Come on guys,
Xiaomi has been having a hard time these past two days. There have been a lot of problems with test drives one after another. Xiaomi seems to have recently announced a rule that you must hold a driver's license for more than 2 years before you can test drive our cars, right? Then these two days You see, this regulation has exploded in the circle again .
That Xiaomi test car had so many problems. Is it okay? Let’s take a look at what happened. First of all, it should be this at the earliest, right? A flat tire and air suspension failure. I won’t talk about this anymore. Anyway, the video at the scene also said that it hit the curb. But how fast and hard was the car when it hit it ? I don’t know. I just saw that the right front wheel seemed to be cracked. Anyway. I won’t say much else, right? You know a little bit about this car. The tire aspect ratio of this car is 45.
My car has the same aspect ratio as my car. Last time I drove 40, I passed a pit and then there were two front and rear tires. All the tires were blown out, including the hubs, which were dented. What if this happens? First, remember, the insurance company won't pay. Then I went to the road administration to make a claim , and it took me 6 months to get back half of the money. Let me tell you, if you want to repair it, it won’t be cheap. Wheels and tires like Xiaomi’s costing 10,000 won’t be able to run, right?
If you include the air suspension, it will cost tens of thousands more, right? So Don't underestimate the cost of cars that cost 200,000 to 300,000 yuan now . Sometimes you can afford it . Hahaha. The second one is this one. I started to make strange noises while driving. Then I got out of the car and found that all four tires were dripping . I thought it was a fluid leak, right? Then the official review later said that it was a stone stuck in the brake disc and the dripping water was because it had just rained. It was fake. I was not there. Hahaha, the probability of the stone getting stuck in the brake disc is such a thing. It's a bit ridiculous to let Xiaomi's test car encounter the third AB failure and rear-end a BMW. What is AB called emergency braking? You're just distracted, right? It's said that this car can automatically stop the car for you , but Don't overthink it. I have test driven hundreds of cars and now none of them can do it. I can intervene anytime and anywhere . There are conditions for triggering this thing. It is more susceptible to human influence and will be relatively large. For example, when it triggers At the same time , if you step on the brakes or turn the direction or something, it will be useless. The fourth one is this, mid-swing, and now many people are confused about what to do. ESP. Talking about this Xiaomi car, why doesn’t ESP work? Official A reply from the staff said that this guy is a novice and it rained just now, so it caused this situation . I think there are two possibilities . First, if the ESP is turned on normally and there is intervention, then remember the steering wheel . If you intervene, there will suddenly be a huge resistance , and it is difficult for you to turn, so there are two possibilities: one is that this guy is too nervous, and then after ESP intervenes, he uses his amazing wrist strength to steer the direction again, so that's why It appears, right? It's been thrown around like this . In addition, it is very possible that the ESP tuning of Xiaomi's car is too showy and it is not easy for ordinary people to drive. The second point is that it is possible that the ESP of the test car has been turned off . Because this car can be automatically turned off. Of course, the continuous accidents in this test drive do reflect a problem. Look at the current trams. They are all high-horsepower rear drive. How many seconds does it take to accelerate from zero to 100? Especially young people . The main audience is this kind of car when I was learning to drive in a driving school , and I see that there are many young ladies who buy this car. Of course, I don’t mean to look down on female compatriots. I just think that if you are a novice, you drive this kind of car. Well , you really need to be a little more cautious. Anyway, I still have the same opinion. If you really want to buy Xiaomi Su 7 and really like you, you'd better wait for the first batch of owners to drive it for a few months before you take a look , right? First, is the battery life real? Second , what kind of problems will the car have while driving ? Third, will the price of this car be reduced in a few months ? You will know everything by then, right? Right ? Then give it a thumbs up after reading it. That’s it. Xiaomi SU7 was delivered today. There is a historic problem . Many people asked me in private messages whether I should buy a gas car or a tram for 200,000 . Brother, listen to me : tram only saves fuel. But it definitely doesn’t save money , but the tram will give you a great enjoyment, such as speeding up quickly , no need to heat up the car, many driving assistance functions , such as no sound when idling, the car not shaking when waiting for a traffic light , etc. You can take advantage of all these advantages , but brother, you just can’t take advantage of it to save money. You can understand what I mean . Let’s take the standard electric car, Tesla model 3, as an example. I want to ask about 20 years. So many people have been buying model 3. It has just been the fourth year now . At that time, my friend bought model 3 for 280,000. It was considered cheap. At the end of 2019, there were still more than 300,000. How much is this car worth now? The money is 130,000 to 40,000, I'm right. If I want to buy the car, it will cost more than 130,000 and sell for more than 140,000, right? If I buy a gas car in 20 years, we will also choose a standard model. How much does the Volkswagen Magotan cost now, which is more than 140,000 ? How much does it cost? More than 150,000 is equivalent to a model 3. When you bought it, you spent 60,000 more, and when you sold it, it cost 10,000 less. In addition, why is the insurance premium expensive? What is the big price reduction of the old platform that has been remodeled? What is BYD style? We don’t even care about the back-stabbing price reduction. Just the fuel consumption of 70,000 yuan is enough for you to run at least 100,000 kilometers, right? This is still based on the electric car that holds the best value. From the perspective of a second-hand car dealer. Except for the Tesla model 3 model y and the BYD Qin that cost more than 70,000 yuan that I mentioned two days ago, all the other car owners are happy when they sell their cars . So now many car owners want to When they sell cars, they don’t sell us anymore. They are all studying driving into the water and drilling into ditches. Look, the rainy season is coming this year. When the storm comes, there will definitely be a lot of basements with poor drainage capacity , which will be perfect for painting. The rows and rows of brushes and stops are all filled with new energy sources. If you also want to find a place in this basement but can't find it, you will know whether you should buy a new energy source at that time. After class , what Mr. Lei was most worried about happened. Finally, some people couldn't hold it in and complained. Cadillac released a few photos. The title of the poster is "I'm sorry . After 120 years of marketing, I suddenly can't handle it. If I didn't look carefully at this poster , I would have thought it was a Coconut Tree Top." Look at the first one and it says, "I'm sorry Thor. We are neither Porsche nor Tesla." I don’t like to learn other people’s makeup. Isn’t this a blatant mockery of Xiaomi’s plagiarism? Looking at the second picture, we never thought that parasols and sunshades can be sold separately , but we have free electric sunshades. The implication is that these things are obviously free, but Xiaomi They are also sold separately. Finally, look at the third picture. We don’t have any battery inversion technology , but our batteries and three electric products have a lifetime warranty. This makes it even more obvious that Xiaomi doesn’t have a lifetime battery warranty. In fact, it makes sense. I understand Chedi. Search and look now. Many electric cars promise a lifetime battery warranty. Shouldn't you consider Cadillac's proposal? If you were given 200,000, would you choose the 718 or the Xiaomi Su 7? The Xiaomi Su 7 was launched in 24 hours, with a total of 88,898 units and 21 small goals. If you haven’t bought it, don’t worry. Today I’m going to let you see what kind of luxury car you can buy for the price of Su 7. You can also buy a Porsche sports car . Believe it or not , this A7 is also a benchmark model. The new car is also a million-level luxury car. The car is now 13 years old and can be bought for 10 W. It will definitely be enough to get a good reputation . But is there any car in this price range that is more respectable than it? Do you know about the two-door Mercedes-Benz C260 with a price tag of 298,000? Let me give it to you. 22,78,800 off. The price of Xiaomi Super 7 is 215,900 to 299,900. At this price , it would be no problem to buy a Mercedes-Benz, Audi A6, BMW 5 Series that is closer to the age. But who do you think is buying the Super 7? 215,800 is an all-round car. I'll get this 78,000 big Mercedes-Benz for you in 2022. I'll give you a discount of 10,000. It's not too fragrant at all. How much does it cost ? The boss sold it out and said it was bought by rice fans. Look at this. There are more than 10 American muscle cars like this . You can buy one for 10,000 yuan. It’s so cool . But I heard that whoever drives this car gets scolded. Do you know what it means? If I give you 215,900, will you choose to buy a Super 7? If you give me 215,900, I will definitely buy it. If I I have 215,900. Why should I buy a Cadillac CT6 ? Because that car has just been launched and I haven’t taken a fancy to it yet , so I want to ask you a question. How long will it take for Xiaomi Su 7 to be seen in this hospital? I don’t think it will take more than a month. There will definitely be a Xiaomi Supaint quote now. 215,900. How much can you charge after one month ? The minimum compensation is 50,000. 215,900-50,000. 