Lana Del Rey: the pitfalls of having a persona

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hello my beautiful doves. welcome back! so  today we're going to be talking about miss lana   del rey and i'm assuming if you clicked on this  video you know who she is, but if you don't she   is a singer who rose to fame in 2012. and she  specializes in singing these very melancholic   ballads about love and hopelessness. and  lana del rey is actually her stage name,   her real name is lizzie grant and i will be kind  of saying that a couple times in this video so   i just need to say that so you  all know who i'm talking about. i would be absolutely lying if i didn't  say i was a huge fan of lana back in 2012.   and like many other kids on tumblr of that era i  was extremely captivated by her aesthetic and her   stage persona i do want to just say before  i get into this: i am a huge fan of lana's   music still i still love to listen to her and i'm  not coming for her in this video i've just kind   of been thinking a lot lately i mean this video  has been on the back burner for a long time but   i've been thinking about how she rose to fame  and the criticisms that have come out lately and   i just wanted to share my theory with you  all about all this first i just want to   take a bit to establish what her aesthetic  is and what her music is all about because   i feel like lana has achieved a pretty  good consistency between those two things   so miss lana cultivated a very nostalgic americana  look for herself when she debuted in 2012   but i wouldn't necessarily call it glamorous or  luxurious i know i know controversial but i'll   try to tell you what i mean by that another star  who i think really took hold of the retro post-war   aesthetic was dita von tease but her style is  very glamorous and she clearly takes a lot of   influence from old hollywood movie stars she's  really dedicated to her 1940s glam waves she's   got the monroe-esque beauty mark tattooed on her  face and she always looks really put together lana   on the other hand was like girl next door retro  she wasn't quite marilyn monroe she was more norma   jean, aside from her little jackie kennedy cosplay  with asap rocky–iconic music video by the way–her   aesthetic mostly geared towards romanticized  working and middle class visions of white america,   for instance: cherry pie pepsi cola the american  flag racing cars beaches deserts trailer parks   cocaine blue jeans and older men. she references  a lot of 20th century american culture references   for example one of the lyrics to her song  "off to the races" on the born to die album   is "light of my life fire of my loins" which is  the opening quote of vladimir nabokov's lolita   her song ultraviolence has the line "he hit me and it felt like a kiss."  which is the name of a popular 60s song from the  girl group the crystals. lana has dipped her toe   in some culturally appropriative motifs as well  like wearing a native american headdress and her   "ride" music video and appropriating latino  american culture in her "tropico" film...   things that were of course inexcusable at  the time but have aged even worse since.   her fashion style is a little interesting  just because it ranges quite a bit   if i could summarize i would say it  mostly consists of daisy dukes t-shirts   1960s baby doll mini dresses biker and racing  jackets skinny jeans floral prints and flats.   on the red carpet and in her videos it's more  obvious that she takes style inspirations from   mid-century fashion trends and pop icons but  on stage and on the daily her style fluctuates   quite a lot. sometimes she'll do up her hair in  her signature beehive and put on a full 60s look   and sometimes she'll wear her hair naturally with  a t-shirt and jeans. her day-to-day style is also   very basic: lots of skinny jeans button-ups  t-shirts flat shoes and simple patterns. now   that we've established that i want to talk about  her rise and cultural impact in the early 2010s.   "vamp of constant sorrow," rolling stone  proclaimed over an image of lana wearing furs   and smoking sadly of course. it's an image that  del rey would truly utilize in the years following   whether in song names ("summertime  sadness," the unsubtle "sad girl")   or public image (flower crowns, sepia  filters, a fixation with suicide and death).   