La Corporation - Documentaire

[Music] 150 years ago the business corporation was a relatively insignificant institution today it is all pervasive like the church the monarchy and the Communist Party and other times and places the corporation is today's dominant institution this documentary examines the nature evolution impacts and possible futures of the modern business corporation initially given a narrow legal mandate what has allowed today's corporation to achieve such extraordinary power and influence over our lives to begin our inquiry is scandals threaten to trigger a wide debate about the lack of public control over big corporations overhang over the market of distrust listen 95% some % huge percentage of the business community or honest and reveal all their assets got compensation programs that are balanced but there are some bad the media debate about the basic operating principles of the corporate world was quickly reduced to a game of follow-the-leader I still happen to think the United States is the greatest place in the world to invest we have some shake ups that are going on because of a few bad apples [Music] [Music] these are not just a bunch of bad apples this is just a few bad apples it's not just a few bad apples we've got to get rid of the bad apples you can start with Tyco bad apples we know all about Worldcom Xerox Corporation aren't there Anderson bad apples and wrong obviously bad apples Kmart corporation that fruit cart is getting a little more full I don't think it's just a few apples unfortunately I think this is the worst crisis of confidence in business what's wrong with this picture can't we pick a better metaphor to describe the dominant institution of our time through the voices of CEOs whistleblowers brokers gurus and spies insiders and outsiders we present the corporation as a paradox an institution that creates great wealth but causes enormous and often hidden harms [Music] I see the corporation as part of a jigsaw in society as a whole which if you remove it the pictures incomplete but equally if it's the only path it's not gonna work a sports team some of us are blocking and tackling some of us are running the ball some of us are throwing the ball but we all have a common purpose which is to succeed as an organization Corporation is like a family unit people in the corporation work together for a common end like the telephone system it reaches almost everywhere it's extraordinarily powerful it's pretty hard to avoid and it transforms the lives of people I think on balance for the better the eagle soaring clear eyed competitive prepared to strike but not a vulture noble visionary majestic that people can believe in and be inspired by that creates such a lift that its source [Music] I could see that being a good logo for the principle company okay guys enough [ __ ] corporations are artificial creations you might say they're monsters trying to devour as much profit as possible at anyone's expense dr. Frankenstein's creation has overwhelmed and overpowered him as the corporate form has done with us [Music] [Applause] [Music] [Applause] the word corporate gets attached in almost you know in a pejorative sense - and gets married with the word agenda and when here's a lot about the corporate agenda as though it is easily as though it is agenda which is trying to take over the world personally I don't use the word corporation I'll use the word business I will use the word use the word company I'll use the words business community because I think that is a much fairer representation than zeroing in on just this word corporation but he is a corporation it's funny that I've taught in a business school for as long as I have without ever having been asked so so pointedly to say what I think a corporation is it's a group of individuals working together to serve a variety of objectives the principal one of which is earning large growing sustained legal returns for the people who own the business [Music] the modern corporation has grown out of the Industrial Age the Industrial Age began in 1712 when an Englishman named Thomas Newcomen invented a steam driven pump to pump water out of the English coal mine so the English coal mines could get it more cold to man rather than hauling buckets of water out of the mine it was all about productivity more coal per man-hour that was the dawn of the Industrial Age and then it became more steel for me an hour more textiles per man-hour more automobiles per man now and today it's more chips from an hour more gizmos from an hour the system is basically the same producing more sophisticated products today the dominant role of corporations in our lives is essentially a product of the roughly the past century corporations were originally associations of people who were chartered by a state to perform some particular function like a group of people want to build a bridge over the Charles River or something like that in both law and the culture the corporation was considered a subordinate entity that was a gift from the people in order to serve the public good [Music] so you have that history and we shouldn't be misled by tits not as if those are the halcyon days when all corporations served the public trust but there's a lot to learn from that the Civil War and the Industrial Revolution created enormous growth in corporations and so there was an explosion of railroads who got large federal subsidies of land banking heavy manufacturing and corporate lawyers a century and a half ago realized they needed more power to operate and wanted to remove some of the constraints that had historically been placed on the corporate form the 14th amendment was passed at the end of the Civil War to give equal rights to black people and therefore if said no state can deprive any person of life liberty or property without due process of law and I was intended to prevent the states from taking away life liberty or property from black people as they had done for so much of our history and what happens is the corporation's come into court and corporation lawyers are very clever and they say oh you can't deprive a person of life liberty or property we are a person a corporation as a person and Supreme Court goes along with that and what was particularly grotesque about this was that the 14th amendment was passed to protect newly freed slaves so for instance between 1890 and 1910 there were 307 cases brought before the court under the 14th amendment 288 of these brought by corporations 19 by African Americans [Music] 600,000 people were killed to get rights for people and then with strokes of the pen over the next 30 years judges applied those rights to capital and property while stripping them from people [Music] everybody makes mistake once in a while but I just can't be personally responsible that's one of the weaknesses of a partnership isn't it SID well maybe you better incorporate the store incorporate yes incorporating would give you the big advantage of what you want right now Limited Liability you start with a group of people want to invest their money in a company then these people apply for a charter as a corporation this government issues a charter to that corporation now that corporation operates legally as an individual person it is not a group of people it is under the law a legal person Imperial Steel incorporated many of the legal rights of a person it can buy and sell property it can borrow money it can sue in court and be soon it carries on a business Imperial steel along with thousands of other legal persons is a part of our daily living it is a member of our society having acquired the legal rights and protections of a person the question arises what kind of person is the corporation corporations were given the rights of immortal persons but then special kinds of persons persons who have no moral conscience these are special kind of persons which are designed and by law to be concerned only for their stockholders and not say what are sometimes call their stakeholders like the community or the workforce or whatever the great problem of having corporate citizens is that they aren't like the rest of us as Baron Thurlow in England is supposed to have said they have no soul to save and they have no body to incarcerate I believe the mistake that a lot of people make when they think about corporations is they say they think you know corporations are like us General Electric is a kind old man with lots of stories nike young energetic Microsoft aggressive good Donald's young outgoing enthusiastic Monsanto immaculately dressed there's me goofy anything we have feelings they have politics they have belief systems they really only have one thing the bottom line how to make as much money as they can in any given quarter that's it of course they make a profit and it's a good thing that's the incentive that makes capitalism work to give us more of the things that we need that's the incentive that other economic systems lack people accuse us of only paying attention to the economic leg because they think that's what a business person's mindset is it's just money and it's not so because we as business people know that we need to certainly address the environment but also we we need to be seen as constructive members of society there are companies that that do good for the communities they produce services and goods that are a value to all of us that make our lives better and that's a good thing the problem comes in in the profit motivation here because these people there's no such thing as enough and I always counter point out there's no organization on this planet that can neglect its economic foundation even someone you know living under a banyan tree is dependent on support from someone the economic link has to be addressed by everyone it's not just a business issue but unlike someone under a banyan tree all publicly traded corporations have been structured through a series of legal decisions to have a peculiar and disturbing characteristic they are required by law to place a financial interest of their own above competing interests in fact the corporation is legally bound to put its bottom line ahead of everything else even the public good that's not a law of nature that's a very specific decision in fact the judicial position so they're concerned only for the short-term profit of their stockholders to whom to these companies Oh loyalty what does loyalty mean well it turns out that that was a rather naive concept anyway as corporations are always owe obligation to themselves to get large and to get profitable in doing this it tends to be more profitable to the extent it can make the other people pay the bills for its impact on society there's a terrible word that economists use for this called externalities an externality is it it is the effect of a transaction between the two individuals on a third party who has not consented to or played any role in the carrying out of that transaction and there are real problems in that area there's no doubt about it right a business is a tough proposition