Is Heinz Really the Best Ketchup Brand From the Supermarket?

we americans love our ketchup in fact national geographic says that over 97 of americans currently have ketchup in their kitchens and today jack's going to tell us which brand is best this is a really fascinating manufacturing problem is how do you create something when everyone is in agreement about what ketchup is there's one brand that dominates right you know it's heinz and so this tasting is a sort of interesting case study in how manufacturers compete in a category where basically one product defies ketchup you're gonna need to tell me about that face what were you tasting over there this one tastes like a bloody mary with um lots of worcestershire sauce in it well that's one way to compete right yeah all right it's probably not ketchup and i think that's what we found in this tasting was most of the companies tried to do something odd and most of our tasters were like uh no that's not acceptable it wasn't bad in the sense that it may not have tasted bad but it wasn't ketchup whether it's odd spices lime juice green bell pepper our tasters and the studio audience was able to ferret them out and say no thank you give us real ketchup yup so what do you think of these four samples this is ketchup and these are interesting experiments this one has a lot of wishes here like i said it'd be a great base for a very salty cocktail this one tastes like crushed tomatoes and this one if you watered it down and put little pasta oats in it it would taste like it came from a can it's very sweet it doesn't have a ton of flavor and it has a very weird gelatinous texture that i didn't like so this is ketchup these guys are interesting hmm yeah okay well then we're going to need to start down here you picked the absolute classic pines so this actually came in seconds really the studio audience did not taste this because i threw this in here as a bit of a ringer get down to the end here pines really and this was actually the winner the difference besides fact that obviously they're using organic tomatoes is that that's sugar and this is corn syrup really that has some impact now the colors are quite different they are um if you look at that that's quite a bit darker yeah the brand you picked which is the traditional is actually the color that seems traditional to me yeah but you know it's heinz and heinz which tells you something about how people perceive ketchup right so let's try this one which had a really interesting flavor uh so this is hellman's you know the mayonnaise company is now well let's make ketchup i didn't know they made ketchup uh so honey which our tasters thought uh we like honey but not in ketchup and we're not sure what the spices are labels just say spices but we felt like it had a different flavor profile than the thing that our brain says heinz ketchup is what ketchup should be yep and last is sir kenzie oh my my now this one has green bell pepper which is not an ingredient in heinz and has lime juice in it and it's interesting it's interesting but it's not the thing that i want to put in my french fries yeah it wouldn't go with french fries that's what i was just thinking you're buying ketchup for french fries for french fries let's just face it you know maybe a burger that was interesting jack thank you you're welcome so there you have it the best ketchup is heinz organic tomato ketchup at 3.69 for a 14 ounce bottle [Applause] thanks for watching cook's country from america's test kitchen so what'd you think leave a comment and let us know which recipes you're excited to make or just say hi now you can find links to today's recipes and reviews in the video description and don't forget to subscribe to our channel see you later alligator

Channel: America's Test Kitchen

Views: 232,456

Keywords: cooks country, americas test kitchen, cooks illustrated, ketchup, heinz, taste test, tasting

Id: sTdw7GmKU74

Length: 3min 50sec (230 seconds)

Published: Mon Aug 09 2021