165,900. Will you choose Xiaomi Supain? Did you watch the Xiaomi Super 7 press conference ? If I give you 215,900, will you buy it? Why do you like to buy a car that looks good? How long do you think it will take for this Xiaomi Super 7 to enter our house? The fastest I think is a month. How much do you think the first owner will need to sell it in one month? I said 130,000, and I said I would sell it for 15 No way, let the next car owner directly save 60,000 on a brand new car. Isn’t this car’s appearance also online? The standard price is only 218,800. Is it possible to cut off another 20,000 ? You have the final say on how long this charge lasts. Come on, this is equivalent to if I give you 215,800, will you buy this car or the Xiaomi Su 7? Why do you like it as a professional car dealer? From a business perspective, the internal combustion engine is invincible . How long do you think it will take for this hospital to have a Xiaomi Su? 7After one year, why? The long-term signing is not open for half a year . A new-age product like this is sold after one year . You may get tired of playing with it for a year and then go back to the market to sell it. If I give you 200,000, will you choose this 718 or Xiaomi? Su 7 Why do many people dare not buy new energy electric cars? The biggest problem exposed by new energy electric cars in recent years is the value preservation rate . Some time ago, according to the value preservation rate report of the China Automobile Dealers Association, the three-year value preservation of new energy used cars The rate is basically 40% to 50% . The actual closing price of the second-hand car market we visited may even be 20% to 30% of the original price. So this is why we are here to talk about it today. Maybe many people will say it is because of the battery. Attenuation , but according to our actual measurement data, many old electric vehicles that are five or six years old can still reach about 60% of the official range. We even tested a 6-year-old BAIC before and the achievement rate reached An astonishing 83% . So this attenuation is just to create anxiety and lower your prices. But the main problem is that the technological iteration of new energy trams is rapidly becoming more and more like an electronic product. Recently, there are two new energy brands. Car owners are defending their rights. One reason is that production of new cars has been discontinued and new cars have been replaced without warning. The other reason is that new cars have been officially announced to have been cut in price and have been severely damaged. When buying a car, car owners have spent more money. So in the final analysis, many people do not dare to buy new energy cars. The reason is because everyone is cut off when buying and selling cars. For the earliest batch of old users in the consumer market of pure electric vehicles in China , they are the real pioneers. When it comes to this, we must praise BAIC New Energy. What about BAIC? To protect pioneers is to truly treat car owners as family members . As early as 2016, BAIC New Energy has been launching various buyback guarantees and replacement subsidies to protect the interests of new energy car owners. Recently, BAIC New Energy announced Old users of BAIC New Energy can replace almost any car according to different model years, mileage, condition, etc. and enjoy replacement subsidies ranging from 10% to 20% off the original value. The residual value of new energy vehicles will not be lost when they are replaced. This is the real promotion of new energy. With
the development of cars , as the market share of new energy vehicles increases, the value retention rate will also increase accordingly. Therefore, for car owners who want to buy new energy vehicles , as long as they choose the right brand when buying a car, they can reduce their monthly income by 5,000 . Can you afford Xiaomi SU7? Let me calculate for you how to buy one. Approximately how much does it cost per month ? Xiaomi SU7 is a tram. Insurance for trams is relatively expensive. It is about 6,000 per year. Then there is the electricity bill. The power consumption of Xiaomi SU7 per 100 kilometers is about 17 degrees. Even if you travel about 15,000 kilometers a year, you can charge it at home. The electricity bill for a year is about 2,500 for external charging and 50% for car washing. If you count one sign a month for car washing and violation , it is about 500 for a year. Parking fee is 300 a month. If you take a tram, the maintenance is basically negligible. We won’t count it. It ’s like highway tolls . If you don’t buy the dash cam, the car will not be inoperable and it is not necessary to buy. Let’s not include it first. In this way, it will cost at least 1,031 per month to own a Xiaomi SU7. This means that the monthly income is 5,000. Is there no pressure on a Xiaomi SU7? Of course, this is the most ideal situation. You bought Xiaomi Super 7. Xiaomi SU7 has so many useful accessories. Can you resist buying it? But the key to the problem is that with a monthly income of 5,000, you can really afford it. The key to Xiaomi SU7 is , can I afford Xiaomi SU7 with a monthly income of 5,000 ? How many Chinese electric cars have a value retention rate of more than 50% after one year ? I saw some data yesterday. Tesla’s model 3 has a value retention rate of 62%. Everyone, it can reach 82%. A casual Toyota or Honda car can probably maintain between 70% and 80% . Therefore, the value retention rate of electric vehicles is much lower than that of fuel vehicles. So when