something about this overt yet glamour sadness,  this image of mascara smudged perfectly by tears   of a cigarette in a holder held by a delegate  yet trembling hand, stuck in the cultural   consciousness of the decade and thus the internet  sad girl was born. in the early 2010s the social   media sites that we love or hate today so:  instagram, twitter, tumblr, facebook were starting   to really take off and it's not really surprising  that the Sad girl, capital s, was starting to come   into fruition. well let's be honest there's  been sad girls way before the 2010s but   that's another video. it's not surprising because  these sites allowed users to share basically   everything that they were doing, everything that  they were feeling to a virtual world–a concept not   fully tapped into yet. i want to talk about tumblr  more specifically because it was a site that i   was most familiar with at the time and also the  place that i think lana del rey really blew up on.   let's set the scene it's 2011 your dashboard has  the reblog button at the top of each post every   notification, you got came up on your dashboard  in chronological chaos, people were posting their   deepest darkest secrets in stream of consciousness  format, you scroll past a low-grade impact font   meme, and melodramatic black and white photos  with overlaid song lyrics are abundant. it was   quite a simple time and most of the users were of  course teenage girls. and for anyone who was or   was socialized or is still a teenage girl... being  a teenage girl sucks and if it didn't/doesn't suck   i'm really happy for you i'm not one of those  20-somethings that try to gatekeep happiness,   but let's just try to come up with a few things  that make teenage girlhood so awful. here we go:   unchecked mental health issues, improper education  on sex and drugs, adults not taking you seriously,   realization that the patriarchy exists and you  might not be able to accomplish a lot of things   that you had originally wanted to accomplish in  life when you were a child and had rose-colored   glasses about everything, navigation of queerness  in spaces that were still pretty unfriendly, and   the neverending onslaught of drama with  friends and boys that just like made life   a complete living hell. but you know even if you  didn't experience the whole range of everything,   you can see why it sucked for a lot of people.  so introducing social media: which like i said   basically gave you a virtual landscape where you  could cry and scream and have meltdowns and get   validation from strangers who were just like you,  all while still remaining somewhat anonymous so   that your text posts don't affect your personal  life in real life. yes i remember when tumblr   was big and it was a social faux pas for you to  ask anyone in real life what their tumblr was.   tumblr was your space and you weren't supposed  to actually know the people you interacted with   on there. so the tumblr sad girl was born. it  makes sense. i think being a teenage girl once   again is an awful experience but mostly it's awful  because you have no control over your life really.   like you're still a child so you have to depend  on all these different forces: your family, your   school, your community. and finding this community  online where everyone is also like, "i'm stuck   and we're all gonna talk about it and we're all  going to embrace it and we're all going to own it   and romanticize our lives," like i think that, in  theory, can be very powerful. the artist audrey   wallen coined sad girl theory as being a radical  concept. she says the sadness of girls should be   recognized as an act of resistance. "a limited  spectrum of activism excludes a whole history   of girls who have used their sorrow and their  self-destruction to disrupt systems of domination.   girls' sadness is a way of reclaiming agency  over our bodies, identities, and lives." the sad   girl aesthetic of tumblr though was honestly not  very radical and i think it was counterproductive   and it was kind of dangerous honestly. it  definitely portrayed self-destruction as   this glamorous phenomenon and really, really bad  issues like depression, anxiety, drug addiction,   and suicide were often romanticized. especially  when combined with the soft grunge aesthetic:   popular images that circulated tumblr at this  time were pastel color graded photos of medicine   bottles, soft focus bruises, tattoos on always  pale skin, and a lot of cigarettes and crying   selfies. this was the state of the hipster world  when lana came into prominence. and i don't want   to say that it was the mainstream rhetoric because  i don't think it was. i think the rhetoric in the   mainstream culture was actually more focused on  self-love and optimism like katy perry's roar   came out in 2013 i believe. but on tumblr and in  counter-cultural spaces it was cool to be sad.   it was cool to go against the mainstream  rhetoric that was pushing this crippling   pressure to succeed. lana's music allowed this  space for wallowing, which honestly is something   that everyone needs from time to time. but with  this social environment it makes sense that lana   blew up. she was this conventionally pretty, pouty  girl singing in a sultry cigarette tainted voice   about hopeless devotion to abusive men and being  pretty when you cry. it was like peak glamorized   self-destruction and while lana has said she has  never glamorized abuse in a post that i'll talk   about a little later and that everything she wrote  about were based on her personal experiences...   