there are costs to be minimized at every turn and at some point the corporation says you know let somebody else deal with that let's let somebody else supplant the military power to the Middle East to protect the oil at its source let's let somebody else build the roads that we can drive these automobiles on let's let somebody else have those problems and that is where externalities come from that notion of let somebody else deal with that I got all I can handle myself a corporation is an externalizing machine in the same way that a shark is a killing machine each one is designed in a very efficient way to accomplish particular objectives in the achievement of those objectives there isn't any question of malevolence or of will the enterprise has within it and the shark has within it those characteristics that enable it to do that for which it was designed so the pressures on the corporation to deliver results now and to externalize any cost that this unwary or uncaring public will allow it to externalize [Music] to determine the kind of personality that drives the corporation to behave like an externalizing machine we can analyze it like a psychiatrist would a patient we can even formulate a diagnosis on the basis of typical case histories of harm it is inflicted on others selected from a universe of corporate activity [Music] well this is the office of the national labor committee here in the garment area of New York City it's a little bit to shovel these are all from different campaigns to make this stuff concrete as possible we purchase all of the products from the factories that we're talking about this shirt sells for $14.99 and the women who made the shirt guy paid three cents whisk labor and jackets made in El Salvador the jackets are one hundred and seventy eight dollars and the workers were paid seventy four cents for every jacket they made Alpine Coast aerials 31 cents now it's not just sneakers it's not just a perilous it's everything we were in Honduras and some workers they no other kind of work that we did and they approached us these young workers and they said conditions now facture horrible will you please meet with us and we said we would but you can't meet in the developing world you can't walk up to an a factory with your notebook and workers come out you interview them I mean there's goons despise the military police so you do everything in a clandestine manner we're about to start the meeting and in work three guys very tough looking guys the company had found out about a meeting and sent these spies obviously we didn't have the meeting but these young girls were really bright and as they were leaving away from the eyesight of the spies they started to put their hands underneath the table and I put my palm on that I put my hand under there and they put into my my hand their pay stubs so we'd know who they were what they were paid and the labels that they made in the factory so we'd know who they work for and I took my hand out after everyone had left and then the palm of my hand was to face a Kathie Lee Gifford but the bottom of it is the interesting part a portion of the proceeds from the sale of this garment will be donated to various children's charities it's very touching get your right here Walmart is telling you if you purchased these pants and Kathie Lee is telling you purchase these pants you're going to help children the problem was that people handed us the label or 30 years of age too many people have family work just me you so fun how many people do support let's look at it from a different point of view let's look at it from the point of view of the the people in Bangladesh who are starving to death the people in China who are starving to death and the only thing that they have to offer to anybody that is worth anything is their low-cost labor and in effect what they are saying to the world is they have this big flag that says come over and hire us we will work for 10 cents an hour because 10 cents an hour will buy us the rice that we need not to starve and come and rescue us from our circumstance and so when Nike comes in they are regarded by everybody in the community as an enormous godsend we went through the garbage dump in a Dominican Republic we always do this kind of stuff we dig around one day we found a big pile of Nikes internal pricing documents Nike assigns a time frame Teesha operation they don't talk about minutes they break the time frame into ten thousands of a second you get to the bottom of all 22 operations to get the work is six point six minutes to make the shirt it's 70 cents an hour in the Dominican Republic that's six point six minutes equals eight cents these are Nikes documents that means the way just pump the three tenths of 1% of the retail price this is the reality it's the science of exploitation [Music] [Applause] [Music] what happens in the areas where these corporations go in and are successful they soon find that they can't do any more in that country because the wages are too high now and what's that another way of saying well the people are no longer desperate so oK we've used up all the disparate people there they're all plump and healthy and wealthy let's move on to the next desperate a lot and employ them and raise their level up well the whole idea of the export processing zone is that it will be the first step towards this wonderful new development through the investment that's attracted to these countries there will be a trickle-down effect into the communities but because so many countries are now in the game of creating these free trade enclaves they have to keep providing more and more incentives for companies to come to their little D nationalize pocket and that the tax holidays get longer so the workers rarely make enough money to buy three meals a day let alone feed their local economy [Music] something happened in 1940 which marked the beginning of a new era the era of the ability to synthesize and create on an unlimited scale new chemicals as have never existed before the world and using the magic of research oil companies compete with each other in taking the petroleum molecule apart and rearranging it into well you name it so suddenly it became possible to produce any new chemicals synthetic chemicals the likes of which had never existed before in the world for any purpose and at virtually no cost fabrics toothbrushes tyres insecticide Cosmetics weed killers a whole galaxy of things to make a better life on earth rundas if you wanted to go to a chemist and say look I want to have a chemical say a pesticide which will persist throughout the food chain and I don't want it to have to renew it very very often I'd like it to be relatively non-destructive all and then he'd put two benzene molecules on the blackboard and had a chlorine here and a chlorine that and that was DDT when the Eighth Army needed [ __ ] civilians to help them out in our occupation they called our native doctors to administer DDT under the supervision of our men to stem a potential typhus epidemic dusting like this goes a long way in checking disease and the labs are them pardon our dust [Music] as the petrochemical era glue and goo warning signs emerged that some of these chemicals could pose hazards the data initially were trivial anecdotal but gradually a body of data started accumulating to the extent that we now know that these synthetic chemicals which have permeated our workplace our consumer products our air our water produce cancer and also birth defects and some other toxic effects [Music] furthermore industry has known about this police most industries have known about this and have attempted to trivialize these risks if I take a gun and shoot you that's criminal if I expose you to some chemicals which knowingly are going to kill you what difference is there the difference is that it takes longer to kill you we are now in the midst of a major cancer epidemic and I have no doubt and I have documented the basis for this that industry is largely responsible for this overwhelming epidemic of cancer in which one and every two men get cancer in their lifetimes and one in every three women get cancer in their lifetimes [Music] towards the end of 1989 great box of documents are out of my office without any indication where they came from and I opened them and found in it a complete set of Monsanto files particularly a set of files dealing with toxicological testing of cows who've been given rb/gh BST trade name posi lakh is being used in more than a quarter of the dairy herds in the United States according to Monsanto the milk has been drunk by a large portion of the American population since the Food and Drug Administration declared it safe for both cows and humans for you and at that time on Santa was saying there's no evidence whatsoever any adverse effects we don't use antibiotics and this clearly showed that they had lied through their teeth [Applause] [Music] the files described areas of chronic information in the heart lung kidney spleen also reproductive effect also a whole series of other problems it's the most comprehensive independent assessment of the drug concludes that BST results in unnecessary pain suffering and distress for the cows this is not acceptable for a drug designed simply to increase milk production it is a silly product we have a the industrial world is awash in milk we're over producing milk we are actually have governments around the world who pay farmers not to produce milk so the first product Monsanto comes up with is a product that produces more of what we don't need of course you'll want to inject pause alike to every eligible cow as each cow not treated it's a lost income opportunity but the problem was that use of the artificial hormone caused all kinds of problems for the cows because something called mastitis which is a very painful section of the utters when you milk the cow if the cow has bad mastitis some of the and I don't know how to say this in a you know I hope people are watching at dinnertime but the pus from the infection of the udders ends up in the milk and the somatic cell count they call it the bacterial count inside your milk goes up there's a cost to the cows the cows get sicker when they're injected with rb/gh they're injected with antibiotics we know that people are consuming antibiotics through their food and we know that that's contributing to antibiotic resistant bacteria and diseases and we know we're at a crisis when somebody can go into a hospital and get a staph infection and it can't be cured and they die that's a crisis bad for the cow bad for the farmer bad potentially for the consumer the jury is out we see a lot of conflicting evidence about potential health risks and of course as a consumer my belief is why should I take any risk [Music] factory farm cows have not been the only victims of Monsanto products large areas of Vietnam were deforested by the US military using Monsanto's Agent Orange the toxic herbicide reportedly caused over fifty thousand birth defects as well as hundreds of thousands of