- [Brooke] Years now since I graduated--
- Brooke, Brooke, this is the greatest moment, Brooke, you have made my fucking life. (upbeat music) Hey everybody, this is Gary Vaynerchuk in this episode 295 of
the #AskGaryVee Show and this is, you know
what I love about life? Timing. This is somebody that I have an enormous
amount of admiration to. We're gonna go into it. We're gonna do phone calls 'cause I think a lot of people
want access to this dude. He's out and about but getting access to
him is very difficult 'cause he's busy so we're gonna do phone calls. Facebook, put in your phone numbers. Andy is here and he's
gonna pick some calls. We'll do that towards the end.
- We're live? - [Gary] We're live. - Should I have like put
this on my social media, I'm doing this? - You can do whatever the fuck you want, whatever's good for you.
- Did I mess up guys? - No, no, you're good. Unlike normal things that you do, we have enough social media power to get you exposure. Usually people are asking you because you have so much power. But that's not what we need to do. What we need to do is get some
phone numbers from Facebook for the show. Scooter Braun is in the building. I have contemporaries, people that are 10
years older and younger, I would say in the way
that I use contemporaries that I really admire. Scooter is really genuinely one of those five or six people at the top of the list, not only for his ridiculousness in accomplishing things that I admire which is business, comma, culture, comma,
the most important part, just a good human being. We had a pretty fun text exchange maybe three or four months
ago just on that of like rooting for you, rooting for you, not a lot of people with
the kind of parenting and DNA that we have, families, there's just so much I can go into, his brother is one of my dear friends. I sit on the board of Pencils of Promise and have been involved with that but when we met for the first time ever, eight or nine years ago, we're waiting outside of Nobu in Midtown, they're not ready to seat us, we're just meeting. My brother AJ's there which is rare for me to bring my brother to a meeting back in the
day but the reason was 'cause Scooter and his brother were there. We're just getting to know each other, we were put in touch by
CAA or somebody else, we're just getting to know each other, the first thing we get into in 30 seconds is our deep love of the New York Jets and within 19 seconds of that, Mark Sanchez, our starting quarterback, walks by us, neither of us know him at the time, and we're like, did that just happen? Then we get seated next to him, it becomes this whole classic story and thus begun a great friendship and watching, at that point
you were managing Justin, so you'd already kind of "made
it" into the consciousness but nowhere to the mogul
impact you're making now. I'm really glad you're here, Scooter, thanks for being here.
- Thanks buddy. - How are you?
- And the admiration is mutual.
- Thanks man. - I've watched you do
these from a distance and we've joked around about
me actually coming here and finding the time and I'm excited for this one because I don't think I'll ever yell back and forth on a podcast the way we're probably about to go. - To your point, we've been talking about
doing this for quite awhile, Scooter's cool and what that means is that he FaceTime's, not calls or texts, he's in the culture,
which if you're cool-- - I also like to FaceTime people to make them feel uncomfortable. - 100%. And he's always on the West Coast, I'm always in bed with
my wife, all this stuff, 'cause weekends, but what's most fun is that Scooter and I activate our friendship the
most during football season. We're both diehard Jets fans and the fact that out of all the times we could've possibly done this, we're doing it literally the Monday after a third loss in a row. The rose is super off the bloom on this season.
- You remember what I texted you on the chain? What was the last thing
I texted on the chain? - I have no clue.
- 'Cause we're on a chain with a bunch of Jets fans
and the last thing I texted was this is not fun. - Yes, it's just not, it's just not. And so, Scooter, real
quick, knowing my audience, for the three to six percent, 'cause that's how little it is, that don't know anything about you, give me the comic book
number one origin story 'cause I think there's so many things I admire about your origin story, I'll bring them up if
you don't get to them but what is the three minute
version of who you are in your words? - Look, I was a kid who grew
up with two amazing parents. My dad was a refugee from Hungary who actually grew up in Queens. My mom grew up in the Catskill Mountains and she lost her dad when she was 11 and really made her own
accomplishments after that and they moved us to a suburb in New York and I grew up with amazing siblings. There's five of us. When I was a teenager, my parents adopted two more so there became five of us and I was kind of a kid who played ball. I played basketball growing up and I thought that's what I was gonna do, I was gonna coach or maybe I'd
become a lawyer, who knows? I knew I wasn't going to
the NBA. Five foot 11 Jew, it wasn't adding up.
- Not gonna happen. - But when I got to college, I kind of became frustrated
with being broke. So I started first selling fake ids and then quickly realized
I was gonna get caught so I stopped doing that. I became a party promoter and became a very big party
promoter in Atlanta, Georgia at the height of hip hop
growing in Atlanta in like 2000. - Yeah, some of your
throwback Thursday photos are so gangster, they just are. - It's funny like Young Jeezy and I knew each other when he was just Young
Jeezy, the drug dealer, not even a rapper.
- Right. - And yet he would come to my
parties and we would hang out. But I kind of came up, I worked Throw Them Boes for Ludacris, that was the first person
I worked in the clubs, this guy Shakir Stewart
put me in the music game with Chaka Zulu, Ludacris' manager. And then Jermaine Dupri
asked me to help him out, I was 20 years old, became the vice president of So So Def, dropped out of school, Young Bloods, Anthony Hamilton--
- You know what? I didn't know that, you
dropped out of school? - I dropped out of school my sophomore year.
- Did your parents shit? - So for the first semester of me being dropped out, I-- - Lied? - Well I lied, I actually
paid for the semester so they wouldn't send my parents the mail. And by them getting the mail, they didn't really know
I was out of school and then they kept asking me stories and I'd always be traveling 'cause I was using, at the time, Air Tran, which was this airline that went under but it was out of Atlanta. They had some-- - Did it go under because a plane crashed? - I don't even know why. - I think it was, by the way, I remember Air Tran, big shout out to Moose, my homie who was my boy, lived in
Alpharetta after college-- - You Air Tranned? - Dude, we would go to Vegas for a weekend and he'd get there for four dollars. - Well this is the thing,
anyone with a college id, 'cause this is pre-9/11, so it wasn't even id, it was just a college id, could go anywhere on Air Tran if there was an available
seat for 49 bucks. - That's what he did. - And I would fly all the way
around the country working, building relationships for $49 a ticket and I would throw my parties and then throw parties in Miami and I was traveling all around the country on Air Tran for $49 and that gave me an
opportunity to get places. - When you were throwing parties, this is just me now getting
fun and excited and curious, there's only two deltas. On the delta of business and on the delta of
hooking up and having fun, what were you at that point? - Pure business. - 100? - 100. - I kind of thought that's
what you were gonna say, that's why I asked. - Yeah, I was 100%. - I actually fully believe that. - Yeah, I was 100%. My thing was did I have fun,
was I single, did I meet girls? Yes. But never the ones at my parties. If I was gonna meet women, it was on the days where
I wasn't throwing parties and I was going out. If you were coming to my parties, I wasn't gonna-- - You were working. - I was working and I
wasn't getting caught up. I didn't even drink. Maybe
I'd do a shot here and there but I was there to make
money and run a business and I had no interest
and I always used to say, the guys who were trying to get laid off of being a party promoter, they're gonna lose to me because they're too busy--
- 100,000%. - They're too busy focusing
on the wrong things. - [Gary] That's right. - And we built a massive party business, we were the highest college
promotion company in the country revenue-wise and we expanded all over the place and then started helping
Jermaine, doing all that and then when I was 24, I had all these ideas about social media 'cause Facebook had come and I had all these ideas and Jermaine wasn't really
listening to me on them and I got great advice from my dad where he said, "Look, as long
as you work for someone else, "you can give your ideas "but it's their company. "If you want to go for it, go for it." And then Lil' Jon just