that may and will be true–it probably is true like  who am i to say that what she said isn't true–but   the image she cultivated definitely felt  like romanticization. and this is because   the 20th century female figures that lana  aesthetically aligns with are romanticized   even to this day by the media for struggling  with addiction and mental health issues,   being oppressed by the patriarchy, and  passing away untimely. the problem is not   so much lana herself honestly but it's society's  obsession with beautiful, suffering white women.   like take for instance marilyn monroe, jackie  kennedy, ophelia from shakespeare's hamlet,   even marie antoinette. sad girls are expected  to be beautiful or they're not really Sad girls,   capital s, #prettywhenyoucry. honestly that's  more society's fault than anything like lana can't   control how she looks. well i guess you can  technically in this day and age but you understand   what i'm saying. and what's interesting about  lana is that i don't think she was ever really   relatable either. her lyrics could be relatable i  guess if you've been in a messy relationship with   an older man but i question how many teenage  girls actually had those specific experiences   or if lana just constructed a universe that they  wished to belong in. in a pitchfork article,   writer lindsay zaladz says: "the people in del  rey's musical universe do not strive or believe   that things will get better. they lounge around  all day manicuring their nails and then drink and   smoke themselves into a glamorously inert stupor  by night." i feel like people projected onto lana   and actually aspired to be lana because they  would listen to her music and be like, "here's   a woman singing and she makes her pain sound so  beautiful. i want to make my pain beautiful too."   the sad girl aesthetic pretty much died by the  late 2010s and i can't say i was really sad about   it. i mean there's a lot of possibilities. my  opinion for its decline is because the sad girl   aesthetic was really like white women/upper middle  class/ middle class focused and the struggles of   poor women or of women of color or fat women or  women in non-western countries... like those were   never talked about. their issues were never talked  about. in the last few years, especially in 2016,   a lot more people started to realize uh there  are racial systemic issues and there are just   intersectional issues in general. it's kind of  sad that it took so long but we're here i guess.   i hope. when [censored] was elected it felt like  more people were starting to realize that the   world is pretty f'd up and there are just larger  issues to complain about outside of the self.   so where did lana fit in this cultural  transition? well people still liked her   music because her music is good and  i think she did make a couple moves   in the right direction. like i always thought  lana was a little bit behind the curve especially   i remember this one fader interview she  did and she was like "feminism was not   an interesting concept" to her so i feel like  she was always a little bit behind the curve.   but she's been kind of pushing in the right  direction... she's just a little bit behind.   she told pitchfork in 2017 that she wasn't  going to show the american flag anymore in her   live performances even though she has one on the  cover of her 2019 release norman [ __ ] rockwell she also said she was no longer going to sing  the lyrics "he hit me and it felt like a kiss"   from ultraviolence. in the past year she also  said that as "personal reparations," she donated   the proceeds of her poetry book to digdeepwater  which is a non-profit organization that brings   clean running water to indigenous communities.  obviously i can't personally say whether or not   that puts her in the clear for her previous  transgressions but you know i think at the   very least it shows that she is listening to what  people say about her. and i think also with NFR!   she was kind of going down this path of recreating  her americana image in a more progressive angle   but in a way that still made sense for her. in  NFR!, lyrics to her song "the greatest" include   "la's in flames, it's getting hot, kanye west is  blonde and gone, life on mars ain't just a song,   oh the live streams almost on." but for some  reason in may last year she made an infamous   instagram post where she complained about how  singers like doja cat and beyonce are allowed   to make songs about being sexy and wearing no  clothes, while she gets in her words "crucified"   for singing about being embodied and feeling  beautiful by being in love even in a relationship   that is not perfect. it was pretty bad because the  artists she mentioned were mostly black women who   definitely have dealt with way more [ __ ] in  the industry than lana has. but then lana went   on to say "there has to be a place in feminism for  women who look and act like me." i feel like it's   pretty self-explanatory why it's tactless for a  white woman–especially one that built her entire   image on romanticizing mid-century america–to say  something like that. and then when she released   her album cover for chemtrails over the country  club which featured mostly white women on it,   lana decided to defend herself in the comments  by saying