cancers in Vietnamese civilians and soldiers an informer American troops serving in Southeast Asia unlike the Vietnamese victims u.s. Vietnam veterans exposed to Agent Orange were able to sue Monsanto for causing their illnesses Monsanto settled out of court paying eighty million dollars in damages but it never admitted guilt [Music] sleeping in a motel in Brewer Maine one night I woke up with terrible hay fever in my eyes were burning and I looked out of the river and there were great mounds of white foam going right down the river and the next morning I got up then I said my god what was that happening outside he said oh it's just the river and I said what do you mean said we'll look every night the paper company send the stuff down the river I said what are you talking about and he said don't you understand that's how we get rid of the effluent from the paper mills well I knew at that time I'd been in a business I'd sold oil to the paper mills I knew all the owners I've been in politics I know the people in the towns I knew not one constituent of the paper mills wanted to have the river polluted and yet here the river was being polluted and it was more or less as if we created a doom machine in our search for wealth and and for prosperity we created something's going to destroy us at multinational monitor we put together a list of the top corporate criminals of the 1990s we went back and looked at all of the criminal fines that corporations had paid in the decade Exxon pled guilty in connection to federal criminal charges with the Valdez spill and paid 125 million dollars in criminal fines General Electric was guilty of defrauding the federal government and paid nine point five million dollars in criminal fines Chevron was guilty of environmental violations and paid six point five million dollars ASA B she was guilty of antitrust violation and then paid one point eight IBM was guilty of illegal exports and paid a son Kyle is guilty criminal of environmental violation either the drug manufacturer was guilty of antitrust by Wallace who still a food and drug regulatory violation was financial guilty of an antitrust violation paid five hundred million dollars in criminal fines again and again we have the problem that whether you obey the law or not isn't matter whether it's cost-effective if the chance of getting caught and the penalty are less than it costs to comply people think of it as being just a business decision drawing the metaphor of the early attempts to fly the man going off of a very high cliff in his airplane with the wings flapping and the guys flapping the wings and the wind is in his face and this poor fool thinks he's flying but in fact he's in freefall and he just doesn't know it yet because the ground is so far away but of course the craft is doomed to crash that's the way our civilization is the very high cliff represents that virtually unlimited resources we seem to have when we began this journey the craft isn't flying because it's not built according to the laws of aerodynamics and it's subject to the law of gravity our civilization is not flying because it's not built according the laws of aerodynamics for civilizations that would fly and of course the ground is still a long way away but some people have seen that ground rushing up sooner than the rest of us have the visionaries have seen it and have told us it's coming there's not a single scientific peer-reviewed paper published in the last 25 years that would contradict this scenario every living system of Earth is in decline every life-support system of Earth is in decline and these together constitute the biosphere the biosphere that supports and nurtures all of life and not just our life but perhaps 30 million other species that share this planet with us the typical company of the 20th century extractive wasteful abusive millennia in all of its processes taking from the earth making wasting sinan its products back to the biosphere waste to a landfill I myself was amazed to learn just how much stuff the earth has to produce through our extraction process to produce a dollar of revenue for our company when I've learned I was flabbergasted we're leaving a terrible legacy of poison and diminishment of the environment for our grandchildren's grandchildren generations not yet born some people have called that intergenerational tyranny a form of taxation without representation levied by some generations yet to be it's the wrong thing to do one of the questions that comes up periodically as to what extent could corporation be considered to be a psychopathic and if we look at a corporation as a legal person that it may not be that difficult to actually draw the transition between psychology and individual to psychically and a corporation we can go through the characteristics that define this particular disorder one by one and see how they might apply to corporations they would have all the characteristics and in fact in many respects corporation of that sort is that the prototypical psychopath if the dominant institution of our time has been created in the image of a psychopath who bears the moral responsibility for its actions can a building have moral opinions can a building have social responsibility if a building can't have social responsibility what does it mean to say that a corporation can a corporation is simply a artificial legal structure but the people who are engaged in it whether the stockholders what are the executives in it what are the employees they all have moral responsibilities it's a fair assumption that every human being really young beings flesh-and-blood ones not corporations but every flesh-and-blood human being as a moral person got the same genes were more or less the same but error you know our nature the nature of humans allows all kinds of behavior I mean as every one of us under some circumstances could be you know gas chamber attendant and us ain't no job in my experience with Goodyear has been as frustrating as the CEO job because even though the perception is that you have absolute power to do whatever you want the reality is you don't have that power sometimes if you had really a free hand if you really did what you wanted to do that suits you person thoughts and new personal priorities you'd act differently but as you see oh you cannot do that layoffs have become so widespread that people tend to believe that CEOs make these decisions without any consideration to the human implications of their decisions it is never a decision that any CEO makes lightly it is a tough decision but it is the consequence of modern capitalism when you look at a corporation just like when you look at a slave-owner you want to distinguish between the institution and the individual so slavery for example or other forms of tyranny are inherently monsters but the individuals participating and them may be the nicest guys you can imagine benevolent friendly nice to the children even nice to their slaves caring about other people I mean as individuals they may be any as in their institutional role they're monsters because the institution's monsters and the same is true here my wife and I some years ago had a Tahoe a demonstration 25 people arrived they hung a big banner on the top of our house saying murderers they danced around outside then gas masks and so on because the public demonstration it wasn't very effective running to this is a very rural area two people in the dog and it's not a very big house which I think rather surprised them but then we sat down and talked to them for a couple of hours and you know we gave them tea and coffee and they had lunch on it long [Applause] 20 minutes they said well the problems not you you know it's shelfs I said no wait a minute let's talk about what is shell it's made up big people like me in the end what we found in that discussion with all the things that they were worried about I was worried about as well climate you know oppressive regimes human rights the big difference between us was I feel that I actually can make a contribution to this these people were frustrated because they felt they had no nothing to do so an individual CEO let's say may really care about the environment and in fact since they have such extraordinary resources they can even devote some of their resources to that without violating their responsibility to be totally human which is why as the moody stewards serve tea to protesters shown Nigeria can flare unrivaled amounts of gas making it one of the world's single worst sources of pollution and all the professor pnes about the environment do not spare Ken sorrow we WA and eight other activists from being hanged for opposing shells environmental practices in the Niger Delta [Music] the corporation is not a person it doesn't think people in it think and for them it is legitimate to create Terminator technology so that farmers are not able to save their seeds seeds that will destroy themselves through a suicide gene seeds that are designed to only produce crop in one season you really need to have a brutal mind it's a war against evolution to even think in those terms but quite clearly profits are so much higher in their minds the profit motive which drove Pudsey to accomplish so much may bring out the evil my work spans all industry sectors I mean I I virtually have worked for like I'd say twenty five percent of the fortune 500 I've posed as an investment banker I've posed as a venture capitalist I set up front companies that are executive recruiting firms essentially ahem spy I'll locate your employees and I will tell them that I'm calling from Acme recruiting agency and that I've got a job that pays them considerably more than what they're paying would they mind meeting me for an interview and when the executive shows up what he doesn't realize is I'm actually debriefing him on behalf of a competitor that there is no job and at the office that he's at has been rented and in the the picture on my desk of my family is a phony and it's it's all just a big elaborate ruse to glean competitive information from from him I don't feel any guilt you have to expect the guys like me are out there we're predators if you're a CEO I mean do you think your your your shareholders really care whether you're Billy Buttercup or not I think people want money that's the bottom line the fact that most of these companies are run by white men white rich men means that they are out of touch with what the majority of the world is because the majority of this planet are not a bunch of rich white guys they're people of other colors they're the majority women are the majority and the poor and working poor make up the majority of this planet so the decisions that they make come from not the reality that exists throughout the world how much is enough you know how much is enough if you are a billionaire would it be okay just to be a half a billionaire wouldn't it be okay for your company to make a little less money if it meant when I bought those two airplane tickets for film lighting myself to fly to Indonesia I