you drive it for a year, In two years , if you are a householder and you are not driving Didi or express train, can you tell me how much the gas price is 4 to 5 cents per kilometer and the electricity price is 10 to 2 cents per kilometer ? Since you are driving 20,000 yuan By running 10,000 kilometers, you can probably save 6,000 or 7,000 yuan , but the depreciation of your car far exceeds the gas money you save, right? If we don’t mention the issue of battery life anxiety, let’s ignore the battery life anxiety. Don’t mention the inability to charge, don’t mention the impact on your car in winter, don’t mention it, so don’t buy a tram if you have the option. It’s simply not appropriate. Brothers, do you want to know how the value retention rate of your tram is? Today we will Let's take a look at the second-hand electric car showroom. Let's first take a look at the guide price of Xpeng's G3460N version, which is 189,800 . The car that has been driven for less than a year is now listed at 16.9, a loss of 11%. Then let's take a look at the guide price of the Xpeng P76701 version, which is 335,900. It is now priced at 215,900 after two years. A car that is less than a year old has lost 35.9%. Let’s take a look at this Xiaopeng P521 550G. The order price is 193,900 and the current price is 169,000. This car that is less than a year old has lost 13%. Let’s take a look at BYD ’s Han. The 20 models of the EV four-wheel drive high-performance version had a guide price of 284,900 at the time and are now listed at 189,000, a loss of 34%. Let’s take a look at BYD’s Dolphin , which should also be considered a LeSale model. You see, this car is the 21 model with a 401-kilometer knight version. 22 years and 5 It was listed in March and ran 10,000 kilometers. At that time, the guide price was 138,000. Now it is priced at 119,000, which means a loss of a little more than 13%. Let’s take a look at Jike 001. This Qige 001 is a long-range dual motor that was launched in December 21. There are more options like a seat panel, more seats, ventilation, a contrasting color roof, massage, and a total of 45,000 yuan in options. So his total order price has come to 344,000. Now the price is 258,000. How much did he lose ? 25% A year-old car, let’s take a look at this Geek 001, which has been running for 4 months and 3,000 kilometers. It also has a long-range dual-motor console and some optional wheels, seats, and seat ventilation. After these options are completed The guide price has reached 322,500. Now the selling price is 296,000 , which is almost a loss of 9%. Let’s take a look at the future ET7. It is a very popular model recently. This is the first version of 100 kWh. The new car order price at that time was 531,400. Now the price is 428,000. It lost 20%. Let’s look at this ES6 again after 6 months . Oh my God, I don’t even want to say what I lost. This is a 20 model 600 km sports version. It was registered in May 21 and has been running for a little more than a year and has run 49,000 kilometers. At that time, the guide price was 506,800 yuan. Now it is listed at 298,000 yuan, a loss of 42%. Let’s take a look at the ES8. The ES820 model with a distance of 415 kilometers and a 6-seater version had a guide price of 520,560 yuan at the time. There were some options. The current price is 329,000 yuan. It was launched in September 2020 and it was a loss. Let’s take a look at Volkswagen ’s ID6X2, which is an extreme long-range version. The guide price at the time was 278,900. Now the price is 202,000 . Let’s take a look at Volkswagen’s ID3, which is the 22 Pro extreme version . The price is 185,300 . The current price is 16. This car has not been registered yet. Brothers, if you had bought this car at that time, you would have lost at least more than 20,000 yuan by now. You have lost almost 14%. Let’s take a look at Euler’s Good Cat. This one is 21 The Athena version with a 400-kilometer mark was priced at 122,900 at the time. It is now priced at 109,900. It was launched in March, less than a year ago. This car lost 11%. After looking at it as a whole, we found that the loss rate for trams within 150,000 In fact, compared with traditional oil vehicles, the losses are not too big. In fact, they are about the same. Whether it is the Euler Cat or the ID3, the losses are still relatively small. If it reaches 200,000 to 300,000, As for the range , the depreciation rate will be slightly higher compared to that of a gas-powered vehicle . The difference is almost one year, which can depreciate about 5% more. If the price reaches more than 450,000, I will be embarrassed, brother. I will sweat the loss. Take that ET7 as an example. It ran 8,000 kilometers in 6 months and lost 120,000 yuan. Can you make back a loss of 20,000 yuan in one month, let alone a year ? Tell me, brothers, is your electric car still safe ? Does not hold value Have you ever learned about the value retention rate of electric vehicles? You won’t believe it if you tell me the truth. Never mind Tesla , NIO, and Xpeng. In your eyes, it may be a luxury brand, but in the eyes of second-hand car dealers, it’s an off -brand car. The Weilai ES6 I bought for 440,000 has driven more than 10,000 kilometers. The second-hand car dealer offered me 280,000 , but the dealer was not willing to