EXTENSION. THEY ARE EXPECTED TO REQUEST HALF OF THAT MONEY THIS SUMMER. >>> AS CALIFORNIANS WE ARE KNOWN TO BE ENVIRONMENTALLY CONSCIOUS BUT HERE IS A HEAD SCRATCHER. 95% OF CALIFORNIANS HAVE RECYCLING BUT ONLY 37% OF RECYCLABLES ARE GETTING RECYCLED. >> Reporter: ANTHONY IS A MAN ON A MISSION. EARLY IN THE MORNING HE NIPS THE LIDS OF DOZENS OF RECYCLING BINS. >> WELL, WE SEE NON-RECYCLABLE PAPER, PLASTIC WRAP. >> Reporter: PART OF A PILOT PROGRAM RUN BY THE CITY OF SAN JOSE. THE IDEA TO EYEBALL THE CONTENTS OF BINS ON COLLECTION DAY TO GIVE RESIDENTS A LITTLE FEEDBACK AS TO WHY NOW. >> WE ARE SEEING A LOT OF INCREASE IN UNACCEPTABLE MATERIALS THAT ARE NON-RECYCLABLE. >> CONTAMINATED BINS ARE ON THE RISE. THEY EXPLAIN. >> SO, RECYCLING CART IS CONTAMINATED WHEN THE WRONG MATERIALS ARE IN IT. PARTICULARLY LIQUIDS AND FOOD. THEN THEY SPREAD OUT ON THE PAPER AND OTHER PRODUCTS IN THE CART THAT MAKE IT SO WE CAN NOT RECYCLE IT ANYMORE >> THE ITEM ENDS UP IN A LANDFILL WHERE THE FOOD AND DRINK SLOWLY ROT CREATING METHANE, A POWERFUL GREENHOUSE GAS. >> IT IMPACTS RATES. SO, THE MORE THAT WE HAVE GARBAGE IN THE RECYCLE CART, THE MORE THE PROGRAM COSTS WHICH MEANS THE MORE THE RATES GO UP. >> Reporter: BACK TO THE BINS. STICKERS GET ATTACHED TO EACH CART, A GREEN GOOD JOB OR A RED OOPS WITH TIPS TO DO BETTER. >> OOPS NOT NEGATIVE T. IS FAR MORE EFFECTIVE. >> Reporter: AN EXPERT IN HUMAN BEHAVIOR AT STANFORD SCHOOL OF MEDICINE, HE APPLAUDS THEIR APPROACH ESPECIALLY THE ADDED VISUAL TIPS >> IF ON TOP OF THAT YOU SHOW PEOPLE HOW TO DO IT, YOU FEEL A PART OF THE TEAM RATHER THAN PART OF THE PROBLEM. >> AS FOR THE LOCALS? >> I THINK IT IS GOOD. >> Reporter: THIS FAMILY. >> I THINK IT IS A GOOD WAY TO HELP THE CITIZENS OF SAN JOSE DOING A BETTER JOB. >> Reporter: THE FAMILY WILL MOVE BACK TO THE NETHERLANDS WHERE THE RECYCLING RATE IS 80% COMPARED TO SAN JOSE 57%. >> WE NEED TO CONTINUE THIS INITIATIVE LIKE FOR NEXT COUPLE OF MONTHS MAYBE YEAR, MAYBE TWO YEARS, CONTINUE TO EDUCATE PEOPLE. IF YOU SEE A CHANGE, THAT IS PERFECT RESULT OF THE PROJECT. >> Reporter: IT IS A WORK IN PROGRESS. >> OUT OF ALL OF OF THE ONES I TAGGED I BELIEVE THERE WERE TWO GOOD