was prepared for him to say okay let's go one day they're transferable I can change it to another day no call me on it call my bluff he's a smart guy I mean he's not he's not stupid and so I thought okay get ready for this especially because you know I bought first-class tickets so you know be a comfortable ride at least you know and of course he tells me then on camera I'm playing taken aback by this I can't believe that the guy is the head of the company has never walked through his own factories oh you've gotta go can't go there now the rest of this year when when we were done filming he calls me up a couple weeks later in heels I may have a chance to go there with you to the factories I'm going to the Australian Open to watch some tennis and you know maybe I can get up there or at least you can go there would you like to go to the Australian Open for 21 years I never gave a thought to what we were taking from the earth or doing to the earth in the making of our products and then in the summer of 1994 we began to hear questions from our customers we had never heard before what's your company doing for the environment and we didn't have answers the real answer was not very much and it really disturbed many of our people not me so much as them and a group in our research department decided to convener a task force and bring people from our businesses around the world to come together to assess our companies worldwide environmental position to begin to frame answers for those customers they asked me if I would come and speak to that group and give them a kickoff speech to launch this new task force with an environmental vision and I didn't have an environmental vision I did not want to make that speech and at sort of the propitious moment this book landed on my desk it was Paul Hawkens book the ecology of Commerce and I began to read the ecology of Commerce oh really desperate for inspiration and very quickly and into that book I found the phrase the death of birth it was a Wilson's expression for species extinction the death of birth and it was a point of a spear into my chest and I read on and the spear went deeper and it became an epiphany experienced a total change of mindset for myself and a change of paradigm can any product be made sustainably well not any and every product can you make landmines sustainably well I don't think so there's a more fundamental question than that about landmines some products will not be made at all unless we can make carpets sustainably you know perhaps we don't have a place in a sustainable world but neither does anybody else making products unsustainably one day early in this journey it dawned on me that talk the way I've been running interface is the way of the plunderer plundering something that's not mad something that belongs to every creature on earth and I said to myself my goodness the day must come when this is illegal that when plundering is not allowed I mean it must come so I said to myself my goodness someday people like me will end up in jail I gotta be honest with you when the September 11 situation happened I didn't know what a dick and I must say I know what I want to say this because it's I want to take it lightly it's not a light situation it's a devastating act it was really a bad thing even worse things I've seen in my lifetime you know but I will tell you and every trader will tell you who was not in that building and who was buying gold and who owned gold and silver that when it happened the first thing you thought about was well how much is gold up the first thing that came to mind was my god gold must be exploding fortunately for us all our clients are in gold so when he went up they all doubled their money everybody doubled their money it was a blessing in disguise devastating crushing hard shattering but on a financial sense for the my clients are in the market they're all made money now I wasn't looking for this type of help but it happened when the u.s. bombed Iraq back in 1991 the price of oil went from $13 to $40 a barrel for Christ's sake now we couldn't wait for the bomb to start raining down on Saddam Hussein [Music] we were all excited we wanted to them to really create problems do whatever you have to do set fire to some more oil wells because the price gonna go higher every broker was sanding that there was not a broker that I know of that wasn't excited about that this was a disaster this was something that was you know catastrophe happening bombing wars in devastation there is opportunity the pursuit of profit is an old story but there was a time when many things were regarded either as too sacred or too essential for the public good to be considered business opportunities they were protected by tradition and public regulation [Music] needs the fire divine firefighter started as private companies there's a lots of other people who need the fire department too and if you didn't have the medallion of a given fire fire brigade on your house and it was on fire and those firefighters would just you know ride on by because you didn't have a deal well we gradually evolved a public trust for the provision of safety on that very specific level this isn't this is important we should not go back from that and and start saying well you know why don't we put that back in the market and see what that does maybe it'll make it more efficient [Music] the privatization does not mean you take a public institution and give it to some nice person [Music] it means you take a public institution and give it to an unaccountable tyranny public institutions have many side benefits for one thing they may purposely run a loss they're not out for profit they may purposely run at a loss because of the side benefits so for example if a public steel industry runs at a loss it's providing cheap steel to other industries maybe that's a good thing public institutions can have a counter cyclic property so that means that they can maintain employment in periods of recession which increases demand which helps you get out of recession recession throughout the workforce is where you make money there are those who intend that one day everything will be owned by somebody and we're not just talking goods here we're talking human rights human services essential services for life education public health social assistance pensions housing we're also talking about the the the survival of the planet the areas that we can we believe aren't must be maintained in the Commons or under common control or we will collectively die water and air even in the case of air there's been some progress and here the idea is to say look we can't avoid the dumping of carbon dioxide we can't avoid the dumping of sulfur oxides least we can't at the moment afford to stop in that so we're dumping a certain amount of stuff into the environment so we're going to say with the current tonnage of sulfur oxides for example we will say that is the limit and create permits for that amount would give them to the people who've been doing the polluting and now we will permit them to be traded and so now there's a price attached to polluting the environment now wouldn't it be marvelous if we had one of those prices for everything it sounds like you're advocating private ownership of every square inch of the planet absolutely every cubic foot of air water it sounds outlandish to say we want to have the whole universe the whole of the earth owned that doesn't mean I want to have Joe Bloggs owning this square foot but it means that you the interests that are involved in that stream are owned by some group or by some people who have an interest in maintaining it and that you know that is not such a loonie idea it's in fact the solution to a lot of these problems [Music] and that takes real teamwork and here's a team of juniors bass men with an out-of-this-world breakfast comparing the marketing of yesteryear to the marketing of today is like comparing a BB gun to a smart bomb it's not the same as when I was a kid or even when the people who are young adults today were kids [Music] it's much more sophisticated and it's much more pervasive it's not that products themselves are bad or good it's the notion of manipulating children into buying the products in 1998 Western international media Century City and Lieberman research worldwide conducted a study uh nagging we asked parents to keep a diary for three weeks and to record every time you could imagine every time their child nagged them for a product we asked them to record when where and why this study was not to help parents cope with nagging it was to help corporations help children nag for their products more effectively anywhere from 20% to 40% of purchases would not have occurred unless the child had enact their parents that is we found for example a quarter of all visits to theme parks wouldn't have curd unless a child nag the parents or at attend visits to places like Chuckie Cheese would not have occurred and any parent would understand that you know when I think of Chuckie Cheese oh my goodness it's noise and there's so many kids why would I want to spend two hours there but at the child nags enough you're gonna go we saw the same thing with movies with home video with fast food we do have to break through this barrier where that where they do tell us or they say they don't like it when their kids nag well that's just a general attitude that they possess it doesn't mean that they necessarily act on product 100% of the time you can manipulate consumers into wanting and therefore buying your products it's a game children are not little adults their minds aren't developed and what's happening is that marketers are playing to their developmental vulnerabilities the advertising that children are exposed to today is honed by psychologists it's enhanced by media technology that nobody ever thought was possible the more insight you have about the consumer the more creative you'll be in your communication strategies so if that takes a psychologist yeah we want one of those on staff I'm not saying that it's wrong to make things for children you know and I also think it's important to distinguish between psychologists who work on products for children who help help you know toy corporations make toys that are developmentally appropriate I think that's great that's different from selling the toys directly to the children initiative is huge I think in the u.s. we place about 12 billion dollars of media time so we'll put it on TV we'll put it in print we'll put it up in outdoor what will buy radio time so we're the biggest buyers of advertising time and space in the US and in the world one family cannot combat an industry that spends 12 billion dollars a year trying to get their children they can't do it they are tomorrow's adult consumers so start talking with them now build that relationship when they're younger and you've got them as an adult [Music] somebody asked me Lucy is that ethical you're essentially manipulating these children well yeah is it ethical I don't know but our role at