Law Student’s Misleading Chocolate Packaging Is "AGAINST The Law!" | Shark Tank AUS

burst into the shark tank tonight a to gym owners who believe they've worked out the perfect workout for that they'll last nine months it has been pretty crazy we started off just selling in a few packets a week's of friends and family and now there's fall is coming all around Australia [Music] get out sharks I'm rough and I'm Rory and we are peak chocolate and we're here today to give you guys the opportunity to invest $50,000 for 10% of our company our product peach chocolate is something the health and fitness market has never seen before it is 80 percent cacao dark chocolate infused with a special formulation of supplements and caffeine we provide an alternative to morning coffees and energy drinks we're looking to take advantage of three booming markets at the moment dark chocolate coffee and sports supplements as successful gym owners and athletes we've used our contacts in the industry and our names to get this product out in the market but it's not just a new product we've created a new category entirely high-performance dark chocolate Ralph and I compete in the sport of CrossFit and as athletes we were sick of mixing multiple powders into our shaker bottles and constantly running to the coffee shop we then discovered some research on dark chocolate and its ability to enhance mental and physical performance it was delicious satisfying and caused release of the happy hormone known as dopamine it was the perfect performance boosting snack we used to have a bag of supplements to the gym and now we just have a packet of paper and we're gonna share our pig with you sharks to try the day great get more last again I've never been delivered more in first ever we've done research at least liked thank you very much - better nice packaging I like that thank you yeah expression that's $50,000 for 10% valuing your company at 500,000 yeah so what's your background ruff and I went to school together we basically got straight into health and fitness after school we've been on personal training and fitness training for the last almost eight years now we got into CrossFit gym so we opened one we now have three of our three gyms for essentially three years so if I'm about to have a workout how much of this should I eat now if you used to drinking quite a lot of coffee the recommended serving size of two rectangles is gonna do just right two rectangle you'd love this train is crammed full of chemicals Lou Keene isoline boy align all the lines amino acids they're actually some of the really beneficial branched chain amino acids well the reversal came across so hey there's some other really beneficial chemicals you're all yeah I have to tell you it tastes pretty good though hey chocolate yeah thank you and in terms of all the supplements that we use a company called true protein that already sponsored Rory as an athlete because he's in the top ten finish men in Australia and they don't attend most fittest guys in Australia yeah he'll explain that so the title that CrossFit uses when their athletes do particularly well in the sport is they basically called them the fittest so what RAF means when he says that is that in previous years I've finished in the top ten in the basically CrossFit category in Australia can you just give us a couple of come on let us see this one oh my god how easy let three four five better give me ten six seven eight nine look he's smiling what has it look like I don't hold this a little bit longer for you guys okay that's that's a walk in the park let's go present here we go who's up who's up for bid I'll have a bit of chocolate first here we go yeah okay here we go let's see it [Music] one he's going for ten to three let's make sure we get back so I'm guessing before the chocolate your mats pull up was like one or maybe two and let us hit five so you're pre-revenue now you don't have any customers yet on earth we've been live for nine months and we've had $65,000 in sales and over a thousand customers and we have about 50 retailers of the product already have you got advice on packaging it says here engineered to accelerate muscle growth and read crease in energy levels have you had legal advice yeah well I'm actually uh two subjects away from finishing my law degree oh my you're not quite a bush lawyer that's awesome to say engineering to accelerate muscle growth have you got clinical trials to prove that so few clinical trials have you gone across well yeah so dark chocolate one of them no no about that product have you proof you need to finish your law degree cuz you are screwing up big-time here and sometimes a little bit of knowledge is dangerous so have you got proof that this does what it says they're gonna do to answer your question we do not have proof for the synergistic effect of the chocolate and the supplements together you've said here scientifically proven supplements what science has proven this is true what we're referring to with the packet is basically that the three supplements their caffeine the creatine and the branched chain amino acids are three of the most heavily researched lady that is misleading at the moment you're making health claims that aren't proven which means it's against the law so I would seriously think about repackaging because there's a number of things on here that are just simply against the Food Standards codes you need to get good legal advice maybe someone who's finished their course to actually do it this is actually quite scary hey look raph from Rory that's the difference between people who read something on Wikipedia and sell billions of smoothies I don't know the background buddy's guessing that she might have faced a regulator or two and probably copped a lot of regulatory advice along the way so you need to listen to that advice please take a look at everything that's been highlighted you look good luck and I'm out thank you very much thanks how come a law student has gone into a gym which is now into chocolate we're moving on from gym so we have to move into peak chocolate because we love supplements we love everything about it I'll see selling you gyms no we're not but you're moving on from them yeah just with our focus so so the G so what's gonna happen to the board dude when you focus comes over here well I've actually got a really good managing and some coaching staff now we've been operating the gyms for about three years manage you got equity sorry no no they don't know that what happens in their late well that's the really good thing about having three gyms as we essentially have three managers so any manager of the various gyms is capable of picking up the slack you answer it's a cracker and like you multitask and the fact you came up with an idea and now you're pursuing it supported by the fact we've got a good cash flow coming out here Jim RAF and Rory I applaud your ingenuity great job on running some gyms and showing that you can sort of manage a business but for me you're just too early on this one I'm out yeah thanks the fact that you guys are positioned in the fitness market I have no doubt you're going to sell a whole bunch of Units whether that becomes really commercial and really exciting that's going to be the future and I wish you luck Thank You ver day job oh yeah great business if you need to finish your degree congratulations it's a beautiful looking product but for this deal I'm out yeah thanks okay one shark left what I like about you guys is a number of things one that you've actually proven record that you actually can run a business I'm a dark chocolate eater I mean I do I do like it and I understand the benefits of it and you know certainly the French live a lot longer because of their dark chocolate the express today some concerns you cannot make health claims to stop like dominance but that can be overcome so I do like it I do like it I think we can get across all of them I would need to get some some science behind it so I like it I really like it I'd really like to a deal really successful gym owners Ralph and Rory are in the shark tank seeking $50,000 for a 10% stake in peak chocolate four sharks are out but at the moment you're making health claims aren't proven which means it's against the law but after giving the boys a hard time Janine might be circling back for a bite so I like it I really like it I've realized two a deal really ruff is actually co-host of the number one health and fitness podcast in Australia ruffs essentially got 70,000 loyal listeners and as soon as he drops this on the podcast straightaway we're going to have a huge demand for chocolate you want to have another piece to make a decision or the only way you've got three successful gyms is we could you put your heart and soul in it [Music] and why you having a split focus that is a fundamental flaw in this beer success I'm out thanks love to you guys it's a great thank you thanks a lot you're on your way why is it the effect you like the French eat dark chocolate they don't like when they eat like duck fat and other bits and pieces Frank starts a nice new you do not [Applause] [Music] [Music] you [Music]

Channel: Shark Tank Australia

Views: 1,212,878

Keywords: best shark tank ideas, business, rejected shark tank pitches that became successful, rejected shark tank, shark tank episode, shark tank pitches, shark tank show, shark tank success, shark tank, watchmojo, worst shark tank pitches, most successful shark tank businesses, best shark tank pitches, full episode, shark tank full episode, shark tank 2020, shark tank health products, healthy gym snack, law student shark tank, breaking the law with misleading packaging, strongest man

Id: BUlWHOf9FIE

Length: 10min 59sec (659 seconds)

Published: Fri May 01 2020