounces once you start getting more bounces Amazon SES account might lock your account might suspend your account so just make sure you keep keep your email list clean always in always so that you know you get a healthy reputation for your email account and you never get banned and you're always Landing in the primary inbox so that's it for today if you have more question around Amazon SES or sendmas.io feel free to drop it down in the comment below I'll happy to answer all your questions and I will see you in the next one bye

Channel: SendMails | Email Marketing & Automation Platform

Views: 50,913

Keywords: amazon ses, amazon ses setup 2023, aws smtp configuration, what is ses, what is amazon ses, what is aws ses, setting up amazon ses, amazon ses setup, amazon ses tutorial, how to use aws ses, how to use amazon ses, how to configure aws ses, send bulk emails, simple email service, send mass email, amazon ses email, amazon ses api, amazon simple email service, sendmails.io

Id: QJ3WwJsbkIQ

Length: 17min 25sec (1045 seconds)

Published: Thu Dec 08 2022