initiative is to move products and if we know you move products with a certain creative execution placed in a certain type of media vehicle then we've done our job like the waters of a mighty ocean people also represent a tremendous force the understanding of which is of greatest importance to the American Way of life this horse is known as consumer power the goal for corporations is to maximize profit and market share and they also have a goal for their target namely the population now they have to be turned into completely mindless consumers of goods that they do not want you have to develop were called created ones so you have to create once you have to impose on people what's called a philosophy of futility I have to focus them on the insignificant things of life like fashionable consumption how many created wants can i satisfy with huge industries public relations industries and monstrous industry advertising and so on is which are designed from infancy to try to mold people into this desired pattern I saw a homeless person in New York City and he had like a TV setup and people were going up and trying to get pictures with them and they wanted to look like be there and I filled like a company sponsor and I might be kind of interesting and like Polaroid could sponsor eight and give out free pictures or something like that I don't know there just be a possibility for someone who doesn't have that many possibilities we saw Tiger Woods on TV with a hat with a Nike logo on it and we figured he probably gets like millions of dollars just to wear they had on the press conference and therefore we figured we can do that for someone else and hopefully get money in turns so we can go to school and that's how we came up with being corporately sponsored we made our sponsor announcement on the Today Show in June 18 and there college-bound first USA as a sponsor we're proud to be working with our sponsor is the first USA so we're really thrilled to announce first USA as their sponsor world to be working with first USA and so we get first USA good name in the media and include them in our news stories and then through there they get as much advertising as we can give them they'll be conforming not to the wishes of demanding parents but to the wishes of an image conscious corporation they're not just out there for the money and they're just the I mean they want to work with us and be our friends and that didn't let us help them help us and vice versa we became walking billboards to pay for our college tuition cool Saturday day kept us in school sight and Yahoo picked us and we were in USA Today when we did a photo shoot for People magazine this is where we stood up on top I stood up here and we smile we smiled and took the picture our parents have war stories and stuff to tell us we have our corporate sponsor story exactly and I have a lot of faith from the corporate world because it's always gonna be there so you may as well have faith in it because if you don't then that's just not good [Music] corporations don't have entice products particularly their advertising a way of life a way of thinking you know a story of you know who we are as people and how we got here and what's the source of our so-called liberty and a so-called freedom you know so you have decades and decades and decades of propaganda and education teaching us to think in a certain way when applied to the large corporation it's that the corporation was inevitable that it's indispensable that is somehow is remarkably efficient and that it is responsible for progress and a good life [Music] they're selling themselves they're selling their domination to selling their rule and the creating an image for themselves as just regular folks down the block hi how're you all doing today good to see you how are you doing today hi how you doing today we're from Pfizer we're your neighbors you're in the new houses are you in the new houses oh these are some neighbors what did we say hello can we say hello just for a minute so what do you think of the neighborhood now yeah I think it's been getting better over the last 20 years that I've been coming here yeah so I think together you know working with you and Pfizer and our other partnership will make this a better place okay nice to see you miss Frazer bye there used to be a lot of crime at this subway one night as I was going home I got caught it was almost bug and so we decided to make a change to make this community better we're looking at turn styles that prevent fair beating it used to be that you could just hop right over so Pfizer in collaboration with the Transit Authority actually purchased these machines this is a talkback box that allows us to speak to the Pfizer guard which is approximately five hundred yards from here now I haven't seen the Pfizer guard today but I'm going to see if I can call him if he's not all have to go away come up hello hello Tom Klein speaking so I'm sure before guilt were thrilled he'll call back but particularly on the off hours this allows a passenger to call directly to the Pfizer desk for assistance and then the Pfizer guard calls the Transit Police and the transit police respond to any crime situation as a result of all this crime is down in the station it's much safer for our community partners we press the other button just to be sure Tom speaking hello we'll stop over and see it personally it's tough you know they're putting you know some taxpayer and shareholder money into helping and to can save but that money should be going to the taxpayers to decide what to do and while they're doing those sort of nice things they're also playing a role in lowering taxes for corporations and lowering taxes for wealthy people you know in reconfiguring public policy what we don't see is all that reconfiguring going on we don't see them vacuum out the money vacuum out the insides of public processes but we do see the nice facade I could give you a day in the life of a person who might be the target of undercover marketing and I will tell you that some of these things are happening right now around you so you walk out of your building in the morning some city you walk out into the street and you hear some people having kind of a loud conversation about a musical act and they're kind of passing the headphones back and forth this is great hey do you know that that I heard the CD is really hard to find but I heard they sell it at store X you hear that you register it and you know you might kind of pick up on that maybe later on you'll think hey wonder what the hot act is bang that might be in your head now you get into your office and there's a certain brand of water in the refrigerator what is that you take it out you drink you slug it down is there you not really thinking about it wow that's pretty good water who knows maybe someone place the water there you kind of go out for your lunch break you're sitting the park and people are got out there talking in the park and bang all the sudden you see another message by the time you go to bed you've probably received eight or nine different undercover messages people are always thinking well oh I know private place that's when they put stuff in movies well yes kind of I mean that's definitely traditional product placement but real-life private placement is just that placing stuff in movies but the movies actually your life will take a group of attainable but still aspirational people they're not supermodels they're kind of people just like you they're doing something for us whether they're having a certain kind of drink or they're using a certain laundry term whatever it may be there that they are kind of the roach motel if you will people are come over to them and they're gonna give them this little piece of brand bait it could be a sound byte of knowledge or a ritual consumers will get that piece of Roach bait and then they would take it they are pretty cool and then they go out and they spread it to their friends if you want to be critical if you want to go through your life like that sure be critical of every single person that walks up to you but if they're showing you something that fits and something that works and something that makes your life better in some way well then who cares we again just say thanks [Music] today the job of building this nation geographically is completed there are no new frontiers within our borders so to what new horizons can we look now where are tomorrow's opportunities what's ahead for you for your children the frontiers of the future are they're in the test tubes and laboratories of the great industries the jacobi rd case was one of the great judicial moments in world history and the public was totally unaware it was actually happening as the process was being engaged General Electric and a professor Jacobi Rd went to the Patent Office with a little microbe that eats up oil spills they said they had modified this microbe in the laboratory and therefore it was an invention the Patent Office the US government took a look at this quote invention they said no way then the patent statutes don't cover living things this is not an invention turned down then General Electric and dr. Jackie Bharti appealed to the US Customs Court of Appeal and to everyone's surprise by a three-to-two decision they overrode the Patent Office and they said this microbe looks more like a detergent or a reagent than a horse or a honey bee I laugh because they didn't understand basic biology it looked like a chemical to them had it had an antenna or eyes of wings or legs it would never have crossed their table and been patented then the Patent Office appealed and what the public should realize now is the Patent Office was very clear that you can't patent like my organization provided the main amicus curiae I brief if you allow the patent on this microbe we argued it means that without any congressional guidance or public discussion corporations will own the blueprints of life when they made the decision we lost by five to four in Chief Justice Warren Berger said sure some of these are big issues but we think this is a small decision seven years later the US Patent Office issued a one-sentence decree you can patent anything in the world that's alive except a full birth human being we've all been hearing about the announcement that we have mapped the human genome but what the public doesn't know is now there's a great race by genomic companies and biotech companies and life science companies to find the treasure in the map the treasure are the individual genes that make up the blueprint of the human race every time they capture a gene and isolated these biotech companies claim it as intellectual property the breast cancer gene the cystic fibrosis gene it goes on and on and on if this goes unchallenged in the world community within less than ten years a handful of global companies will own directly or through licensed the actual genes that make up the evolution of our species and they're now beginning to patent the genomes of every other creature on this planet in