produced Yeah for Usher, he and I were out together and he said, "Look, I worked for Jermaine
for seven years as an AR. "Don't take seven years, "he's a great guy "but you gotta go after your own." And long story but I ended up leaving, not by choice actually, we'll get into that later, but it was more me wanting
to leave and not doing it because I was afraid and then the universe
corrected that for me. - [Gary] How? - Something happened in the office where, basically me and Jermaine's mom got into it on something stupid and the next day I come
in and she had fired me and Jermaine's like, "Well
just give it two weeks "and I'll fix it." And that was enough for me to be like, this is not the career that I want and she gave me the out
and now I gotta go for it. And I started my own
management and record label, I signed a kid off
MySpace named Asher Roth and we had a big record called I Love College--
- He had a devastating loss this weekend, he's a big 49ers fan, they lost by one. And four months after that, I was online middle of the night looking at little boys sing 'cause that's how you find success, you go on the internet in
the middle of the night and watch little boys singing. Don't do that, that's a joke. - But you know what's interesting to me, and I don't know where I picked this up through our travels through the years but there was a part of you, it's funny and I think of Troy Carter and things of that nature, there was definitely a part
of you that was strategic of like, the hip hop industry has a lot of vulnerabilities on the talent and just a million different things and just raw numbers of how many albums sell. You weren't just doing
that for kicks and giggles, there was a thought process of a pop star of and you also, Scooter, is this right? I remember this vividly from literally I think our first dinner like a decade ago, didn't you try to put together a boy band at some point as well? - Well I tried to find
holes in the marketplace and what I did was try, not a boy band, I put together a group and it failed. - Didn't they live in
your house or something? - They lived in my house. They ended up robbing
the apartment complex that I put them in. It was like I tried a
couple different things. I put together another group and then they actually went
to jail for bank robbery that I didn't know they
were robbing federal banks, that's a real thing, I got investigated by the
FBI, it was pretty wild but-- - Did all those experience take you to, I need like a nine year old child? - No, what it took me
to was someone saying you are trying to sign
everything that you think we want instead of what you want. - Interesting. - And this guy, Jerry Smoking B, who at the time was the program director of Hot97 in Atlanta, he said, "You're really talented, "stop trying to sign everything "that you think we want. "Sign what you want and
what you think is good." And I looked in the
marketplace and I said, "What's the opening?" And with Asher I was like, at the time Eminem was the
only white rapper and I said, here's this kid who can really spit but also isn't trying
to be anything he isn't and there's a lot of kids
who go to hip hop shows who look like him and relate to him and that's why I did that. And with Justin, I said-- - Who wrote the college song? - He did. - He did. And with Justin, I looked at it and I said, one, Chaka Zulu,
Ludacris' manager he said, "You're lucky if you gt one
big star your whole career "or one breakthrough. "People can live off that forever." I said, "Well, I'm gonna
break two right away "if that's the case." And with Justin I said, I'm a big Michael Jackson fan and Michael used to sing
these angelic love songs in the Jackson 5 and his voice reminded
you of when you were a kid before you were jaded by love. So you believe in the love story. And when I saw Justin, I was like, this is the kid I've been looking for and I found him, brought
him in and signed Justin. - Scooter, with no bullshit, I'm just dying to know, you may not remember, but I'm dying to know this 'cause I don't know it, how many views was he getting on his YouTube--
- 60,000. - About 60,000 which was at the time a lot but nothing compared to what it is now. - It was like, okay, some
people are paying attention but at the time, people gave a fuck if you had a million. A million was the breakthrough. And it was our 20th video where
we got our first a million but all the videos we had
accumulated up until that suddenly became--
- How many videos did he have that you were able to look at?
- Four, four to six I think. - And you emailed him through YouTube? - Well I tried, I tried everything but his mom had a different
last name than him and I tried everything and then I Googled the companies in the back of the image and I found out they
were a part of Ontario and I called every school board in that part of Ontario until I found him and then his mom called to get rid of me 'cause she thought I was a stalker and after 45 minutes of speaking to me she agreed to get on the first plane ride either of them had ever been on. And we've been together ever since. - I love it. It's insane. Okay, cool, so that's the nutshell, right? - That's the origin and then we went on and things went well and I really focused
on that for four years and then someone who I
respected took a shot at me and said, "Oh, he's good
but he only has that." And I got pissed so I said,
okay, well I'm gonna sign things that I can break quickly. So I signed The Wanted
with "Glad You Came", I signed "Gangnam Style", I signed Carly Rae Jepsen
with "Call Me Maybe". - By the way, my most fun story that I, Scooter doesn't know this, I went over to Scooter's house in LA just on a friend visit and I was just there for a night flying back the next
morning and texted him, he's like, "Come over." I came over and he's like, "Hey man, I want
you to listen to this song." And I'm not from the music industry, that's not my norm, Boyd and I do some fun
stuff in hip hop these days but like this might be
the third time in my life I ever heard a song before anybody else and he plays "Call Me Maybe" and I'm like, "Man, that's super fucking catchy." But I thought I was just doing that because I don't even know but to watch that, man that is so fun, I did it with start
ups, I do it with wine, I do it with other things but
music is so deeply cultural and that was such a smash hit song, that was a the song of the year, to like hear it in your
backyard that night and then two months later hear it every single place ever, that's a fun part of your game. - Mmhmm. - Justin heard her on the radio in Canada, what was it again? - Justin heard her on the radio in Canada, his friend told him, it was number 36 on the Canadian chart and then he came back
and played it and I said, "This is really good." And I looked into it and the labels in the US had passed and I said, oh this is not, this is, so I went in and I signed it for the world wide outside of Canada, and we ended up selling 26
million copies or something. And then "Gangnam Style" and then-- - That was the best. - And then we signed
Ariana and Martin Garrix and we just kept going and then we bought other
management companies and we just expanded and I'm always in this mentality, you and I have talked about it, that out of everything that's happened from TV to film, all these different things, I just assume it's gonna
end tomorrow at all times. - So you're squeezing the fuck out of it? - Not even squeezing the fuck out of it, just never letting it be overwhelming in a way of thinking I did it. We can argue about this, I actually don't know
how you feel about this, I just think anyone who says that luck doesn't play a part
in their success is naive. - I think it's completely predicated on how you define luck. I think so much is not in my control and so that's how I think about it, luck is an interesting word. I think the way one uses it but much like the person said, "He's good but he's only got one thing." To me, I was traded for wheat. I was born in the Soviet Union during the height of the Cold War and nobody in my country, let's get it very simple here, nobody in my country had left
that country for 40 years. You couldn't leave. They didn't let you leave, that's what the Soviet Union was, and I got to leave as
a three year old baby because 400,000 Jews got traded for wheat because Russia needed some wheat and America and Israel teamed up. To me that is the most lucky thing but to me, it all depends
on how you look at the, most of our lives, you could get hit by a truck tomorrow. - No 100% but I look at it as a fact of like I think if you acknowledge that luck, you don't lose it. - See I think where you're going and I agree with you completely is like getting high on your own-- - You can't get high on your own supply. - Couldn't believe it more, that's exactly where I was going. Look, I think the thing you
and I will both agree with because I know your family well enough to know this, we are disproportionately, you started your, I'm the
product of two wonderful parents is your opening line. Everybody on my team here watching I'm sure took note of that because that's all I talk about, I'm the product of my parents in such a big way.
