- [Narrator] Consumers
today are interacting with brands through
many digital touchpoints like social media, ads,
email, websites and more. These customers expect
real-time relevant experiences across these digital channels as they consider, purchase,
and use products and services. However, many organizations across industries like retail
and media and entertainment, struggle to deliver
customization due to complexities and costs of implementing
a personalization solution, the limitations of static
rule-based systems and friction with platform integration. Machine learning can
overcome these challenges, to provide a truly personalized experience for your customers. And AWS Artificial Intelligence, AI, and Machine Learning, ML, can make implementing a machine
learning solution easier and more cost-effective. To increase customer
engagement and conversion, AWS offers two approaches that can be used to implement an ML-based
personalization solution. If you're looking to get started today with no ML expertise required, AWS offers Amazon Personalize,
a service that leverages over 20 years of personalization
experience at Amazon. With this service, you can
easily build applications that deliver specific
product recommendations, individualized search results, (gentle music) or customize marketing communications. Amazon Personalize uses ML algorithms rather than rigid predefined rules. This means the service can quickly adapt to real-time changes in consumer
behavior and preferences; increasing engagement,
conversion, and revenue. You can easily integrate
Amazon Personalize into your existing websites, apps, SMS and email marketing systems
to deliver unique experiences for your customers across
channels and devices. Alternatively, organizations
that want to develop their own machine learning models
for personalization can use Amazon SageMaker, a fully-managed service
that helps data scientists and ML developers build, train and deploy machine
learning models quickly. SageMaker provides all of
the tools required for ML in a single service, and
removes the heavy lifting from each step to make it
easier to develop high quality machine learning models
for personalization. Provide more personalized
digital experiences for your customers. with machine learning solutions from AWS. Learn more and get started today.