the age of biology the politics is going to sort out between those who believe life first has intrinsic value and therefore we should choose technologies and commercial venues that honor the intrinsic value and then we're going to have people who believe look life is simple utility its commercial fair and they will line up with the idea that let the marketplace be the ultimate arbiter of all of the age of biology in a world economy where information is filtered by global media corporations keenly attuned to their powerful advertisers who will defend the public's right to know and what price must be paid to preserve our ability to make informed choices [Music] what Fox television told us was that we were just the people to be the investigators do any stories you want asked tough questions and get answers so we thought this is great this is a dream job fantastic the very first thing they had us do was not to research stories but to shoot this promo which was the investigators [Applause] and they had a film crew and a smoke machine and we were silhouetted one of the first stories that Jane came up with was the revelation that most of the milk in the state of Florida and throughout much of the country was adulterated with the effects of bovine growth hormone with Monsanto I didn't realize how effectively a corporation could work to get something on the marketplace the levels of coordination they had to have they had to get university professors into the fold they had to get experts into the fold they had to get reporters into the fold they had to get the public into the fold and of course the FDA let's not leave them out they had to get the federal regulators convinced that this was a fine and safe product to get it onto the marketplace and they did that they did that very very well pazzo lack is a single most tested new product in history and is now available to you specifically so you can increase your profit potential the federal government basically rubber stamped it before they put it on the marketplace the longest test they did for human toxicity was 90 days on 30 rats and then either Monsanto miss reported the results to the FDA or the FDA didn't bother to look in depth at Monsanto's own studies the scientists within Health Canada looked very carefully at bovine growth hormone and came to very different conclusions than the Food and Drug Administration in the u.s. did Monsanto's engineered growth hormone did not comply with safety requirements it could be absorbed by the body and therefore did have implications for human health mysteriously that conclusion was deleted from the final published version of their report I personally was very concerned that there's a very serious problem of secrecy conspiracy and things of that nature we have been pressured and coerced to pass drugs of questionable safety including the rbsp we wrote the story we had it ready a week beforehand they bought ads farmers in the milk industry say it's safe but studies suggest a link to cancer don't miss this special report from the impact that Friday night before the Monday this series was to begin the fax machine spit out a letter from this very high-priced lawyer in New York that Monsanto had hired it contained a lot of things that were just off-the-wall faults just demonstrable faults but if you didn't know the story and you didn't know how he had gone about producing it would have scared you as a broadcaster as a manager and they decided that they would pull the story and they would just check it one more time but the bottom line was if there was no factual errors in that story both sides had been heard from both sides had had an opportunity to speak one week later Monsanto sent the second letter and this was even more strongly worded and it said there will be dire consequences for Fox News if the story airs in Florida and this time they Freight they were afraid of being sued and they were also afraid of losing advertising dollars at all of the stations owned by Rupert Murdoch and he owned more television stations than any other group in America that's 22 television stations that's a lot of advertising dollars for roundup aspartame nutrasweet and other products so we got into a battle and the first deal was the new general manager and his name's Dave and dave is a Salesman and you know a pump your hand how you doing how you doing called us upstairs to his office and he said what would you say if I killed this piece what if it never ran and we said well you know we wouldn't be very happy about that and he said well I could kill it you know and we said yes of course you're the manager you could kill it it would never air and he's him in and he's fine he's back and he's forth and we couldn't figure out what he's this hall about and finally he blurted out look would you tell anybody you know I said I'm not gonna lie for you about a week later calls us back to the office and says okay we'd like you to make these changes in fact you will make these changes we said well let us show you the research that we have that shows that this information you want us to broadcast isn't true to which he replies I don't care about that that's it pardon me and he said that's what I have lawyers for it just write it the way the lawyers want it written I said you know this is news this is important this is stuff people need to know and I'll never forget he didn't pause a beat and he said we just paid three billion dollars for these television stations will tell you what the news is the news is what we say it is I say I'm not doing that and he said well he said if you refuse to present this story the way we think it should be presented you'll be fired for insubordination I said I will go to the Federal Communications Commission and I will report that I was fired from my job by you the licensee of these public airwaves because I refused a line of people on the air and it's thank you very much you'll hear from us right away well 24 hours came and went we didn't hear a thing and about a week later he calls us back and now we've changed strategies how about if we pay you some money and you just go away and I said how much money because you know when somebody offers to bribe you like that I always want to know if it might be worth it he was gonna offer us the rest of our year's salary if we agreed not to talk about what Monsanto had done to not talk about the Fox corporate response in suppressing the story and to not talk about the story not talk about BGH again anywhere not take the story to another news organization just zip up I said you mean if I want to go to my daughter's PTA meetings and explain what's in the school milk at the school lunch program I can't know you can never speak about this anywhere and Steve says okay write it up and I'm like what are you talking about write it up and I didn't say anything and Dave he wrote it up and he fed extra to us a couple days later and he said are you gonna sign and we said now Dave we're not gonna sign that and he said we'll send it back okay I said no Dave we're not gonna send that back it was okay we can't buy you out we can't shut you up let's get the story on the air in a way that we can all agree it will go on the air and we started rewriting and edit it with their lawyers well during this eight month review process I say jokingly they did things like for example they wanted to take the word cancer you don't have to identify what the potential problem is but just say human health implications any criticism of Monsanto or its product they either removed it or minimized it and it was very very clear I would say almost every edit they made to the piece that was the aim and we changed this and this and this and then that wasn't good enough okay now change this and this and this now change this in this version after version after version 83 times 83 times is unheard of it doesn't happen you shouldn't have to rewrite something in 83 times obviously they didn't want to put the thing on the air and they were trying to drive us crazy and get us to quit or wait until the first window in our contract so that they could fire us they in effect announced that they were going to fire us for no cause well this was a little much and Steve wrote a letter to the lawyer in Atlanta whose name is Carolyn Forrest the Fox corporate lawyer and I said ha this isn't about being fired for no cause you're firing us because we refused to put on the air something that we knew and demonstrated to be false and misleading that's what this is about and because we put up a fight because we stood up to this big corporation and we stood up to your editors and we stood up to your lawyers and we said to you look there ought to be a principle higher than just making money and she wrote a letter back and said you were right that's exactly what it was you stood up to us on this story and that's why we're letting you go big mistake big mistake that says retaliation you can't retaliate against employees if they're standing up for something that they believe is illegal that they don't want to participate in so that gave us the whistleblower status that we needed in the state of Florida to file a whistleblower claim against our employer two or three years later we got to trial five weeks of testimony led to a jury verdict of four hundred and twenty five thousand dollars in which the jury determined that the story they pressured us to broadcast the story we resisted telling was in fact false distorted or slanted Fox News appealed the verdict five major news media corporations filed briefs with the court in support of Fox's appeal you may recall the chain a Korea former reporter here sued Fox 13 and a whistleblower lawsuit claiming she was fired for refusing to distort her report the appeals court today through that case out saying this a curry had no whistleblower claim against the station based on news Distortion Fox 13 vice president as general manager Bob linger says the station has been completely vindicated by the room what Fox neglected to report is this Jane sued Fox under Florida's whistleblower statute which protects those who try to prevent others from breaking the law but her appeal court judges found that falsifying news isn't actually against the law so they deny Jane her whistleblower status overturn the case and withdrew her 425 thousand dollar award Canada and Europe have upheld the ban on our bgh yet it remains hidden in much of the milk's of life of the United States the prospect that two-thirds of the world's population will have no access to fresh drinking water by 2025 has provoked the initial confrontations in a worldwide battle for control over the planet's most basic resource when Bolivia sought to refinance the public water service of its third-largest City the World Bank required that it be privatized which is how the Bechtel corporation of San Francisco gained controlled over all of Cochabamba swatter even that which fell from the sky Estel a este contrato pro ibn al a gente accumulate lago de la lluvia por lo tanto el agua de la lluvia tambien