that her best friends and boyfriends   have been rappers, which to put it nicely is  not really the explanation people wanted to hear   and probably just made things worse. questionable  stuff aside, even her usage of social media in   general has changed the way that we perceive  her. daniela tijerina writes for vanity fair:   "online, del rey is far less old hollywood vixen  and much more your mom on facebook, often posting   filtered selfies and captions that invoke the same  corny energy as 'live laugh love.'" and in january   2020, the cut published an article saying "in  recent years as evidenced by a slew of paparazzi   photos and concert looks, lana has pivoted to what  seems to be a more organic approach to dressing,   a sort of casual midwestern mommy way of styling  herself. think heads floral knitwear and boot-cut   jeans. it's decidedly american, but it's not  americana. it's an aesthetic choice some fans   have dubbed her 'maxxinista period'" after  tj maxx. i will say though, as i said before,   lana's everyday style has always kind of  been basic and midwestern-ish, if you look up   paparazzi photos from years ago. but i think over  time more people have realized that her street   style is not the same as her red carpet style  because lately and especially with chemtrails,   like the lyrics that she wrote in chemtrails, she  seems like she's just getting tired of separating   lizzie and lana. and at the 2020 grammys, lana  showed up to the red carpet wearing a dress   she got at the mall. it was an aiden maddox  gown which retailed for 600 off the rack. i   actually really like that lana did this because  even though the dress is still very expensive,   compared to other major celebrities of  her rank who show up to the red carpet   wearing something couture that was gifted  to them by some designer or brand #ad,   it just felt really authentic and cool that  she just, you know, drove to the mall, picked   something out that she actually liked, and then  wore it to like the biggest music awards ceremony   of the country–in the country. to her credit, even  though she transitioned from gucci to tj maxx,   her style still stays consistent with her music.  for example if you listen to the song "white   dress," she reminisces about her life pre-stardom,  when she was working as a waitress. it feels like   she's getting tired of the fame and fortune and  just wants to go back to living her small town,   pleasant life. some people have theorized that  she might feel this way because she's getting   tired of the onslaught of criticism that's  been coming towards her in the last few years.   now i've kind of just been talking about the rise  of lana and some of the criticisms that have been   addressed to her lately but the reason i  think this criticism has come up is not like   because of some overdue analysis of her usage of  americana motifs nor her alleged glamorization   of abuse. because let's be real she's been  criticized for those things for awhile now.   i remember in 2013 lorde, who was 17 at the time,  told the fader that "she's great but i listened to   that lana del rey record and the whole time i was  just thinking it's so unhealthy for young girls to   be listening to you know, 'i'm nothing without  you.' the sort of shirt tugging, desperate,   don't leave me stuff. that's not a good thing  for young girls, even young people, to hear."   so this isn't news which i think is also the  reason why a lot of people were kind of weirded   out that lana made that ig post to begin with.  it felt so confusing and unwarranted, because   at the time she was still getting high praise  from NFR!, and people were literally saying it   was like her best album ever. no one was really  hating and everyone still pretty much loved lana.   so why is her image starting to crack? well in my  opinion, it's about social media and the idea of   persona. to be clear lana has recently claimed  that she's never had a persona. when the music   critic ann powers wrote honestly a  generally favorable piece about her,   lana took to twitter replying: "here's a little  side note on your piece–i don't even relate to one   observation you made about the music. there's  nothing uncooked about me. to write about me   is nothing like it is to be with me. never had a  persona. never need one. never will." but let's be   honest like let's be real miss lana del rey. she  definitely had a persona, some kind of it. i would   argue that any artist who has a stage name has  some kind of persona. i would argue that anyone   on the internet has some kind of persona. i also  think it's funny because in a previous interview   she did with courtney love in 2017 for dazed,  courtney mentions that lana has built a persona   and lana doesn't say anything against that. also  are we supposed to conveniently forget that she   once dubbed herself "gangsta nancy sinatra" and  "lolita who got lost in the hood." that's a whole   other issue. and it's not a bad thing to have a  persona i'm not like, "ooh lana has a persona,   she's not authentic." i don't think that at all.  i saw actually something on tumblr a while back,   it was a quote where it's like, "you are the mask  and the wearer." so every persona is still you,   it's just a form of you. and her persona is why  the public loved her, it's why tumblr loved her   in the first place. nate jones for vulture claims  it's even how lana escaped from major controversy.   