Peter Gets Into A Fight With an ‘Eccentric Inventor’ | Dragons’ Den

next up is sorry based inventor Jack Honora who's hoping his creation could become a family favorite I've got a great product I wouldn't have gone through this whole slog to get if I didn't believe that whether the Dragons see that we have to wait and see this is a huge deal for me today with one the Dragons help the sky's the limit [Music] [Music] hello I'm Jack and this is tricks 104 a 50,000 pound investment in return for a 20% share in the UK rights to the game which is perfectly simple and perfectly fun describe three words with only one so the way it works you lay out nine cards and one player thinks of a clue to describe three so if I said here for example spaghetti can you find the one card of each color that I'm describing Italy eat cook perfect that's the essence of the game did I just win you did yes so I launched the game in 2013 I've thought about 4,000 copies so far I appreciate those on huge numbers but that's just me selling at market school fairs that kind of thing no advertising no marketing budget whatsoever so I've sold the international rights for a guaranteed minimum of 75 thousand dollars but I've kept the UK right so I want to push the game forward here myself and that's why I'm here today so enough talk let's play [Music] inventor Jack Honora hands out his product and offers to hand over 20% of his word game business in return for a 50,000 pound investment from the Dragons so each round nine new cards one player thinks of a clue other players trying guess so there I could say treasure pirate find Island perfect again one again yes so that's how it works Deborah Medan may be on a winning streak but Peter Jones is first to impart some words of dragon wisdom okay I think that you'd get bored very quickly after playing it once or twice no I've been doing this for three years I've seen the reaction of people I also see different demographics so on the whole women get it quicker than men and actually if there's ever a demographic of the person who's most hostile to it it'd actually be yourself men of a certain age who come and look at it and think and think and I think I'm under pressure I'm not saying you're saying a younger generation of middle-aged men one saying don't you get it I think that's an absolute load of nonsense well that's your opinion no it's not my opinion I think that's just not what it is because I've been doing this for three years but you've been by order three years and we've sold four thousand game yes because it's all but it's all about getting it out there you haven't got it out there no I haven't that's why I'm here this is not so much of a pitch it's like an argument you'd have done the pub I'm trying to answer the questions I'm saying what I honestly think and what I found from my three years doing it but the thing is that you spent three is doing it and you've not really done a lot even the way that you've positioned your product doesn't sell itself tricks that could be a magic box it could be it doesn't say what it does on the tin Bertrand Russell said anything that couldn't be fit in a nutshell should stay there who said that Bertrand Russell who's that philosopher doesn t matter who said it what matters is what you're saying and that means that things that are super super simple might appeal instantly it might seem great but actually there's not much behind it you know get this kind of cliche of the eccentric inventor and that's a bit borne out in the in the games industry okay well I don't want to tarnish - Jack no I don't need to finish the story sorry and I'm sorry to be really candid and rude but it's I think we've got off on the wrong foot a rare event in the den as Peter Jones calls a truce after a fractious opening exchange with the entrepreneur Deborah Medan is next to take up the question battle Jack you're ugly spikey I I do I've Denny apologizes that so come because that's not how he wants me having this conversation because it's actually a good fun game but I can tell you now pieces bang on tricks is the wrong name for this you're confused there consumer that it's something to do with magic you've got to call it something that relates to the game itself maybe people find it hard to engage with well they don't know what it is and you've got to tell them and what they're about to play deborah Medan delivers another damning assessment of the word games name now touka Sulaiman wants to shift the focus from names to numbers you've so four thousand in four years so a thousand six a year about twenty a week okay approximately what do they sell from is ten pound retail ten pounds you're doing two hundred pounds a week turnover so what does it cost you in petrol in mobile phone in whatever to run your business well that's the one I haven't put a lot of money into it because I'm gonna put money into it I'm talking about what it costs you to live why didn't the people that bought in special rights come and help you fund that business cuz if you're successful they're successful have you approached them pretty finance know like publishing if someone publishes a book in one