I'm Nick Reese and today on Nick Reese, we're
going to talk about two different decision styles and how they impact you as an executive
freelance or a consultant. Keep watching. Imagine you're at your favorite store and
you're shopping for that item you've needed to pick. Imagine, just as you walk inside the door
you find the perfect item. It's the right color, it's the right price,
it's the right size. Do you buy the item or you consider looking
for other options? Take a moment, answer the question. I'll wait. Let me explain why this question is important. You see, as a business owner, when a customer
comes across your marketing or your website, they're asking themselves the same question. When I call this person up, do I hire this
person or do I continue shopping? If you are a person that thought that you
should be looking for more options, you're what scientist call a maximizer or you have
maximizing tendencies. What this means is you want to look for the
best possible solution in any situation. Satisfaction is on the other hand. To make decisions quickly land effectively. They understand that our brains are always
making tradeoffs between being as accurate as possible and being as efficient as possible. Satisficers like to be efficient, they like
to pick the first item that meets their needs. If you're walking down the toothpaste isle
and you see that there's 40 different options, you realize that there's ... it's toothpaste,
it's pretty much the same thing, I'm just going to pick the first one that meets my
needs. If you're that type of person, you have satisficing
tendencies. Maximizers and satisficers have different
psychological profiles. Maximizers, while they do get better results,
they struggle psychology. Because they compare so many items, they see
that there are other options out there and this means that they know what they're missing. Maximizer are more likely to have an experience,
buyers are more ... they're more likely to experience regret and they're not as satisfied
with making decisions. Satisficers on the hand always are looking
for a quick way to make a quick decision. They like satisfice. They may not get as good of results as maximizers,
but generally they are more happy psychology and more satisfied with their decisions. Everyone has both satisficing and maximizing
tendencies. Here are three quick tips to help you make
more sales online. The first tip is to give your audience any
reason to satisfy. This is the reason that testimonials, video
testimonials and consumer reviews work so well. Look at Amazon for instance, 99 reviews with
4.5 stars. It must be a pretty good product. I'm able to satisfice because I can trust
in the reviews of other people. My second tip is frame the decision for people. This works especially well if you're selling
a high priced product. On high price product people are more likely
to have maximizing tendencies. Tell them what a good decision looks like. Tell them how this making this decision in
a proper manner by going with your company while actually you help them live a better
life. Frame the conversation for them and make sure
that they know what it looks like to make a good decision. The third tip is give them reassurance. People like reassurance to know that they
made the right choice. This can be as simple as giving them a quick
phone call thanking them for their business. Whatever you do, make sure that you're reassuring
people that they have made the right decision. If there's one thing you take away from this
video it should be the idea that our brains are always making a tradeoff between accuracy
and effort. This is the reason you should give your customers
any excuse to make an ear business a no brainer. After watching this whole video, you're probably
wondering whether you're a satisficer or if you're a maximizer. There's actually a simple six question quiz
that you can take to find out whether you have more maximizing tendencies or more satisfying
tendencies. Go to nicholasreese.com/decide and take the
quiz. It only should take you about 45 seconds at
most and you're going to find a lot about yourself on how you make decisions. If you like this video make sure to hit the
thumbs up button and the subscribe button. Plus, if you're interested in more exclusive
updates that I only share via e-mail, venture on over to nicholasreese.com and enter your
name and your e-mail and click get updates. Until next time, I'm Nick Reese and whether
you're a consultant, freelancer or executive, remember, you're not alone on your journey
to success. Keep your head up and keep looking for tiny
tweaks that can make massive results in your business. See you next time. Back in 2006 ... Back in 2006 ... is this
helicopter too loud? Let's have some fun.