for so long jones said that "del rey's heightened  persona ensured that critiques never escalated   into full-on controversy. you couldn't stay mad  at lana del rey. it would have been like getting   mad at betty boop." i totally agree with  that stance. i genuinely think people enjoy   thinking of her as this like bygone cool girl  and that's how she got away with so many things.   like honestly lana has included a lot of  messy subject material in her discography,   the lolita references and born to die  as just an example. in the same vein,   most old hollywood movies and actors had  problematic politics but it's our nostalgia   for this old-timey era that lets these messages  slide over our heads. lana del rey used to be   this nostalgia drenched character who sometimes  made you wonder whether the things she said were   part of an act or things that she actually thought  in real life. and even her music, and even though   she's come forward many times and has said these  lyrics are based on "my personal experiences" etc,   it's just the way she sang and the words she  chose and honestly the whole production–it   made the songs so theatrical and it made her feel  like she was describing a movie plot rather than   an actual experience. i feel like it's definitely  a gradual merging of lana and lizzie over the   years that have kind of destroyed her heightened  persona. but in the last year or so, lana has   really been using social media to fight critics  and to speak her mind. unfortunately when you've   created this mystique as an artist, it's really  hard to be on social media without shattering   the illusion that you've created. there's a lot  of really cool celebrities and public figures who   use social media responsibly and who still create  and maintain healthy boundaries for themselves.   there's also a lot of public figures who've  actually grown their following and likability   based on their interactions with their audience.  but i feel like if you became popular for creating   this mysterious image, giving the public more  access to your private life is probably not going   to go that well. the music writer rhian daly told  bbc, "we don't expect enigmatic artists to respond   to criticism generally. truly mysterious artists  often seem like they exist in another realm to the   rest of us. to achieve true prince-like levels  of mystery i think lana would have to be much   more removed from the internet and the press than  she is at the moment." daly calls this phenomenon   happening with lana right now "a slow dismantling  of mystique in real time." ouch. but to lana's   defense, it's definitely hard not to be on social  media. a lot of the criticisms that lana addresses   are reputation damaging criticisms like her  voting for [censored] or her being a racist.   and social media is so dangerous because celebrity  gossip has really exploded in scale. rather than   just a couple petty tabloids circulating around  a supermarket, you log onto twitter and there are   thousands of people making judgments of who you  are assuming things, misreading what you've said,   like i understand it is a really tough situation  to navigate and lana probably thought that using   her internet platform to take control over  the conversation was a justified decision.   and of course you may be wondering why is this  happening now? twitter and instagram have been   around for a while now like longer than lana's  career. and i don't know, i'm just extrapolatingm   i could be wrong about everything. if lana wants  to quote tweet me and tell me what she thinks...   i'm also free for coffee. but maybe, maybe lana  is more reactionary these days and is caring less   about her cool girl image because she, in some  capacity, feels guilty and is trying to navigate   her music genre while considering today's  politics. or maybe she's just been famous for   long enough now that she feels like it's time to  speak her mind. who really knows, except for lana. well that's all i have for today folks. thank  you so much for joining me. i had a lot of fun   talking about this and um let me know in  the comments what you think about miss   lana del rey. and yeah i'll see you next time  and i hope you have a lovely rest of your day!
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Channel: Mina Le
Views: 1,878,095
Rating: undefined out of 5
Keywords: lana del rey, born to die, lana del ray, lizzie grant, chemtrails over the country club, scandal, pop culture, mina le, lust for life, ulltraviolence, honeymoon, paradise edition, norman rockwell lana del rey, nfr
Id: QWY6osJ4eJI
Channel Id: undefined
Length: 26min 0sec (1560 seconds)
Published: Wed May 26 2021
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