accept it. So some people say that buying an electric car is equivalent to losing your money. In fact, the value retention rate of new energy vehicles is low. It’s normal to go to a second-hand car website and you will find that there are very few second-hand electric cars . Why ? On the one hand, it’s because second-hand car dealers are unwilling to charge very low prices , and car owners are unwilling to sell them . On the other hand, Buyers are not willing to buy it. Think about it. I have been driving a gasoline car for 15 or 16 years. Except for the three major parts such as the chassis, engine, and gearbox, which are relatively old in technology, there are basically no major problems. If you buy it back and repair it , you can refuel it and it will run . But if it is electric, The car is different, mainly because the battery is three years new and three years old. Basically, after six years, the battery capacity is only 60-70% of the original. How can you drive it and buy it back? It is not impossible to replace the battery. Domestic products are cheaper. Replacing a battery pack for an electric car is more expensive at least 50,000 to 60,000 yuan, 70,000 to 80,000 yuan. What ’s even more outrageous is that the price of replacing a battery pack for a Tesla model S is as high as 140,000 yuan. So why don’t I just buy a second-hand fuel car? Selling second-hand cars is not It’s worth replacing the battery. The price is too expensive , so those first batch of electric car owners are now embarrassed. Second-hand car dealers don’t like to accept electric cars. This is also related to the immaturity of the industry. Just like that ES6 second-hand car dealer, they don’t know where to check the health of the battery. If you were mistaken and bought a car with a crappy battery. The meter showed a battery life of 500 and the actual battery life was 250 , wouldn’t it be a waste? Relatively speaking, second-hand fuel vehicles are mature. Many second-hand car dealers can go to 4S stores to adjust the maintenance of the vehicle. Recording the condition of the car is clear at a glance. From another perspective , if we were to buy a second-hand car ourselves , we would not consider electric cars for the first time. Why are we unable to enjoy the first-owner service provided by the manufacturer , such as future new cars that have always been famous for selling services? There are free charging, free battery swaps , gifts during the New Year, etc. , but if you buy a second-hand future, I'm sorry, these have nothing to do with you. Are there any electric cars that second-hand car dealers dare to accept, such as BYD? I am Yangtuo. Welcome to like and follow. Now some people always tell me that I want to buy a tram to save money. Who have you been brainwashed by? Unless you are talking about buying a small tram that costs 30,000, 44, 50,000, do you mean to save money? Will it save money if you go online and buy a tram that costs more than 100,000 yuan ? And most of our families’ mileage is about 10,000 kilometers a year, and the fuel cost is less than 10,000 to 10,000. Although I saved 10,000 yuan , the current 5-year value retention rate of many trams is only about 30%. Oil trucks are basically at least 50 to 60%. If you want to save money on trams, the number of kilometers you drive in a year. There must be more , and the cheaper the car, the more money you save. If you want to go to the more expensive one, you can find the previous model S70 which costs 700,000 . Now you can only sell it for 200,000 or more, and you will lose hundreds of thousands at once . You can’t just think about saving 10,000 yuan a year on gas or something like that. You also have to look at the value retention rate. If a family car costs less than 100,000 yuan, it’s a good deal if you drive more every year. If it’s 20,000 to 30,000 yuan Judging from the current situation, if you say you want to save money , there is basically no hope of buying new energy. Manufacturers will definitely not tell you , but you must know a few things. First, the value retention rate of new energy. I know you are telling me again. It's alarmist. Nowadays , the value retention rate of many new energy vehicles in the first three years seems to be no worse than that of fuel vehicles . In theory, this is true. However, a core concept in the market is the mileage . Once the mileage of your new energy vehicle is After more than 80,000 kilometers , the market starts to become very embarrassing. I have asked many car dealers. After this kind of car is taken back, many people who go to see the car are unwilling to take a look. So it is natural that this kind of car is priced. It will be very miserable when it is taken back. The main reason is that everyone is worried that the mileage is too long, right? The battery is overcharged and discharged, causing it to lose power and store electricity. When it is different from a fuel vehicle , everyone considers its battery brand. Is the warranty based on the person or the car? Nowadays, many manufacturers will not offer a lifetime warranty, lifetime free battery replacement, free charging, and other various services to attract people to buy cars , but there are usually constraints in this , such as Only the first car owner . For example, original