country they're not going to help the other company publish it in their own country I'm on my own news that the owner of the games international rights hasn't also chosen to invest has flummoxed touka Salomon and Peter Jones is wondering why the global deal was ever broken in the first place you've sold the international rights for $75,000 why did you do that if this is such a big opportunity if your home not 35 for a guaranteed minimum of 75 thousand a year no no no not over here that's over ten years how many countries are there in the world I don't know what's the population of the world something like six billion and you sold the rights to that for 75 thousand US dollars no I said again for guaranteed minimum of 75 thousand but how much have you received since so I get at the advance I've gone for that which was about three thousand dollars and this person or company that you've done it with are they likely to stay in business for that ten years to be able to pay you the money or have you done is really over so I'm not gonna name names of my partner's at this stage I think that sort of unfair to talk about them well no no I hunk it's very fair cuz your are coming here asking for investment in your business on you yes I am so I'd like to know how well they're doing mm-hmm how well are they doing um it's early days I've only had it out for about a year now so that's quite a lot of times now how have they done they haven't sold as many as I would have hoped how many have they sold I don't know that the exact figure actually of that I think it's something like six thousand but I'm looking at the bigger picture well I'm looking at the real picture and what you're telling me is the fact that after twelve months is that it hasn't sold yeah that doesn't bode well for an investor like me an entrepreneur entering the den having already handed over the global rights to his product can be an entrepreneur walking into trouble and Jenny Campbell wants to find out if Jack is willing to take on board the Dragons advice jack when you leave the den today with or without money are you going to change the name of the game I don't think about it oh okay okay it looks like a box of shortbread to me it needs to be changed you're not really taking on board the feedback today in my view and I don't see you as an investable entrepreneur I'm afraid for me the game's up I'm not investing and therefore the one word is out I'm out Jenny Campbell plays the inventor at his own game and becomes the first dragon to walk away from a deal and now touka Suleyman appears ready to state his position what I'm going to invest I look at the entrepreneur and say first of all easy investable could I work with him but I find you very complacent just a lot of excuses so I'm not going to invest I'm out I'm not sure I agree with touka on those things but I do get to a similar end result I think you get wrapped up inside your business not quite understanding why everybody else doesn't get quite so confused about it all as you are for me it's not an investment and I'm not sure you'd even enjoy having me as an investor alongside because we'd be pulling in different directions so I'm sorry jack but I won't be investing I'm out you only have s could I come back on a few points no concentrate on your potential investors Jack you've been given feedback on the product the least you should do is take it on board I mean I'm absolutely I would absolutely work with you I would sit down I'm fully aware that I think I'm a good inventor I'm fully aware that I have a load to learn in terms of business Jack if I invested in you I'd have to be there every day trying to help you and trying to tell you what to do and it take too much of my time so no tricks no games I'm out days Levani becomes the fourth dragon to decline the chance to take the board game into the boardroom only one dragon now remains but after two prickly exchanges already will it be third time lucky for the entrepreneur I really don't like the game actually doesn't say what it does on the tin I don't actually like playing it and looking inside the box with the contents I think it's too small I just don't like it I can't invest in that so I'm going to say that I'm out thank you good luck Jack good luck Peter Jones has the final word on the game and the entrepreneur leaves the den without the 50,000 pounds he was asking for I'm not a natural businessperson that's not something I think I should work on they didn't believe in the product but I do think they've missed a trick you you

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Keywords: dragons den, dragons den uk, evan davis, deborah meaden, peter jones, touker suleyman, tej lalvani, business pitching, entrepreneur, shark tank, dragons, businesses, dragons den funny, dragons den 2019, dragons den season 16, dragons den best pitch, peter jones dragons den, peter jones angry, jenny campbell dragons den investment, TRIX' card game, peter jones argument with entrepreneur, jack and peter jones, card game, pub argument dragons den, philosophy dragons den, 2020

Id: _3igBuIkPfI

Length: 12min 26sec (746 seconds)

Published: Mon Mar 30 2020