- I don't think the American dream, I think as we're kids, we're told about this American dream and I think people think it's
you come here and you live it. I don't think that's what it
is. I think the American dream is you come here and you
give your kids an opportunity to live it. I mean your parents came here, you're living the American dream. My parents came here, I'm living the American dream. And that is a reflection of the sacrifices made my them to give us that opportunity. - And then obviously the way
we think about our grandparents and things of that, it gets so intense. Look, I think where you're
going really matters which is literally, I genuinely believe this, it's an interesting conversation, for me the biggest thing though is I just don't think
anything I did yesterday matters anymore. I really am big on you're only
as good as your last at bat and I'm glad that I
have some sort of resume but if I start fucking up
tomorrow, it gets washed. - Okay, so this is where
it's gonna get fun for people because I'm gonna push you on that. - [Gary] Go ahead. - I think where we're always
gonna end up as agreeing but I just want to push you on that-- - [Gary] No go ahead, go ahead. - So I agree with you, especially in this world that the judgment on us is you're only as good
as your last at bat. And I think to remain successful, you have to have that mentality otherwise you get complacent
and complacency kills. But the other side of that is if you're constantly
trying to outdo and outdo and outdo yourself, and you don't acknowledge yesterday, you can go into a very, very dark place and feel like you're not enough ever. - You know, it's interesting, this is gonna be super, you're right, this is gonna be fun, I don't know if I've ever thought about outdoing myself. I think I just love it so much that I want to be able
to have the permission to continue to play-- - You're a very unique soul and I think, that's the truth, because you, and we can get into whether you
deal with depression or not, I don't know, but I think
a lot of people I've met, they get into this place, even with "Gangnam Style" right? I remember when I did that, here I am, I'm taking this guy, who is my brother now, me and him, me and Psy have this thing, we joke around, we actually
say this to each other, instead of just saying I love you, we say love you, fuck you, that's a joke, it's a joke between us. - Where is he living right now? - He lives in Korea and he goes back and forth to Beijing and he does a bunch of stuff
between the two but Psy's great but the difference is is like Psy was like, "I have to do it again, "I have to do it again." People were like, "oh that was good but
can you do it again?" Actually, Gentlemen went number three, which was the next one but the funny thing is I never sought out to do it again. I had a slightly overweight Korean man dancing and singing in
Korean, fully in Korean, and he's in his 40s and he's coming to the United States. I wanted to get that to be
number one in the United States and around the world. We did that. It stayed there for multiple weeks. That was the impossible and that's what people do, you achieve the impossible and they go, "Oh that was cool but can you do this?" And I think if you start
to get in that mold of the expectations of
others and what they want, you miss the point that you
already achieved greatness and you have to live in that too. So I understand what you're saying, I think the problem with me and Gary is we always say the same thing but we say it in
completely different ways. - Look, I only think I admire you so much because of our similarities 'cause I love myself so much. - You play a large part in how
I got back in shape though. I actually wanted to give you love to that because I'm gonna live years longer for my boys and my daughter because of you because I watched Gary hire a trainer 24/7 and I was like, you know what, I'm in a place financially
where I can do that. - [Gary] And it makes so much sense. - And I need to kickstart myself. So I hired a trainer to stay with me for 30 straight days day in and day out. - Dude, there was some photo
you posted on Instagram where I was like, fuck, you got into shape quickly and when you do the right things but man you had some real
fucking muscles in one photo. I was like, fuck that's a lot of muscles. - You know what, I got Irv's DNA. My dad is 64, has a six pack, he's like 200 pounds, six foot two, he's a big dude and I got his DNA so I was able to, my friend Eugene, who I had Rumble with, he was giving me shit, he was like, "I worked out like you, "why is this not happening?" And I was like, I have friends who it doesn't happen for me the
way it happened for them. - I was excited to see you guys do, you guys went into a pretty
significant partnership, right? 'Cause he's really, I like him a lot. - He's a great guy and I'm really excited for-- - Did you know him in the catch days and even before that, the promoter days? - [Scooter] Yeah. - So you've known him a long time? - 10 June. - Scooter, what is it, let me go completely left field on the back of that Eugene comment, you and I are different in one way, you have been in the, you've grown up in the scene, and grew in the scene meaning I did something very weird, I literally worked in a
liquor store in New Jersey, never went to Manhattan,
LA, Atlanta, anywhere, literally for 14, until I
was like 34, 35 years old. I've been fascinated with, I keep bringing up these
throwback kind of things because much like Eugene as well, I was like oh, not that I envy, I was like
oh, it would've been cool to come up with all these people and like see everybody, I came out of left field kind
of in a lot of ways into it. What does it feel like to, how do you look at things
like Eugene and others, when you see a lot of people
that you came up with, some accelerated, some fell off, some did better than you
thought in your own fun game, what does it feel like to be part of a scene and
culture for two decades but still be so young where you know there's another
three, four, five chapters? I'm sure you look at some of your friends who are 38 and say, "Wow,
she's gonna be the governor "of California one day, "that one's gonna be this," how does it feel to be
part of the zeitgeist, that's the way I would put it? - Look, it's cool 'cause there's history with certain people and you're rooting for each other and you kind of come up and there's a respect 'cause you know-- - They grinded. - You know that they grinded-- - That's what I like - And you know the mentality, like Eugene, like me, has never been someone to
party at his own parties. He was a worker from day one and a Russian immigrant who made it happen and came to the city
and saw the opportunity and grinded it out. - Wait, he was like in Ohio
or something like that? - No, he was just coming into the city. - But do you know where he was, okay, go ahead. - I think he grew up around here. - Got it. - And I think for me, that's really great but at the same time, I also get upset when I see
certain people from that scene who, they find resentment in that and I just-- - [Gary] Because they
didn't make it as big and they were ahead of other people? - Sometimes it's they were ahead, they didn't make it as big. Other times they are making it big but they've made the mistake of thinking that, and I see
it with people I've known, see it with people that I don't know, they make the mistake of thinking success is
some kind of zero sum game. - Yeah, I'm blown away by people's inability to understand the abundance. I'm shocked by that. - Well I've never
understood it because I-- - It's not practical. - It's not practical and it think the way I've
figured out how to explain it makes it easier for people to understand, because we grew up in a world where we think that if I'm winning, someone else should be losing or if I'm losing, someone else is winning and that's why people get into that mode and what I like to explain is, I call it the vacation theory where if I'm successful and none of my friends are successful, I have to pay for them to
go on vacation with me. I don't want to pay for your vacation. My goal in life is to
have all of my friends become successful so that they also can
pay for the nice vacation and it isn't all on me financially. So if you think of it that way, because I think a lot of people,
they kind of look into it, like I want to be the one who makes it. No you want everyone to make
it and the other thing I'll say is whenever I talk to powerful people, and I had the pleasure today of sitting with a mentor of mine today, who's had an incredible career, he's one of my favorite
people in the world, and when he talks about
other super powerful people, he talks about 30, 40, 50 years of history and what I think the
beautiful part about that is people make this this idea that I gotta get to this person. They think they gotta get to you. They think they gotta get to me. You want to know who you gotta get to? They're sitting next to
you in the living room dreaming just like you. They are your peers. If you come up, anyone who's powerful, their network is more
powerful than their money. They can say, "Oh, who do you need? "I've known him for 20 years,
let me make a phone call." It's coming up, that grind. Me and Eugene, we went
into this business together because we knew each other from the grind. I can call, when I needed Ludacris on Baby back in he day for Justin's first single that would give him some credibility, it was because Ludacris and I came up with Throw Them Bows in a night club. So for me, it's not about the
person you aspire to know. You should go to them for stories, get some wisdom. But if you want to know who
you need to network with, network with your peers
and help each other rise up and that's where power comes from. - Scooter, let me ask you a question. What do you think you're
dramatically better at, as a dude, as human, what do you think you're
way better at today than even just five years ago? - Watching the Jets lose. I'm much better at it now--
- We're very good at that. On a serious note--
- Than I was five years ago. - Because what I think is
super interesting about my, I don't even know why, I'm intuitively asking this because again listen, we're so busy, we don't get to spend
that much time together. - I know the answer. - You know the answer to the question?
