Prada Fall/Winter 2021-2022

so so do so uh so so hi everybody hi everybody i think you all know what we're doing today but just to run through uh thank you for joining a post show discussion with product co-creative directors youtube product raph simmons filmmaker lee daniels architect run cool house fashion designer marc jacobs actress hunter schaffer and electronic musician richie hoffman um many of you guys know each other i'm excited and maybe a little bit nervous uh to chat with everyone today well let's let's start with the show so i guess everyone had a chance to see the show we sent videos last night um some responses anything stand out those scenes when coats the sleeve on a coat i mean there was just so much the pattern knits like everything was just heaven i like the way it's dark they felt insulated and personal it felt very like it was uh you know what we've been missing from the fashion shows are like people and everything you know the whole the exchange and looking at people and everything this was really a personal experience and i felt like i was on my own personal journey uh it was beautiful what i think is so incredible about the way prada has approached this digital fashion week is that it feels like one of the brands that have made this a forward digital audience um that's a question from mrs prada and and and urap um was that a conscious choice to make something that felt virtual well i think that for everybody in fashion not only for us of course we so used to have a live show and to have the interaction with the audience and as soon as kovitz started we all had sorted out wide array which was not so easy and i think coming to previous first man show and this show we talked a lot my talked a lot with him and the team about how can you still transport that kind of feeling that it's like it looks like a show but it's also not just uh filming a show besides that i think we wanted this space to physically almost relate very much to the clothes and to the intentions we had with the collection that's why there was very strong relation between the actual space psychologically and physically and the collection every show has a degree of uh premeditation but also a strong degree of improvisation so therefore i would not say it's so much uh so serious uh and we really played with the idea of virtuality more than earnestly approaching it and that is the beautiful thing about president that you can always play but for sure the fact that you know there is no public you can concentrate more about what you want to say and so recreate an atmosphere i think it's more difficult to do it without people actually compared to before before it was a promenade like this is very much more difficult because you have to do the show and after edit and try to find out something that makes sense as a piece of work not just as close passing by of course we will go back to reality but i'm sure we'll find a way that this shouldn't be lost because okay it was much more effort but much more much more interesting and and probably at the end we will have to do both and though not as not as uh they both are exciting in their own own way but this is i could understand this prada how how difficult this was for you because the detail you're you can you're never taking your eyes off the clothing you are focused laser focused well not the celebrities and not the beautiful people and not the all of that but you're focused on the uh on the work has it gotten easier uh working together in this process or yes it got easier and i think was very difficult in the beginning as well because it's so different when you do something like this or when you film the show the actual live show there were some very beautiful shots that started as close-up from the back and i think that was kind of really radical to not see fashion from from the front uh coming at you but uh disappearing in the distance and that was a kind of or however you approach this this show that we just saw well just watching the show what what i really noticed is that you feel very very close to the fashion to the to the clothes to the details and it feels for me much more into intimate and sensual than being in a place where it's actually happening live so so that there is nobody there it just gives you this way to get really close and that's what i have to think about when i'm making the music because you know i'm there to support what you're seeing and when you have those very intimate you know close-ups i have to kind of just stick in the background and support that and just give a kind of touch of the feeling that that rap and this partner are trying to project with that collection it's also in terms of music i think it's an important thing to say because it's also different experience because you have to watch out in a video cut from let's say something between 10 15 minutes to not lose the energy i also have to say that's not something we really talk so much about we talk more about what the feeling should be of the music but the fact that you succeed so well with building up the energy you know like there was no the energy never got lost and i think that's such a huge help for the movie for the for the for the for the video cut also yeah all these things are so symbiotic you know and uh yeah as you know like i'm working on the music as you're filming and as you're editing so there's a certain amount we can kind of play with as things are developing but again i've got to be i'm kind of giving a framework uh like ren's architecture that you know we're there to support everything that is being filmed and all the beauty that is the show from the collection we'll get back to the um the conversation around collaboration the easiest question to kick off with is one we talked about a minute ago with lee who collaborated with prada on the costumes for his recent film the united states versus billie holiday um lee why did you think that pride would be such a great partner for that i just outside of the um the work this is spectacular