accessories must be used in maintenance . For example, the nature of the vehicle can only be used as a family car and not as a commercial vehicle. What is even more exaggerated is that the vehicle will not be covered by the warranty in a major accident. So what do you think before you buy a car? You must ask clearly . Of course , basically all lifetime warranties of this manufacturer are limited to the first car owner. But things are different now. Now the probability of replacing a car in 5-10 years is much higher than before , so basically the manufacturer does not need to worry. The risk of installing a third charging pile is a big problem. Many manufacturers will not promise you to install this charging pile for free. It is true, but the installation of charging piles involves all aspects. For example, does your community allow you to install it ? It is difficult to route cables in some old communities. In addition, many free installations have restrictions. For example, it is only within 30 meters. If it exceeds one meter, it costs 45 yuan. So before buying new energy, you'd better ask in advance. The fourth fact Battery life , how many minutes to charge, and how many kilometers to run? It is no exaggeration to say that more than 90% of new energy vehicles are a bit weak. The reason is that the domestic standard for new energy vehicles is the NEDC. How is this tested ? Throw that car on a roller stand and then have a blower in front to simulate the air flow. Four urban areas and one suburban area will be measured respectively, so there are five working conditions. Then, the speed in the urban area will not exceed 50 kilometers per hour. Anyway, the average test time is about 18.5 kilometers, which is 195 seconds. The test time is 195 seconds. It is still on the roller . So you can’t tell that it is too simple compared with the actual situation and is really effective. In terms of standards , you can look at two standards in the future. One is called WTP, which is jointly developed by Japan, the United States and the European Union. This one is much stricter and more accurate. The other one is called EPA , which is developed by the U.S. Environmental Protection Agency. But I understand that in China
It seems that there are not many car companies participating in these two tests. In addition , they won’t tell you how long it takes to charge to 80% in 30 minutes or how many kilometers it takes to charge. What they won’t tell you is that they charge from 30% to 80% , and they have to be satisfied. There are many conditions , such as the temperature must be controlled at around 20 degrees , and what level of efficiency your charging pile needs to reach , etc. Anyway, normal is good. Come on, you see, I have told you so much despite the risks . Like it , maybe you won’t be able to see it in two days. Brother Niu is dry now and is working hard to develop pure electric new energy. The pace is too fast and it’s too fast. Recently, 7 departments have jointly issued a document. Take a look at this. The work plan for the stable growth of the automobile industry. We have begun to stabilize the consumption of fuel vehicles and encourage the development of hybrid vehicles. This is the first time in recent years. Why? What the hell are you talking about? To put it simply, the supply of fuel vehicles is too great, and fuel vehicles have been squeezed out and cannot be sold. As a result, tax payments are now reduced. Don't think it's impossible. This is what was exposed on the Internet. BYD's annual tax payment for the second year was 18.537 billion. This is considered the best-developed new energy car company. But if you look at Volkswagen and FAW-Volkswagen, the tax payment in 21 years was 418. In 2022 , it was also 40 billion, including Geely's 47.3 billion in 2022, right? The sales volume of Great Wall in 2022 was so sharp that it also had 14.299 billion. These are all vehicles that mainly sell fuel vehicles. In addition, some industries around new energy are included in the tax payment . The quota is not as optimistic as expected . For example, CATL's annual tax payment is probably only about 4 billion , so you should have seen it by now, right? Most new energy vehicle companies have been losing money until now. So if they pay tax at a loss, it is basically OK. Ignore it , but remember that losing money does not mean that their cars do not occupy market share. Of course, we are not badmouthing the new energy sector. At this stage, oil cars are still the same. It is still a fact that they are the main force. But the biggest problem now is What is the difference between oil and electricity? We have talked about it before, right? There is a purchase tax when buying a gasoline car. There is also a tax on the oil. These taxes will be used for the construction of basic road transportation . However, the problem with electric cars is that they do not have to pay it. So Isn’t it just oil trucks supporting electric cars now? Of course, this report does not say that electric cars will not develop. For example, the target of planning new energy this year is 9 million cars. Now there are more than 5 million cars , so he still wants to Growth just means that the policy is biased. There is not much given now. It encourages