- I know the answer 'cause I had to go to a
very dark place to find it. - Tell me 'cause I'm really curious. - So you know a lot
about me and my family. So two years ago I lost one
of the most important people in my life which was my grandmother, and she was one of the
most special human beings anyone's ever met, and everyone who knew her loved her and she was an Auschwitz
Holocaust survivor so she saw the worst of humanity but literally was the light in every room she went into and everyone called her Ma. When she passed away, my brother, 11 hours later had twins, and nine days later I had my second son. So now I got a wife with a 21
month old baby and a newborn, she's breast feeding, I got a dad who's broken because both his parents are gone and I'm trying to be the
rock for the whole family and I didn't have time for grieving. So I started going into a depression which I wasn't used to. I had gone to different
dark places in the past but I couldn't shake this one, I couldn't sleep it off, I couldn't get away from it. And I started to get even more depressed because no one was
asking me if I was okay. Because I'd been the rock for all of my friends and
my family my entire life, I'm always okay, I'm always the mature one, I have fun, I go crazy but I was always the one that you didn't have to worry about. And I'm always the one who goes and fixes
everyone else's problem. And finally a friend of mine
I opened up to and he said, "You need to talk to
your wife about it too." And I went and talked to my wife and I expected her to be like, "Baby, we can get through anything." And instead she looked
and me and she goes, "You can always talk to me
about anything, I love you "but this is your fault." - Yeah, you made the bed. I'm that person in my life. I get it.
- And I said what are you talking about? She goes, "You always fix
everyone else's problems "but you don't stay long enough "to let them know your
insecurities, your vulnerabilities, "and who you are. "So you think you're
connected to all these people "but they don't feel connected to you. "They just trust you can help 'em out." And I decided as a New Year's resolution that I would take time to engage and show people who I was so that they could be
there for me in dark times. And I am much better about that now, taking time out of my busy schedule to say, stop and speak to
people and engage with them and let them know that I've
been through those moments. And my life is more fulfilling now, I have more genuine friendships now that I didn't even know weren't genuine and that's actually why
I even take the time to do stuff like this because I want to get
that message out there, I want people to know
vulnerability is strength. I think a lot of people, they think they gotta
be so tough all the time because it's weak if
you show you're scared. And that's not weakness.
- You know what's funny? Did you think it was weakness or, I'm asking you this because this is where we have a huge similarity, for me, it comes so natural. - To help people? - Yeah. - No 100%. - I have so much optimism and happiness and emotional strength that whether it's a subconscious guilt, whether it just appeases me, whether it's control, like I know I do a lot
of things emotionally because it's the leverage. I can feel it in me if
I'm self-evaluating. There's an abundance of
emotional strength that-- - Which we get from our parents. - 100,00%. - 100%. - Like the reason I do it is 'cause I have it to give and when I'm surrounded by
family members, business people, friends, acquaintances, I want to be there, I want to do it. Boyd's in the room right now, I had so much fun on a late Friday night calling him at 11:30 PM and giving him a piece of advice, that made me happy because I had it to give but to your point, there's no question, in the back of my mind, it's funny that you gave that answer. I had the great misfortune of losing all my
grandparents except for one before I was born. So basically the only fucking thing I give a fuck about is
like 11 or 12 people and as long as they're
healthy and here, I'm good. It's interesting, I have still, I'm 42
years old, soon to be 43, I'm widely aware that in my
uniqueness of always being happy that the domino that's most vulnerable is something happening to one of those eight or nine, 10 people. And I sit here at 43 and I'm like, for all the who I am
and I'm a wild character and I'm a unique dude, I'm like yeah, but guess what? The kryptonite hasn't happened. My mom isn't terminally ill, I have kids, I mean the kids one, if you want to talk about, when you're a family guy or gal, you always talk about the greatest, and especially like in
our culture I think, the greatest fear ever
is like losing a child. Like I couldn't even like, you want to talk about
like knocking on wood, I'm just like, well that put me into, am I gonna be like Luke Skywalker in like the new movies and go into a cave forever?
- I think I probably would. - Because I don't think that
wouldn't be inappropriate. - Let me ask you this. I want to test this. And I don't know what's gonna happen. He called you the other
night at 11:30 and be honest. - [Gary] Yeah be honest and Boyd will be. - Boyd, he obviously knows you and can help you out but do you honestly feel you know him? - And why? - But has he opened up to you
about his fears and stuff? - So my thing is, I thought my friends would say, yeah, I know him but when I needed help, they didn't even know that was something that made sense.
- Scooter can I ask you a great question, these is super fun, this is super interesting content, did you even know what it felt like, it's cool, I could tell Boyd, for example, and Boyd might be, the only thing I ever talk
about from a fear standpoint is losing or the health and
wellbeing of everyone else. Do you think that you would've even known that you were capable of going
to that place consistently? It's funny, you said something, dude, I'm so weirded out by some of our, again, I think I want the
audience to know this, Scooter and I have had this incredibly interesting relationship, I compare it in a funny way, I've never said this to him, of like relationships I
have with my family members who I take most for granted 'cause we're almost playing on
the same mental wave length. You would probably be stunned how little time Scooter and I have actually spent together
over the last decade 'cause it's just the way we roll but there is this deep kinship. The fact that you said sleep it off, it is insane to me that basically when the worst business things or life things that have
happened to me outside, which I would deem as not that-- - You've got to shut this off, the only way to sleep it off. - I just go to sleep and the next morning I'm like, let's win. I remember when I lost,
this is a business thing, we lost the ability to ship to Texas which was crippling for Wine Library and we were the only company
that was picked on by FedEx to not ship to Texas and it was lot of money, it was four million dollars, we were a small business, and like literally it was
like, this is dangerous shit. I went home at 3:30 in the afternoon, went to sleep, woke up the next day and just started chopping
wood and like fixed it. - That's who I am. - And I kind of picked up on that 'cause it was very subtle
the way you said it. So I understand, I don't know if, let me ask you a question, have you ever been able to sustain being depressed or upset? For how long prior to Ma? Yeah, prior to Ma? - Prior to Ma, there
might be a couple days of being in your own
head and stuff like that. - So to me, I've never been able to be in a full 24 hour cycle of true depress-- - No 100% like it kind of goes back and forth. When that happened, it went really, really bad and what was shocking
wasn't the depression. What was shocking was he says he knows you but because he's never seen you like that, the shocking part was
that people didn't know to ask me if I was okay, they didn't know to say, they didn't even comprehend the idea that I could be broken.
- I get it, man, brother, I fucking get it.