and i think that uh she's a strong woman so you i just just billy was a strong woman and just uh that in itself is is just the fact that they're two strong women you know and i was a little nervous about asking her about it because it's uh it's a i knew that she's an artist and she she takes it she takes this very very seriously as i do and i knew that she would that would be commitment but i didn't think of anybody else that be able to sort of bring billy's style uh to like uh the way ms prada could well hunter uh this is probably a great segue to you we're so thrilled that you're here today too um partly because fashion and makeup were such a big part of euphoria did that show make you rethink the impact that style has in creating characters and also in real life i'm not sure if it was uh rethinking as much as it was like uh like a realization because uh euphoria was my first time acting or being involved in with as much input as i had as far as like costumes and makeup goes so i think it was more just like a like a big realization um of like how much your decisions with clothing and makeup can uh accentuate elements of a scene or or bring something out or contrast in like a cool way so uh it was a massive learning experience um more than anything else i wanted to ask you something because it's clear that for fashion all the other fields are important for your own job and also for the movies because in the movies you have architecture you have music you have ideas but which are the discipline that are more relevant for you do music i don't know sociology but i don't know the music i would i would say sculpture you know from me going to see an installation an art gallery and actually especially walking around some type of three-dimensional sculpture or object is a way to kind of think about the space and the architecture i'm trying to develop in the music i knew so it's very often about space and architecture it's where are my sounds fitting in this spectrum in this landscape that i'm trying to produce i i wanted to pose the same question to to rem which are the discipline that are more relevant for you in your job well i think that there are two disciplines since we work since maybe 30 years all architects all over the world the most important thing for us is to understand the people we work for that we understand their aspirations their habits their takes their cultures their aesthetics and so there's only one profession that you know systematically was looking into that and that is anthropologist it's as if you come from a different planet and you look and you then try to define and can really interpret very very carefully what you see and what what it means what you see so that's crucial the other thing where i've so deeply enjoyed collaboration with fashion is the incredible speed of fashion and the way in which fashion can assemble something sublime almost in 15 seconds sometimes and in fashion how the kind of flesh of inspiration is very close to the kind of realized object in in the best cases and so this the the meticulous part of anthropology and the kind of intuitive flashes of fashion are have been kind of very very crucial which is the they feel that that are influencing you more i know for me are movies and literature uh for you for me it's the art of living so of course there's movies there's art there's music there's everything but i find that in order to do this we need to really be present and experience life on all levels because what we do is is just one more aesthetic component of a beautiful life like beautiful interiors and all of this um in the first as many of you guys know this is the third q a that um rath and mrs prada have done together and in the first q a there was this great question um what is the prodderness um and i thought it would be a good question to ask our guest panelists today because these guys have already answered it so mark maybe we'll start with you to you what is the progness the protagonist is mrs prada i mean you can feel it no no don't laugh mrs brother you see i i understand that there is something intrinsic i mean in this collaboration with raf but also what we know as prada is is is this incredible taste and i for so many different things it's culture it's it's intelligence and it's a sense of style and and it's a love of fashion i think and um you know i see the progness as a film of antonioni or fellini or visconti it's like this is a mind that takes in everything and that you cannot put your finger on but the progness is mrs prada it's every gesture it's every everything and that's what the prouderness is for me when we started work with uh prada and and there was one very interesting phenomenon which is that they didn't hesitate to go this way or that way and they were very practical and very immediate about it and and ever since i've been fascinated by the way prada dislikes something there is a kind of a very deep form of disliking which is simply rejecting but it means that you don't simply dislike but you explore every aspect of what you dislike and then kind of do something with that energy and i think that is a kind of very special game that's so true hunter on for you what is the protagonist the protagonist is uh i see prada sort of like an armor you know um but uh like in most like if i think of like a night suit like you can you know it's divided up and you can see what's underneath and and uh and that there's like always something kind of like stormy or like brewing underneath the like elegant poisonous that's on top of it which i think also speaks to what lee was saying about like how um it like protects the woman who's wearing it like no matter what she's doing a woman or person or whatever this is probably probably going to like this next question but it's here so i have to ask it so we asked all of these guys um what they find inspiring about the prada aesthetic but a question for you and raph is what have you been inspired about by our panelists is it their filmmaking or their storytelling