say puberty Sabah la factura de agua la dama un bel or legal a la empresa para que pueda a pro PR say de su de su propia da de su b bien de Zima Tondo la misma la gente de via Akhtar poni decision de comer menos Pagar del agua para por los servicios básico stay Hardeman darvany de escuela noocity a hospital a secure our Sienna propia casa o en todo caso de gente who balada pour campo de una Zenta muy muy baahon debería a buscar Tarragona skies [Applause] oh la cocina de la gusta carajo es al a las calles a los caminos e testa the press this beleaguered country paid for world bank loans was the privatization of the state oil industry and its airline railroad electric and phone companies but the government failed to convince Bolivians that water is a commodity like any other process I see BMO's que el gobierno de fin de los interests a lotta nación Arabic tell ok la gente que de agua no gases the health area justicia y no ballast to see tiara Bolivia was determined to defend the corporation's right to charge families living on $2 a day as much as 1/4 of their income for water the greater the popular resistance to the water privatization scheme the more violent became the stand up our sovereign centenares de dos hombres que haces dis a decirte owes perdieron Brazos perdieron piernas kadar on paralytic okay Darin lesson ah de la cabeza de por Vida Emery Oh Mr Okada transnational corporations have a long and dark history of condoning tyrannical governments [Music] when Hitler came to power in 1933 his goal was to dismantle and destroy the Jewish community this was an enterprise so fast that it required the resources of a computer but in 1933 there was no computer what there was was the IBM punch card system which controlled in stored information based upon the holes that were punched in various rows and columns naturally there was no off-the-shelf software as there is today each application was custom-designed an engineer had to personally configure it millions of people of all religions and nationalities and characteristics went through the concentration camp system that's an extraordinary traffic management program that required an IBM system in every railroad direction and an IBM system in every concentration camp [Music] now this is a typical prisoner card there are little boxes where all the information is to be punched in we compare this information to the coach shoots for concentration camps and here you see a Schwartz's one booking bud to Dachau is three now what kinds of prisoners were they they could be a jehovah's witness for to a homosexual for three communists for six or a jew would be eight now what was their status one was released two was transferred four was executed five was suicide and six code six Zondervan blank special treatment meant the gas chamber or sometimes a bullet they would punch that number in the material was tabulated the machines were set and of course the punch cards by the millions had to be printed and they were printed exclusively by IBM and the profits were recovered just after the war I really do believe that that particular accusation has been fairly discredited as a serious accusation that is the fact that they have used equipment you know that is a fact but how they got it how much cooperation they got and any kind of collusion trying to connect dots that are not connected I think that's the part that is discredited generally you sell computers and they're using a variety of ways and you always hope they're using the more positive ways possible if you ever found out they're used in ways that are not positive then you would hope that you stop supporting that but do you always know can you always tell can you always find out IBM would of course say that it had no control over its German subsidiary but here at October 9th of 1941 a letter is being written directly to Thomas J Watson with all sorts of detail about the activities of the German subsidiary none of these machines were sold there were early by IBM and they had to be serviced on-site once a month even if that was at a concentration camp such as Dachau Buchenwald this is a typical contract with IBM and the Third Reich which was instituted in 9 in 1942 it's not with the Dutch subsidiary it's not what's the German subsidiary it is with the IBM corporation in New York it should not surprise us that corporate allegiance to profits will trump their allegiance to any flag a recent US Treasury Department report revealed that in one week alone 57 US corporations were fined for trading with official enemies of the United States including terrorists tyrants and despotic regimes [Music] you can roughly locate any community somewhere along a scale running all the way from democracy to despotism this man makes it his job to study these things well for one thing avoid the comfortable idea that the mere form of God can of itself safeguard a nation against despotism for big business despotism was often a useful tool for securing foreign markets and pursuing profits one of the US Marine course most highly decorated generals Smedley Darlington Butler by his own account helped pacify Mexico for American oil companies Haiti and Cuba for National City Bank Nicaragua for the Brown Brothers brokerage the Dominican Republic for sugar interests Honduras for u.s. fruit companies and China for standard oil general Butler services were also in demand in the United States itself in the 1930s as President Franklin Delano Roosevelt sought to relieve the misery of the depression through public enterprise and tougher regulations on corporate exploitation and misdeeds the entire country's behind you I mean patriotism but the country was not entirely behind the populist president large parts of the corporate elite despised what Roosevelt's New Deal stood for and so in 1934 a group of conspirators sought to involve general Butler in a treasonous plan to intimidate the government but the corporate cabal had picked the wrong man Butler was fed up with being what he called a gangster for capitalism to tell what I knew of activities which I believe might lead to an attempt to set up a fascist dictatorship the upshot of the whole thing was that I was supposed to lead an organization of 500,000 men which would be able to take over the functions of government a congressional committee ultimately found evidence of a plot to overthrow Roosevelt according to Butler the conspiracy included representatives of some of America's top corporations including JP Morgan DuPont and Goodyear Tire as today's chairman of Goodyear Tire knows for corporations to dominate government aku is no longer necessary corporations have gone global and by going global the governments have lost some control of compilations regardless of whether the corporation can be trusted or cannot be trusted governments today do not have over the compilations the power that they had and the leverage that they had 50 or 60 years ago and that's a major change so governments have become powerless compared to where they were before as 34 nations of the Western Hemisphere gathered to draft a far-reaching trade agreement one that would lay the groundwork to privatize every resource and service imaginable thousands of people from hundreds of grassroots organizations joined to oppose it Canada's top business lobbyists and its chief Trade Representative discount the dissent in the streets for them the Americas 800 million citizens speak with one voice [Music] because truth justice wisdom and all those things statements at the inauguration the opening ceremony what what an extraordinary progress the last 15 months when you heard yes and from the most developed the least it was it was extraordinary there are now that we see the benefits of trade more and both people want to buy a because we do realize it it helps everyone from the poor route to the very off so a lot of these countries are not saying what he wrong they want to get on exactly [Music] I'm inside this is all outside so that's that's the way it is so what do you think when you look at all this well it's I mean I think it's I think it's too bad that this has that this has erupted [Music] [Music] does there need to be some measure of accountability yes and I think the business community recognizes that but that accountability is in the marketplace it's with their shareholders it's with the public perception and the public image that they are projecting that's if if companies don't do what they should be doing they're going to be punished in the marketplace and that's not what any company wants there's a new market these guys and gals aren't out there because government's putting a gun to their head or because they've suddenly read a book about Transcendental Meditation and global morality has honor my inner child love everyone my inner voice as I like a Wendy's bacon mushroom out there there because they understand the market requires them to be there that there's competitive advantage to be there I ask myself oftentimes why so many companies subscribe to corporate social responsibility I'm not sure it's because they necessarily want to be responsible in an ultimate way but because they want to be identified and seem to be responsible but Who am I to judge Who am I to judge it's better they belong than not belong it's better that they make some public profession then the opposite social responsibility isn't a deep shift because it's a voluntary tactic a tactic a reaction to a certain market at this point and as the corporation reads the market differently it can go back one day you see Bambi next day you see Godzilla how do you define socially responsible what business is it of the corporation to decide what so socially responsible that isn't their expertise that isn't what their stockholders asked them to do so I think they're going out of their range and certainly is not democratic I don't really care what the chairman of General Motors thinks is an appropriate level of emissions to come off the tailpipe of General Motors automobiles he may have a lot of scientists he may be a very good person but I didn't elect him to anything he doesn't have any power to speak for me these are decisions that must be made by government and not by corporations they take this to its logical conclusion one would have an image that we are in fact that at this at this the end of the world is nigh and and we are we are all completely brainwashed and there's no space left and and and I don't believe we're there yet and I think it's really important that we don't overstate the case and that we admit that there are cracks and fissures and all of these corporate structures and sometimes when a corporation is concentrating on one particular project they look the other way and all kinds of interesting things happen in the corner it is the case in every period of history where injustice based on falsehoods based on taking away the right and freedoms of people to live and survive with dignity but eventually when you call a bluff the tables turn [Music] ultimately capital puts its foot down somewhere