- And when I admitted that, I had to ask myself why is that? And that was on me, that's what my wife taught me. - [Gary] She's 100% right. - And I didn't express my fears, I didn't express my vulnerabilities, they didn't know what to look for. They didn't know to be there and I feel like a lot of people, like I was like, well of
course they should know, I've been so, I've been in
really important moments in these people's lives, I've been there for so
many different people but I realized, I never took the time to say, because I'm like you,
I'm energy, I'm gone, I'm this that, I fixed
it, time to go back, next thing you know, Superman, I can hear everything
going on, let's go and-- - [Gary] Omnipresent. - And the bottom line is what I had to teach myself
which I'm better at, going back to your original
question is to say, yes, I could do 40 more
things today but I'm not. I'm gonna stay right here and I'm gonna get deep with this person and I'm going to engage in
a way I normally don't do. - [Gary] Interesting, I fully understand. - And that is something
that has made me happier because it actually hasn't slowed down any of my success, it hasn't slowed down any of my progress and what it has done is made me go with more
joy into the next day, more ready to fight because I feel like I had
a genuine moment that day that I didn't even realize I was missing two or three years before. - Yeah 'cause the speed
in which you're going, it's a width game, not a depth game. Yeah man, I super get it,
I super understood that. Andy, you happy with some questions? I'm sure people want to do some questions. Let's do a quick question and we'll keep bouncing 'cause I have some other contemporary q, we've gone deep here a little
bit which I appreciate. No, it's super interesting. I super get it. It's funny, I'm sitting here, a lot of the vulnerabilities
that I've created in the two companies that I run, Wine Library and Vayner, the vulnerabilities are
I created entitlement because I put so much on me. - I have the same thing. My staff is about to hear this so they're gonna never
play ping pong again but I've been getting very frustrated, we have a ping pong table in the middle of the office and I keep seeing all the
young people playing ping pong and I'm like, what the, how
are you able to play ping pong if I'm killing myself? And I always had this
rule where I was like, if you can't say you work harder than me, you can't complain and no one ever fucking complains except Allison who
probably is the only person who works harder than me, she's been with me for a decade, and Allison had a child and was on email two hours later and I was like, "Allison, get off email." And she goes, "It's boring here." She is an animal. - [Gary] I love Allison already. - I can't understand, especially when you're that age-- - [Maxson] Hello? - Why you wouldn't grind 24/7?
- Who's this? What's that? - Maxson. - Max? - Maxson. - Maxson. - [Maxson] Yeah, Max works Gary. - Maxson works too brother, Maxson, you're on with Scooter Braun, how are you? - [Maxson] Oh my God,
I'm good, how are you? - Good, what's your question? - [Maxon] Yeah, I was
coming with a question. My brother, he is an EDM producer, he's been doing it for
about four or five years and I help him sometimes and my question is is that he does a lot of local shows, he lives down in New Mexico and I live in Vermont so we do mostly FaceTime but he does a lot of--
- First of all, hold on, real quick Maxson, I'm just
very excited about this, the fact that you're in Vermont and he's in New Mexico
is just the greatest part of this story 'cause I don't know how
many people have the Mexico, New Mexico, Vermont relationship. I think it's rare. I think there's a very
small amount of people that the connection is
Vermont and New Mexico and I think you need to
think about how rare that is and maybe monetize it. - Okay.
- Alright, keep going. - [Maxson] It's a rare combo. - Very. - [Maxson] Yeah so he
does a lot of local shows and he's on SoundCloud but I guess my thought
is is that obviously he'll send out his songs to
different independent labels and he's had some singles with it for like one time releases. What's some advice maybe you
would offer Scooter or Gary on what he can maybe do to get attention for different A&R contacts
or people at labels beyond social media? I mean social media's very
important, I know that, but just some other ideas. - And Maxson, real quick
before Scooter answers is the goal to get signed? I think the goal is the
most important question. - [Maxson] Yeah, definitely the
goal would be to get signed. He's a senior at college now and he has a friend who's
been doing it with him since high school and he's a junior. I know he's working contacts, he's setting up in Amsterdam so he's been working with
different leads in there too. - Okay, I'm ready to answer buddy. - [Maxson] Okay yeah. - I disagree with your goal and it's against me being
able to sign artists but I just think with this
equalizer we call the internet and the fact that you now have Spotify saying they'll do direct
deals with artists and we have this platform, especially in a genre like EDM where albums are very insignificant and it's all about singles
and mostly touring, I don't know why you
would want to get signed. I think what you should be doing is focusing on building a fan base, not worrying about getting to an executive and pushing out the
music through SoundCloud, pushing the music as
far as you possibly can and building up a base, building up a proper brand for yourself and let the labels chase you, let the A&R's chase you, you shouldn't be chasing them, especially in a time where it's
never been more advantageous to be independent with the resources at your fingertips. I just think you guys are
focused on the wrong thing and that's probably why you
haven't found success yet. I think once you guys--
- So sort of, oh go ahead, I'm sorry. - No, I just think once you focus on building the brand properly and just getting to the consumer and getting to the fans, I think you'll start to
see success coming your way and not worrying about how do we get the attention of some A&R. - [Maxson] Okay, so sort of you build it, they'll come, kind of? - These guys are all scared trying to hold on to their jobs and they're not interested in taking risks like they used to. They're just trying to chase the momentum. So the other thing is, I think once you get the momentum, you won't be calling Gary Vee
or myself back and saying, "Hey, which deal do we take?" You'll be saying, "I don't
really want to take a deal, "I like my economics
better now on my own." - [Maxson] Yeah, I
definitely can see that. - Maxson, I want to
paint a picture for you. You literally just called and said, "Yo, what kind of VHS video
store should I open up? "I want to build the next Blockbuster." Literally in the face of Netflix
and Hulu and Amazon Prime and the golden era of OTT. That is literally no joke in my opinion what it's like to be thinking about I disproportionately am passionate about getting signed in the moment of the dist, I literally would rather
you have your brother's song be distributed in the background of a vlogger that's
crushing YouTube right now than you getting discovered. - Can I also add to this to just tell you, I think a lot of artists,
DJs, they want to get to me because of my career. I would even say at 37, I'm afraid I'm becoming a dinosaur. Technology has disrupted
music so many times and the resources are so there. I got kids now, I got 100 different businesses. The way I built an artist was because that artist
was 24/7 my sole purpose and I think that the resources I have now can take an artist from stage A to G, we'll skip all the other letters because I have the network but I can't do it without
someone getting to step A and step A is really
breaking it themselves and having that passion. And if you guys are talking about this and you're calling in from
Vermont when he's in New Mexico, it means that you got a lot
of passion for your brother and I would use that passion 'cause you don't have to be next to him. When I was doing Justin, he was in Canada half the time and I was doing it from Atlanta. The resources are there for you. Give it to the people, build it with them, and then you'll be having a
very, very different discussion the next time you call. - [Maxson] Okay, I
definitely respect that. - Maxson, listen, I'm telling you this and this is gonna help a lot of people, the biggest vulnerability
I see across the board in everything, in culture, business, life is people are putting
something on a pedestal that was yesterday without understanding what's
gonna happen tomorrow. This has happened already. The leverage has swung to the artist because distribution is
controlled by the internet. Scooter's giving you tremendous advice in lieu of what he
actually does of a living in the same way that I
tell big brands every day don't hire agencies, even though that's what I do for a living. And the reason we're doing that is because first, we create other
opportunities for ourselves because we're always hedging
against the vulnerability of our current state but second because historically correct is always going to be the value prop. There is absolutely no reason to pander to getting signed. You need to get the audience to love you, you need to get the music
distributed and out there. - And by the way, if this
was 20, 30 years ago, you'd be saying, how do
I get it distributed? I'm pretty sure you know how to do that on a worldwide level. - [Maxson] Yeah, no, that's
definitely something we do. He has had some good runoff stuff. I had a song that went like 50,000 plays so progress.
- But the answer is more, the thing I tell, having Boyd in the room, I meet with a lot of
emerging hip hop artists 'cause I like it, Boyd likes it, it's fun but I always tell them
more fucking music, please. You're one fucking song away. The preciousness, the overproducing, go ahead Scooter.