hybridization more . For example, Guangzhou has already started pilot projects. You see, the first weak hybrid is the blue card. It has abolished social security. The requirement is that as long as you have a residence permit for half a year and no Guangdong A license plate in your name, you are 100% second. It is a weak hybrid. If you buy a car now, the subsidy limit of 10,000 yuan is very small, right? On the contrary, you can get subsidies for pure electric vehicles . There are many conditions for this. You see a lot of them , so we went to Guangzhou to pilot it. I think it won’t be long before many places start to roll it out . After all, many places have no money and subsidies are no longer available. So you can pay attention to hybridization in the near future. There are too many quality issues with the top 500 cars. This car has not been delivered yet , but there are already many issues on the hot search. Now I will choose 4 of them and talk about them one by one. I think the first test drive had a flat tire and an air spring burst. This brand's verification of parts and quality control should not be in place. There should be certain problems. After all, it is very serious that the air spring bursts during the test drive of a new car. The second AB failure Collision with a BMW is not necessarily a problem with the car or AB, because it does not mean that installing the AEB function can avoid all collisions, because whether AEB can effectively brake has a lot to do with the environmental factors . It will affect the maneuvering distance and maneuvering variables. The third one is that the car snakes around when turning. It can be seen from the video that the ESP function of this car is not working, so it is very embarrassing. This may really be it. It's a technical problem. The seat of the fourth exhibition car was found to be damaged. There are two reasons. The first is that the guests who were looking at the car may have dug out the seat. The second is a quality control issue. But if In a car that costs more than 200,000 yuan, if you can easily take off a seat and break it, then the quality of the seat is indeed not very good. There are many other problems. For example, there was a test car during the test drive. It made a loud noise and then I parked my car and found that it was leaking, and it was leaking all around the four wheels. This car has slowly begun to be delivered one after another. There will be a lot of them soon. Real car owners are driving this car to do various things. He really needs to do a good job in testing his quality control. If the quality control is not done well, there will be a lot of private videos that will post various problems. If this happens, the reputation of this car as a car may be ruined. From the perspective of industry practitioners, there is a big problem with Xiaomi Auto’s pricing this time. Some people will say that Xiaomi doesn’t know what they are going to do. You see, their partners are all highly educated. Which one is not a top figure and still needs you? Then let me tell you, a company's strategy often has nothing to do with academic qualifications, but has to do with a person's cognitive vision , mind, and courage . On the 28th, everyone saw that the price of the SU7 released by Xiaomi ranged from 215,900 to 215,900. The price of 299,900 is a normal pricing range. Just like some time ago, I was discussing with netizens during a live broadcast about what kind of price this Xiaomi car would be . I said at the time that it might be around 240,000. So this kind of reasoning, I was based on Geely's four models in this range to lay out the Galaxy 18, right, around 170,000-220,000, right, Lynk & Co 07.17 million to around 250,000, right, Jike 007.23 million, Geely Yue 07,219,900 Yes, because Geely can accurately calculate the cost of Xiaomi's SU7 and determine a range based on Xiaomi Lei Jun's pricing. During the live broadcast, I definitely said that if Xiaomi's SU7 will never exceed 300,000, it will not exceed 30. That's definitely a mistake. That's seeking death. Why do you say that? The main reason is a positioning problem for the Xiaomi car crowd. Is it correct that Xiaomi car is priced at 215,900? According to Mr. Lei, it is a loss, right? 245,900 is also a loss. What if Is the price of the loss correct? I think the price of the loss is definitely correct, but the price of 215,900 is definitely wrong . So what should be the correct price? In my opinion, if the price is 165,900, then it is correct. That is 215,900. If the price is set at 165,900 to 245,900, it can remain unchanged at 215,900 to 299,900. That's right. If the price is set like this, it will jump out of the circle of Geely and other models and drop it to the area below 200,000. Then the price/performance ratio will be completely The price range of 150,000 to 200,000 can be hunted , which is also in line with Xiaomi's positioning. It can once again establish Xiaomi's cost-effective image and is in line with the attributes of the brand. First, seize market share and then increase production capacity . Use time to verify the product and increase technology. Invest in research and development , continuously optimize and upgrade products, and achieve the goal of annual sales of more than 1 million in 5 