and anywhere it puts its foot down it can be held accountable originally Walmart and Kathie Lee Gifford had said why should we believe you that children work in this factory what we didn't tell them was that when he deals in the center of the picture was on a plane to the United States this is Wendy Diaz she comes to the United States she is unstoppable Congress heard testimony today from children who testified they were exploited by sweatshops overseas Kathie Lee Gifford apologized 20 days it was most amazing at the United scene this powerful celebrity leans over and says Wendy please believe me I didn't know these conditions existed and now that I do I'm gonna work with you I'm gonna work with these other people and it'll never happen again and that night we signed an agreement with Kathie Lee Gifford as far as Walmart goes to Kathie Lee pretty much everything returned to sweatshop conditions but because this was fought out on television for weeks this incident with Kathie Lee Gifford actually took the sweatshop tissue to every single part of the country and so frankly after that there's hardly a single person in this country who doesn't know about child labor or sweatshops or starvation wages [Music] [Music] the curse for me has been the fact that in making these you know documentary films I've seen that they actually can impact change so I'm just compelled to you know keep making them yep that's me doing what I do all year long I give big companies a hard time but at Christmastime I like to set aside my differences and reach out to big business like cigarette companies [Applause] I went to Littleton Colorado where the Columbine shooting took place and I didn't know this but when I arrived I learned what the primary job is of the parents of the kids who go to Columbine High School the number one job in Littleton Colorado they work for Lockheed Martin building weapons of mass destruction but they don't see the connect between what they do for a living and what their kids do at school or did at school and so I'm kind of you know all up on my you know high horse you don't thinking about this and I thought you know I said to my wife you know we both are you know sons and daughters of Auto Workers in Flint Michigan there isn't a single one of us back in Flint any of us including us who ever stopped to think this thing we do for a living the building of automobiles is probably the single biggest reason why the polar ice caps are going to melt and end civilization as we know there's no connect between I'm just an assembler on an assembly line building a car which is good for people in society moves them around but never stopped to think about the larger picture and the larger responsibility of what we're doing ultimately we have to as individuals accept responsibility for our collective action and and the larger harm that it causes you know in our world over the past decade we have been gaining ground and when I say we I mean ordinary people committed to the welfare of all of humanity all people irrespective of gender and class and race and religion all species on the planet we managed to take the biggest government and one of the largest chemical companies to court on the case of need and win a case against them WR trace in the US government's patent our name was revoked by a case we brought along with the Greens of European Parliament and the International organic agriculture movement we won because we work together [Music] we have overturned nearly 99% of the basmati patent of rice tech again because we worked as a worldwide coalition old women in Texas scientists in India activists sitting in Vancouver little Bosma the action group we stopped the third world being viewed as the pirate and we showed the corporation's were the pirate look how little it took for Gandhi to work against the salt loss of the British where the British decided the way they would make their armies and police forces bigger it's just tax the sort and all the Gandhi did was walk to the beach pick up the salt and say Nature gives it for free we need it we've always made it we will violate your laws we will continue to make salt we've had a similar commitment for the last decade in India let any law that makes it illegal to save seed is a lord not worth following we will violate it because saving seed is a duty to the earth and to future generations we thought it would really be symbolic it is more than symbolic it is becoming a survival option farmers who grow their own seed save their own seeds don't buy pesticides have three fold more incomes than farmers who are locked into the chemical trade but depending on Monsanto and Cargill we have managed to create alternatives that work for people there are many tools for for bringing back community but the importance is not the tools I mean there's litigation there's legislation there's direct action there's education boycotts social investment there's many many ways to to address issues of corporate power but in the final analysis what's really important is the vision you have to have a better story do I know you well enough to call you fellow plunderers there is not an industrial company on earth not an institution of any kind not mine not yours not anyone's that is sustainable I stand convicted by me myself alone not by anyone else it's a plunderer of the earth but not by our civilizations definition by our civilizations definition I'm a captain of industry and as a many a kind of modern-day hero but really really the first Industrial Revolution is flawed it is not working it is unsustainable it is the mistake and we must move on to another and better Industrial Revolution and get it right this time known I think of what could be now visualize an organization of people committed to a purpose and the purpose is doing no harm as the company that has severed the umbilical cord to earth for its raw materials taking raw materials that have already been extracted and using them over and over again driving that process with renewable energy it is our plan it remains our plan to climb Mount sustainability that mountain that's higher than Everest infinitely higher than Everest far more difficult to scale that point at the top symbolizing zero footprint so we gotta undo a lot of things in order to be smart enough to do this really dangerous and risky and difficult work you know the best way that we possibly can and that means people coming together and learning on a hopeful a whole lot of stuff that we just don't know that it's been driven out of the culture driven out of the society driven out of our minds that to me is the most exciting thing that is happening it's happening all over the world in cierto momento de la lucha no no me el momento mescal mean aunty Ella heads itõs a cartel oh la policia tambien mo salió de su cartel los congresista dasappan a serum elbow burn adores oculto say mushi or go burn adore no había autoridades all la hora call Toni Dodd legitimate Cuervo estaba un Cavill dou que estaba en la plaza y que toma Val STC Sione's en Grande's asam bless ya final decidió sobre la go yo que la gente joven Encinos PA hos de mucho tiempo podemos seborrhea podemos sassier knows necessarily democracia mo serra da una empresa moto de pez espada car compromise técnicos compromise in NZ arrows the polymers leave Alice a compromise and miss a team it's a Tamil Selvan tongue porque si de mucho mas que la gente Santilli trabajadora la que puede dar solutions of polymers podemos estar and a squirt st paddy's de quito education private I saw a karaoke 7 do Java que esta en Manos de las corporaciones vuelven a las manos de la población y ma AI Apprendi una elección muy importante que unos padres come here in a capacitor de pueblos a slogan que siempre yo le petit dhola's en las Marquis de pueblos Unidos AMA Sarah Vinci dou y / a so pareve queda muy grande news [Music] sometimes it surprises me how effective you can actually be after we beat the gap I walk past these gaps to us and I look at them I think my god there's like 2,000 engine stores across the country look at all that concrete look at the glass look at all the staff people look at all the clothing look at that power you can still reach these companies you can still have an effect okay see a more ganado certain gana no pequeñas Battaglia's mundo pero yo creo que la gente para no la Gazza NSO c yo veo el futuro represent a photo para otros hijos muy cool pero con fear la capacidad de selección la capacidad de indignation Yanaka Posadas rebellion Delahanty we can change the government that's the only way we're gonna redesign rethink reconstitute what capital and property can do 15 corporations would like to control the conditions of our life and millions of people are saying not only do we not need you we can do it better we are going to create systems that nourish the earth and nourish human beings and these are not marginal experiments they are the mainstay of large numbers of communities across the world that is where the future lies you know I've often thought it's very ironic that I'm able to do all this and yet what am i on I'm on networks I'm distributed by studios that are owned by large corporate entities now why would they put me out there when I am opposed to everything that they stand for and I spend my time on their dime opposing what they believe in okay well it's because they don't believe in anything they put me on there because they know that there's millions of people that want to see my film or watch the TV show and so they're gonna make money and I've been able to get my stuff out there because I'm driving my truck through this incredible flaw in capitalism the greed flaw the thing that says the rich man will sell you the rope to hang himself with if he thinks he can make a buck off it well I'm the rope I hope I'm part of the rope and they also believe that when people watch my stuff or maybe watch this film or whatever they think that you know well you know what they'll watch this they won't do anything you know because we've done such a good job of numbing their minds and dumbing them down you know they'll never affect they know people aren't going to leave the couch and go and do something political they're convinced of that I'm convinced of the opposite I'm convinced that a few people are gonna leave this movie theater or get up off the couch and go and do something anything to get this world back in our hands [Music] [Applause] [Music]

Channel: undefined

Views: 14,967

Rating: 4.8000002 out of 5

Keywords: CMF, Canada Media Fund, Encore+, Documentaire, Marck Achbar, Joel Bakan, Jeniffer Abbott, primé, acclamé par la critique, meilleur documentaire, corporatisme, capitalisme, corporation, Milton Friedman, Peter Drucker, Ray Anderson, Noam Chomsky, Howard Zinn, Naomi Klein, Maude Barlow, Jeremy Rifkin, Michael Moore, industrie pétrolière, industrie pharmaceutique, industrie de l’informatique, relations publiques, industrie publicitaire., La Corporation

Id: ukKQqtpl9V4

Length: 122min 9sec (7329 seconds)

Published: Thu Dec 05 2019