- Here's what I'll say also-- - [Maxson] I did like the
video you did with Kyle Gary. - Yeah and that was one
of the early ones right and I just don't understand
how people don't understand an unbelievable part of this is more. - I think it's more and I also think if you're, I
think part of your question, 'cause I want to give
you a proper answer also, you're saying, how do I
network with these people? Let's talk about who
you should network with. - [Maxson] Okay, that's great. - You said you have
50,000 plays on Spotify. - [Maxson] For one of the songs yeah. - Listen, figure out who
runs playlists on Spotify for the genre you're in and do whatever the fuck it
takes to get to that person and make them believe
in what you believe in and that's who you should be focused on. That's who the label is gonna call, focus on that person.
- 100%. - [Maxson] Wow, okay that's smart. - Of course it's smart, who the fuck do you
think you're talking to, fucking Scooter Braun baby? - [Maxson] This is true. - Awesome man, good luck. Alright, let's go to the next question. That's exactly right, I was working on something fun, I never got to tell you about
it because something happened but nonetheless, very simply, I knew more about rap caviar in 48 seconds than coming from zero because it's just not complicated. I think the thing that you understand, the thing that I definitely understand, it's what Vince McMahon understands, it's what Walt Disney understands, understanding where the
consumer's attention is and how that's controlled is everything. Who's this? - [Andy] Jefferson. - Jefferson, it's Gary Vaynerchuk, you're on the #AskGaryVee
Show with Scooter Braun. - [Jefferson] Wow, this is great. - Listen, I can tell in your
voice how pumped you are, I totally get it. - Jefferson, I just want to let you know, Jefferson, this is great for me too. - [Jefferson] Wow alright. - Jefferson, real quick
before you go any further, this is a very inside joke for Jets fans, you literally sound like Jeff Fisher calling the Jets game yesterday which was pretty classic so nonetheless, Jefferson, what's your question? - [Jefferson] So my question is I came from a different country,
just like you, you know. - Which country? - [Jefferson] Guatemala. - Very nice, keep going which by the way, I apologize
but I have to say it, what's so amazing about
you calling from Guatemala is we referenced earlier in this podcast I sit on Pencils of Promise's board and one of the core countries
that we build schools in is in Guatemala so big shout out to Pop, keep going. - [Jefferson] Thank you. So in high school, after graduation, I really
wanted to go to school but after that I saw things
are changing, social media, so one of your videos popped up and said that get rid of the people that don't really help you. So I did and now I don't get invited
out to Friday night bars, Saturday night bars and stuff like that. - What did you think was gonna happen when you told your friends
go fuck themselves? - [Jefferson] So that's
perfectly fine with me because just like you,
I'm a big family guy. - Okay. - [Jefferson] So my question is now is how do I find-- - Like minded people? - [Jefferson] Those friends
that I can work with. - Yep. So let me ask you a question, what do you want to do for a living or what are some of your interests? - [Jefferson] Okay, so
my dad is a contractor. So what I did with him was
that we build an LLC company. - Okay. - [Jefferson] Okay. So my dream is to build
him his dream house. - That's amazing brother. - [Jefferson] At the end, you know? - Can I ask you a question? Do you want to be in
the contracting business or is that just a dream? What is the goal for you
in building a business? What do you want to do? I know the goal is to
build your dad a house but how do you want to get there? What is the business you want to create? - [Jefferson] Okay, so I found
what we're really good at and my dad does a lot of custom works and his customer service is amazing, not like any other
contracted business there. I want to help him become bigger for him to hire other people. - And you want to do that by bringing marketing to the business or being another pair of
hands that can do craft? How were you thinking about that? - [Jefferson] So I got into social media on Facebook advertisement,
Instagram advertisement and I did get some clients from there but I want to know how we can find, how I personally can find friends that can push me to be better? Because I would always ask
somebody to come with me and to learn more things but at the end of the day,
they always like cancel on me. - I totally understand. - Look, I'm trying to
understand the question. So I'm gonna answer it
a couple different ways. I don't know if it'll
be helpful but I'll try. - [Jefferson] Yeah. - Number one, I can tell you from my party promoter days, 90% of the people that were in the club with me 10 years ago are still there. So when you're talking
about Friday night bars and this, that and the other, no life has been changed
on Friday night drinking. If you're young and ambitious, it's good to live life and have fun but I wouldn't worry about that as the letdown and anything
that's gonna stop you. So just disregard that because those people aren't
gonna be grinding like you. As far as finding like minded people, I don't know your personality well enough to see who
you're gonna gel with. What I can tell you is I would do research on larger companies that
you admire in your space. Look at these companies that have taken, find people who took contracting companies and built them into larger
real estate holdings and people who ended up
going from contracting houses to building out commercial real
estate and different things. There are people who literally
started off in that business and then ended up owning huge amount of real estate themselves and building very big businesses and sometimes they're doing
that in different ways. So what I would say is
start doing those research, find those people, create mentors and they might introduce
you to someone else your age and say, "Hey, someone else called me, "there's another like minded
person you should meet." I remember years ago I went and met someone at a record label and he said, "There's
someone you should meet "and his name's Adam Granite, "he's a young guy, "he's become like a GM over here." And now Adam and I have
stayed friends all this time and Adam is now the new, he's one of the top international
guys at Universal Music and we work hand in hand and we've had a friendship
since I was 19 years old. - Can I ask you a quick
question, Jefferson? Are you looking for these friends because you want to get value out of them in the business world or because you want some
people to hang out with on a Saturday night who are pushing you? And I think both matter, I'm just curious what you're looking for? - [Jefferson] Yeah because I just want somebody to be there to help me as well if I have any questions. So basically-- - Honestly the reason I asked you and even the way you answered, I was getting that vibe. I'm wondering if, there's a very big difference between finding mentors and finding friends who are ambitious. - I would say Tinder or Bumble. - [Jefferson] Got it. - But do you see what I mean? I think you might be asking
for mentorship not friendship which is very okay, I'm just, I got that sense and is that true or not? - [Jefferson] That's true. - Okay, so to me, couple things, and I want to move on, you're 18, so the biggest fear I have even in this series of
questions and energy is I promise you one thing
Scooter and I will agree on is patience matters man. This is a marathon. We ate so much fucking shit. It's so, not frustrating, because I want everybody to win, but the amount of people
that are gonna lose that thought it happened overnight for us without understanding
the sheer amount of out, one thing I also know about Scooter and I'm sure this is how he was 'cause I know him these days, I'm sure this was even more because we were both
younger for that reason, sheer hours of output, I'm like 84. - I mean look, I'll speak to that and Gary just triggered something in me. So I still remember vividly going home in my 20s and my dad saying, "I want to talk to you. "I
think you're working too hard, "you're missing out on stuff." And I looked at him and I said, "Dad, I'm trying to do something
no one's ever done before "so I'm not in that mode of joy yet, "I'm in the mode of grind." And I had to make certain sacrifices to get to where I was. That being said, when Gary was talking, I was also thinking about
there's this big misconception about success because
of stories like Gary's, stories like mine, stories like Mark Zuckerberg and people think it just
happens at a young age and it goes for you in your 30s and the truth is the average entrepreneur doesn't even find the business
that makes them successful till they're 39 years old and I just read another
article that got put out that the average entrepreneur who has a successful business in tech is 47 when they start. So there's this misconception
it's all these young people and it's just not the truth. - And don't forget brother, the other thing that
I'm scared shitless of is it's been a decade of good economy. So you've got all these
Instagram entrepreneurs that are gonna get blown the fuck out when the economy hits the fan and people are overleveraged, trying to act like tough guys and gals and they're gonna lose. And so there's so many layers to this. Your biggest advantage-- - [Scooter] Is you're 18. - Bingo. I'm scared to, I'm so curious, I say this a lot Scooter and take life, you have such
a great family thing going on, professionally, would you trade everything
you've got right now to be 18 again to have all that time?