years. Become a new power car manufacturer and become the number one business. Join the camp of BYD, Geely and Chery. This strategy is right. There are people. I can tell you, Brother Qiao, aren't you making Xiaomi lose money to death? Yes, that's right. Only when you lose money at the beginning can you survive. Generally speaking, product pricing is based on cost pricing, right? Add some profit to the cost, right? There is another way. It means that market competition sets prices without considering costs. Now Xiaomi should use this method plus a pricing strategy for product mix, right? The premise of this kind of pricing is that this industry is particularly involved in the red sea. Why is it so involved? The fundamental reason is that supply exceeds demand in 2023. China's automobile production and sales were 30.161 million units and 30.094 million units respectively, a year-on-year increase of 11.6% and 12%. Among them, the production and sales of new energy vehicles were 9.587 million units and 9.495 million units respectively, a year -on-year increase of 35.8% and 37.9%. The market share reached 31.6%. It is estimated that in 2024 , this year, China's total automobile sales will exceed 31 million units, a year-on-year increase of more than 3%. You see, it was only 3%. Last year, it was 11.6%. A decrease means consumption is weak. From this data, the supply of automobiles is greater than that of the previous year. That ’s why price wars have arisen . We have to seize the market share. It ’s the same with fuel vehicles. We also have to seize the market. There are only so many customers. The pie is so big. Either you buy an electric vehicle or you buy a fuel vehicle. What should you do if you don’t grab it? The same goes for electric vehicles. If he doesn’t buy yours, he will buy his, right? 150,000 is a golden price point for car pricing. The highest proportion of people buy cars with prices below 200,000, nearly 60%. Only 5 people buy cars with prices above 400,000. % Xiaomi’s mistake in pricing its Shuqi at 215,900 is because Xiaomi doesn’t have the courage to do it. Since it’s a loss if it sells for 215,900, why doesn’t it dare to sell it for 165,000? It’s better to be more bold, but the layout is small. Are you afraid of losing too much? You don’t have the courage to burn the boat at this time. Let me tell you, it’s hard to succeed even if you fight your way to the Red Sea. In fact, Lei Jun should simply go bigger and forcefully seize the market. You’ll lose 5 on a single car. If your production capacity in the first year is only about 150,000 units, then you will lose 7.5 billion. If you increase your production capacity to 300,000 units , you will lose 15 billion. Since you said you would use 100 billion to do it , you are not afraid of losing. Right, but when it comes to actually doing it, you don’t have the courage anymore. Let me tell you, in the automobile industry, you must have core technologies . You must have control over the upstream, middle and downstream. The key is that you must have sales volume that can reach 100 a year. More than 10,000 vehicles , because only in this way can we have economies of scale. With scale, we can have cost advantages, right? Only in this way can you be qualified to survive in this industry. Otherwise, sooner or later you will exit the market. I think Xiaomi Motors has set its price this time. It's a major strategic mistake. If you don't change it, you won't be able to survive. Is marketing power still useful ? But cars rely entirely on marketing, deception , umbrellas, mobile phones, stands, sunshades, etc. Appearance design, color, etc. are not of much use. What does it rely on? It relies on core technology and product strength . It takes time to verify your safety, stability, system coordination, etc., right? It just relies on assembly, you said. What's the difference between Lenovo ? Lenovo computers, PC computers, sales have dropped sharply and are in shambles. What kind of marketer can talk about a very ordinary thing and make it so grand? Oh, how much is this data? How much is that data? Compare what he said with the data of Tesla Model 3. It accelerates from 100 kilometers per hour in 2.78 seconds, right? It has 7 airbags, cameras, computing power, Qualcomm chips, etc., right ? They all surpass MOTE3 , so what can you say? Xiaomi Motors has now surpassed Tesla. If you rely on data to say this, I will tell you that we have already been the first in the world. Is it safe to have 7 airbags? Isn’t that called nonsense? You only have to actually crash it, right? Even if there are only 4 airbags, it is safe, right? A man who has never built a car will surpass this, surpass that, and be number one in the world, right? This is the only one in the world, right? The best car within 500,000 yuan. Do you believe it? Anyway, I don’t believe it. Now that you are on the Internet , you can see Xiaomi cars at any time. How about a test drive today? How about it ? Parking next to a Porsche tomorrow? Anyway , there are all kinds of things every day. Everything that happens is good . Do you believe it? The half-hour sales of the press conference exceeded 50,000 taels. Do you believe the data? Let me tell you. There are more myths behind it. If you don’t believe it, take a look.