or their music or their acting or their designs or their architecture how do you how are you inspired by your collaboration i think that fashion is a field that requires inspiration besides life as mark said very well of course we have to we have to deal with architecture because it's the space we we are in we have to deal with music we have to deal with people uh playing and performing and basically we have to somehow tell a story that was movie director does ultimately it's about life but we need let's say so that we need all these other people intervention for me um i think every creative field and every creator of from every creator i could for sure find something that i might like i we sometimes talk about it like i think many many designers i might like a piece a pen the shoe whatever or from a director maybe one movie or from an architect maybe one house it becomes more um complicated when it's a total body of work we admire your work very much over time so i think sometimes some somebody does something and it's so good that it makes you curious mark also mentioned it like you always want to see more of what this person does and i think all of you have done that to me personally very much with the body of work that you've been doing even if it was just one thing like from hunter i've seen one episode and i was on it i was like i need to see more i see a second one i need to see more and i will always be now very fascinated what you do and it counts for all of you and that makes for me this kind of very strong connection more to the mindsets it's very powerful it uh and it's true you know with mark i look at his work and it's just you know you are attracted to the spirit and the spirit lives in the world and i think that that's the same for uh mrs prada and rap i mean it's it's there for sure it's about the spirit ultimately that we're attracted to and i think it lives in all of your work mark you haven't shown in the in uh any here in new york during the pandemic how are you uh being create what is your creative outlet in the absence of a fashion show so far this has been my creative this has been this has been very interesting and educational um i no i haven't shown but we're preparing to show it's been really difficult to take time off i mean it's so weird thinking about fashion and the kind of hamster wheel of fashion and how we never had a break and always complained about it and then you get a break and you complain about it you know so you know i miss it i miss i missed the hamster wheel on the calendar and um what i've been doing is paying attention very close attention to what the people the people i admire what they've been making so i mean that's why i say this is a very interesting and engaging conversation i i pay close attention to to what's going on around me and hopefully that will inform a lot of what i do when i get to finally do it you know um one last question and i'm sure you will all hate it but when rath and mrs prada announced their collaboration uh people called it quote hard to believe that these two uh incredible designers would work together so the question we thought about posing to you all um in the art of collaboration who is your dream collaborator there's there's a very interesting uh thing that of course architecture seems kind of really moving slowly uh and and taking a lot of time and change of not radically within a space of let's say 20 years but in kind of recent times of course global warming is imposing kind of suddenly rather certainly on architecture again really really drastic necessity to change where we have to throw literally all our priorities overboard because there is a certain urgency and we've been waiting for urgency for a long time but now now we have it for me that has been a very exciting experience kind of recently because suddenly i was working with scientists and certainly i was working with kind of people who had very little uh sense of aesthetics very little kind of patience for formality and who were in a way in a position of authority because they could say what needed to happen but basically in that pressure uh i was also able to kind of really refresh parts of me that that that needed genuine refreshment because it was a totally new territory and so i think we all need collaboration all the time but it's particularly exciting if it's about a collaboration that lets you enter a site of a place where you've never been before i totally agree and i think that it was this meeting we spoke about the kind of light matters but in this moment the questions that really are moving are so many so relevant political point that those are the ones that actually are the most challenging for me for instance the idea that the responsibility of an industry to behave well to contribute to change and really being involved on all the matters from diversity gender the ecosystem and so on you really have to be involved and really have to be active and say of course we will not able to solve the problem but i really believe that it's so important this moment to really push on those subjects because all those subjects does a step we are safe we have all really to be proactive responsible and in that sense that is the most new thing you know when i collaborated with billy halliday it was connecting to her and listening to her voice and really doing her justice because i don't think that people understood so i it's important that you give you shed light we're all gray the world is great what you see is not necessarily what you see and so um um collaborating with old spirits i think is is uh and giving shine to my ancestors it is an honor for me okay great i think we've done it and i think we did a good job thank you thank you very much everybody thank you thank you thank you thank you you

Channel: Bayoucool2

Views: 148,719

Keywords: Prada, Fall, Winter, 2021, 2022, full, womenswear, digital, fashion, show, Miuccia, Raf, Simons, conversation

Id: eCgHdocaJMk

Length: 34min 43sec (2083 seconds)

Published: Thu Feb 25 2021