- Knowing what I know? - I'll give you 10% just
for the sake of this game, you get to take 10% of your knowledge and you get to be 18 starting from zero, would you take it professionally? - Okay let me just preface it by saying I would not trade my life
to go back to 18 ever because I now know my children exist and I would never go back.
- I know. Notice how I hedged it
and said your family life, take that out. - Move that out, yeah I'd go back. - [Gary] Of course you would.
- Yeah I'd go back. - And this is why all these
18 year olds, 22 year olds, 24 year olds, I'm like-- - Dude, I'd kill the game with 10%. - One percent, Scooter one percent. Being you, one percent,
give me one percent. - Plus my metabolism, crazy. I could eat whatever I want. - Jefferson listen, you
need to be patient brother and you need to bring value to mentors. People cold email and DM
Scooter and I 24/7, 365, and they're offering
to take us out to lunch or drive us from the airport. It's a ludicrous trade. It's like laughable. You need to bring value. I talk a lot about people eventually working for people for free. If I want to be a music mogul, I swear, I'll say it this way 'cause the team here has made a clip for me to post on Instagram of where I say eventually people are gonna pay me $200,000 to work for me and I'm not posting it because it's too douchy in its framework but I'll say this, if my 19 year old best friend, one of my best friends from college already has an 18 year old, they had a baby early. If that kid hit me up right now and said, "Gary Vee, I'm desperate
to be a music mogul." I would literally tell him
to hit up his dad Glenn and pay Scooter to work as
an intern for free for him. I'm being dead serious. - You know what's funny
about you saying that? And it's funny that you say that for two reasons.
- I believe in it the most. - No, no listen, it's funny
you say that for two reasons. One, because I always tell
people when I meet them, I'm like stop worrying
about getting a job, create so much value for yourself that they will not let you go. And then number two, just today, and I'm not
gonna tell the story 'cause it's a personal thing, I saw an opportunity to spend more time with someone I admire and I know that the time, every time I spend time with them, I get knowledge that makes me better and I said that I would literally, I was like, hey, I want to
pay for this for us to go just because I knew I was gonna get more
time with that person. - And that was super flattering
to me when you offered. But this person was like, no, no, I'll pay and I was like, no it's on me and I was fighting it because
I literally truly believe that every single minute
I spend with someone who gives me that knowledge the return is tenfold every single time. - In the same way that
I tell so many of you that you need to find
optimism and positivity 'cause that's a mental framework. Some is wisdom, some is
financial information, cultural information. Listen to me, you're looking for mentors, you need to find people that have done, Scooter gave you a
great variation of this, find other people that
did what you wanted, if you want to be a music mogul, you should work for free for Scooter Braun and beg him and pray and Guyo Siri and Troy Carter and all these people
that have done things, it's super smart to bring value, that's the person you want to be. What you see under the hood when you're closest to the sun is disproportionately valuable, it's disproportionately valuable. Cool bro, thanks. I mean that is like, I'm so intrigued by this. I don't know what else to say. - Me neither, I'm good with that one. - Alright. - Are we doing another phone call? - No, I gotta get out of here. I gotta run to something. - No, I want to do one more Gary. - [Gary] Okay let's do it real fast. - Let's do one more because I feel like this next kid, I used to like--
- It might not be a kid. - I used to online and I felt like if I don't answer the next kid, I miss out on the great one.
- [Gary] Let's go, here we go. - So I feel like this
next kid might be special, I'm just feeling something. - Who was the person you
were looking at on YouTube prior to, the person right before Justin? - Oh he was an artist-- - That's so amazing,
you went right into it, I love you for knowing. - He was an artist at Akon Hack, I can't remember his name.
- Hello, this is Brooke. - Brooke, it's Gary Vaynerchuk, you're on the #AskGaryVee
Show with Scooter Braun. - [Brooke] Hi, oh my God. - Brooke, before you do anything, you need to thank Scooter tremendously. I'm about to be late for something. He pushed me 'cause he
has that kind of energy, you need to really thank
Scooter for this moment. - [Brooke] Scooter, thank you so much. - This is it. - [Brooke] So my name's Brooke Johnson. - We'll sign you. - [Brooke] I have applied for an internship with your company for several years now since I got out of college.
- Brooke, Brooke, this is the greatest moment, Brooke, you have made my fucking life. Brooke, good news, no
Brooke, you don't even know, you've got the job, it's
done, you've got the job, you're locked in, it's done, it's done. I will cancel my life to
make this happen, Brooke. You are an intern in for SB, it's done. Brooke, I'm telling you, it's done. No, no, Brooke, say thank you. Congratulations, Brooke, this is done. - Brooke where do you live? - [Brooke] Scooter, so
I went to LA last week, I bought $100 plane ticket
just to go down there 'cause I was like, hey I'm
gonna get coffee with CEOs 'cause no one's calling, I've been in Seattle, Washington actually Dollop, Washington. - Keep going, Brooke, this is the moment of my life. - [Brooke] So I flew down to LA and I was like, I'm gonna
get some coffee with CEOs because nobody was biting
on any of my applications, I was throwing in so many
applications, nothing. And so I got a few interviews but when I was down
there I got pickpocketed, I got my phone stolen, I got in a really bad car
accident, I got T-boned and so I went to an intersection-- - Alright, Brooke, first of all, I'm gonna give you money for
the rights to your story, I want this movie, keep going. - Keep going. - [Brooke] I had the
biggest interview of my life the next day at nine AM and I-- - Who was it with? - Who was it with?
- [Brooke] It was with Adidas. - Adidas okay. - [Brooke] I signed an NDA
ao I can't tell you much but it was a big job and so they interviewed
me, blah, blah, blah but I got an email last week, they're like, "Hey, we're
moving our offices." So I was like, oh great. I don't know what to do
and I want to work in LA. - Brooke, I have a question for
you, what do you want to do? - [Brooke] I want to change the world. - I understand that. - But in details, Brooke, don't blow your fucking shot here with some fucking ideology bullshit. Brooke, do not ideology your fucking life into the wrong direction. - Brooke, what kind of
job were you looking for? - [Brooke] I want to inspire, I'm looking for marketing, I want to inspire people
to inspire themselves-- - Okay Brooke, hold on--
- Brooke, you go one more ideology step and Scooter's gonna kill you and hang up on you. Don't give me any more 2019 horseshit. Get real practical here right now. This is the moment of your life. You're gonna watch this video every day for the rest of your
life and if you do one more ideological fucking theoretical
bullshit thing here, when he's looking for practicality, I'm gonna punch you in the nose. - Okay Brooke, here's my question for you, you said marketing, what gives you experience
in marketing, anything? - [Brooke] What gives me experience? Can you repeat that? - What kind of experience
do you have in marketing? - What's on the resume, anything yet or nothing? - [Brooke] I have a little
bit of marketing experience. I was the president of the
American Marketing Association at my university. I successfully got us
$7,000 through, oh gosh. - Don't worry, you're fine. - I'm still here, Brooke. - [Brooke] I didn't sell anything, I just went to my yoga class and I got these women
on board with my ideas and they're like, yeah,
we'll give you some money. And so I walked out of the
YMCA one day with $1,000 and it's things like that I'm really great at.
- Okay Brooke, so here's my question for you, just out of curiosity, give me your background, your parents, what do they do? - [Brooke] My mom's a single mom, my dad's completely out of the picture. - So Brooke, let me get this
straight. You're a young lady who I assume with a single mom, you got student loans? - [Brooke] Yes, I have a
lot of student loans, yeah. - So you've got student loans, you're grinding, you're going to school, you're making things happen. You have a dream of marketing. You buy $100 plane ticket
and just show up in LA. Somehow you got an interview, they've decided to move on, all the other people
wouldn't meet with you, you got pickpocketed, everything else, and then how did you find
out about this tonight? You were just watching Gary's Instagram? - As everyone does.
- Yeah, one of my friends told me I needed to follow Gary Vee 'cause he was like, hey Brooke, get your head out of your
butt and figure it out. - So Brooke, here's my thing, right, so I want to explain what happened, Gary needs to go and Gary, we just did a call with a guy and I just said, look,
my whole life experience it's always been that last
one when I'm about to leave like answer one more, that something very special happens. So we decided you were the
one special and I said, "Gary, one more." So that's why he was
saying everything else. So what I'm saying to you is I get in a lot of trouble with my staff when I meet people in the street and they ask for an
internship and I say yes. I have literally--
- D. Rock's super pissed with me right now 'cause I just did it. - You listen, I am actually told I'm not allowed to do that anymore by my own company because I get in so much trouble for giving random int, and usually they turn out to not always be a good intern.
- Yeah, they're always shit, they're always shit. - [Brooke] Oh no, I'm a good investment. - No I know, it's always shit but don't worry, though. - It's usually always shit but it's worked out a couple times. - And one time fucking
nets out and guess what? That's why Scooter and
I have fucking companies not the fucking henchmen
here in the corner. - So here's what I'm
gonna say to you, Brooke, when do you graduate? - I already did.
- Yeah, she's ready to fucking roll, Scooter. - Okay and you want to
work for free, you said? You just want an internship? - Well minimum wage wouldn't be terrible. - [Brooke] I will work for free. I'm planning on moving down
to Los Angeles within the week regardless of if I get a job or not. - What about money to live? How you gonna afford to live in LA? - [Brooke] I have a cousin who told me that I can rent a
room for 350 in Santa Clarita and I was like, okay I'll take that up. I don't know what-- - Fucking figure it out, Brooke. Eat shit, eat fucking shit. - Brooke, here's what we're gonna do, I'm gonna get your information, I'm breaking my rule, this is not for any kid watching,
you meet me in the street, I'm not breaking my rule again, don't get it twisted.
- This is never happening again. - But what I'm gonna tell you is I follow, the universe has fixed
my life plenty of times, I was telling Gary earlier, when I don't really know sometimes it shows it for me, you need a break and I think sometimes in life, I was talking to Gary--
- Brooke, start fucking crying. - Brooke, I want to explain this, I was talking to Gary about luck earlier and what I mean by that is,
and I never got to explain it, I have friends who I
know are as smart as me and have worked as hard as me and have not had the success in life because along the way, they just didn't get the breaks. And I always tell them, keep going, the breaks
are waiting for you, the breaks are waiting for you, sometimes it happens earlier in life, I got lucky, it happened early in life and sometimes it happens later in life. - And sometimes it happens
on the #AskGaryVee Show. - And I think tonight happened
on the #AskGaryVee Show. So I don't know what it will turn into but you deserve a break so I'm not giving you a job yet but I'm gonna give you the internship. And what I'm gonna do is-- - We're gonna pay you
minimum wage too, Brooke. - But unlike the other interns, I'm gonna actually make sure that you and I, that I put you on a couple projects to make sure that I see what you can do on the marketing side and that's why we did the extra phone call.
- And Brooke, even better, it gets way better, because I'm not letting
Scooter here out Oprah me, so on top of that, because you want to do marketing, I'm flying you, I'm paying for all this shit, I'm flying you to New York, I'm putting you up in a hotel for a week and/or at D. Rock's house, I
haven't figured it out yet, and you're gonna work here
at Vayner for a week-- - But what if I want to hire her? - No, no, no, stick with me real quick, you're gonna work with my team for a week, we're gonna give you all the secret sauce so that when you go
back to Scooter's land, you're not just doing some YMCA hustle, you're doing 2019 perfect marketing. You're coming here for a week, we're gonna teach you as
much as we can in a week, you're gonna work 19 hours
a day like our crew does, then you're gonna go
back to Scooter's world and eventually be the CMO of
fucking Scooter Braun Projects. - So Brooke, we're gonna figure this out. The one thing I want you to
promise me though if we do this, you gotta only promise we one thing-- - [Brooke] I'm all ears. - Okay. I just want you to call
your mom when you're done and thank her because I'm
raising kids with two parents and it's hard already and the fact that your
mom has been a single mom and raised someone with
this kind of ambition, that's a beautiful thing and she probably put a lot of sacrifice in that you don't even know, so I just want you to call
her and say thank you, I caught a break tonight. I don't know what it'll turn into but I could hear you need a break so you got your break tonight. - And Brooke, and I got one request, are you a Seahawks fan? - [Brooke] Well I know
you guys are Jets fans, but yeah, go Hawks man. - You now have to become
a New York Jets fan, like right now. There's nothing else to say, Russell is a great guy, Pete Carroll, former Jets coach but right here right now
you have to tell the world you are now a New York Jets fan.
- Do you have her information? - [Brooke] Would you guys trade
your football team for this? - I would not, but good news, I can do anything with myself. I would not.
- Hold on, hold on, Gary, hold on, hold on, I don't want you to answer this, Brooke, I need to say something, now I really like you, the problem with football fans and this is why as a Jets fan I respect Eagles fans and other people is that there are all these people that are only fans when they're wining, they're fair weather fans, Jets fans we've been hearing
about Joe Willie Namath our entire lives, we're real fans, we fight. The fact that she just got this break and still had the guts-- - That was guts. - To tell us, I'm staying a Seahawks fan, Brooke, I fuck with you. - Brooke, on the other hand, I don't so I'm taking everything
I offered off the table, no New York, no D. Rock house, no flight here, you have to go straight to Scooter's world and you can knock on YMCA doors and fucking sell some albums, I don't fucking know. I'm out, Scooter's in. - [Brooke] I'll fly into your office. Don't worry, I'll figure out a way. - I'm kidding. Listen, I'm super excited. - This is why we took the last phone call, this is exactly the kind of stuff I do.
- Andy's gonna send you a message right now to your Facebook with my email. We'll get set up, we'll forward it to Scooter's land. She's gonna come here for a
week, we're gonna train her. Yeah, we'll put her up
for a week and train her and then we'll send her back
to you with more talent. - And then I'm gonna pay for
the flight to LA from there and then you move into your cousin's and we'll start the internship. - [Brooke] Oh my God. - And Brooke, I'm gonna
buy you a $4,000 car. - You're really Oprah.
- I'm being dead serious, she can't get to your
fucking office without a car. I don't know what 4,000 gets
you in car world these days. - You want to split it? - Done. Brooke, we're buying you a $4,000 car. - By the way, my office
is gonna be really pissed that I'm just giving out cars and they've been working there. They're be like, what the fuck? - Brooke, Brooke, I'm gonna hang up now because I'm about to buy you a house. And so congratulations Brooke, fucking Scooter made your life. - By the way, it's also Uber and Lyft. - Yeah I know, but let's get her a car. I want her to drive a $4,000 car 'cause there's a little
bit of that ghetto magic that I'm interested in. I want the hustle. - Do you get to choose it? - Yeah, it's green but not that teal bullshit up in Seattle. It's hunter green. Brooke, we're buying you a fucking car, you've got a job, you work for Scooter, you're fucking coming and
getting fucking IP from Vayner, shit's good tonight. - [Brooke] Oh my God. - Are you crying, laughing or throwing up? - [Brooke] I'm smile crying. - Awesome, we love you Brooke. Scooter, you're amazing, see ya.
- Take care. That's why we do the extra phone call. - I get it. I'm not even doing a question of the day. That was the fucking ending of the day. I love you, brother, always. I'll see you soon, that
was amazing, see ya, bye. - Take care. (upbeat music)
